Mission Dental, SF

What Mission Dental, SF does

Mission Dental is a privately held, single-location general dental practice operating at 2656 Mission Street in San Francisco's Mission District. Founded approximately 1989-1990 by Dr. Henry Yang, the practice has served the Bay Area for over 35 years, offering a comprehensive menu that spans preventive care (cleanings, exams, sealants, oral cancer screenings), restorative procedures (fillings, crowns, bridgework, root canals, extractions), cosmetic services (whitening, porcelain veneers, bonding), surgical and specialty work (dental implants, orthodontic treatment, gum disease therapy, TMJ/TMD treatment, removable dentures), and emergency walk-in care. The clinic is staffed by founder Dr. Yang (DDS, Columbia University, 1999) and dental hygienist Jaime Espinoza (since 2012), operating Monday-Thursday 10AM-7PM and Friday 8AM-4PM.

The business model is direct-to-consumer fee-for-service dental care with two distinct revenue streams. The primary stream is professional services revenue collected at the point of treatment via credit card, cash, or CareCredit financing, with most major PPO plans accepted (Aetna, Anthem Blue Cross, Cigna, Delta Dental, Guardian, Lincoln, Metlife). The secondary stream is a $250/year Annual Membership Program — a subscription offering two cleanings, comprehensive exams, necessary X-rays, and up to 50% discounts on additional treatments — explicitly designed to retain uninsured and underinsured patients outside the insurance reimbursement system. Patient acquisition is driven almost entirely by organic channels: Yelp reviews, Google Business Profile, the missiondental.net website, and word-of-mouth within the Mission District community.

The underlying technology is standard dental clinical equipment with no proprietary systems, mobile app, API, or digital platform; there are no patents, trademarks, AI/ML capabilities, or disclosed technology investments. The practice differentiates through founder-led clinical continuity, in-house affordable membership pricing, a charitable donation program tied to Martin DE Porres House of Hospitality, and same-day emergency availability. There is no disclosed venture, private equity, or institutional investment, and the operating entity is a small independently owned professional services practice with limited scalability beyond its single physical footprint.

Name

Mission Dental, SF

Legal name

Mission Dental

Website

https://missiondental.net

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Mission Dental is a privately held, single-location general dental practice in San Francisco's Mission District, founded by Dr. Henry Yang over 35 years ago, serving local residents with comprehensive preventive, restorative, cosmetic, and emergency dental care plus a $250/year in-house membership plan for uninsured patients.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI)

akta.pro secondary industry

General Dentistry Group Practices (HLABAKAB)

Keywords

• General dentistry services
• Restorative dental care
• Cosmetic dental treatments
• Dental membership plans
• Emergency dental services

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Dental Procedures: One-time dental procedures including cleanings, fillings, root canals, extractions, implants, crowns, bridges, veneers, whitening, and other treatments. Revenue collected at time of service via credit card, cash, or CareCredit financing.
2. Annual Membership Program: Annual membership subscription at $250/year providing two professional cleanings, comprehensive exams, necessary x-rays, and discounts up to 50% on additional treatments. Generates predictable recurring revenue from loyal patients without insurance coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mission Dental is a single-location dental practice that provides comprehensive general, restorative, cosmetic, and surgical dental services to patients in San Francisco's Mission District. Services include cleanings, fillings, root canals, extractions, implants, crowns, bridges, veneers, whitening, orthodontics, TMJ/TMD treatment, gum disease therapy, oral cancer screenings, and sealants. The practice also offers a $250/year Annual Membership Plan providing two cleanings, exams, X-rays, and up to 50% discounts on additional treatments for uninsured patients.

