Mission Locale du Choletais

What Mission Locale du Choletais does

Mission Locale du Choletais is a French public-service association operating within the national Mission Locale network established by government decree in 1982. It is headquartered in Cholet, Pays de la Loire, and provides free professional and social-integration support to young people aged 16 to 25 in the Choletais territory. The entity is staffed by 26 employees and operates from a physical local site, enabling in-person counseling, employer-engagement events, and partnerships with training and recruitment bodies including CIRFA d'Angers (armed forces) and CFA CCI Maine-et-Loire (apprenticeships).

The organization's service offering spans orientation, training pathways, employment support, housing assistance, healthcare access, and mobility guidance. Its primary digital product is the Shaker mobile application, a shared cross-network platform that surfaces job listings and opportunity discovery for young users; this is supplemented by community events such as "Les Cafés du lundi" and by employer-side services (job-dating, recruitment events, internships). The underlying technology stack is light: a public-facing website and the shared Shaker app, with no disclosed proprietary AI, ML, or data-asset components.

The business model is entirely publicly funded. Services are delivered free of charge to end users; revenue (i.e., operating budget) is sourced from the French State, the Pays de la Loire Region, the Department of Maine-et-Loire, and European Union programs. There is no commercial pricing model, no earned-income line, and no investor base. The organization is structurally a non-market entity, and its solvency is a direct function of annual public-budget allocations. A March 2024 public communication warning that the regional Mission Locale network is "in danger" signals concrete budgetary pressure on this funding model.

Name

Mission Locale du Choletais

Legal name

Mission Locale du Choletais

Website

https://missionlocaleducholetais.org

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Mission Locale du Choletais is a publicly funded French association providing free professional and social-integration support to young people aged 16-25 in the Choletais territory, with 26 staff delivering orientation, training, employment, housing, and healthcare guidance as part of the national Mission Locale network.

Ownership category

akta.pro rank

Product category

Youth Employment and Social Integration Services

NAICS

Vocational Rehabilitation Services (6243), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Employment Agencies (7361)

akta.pro industry

PRIMARYEDALANAE

International Student Academic & Personal Support (case management, referrals)

Education/Student Services & Campus Operations/International Student Services & Immigration Support

Keywords

• Youth employment services
• Career guidance
• Social integration
• Vocational training
• Public employment service

Headquarters

HQ city

Cholet

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Public funding and subsidies: As a public service organization created in 1982 by local authorities (collectivités territoriales) and the State, the Mission Locale du Choletais operates through public funding and subsidies rather than commercial revenue generation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mission Locale du Choletais is a French public service organization that provides free guidance, orientation, and accompaniment to young people aged 16-25 who have left the school system, covering professional insertion (job search, apprenticeship, training) and social integration (housing, healthcare, mobility, citizenship rights). It also partners with local employers on recruitment support, sector promotion, and business tutoring/mentoring, and disseminates job offers via the Shaker mobile application connected to the national Missions Locales network.

Product overview

Mission Locale du Choletais operates as a public service mission for the professional and social integration of young people aged 16-25. The organization offers a unified platform of services centered around the Shaker mobile application for job listings, complemented by career guidance, employer partnership services, professional immersion programs, and community events. Services include recruitment support for employers, business tutoring, sector promotion, and informational publications like the monthly Magazine Plume.

Differentiator

Problem solved

Functional benefit

Products and services

• Shaker Mobile Application Mobile application (Android and iOS) dedicated to young people aged 16-25, providing access to CDI, CDD, and apprenticeship job offers across the national Missions Locales network in metropolitan France and overseas territories.
• Job Sourcing and Recruitment Support
• Business Tutoring / Parrainage
• Professional Immersion (PMSMP/MISPE)
• Sector Promotion and Trade Discovery
• Career Guidance and Social Integration Support Services
• Magazine Plume

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered moderate and core.

• CFA CCI Maine-et-LoiremoderateStrategic or Co-development Partner · 21 October 2022Chamber of Commerce and Industry training center partnership for organizing events like Escape Game Métiers de l'Énergie and supporting apprenticeship programs.
• Pôle EmploicoreStrategic or Co-development PartnerNational public employment service partnership for job placement and employment support services for young job seekers.
• CIRFA d'AngersmoderateStrategic or Co-development PartnerArmed forces recruitment office partnership for engagement contracts with young people aged 18-24 years.
• Pôle Emploi de CholetmoderateStrategic or Co-development PartnerLocal employment office partnership for joint events and employment support services.
• Local employers and professional branchesmoderateStrategic or Co-development PartnerPartnerships with local businesses for job discovery visits, employer meetups, sector promotion, and apprenticeship support. Also supports branches facing staffing shortages.
• Shaker (Job Application Platform)coreTechnology or IntegrationMobile application platform for accessing job offers. Shaker Trente et Un provides job listings for young people aged 16-25 across Mission Locale territories in France, accessible via Android and iOS apps.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• France Travail (Pôle Emploi): French national employment service that provides job placement, training, and employment support to job seekers, including young people. Mission Locale du Choletais is a complementary partner in the French public employment ecosystem, with France Travail providing national-scale services.
• Cap Emploi: Specialized employment services for people with disabilities in France, providing job placement, training, and employer support. Like Mission Locale, Cap Emploi is a public service mission focused on supporting a specific demographic's employment integration.
• Afpa: Agence nationale pour la formation professionnelle des adultes - French national agency for adult vocational training and professional integration. Like Mission Locale, Afpa provides professional training and integration services, though focused on adults rather than youth.
• APEC: Association Pour l'Emploi des Cadres - provides employment services for executives and managers in France. Like Mission Locale, APEC provides specialized employment support services as part of the French public employment ecosystem, though focused on a different demographic segment.
• UNML (Missions Locales network): Union Nationale des Missions Locales - the national body representing the Missions Locales network that Mission Locale du Choletais is part of. The network provides the same public service mission across French territory, with 43,000 young people served annually in Pays de la Loire alone.
• CIDJ: Centre d'Information et de Documentation Jeunesse - national youth information and documentation center in France. Provides information and resources to young people on education, employment, housing, and other topics, similar to Mission Locale's integrated support model.

Emerging players

• La Bonne Alternance: Government-supported platform for apprenticeship matching in France, connecting young people with apprenticeship opportunities. Mission Locale du Choletais also supports apprenticeship placement, making this a complementary platform in the same youth-employment space.

Broad incumbents

• LinkedIn: Global professional networking platform widely used in France for job search and recruitment. While not a public service, it serves a similar function of connecting job seekers (including young people) with employment opportunities and employer partnerships.
• Welcome to the Jungle: French job platform and media company focused on employer branding and job search, particularly for younger professionals. While not a direct peer in the public service model, it serves a similar demographic (young job seekers) with a different commercial business model.
• Indeed France: Major global job search platform with significant presence in France. Provides job listings and recruitment services that overlap with Mission Locale's job placement mission, though with a commercial business model rather than public service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mlducholetais
• Facebookfacebook.com/Mission-Locale-du-Choletais-376249089081078
• LinkedInlinkedin.com/company/la-mission-locale-du-choletais
• Instagraminstagram.com/mission.locale.du.choletais

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mission Locale du Choletais