Product overview

Mission Dental is a dental practice offering a comprehensive range of dental services as a single unified offering. The core services include General Dentistry, restorative procedures (Dental Fillings, Crowns & Bridgework), cosmetic procedures (Teeth Whitening, Porcelain Veneers, Bonding), surgical procedures (Dental Implants, Root Canal Treatment, Tooth Extractions), preventive care (Professional Teeth Cleanings, Sealants, Oral Cancer Screenings), and specialty services (Orthodontic Treatment, Gum Disease Therapy, TMJ/TMD Treatment, Removable Dentures). The practice also offers an Annual Membership Plan add-on at $250/year that provides two cleanings, exams, X-rays, and up to 50% discounts on treatments for patients without insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Fillings Restorative service using durable, natural-looking materials to restore the function and appearance of damaged teeth for adult patients.
• Dental Implants Permanent, natural-looking implant solutions for missing teeth, restoring smile function, health, and beauty with advanced long-lasting technology.
• Teeth Whitening Professional tooth whitening service that safely removes stains and discoloration to brighten smiles for adult patients seeking cosmetic improvement.
• General Dentistry Routine dental care covering cleanings, exams, and preventive treatments to maintain oral health for individual patients.
• Bonding Cosmetic bonding procedure to repair small chips or cracks in teeth for patients seeking minor restorative work.
• Crowns & Bridgework Restorative crowns and bridgework to replace large amounts of lost tooth structure and missing teeth for patients needing major restoration.
• Oral Cancer Screenings Screening service to detect oral cancer at a curable stage for adult patients during routine examinations.
• Orthodontic Treatment Orthodontic treatment to move teeth into proper position for patients needing alignment correction.
• Gum Disease Therapy Periodontal therapy to prevent tooth loss caused by gum disease for patients with periodontal conditions.
• Porcelain Veneers Porcelain veneer service for repairing larger chips, cracks, and reshaping teeth for patients seeking cosmetic restoration.
• Professional Teeth Cleanings Professional cleaning service to maintain oral health for patients seeking routine preventive dental care.
• Removable Dentures Removable denture solutions to replace missing teeth and help patients restore their smile.
• Root Canal Treatment Endodontic root canal treatment to save an infected tooth from extraction for patients with tooth pulp infection.
• Sealants Protective sealant treatment to protect children's teeth from decay for pediatric patients.
• TMJ/TMD Treatment Treatment for chronic jaw pain related to temporomandibular joint disorder (TMJ/TMD) for patients with jaw conditions.
• Tooth Extractions Extraction of hopelessly damaged or decayed teeth for patients requiring tooth removal.
• Annual Membership Plan Annual membership subscription priced at $250 per year providing two professional cleanings, comprehensive exams, necessary X-rays, and discounts of up to 50% on additional treatments for uninsured patients without dental insurance coverage.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered minor.

• CareCreditminorOthersCareCredit provides healthcare financing options for patients. Mission Dental accepts CareCredit payments, allowing patients to spread dental treatment costs over 6, 12, 18, or 24 months with no interest charges if paid within the promotional period. This helps patients afford treatments not covered by insurance.
• Martin DE Porres House of HospitalityminorOthersCommunity charity partnership. For every new patient, Mission Dental makes a donation to Martin DE Porres House of Hospitality, which provides food services to homeless individuals. This reflects the practice's community service mission.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• SmileDirectClub: Direct-to-consumer dental company offering clear-aligner orthodontics via subscription/membership model. Comparable on the consumer-subscription dental economics, though narrower in service scope.
• Tend: Modern dental startup with tech-forward clinics and in-house membership plans, competing in urban markets. Comparable on the membership/subscription economics and direct-to-consumer positioning Mission Dental uses.

Broad incumbents

• Heartland Dental: Largest US dental support organization (DSO) supporting thousands of general dentistry offices nationwide. Comparable as the dominant scaled acquirer and operator of the type of single-location general practice Mission Dental represents.
• Pacific Dental Services: Major US DSO supporting hundreds of general and specialty dental practices. Directly comparable as a roll-up acquirer and operator competing for the same patient demographic in California.
• Benevis: PE-backed dental support organization supporting practices focused on underserved and Medicaid populations. Comparable as a scaled DSO acquirer/operator in the general dentistry segment.
• Aspen Dental: Large multi-location dental chain offering general, restorative, and cosmetic services with insurance and financing options. Comparable service mix and broad-PPO insurance acceptance mirrors Mission Dental's positioning.
• Sonrava Health: Multi-brand dental and oral healthcare company (formerly Western Dental parent) operating large dental support organization footprints across multiple US states.
• Affordable Dentures & Implants: National chain focused on extractions, dentures, and implants with transparent pricing and payment plans. Comparable on the affordability/membership-adjacent positioning for uninsured patients.
• Gentle Dental: Multi-location dental group with locations across multiple US states including California, offering general dentistry, specialty services, and PPO/HMO insurance acceptance.

Direct peers

• Western Dental: California-focused dental chain with strong Bay Area presence, accepting most PPO plans and offering general dentistry plus orthodontics. Most directly comparable competitor operating in Mission Dental's own geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/missiondental

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mission Dental, SF