Mission Resort + Club

What Mission Resort + Club does

Mission Resort + Club is a privately held, full-service independent resort located in Howey-in-the-Hills, Florida (Lake County), spanning more than 500 acres of Spanish Colonial-style grounds approximately 35 minutes from Orlando. The property offers 176 accommodations ranging from deluxe rooms to three-bedroom penthouse suites and private villas (Sonoma, Santa Cruz), supported by two 18-hole championship golf courses (El Campeón and Las Colinas), three on-site restaurants (Conquistador, La Hacienda, Grove House), a 6,200 sq ft full-service spa, racquet sports facilities (tennis, pickleball, beach tennis), 30,000+ sq ft of event space, and recreational amenities including an outdoor pool, fitness center, marina on Lake Harris, and nature trails. The property is a member of Historic Hotels of America (National Trust for Historic Preservation) and is ranked among World Tennis Magazine's Top 25 Resorts.

The resort generates revenue across multiple streams: accommodations (room nights and villa rentals), golf operations (green fees and packages starting at $189-$272/person/night), food and beverage (three restaurants plus banqueting), spa services (treatments with a 21% service charge), events and weddings, day-use access via the ResortPass platform and Day Room Experience, and ancillary recreation. Pricing includes seasonal promotions, AAA (10%) and AARP (15%) discounts, and regional resident rates. Distribution runs through the direct website (powered by iHotelier), toll-free phone reservations, Resy for dining, Spatime for spa booking, and the Stash Hotel Rewards loyalty network.

Mission Resort + Club traces its roots to 1916 (William J. Howey's Florida Chain-o-Lakes Country Club) and was purchased by Nick Beucher in 1964, who developed the Spanish Colonial resort concept beginning in 1969. The Beucher family operated the property for nearly 60 years before selling to MMI Hospitality Group, a Mississippi-based family-owned Southeastern hospitality company, in January 2023. Under MMI ownership, the property has executed capital improvements including an August 2024 irrigation upgrade at El Campeón and a February 2025 refresh of guest rooms, corridors, the spa, and a rebrand of the clubhouse restaurant to Grove House.

Name

Mission Resort + Club

Legal name

Mission Resort + Club

Website

https://missionresortandclub.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Short description

Mission Resort + Club is a privately held, 500-acre Spanish Colonial resort in Howey-in-the-Hills, Florida, offering 176 rooms, two championship golf courses, three restaurants, a spa, and event space to leisure, golf, wedding, and corporate guests. Owned by MMI Hospitality Group since January 2023.

Ownership category

akta.pro rank

Product category

Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (721110), Golf Courses and Country Clubs (71391)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Golf & Leisure Full-Service Hotels (THAGAAAH), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Resort accommodations
• Championship golf courses
• Spa wellness services
• Destination weddings
• Corporate meeting venues

Headquarters

HQ city

Howey-in-the-Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Accommodations: The resort generates primary revenue from 176 hotel rooms including deluxe rooms, one/two-bedroom suites, three-bedroom penthouse suites, and villa rentals. Accommodations feature Spanish Colonial design with marble and granite bathrooms, screened balconies, and views of golf courses, tennis courts, or lakes.
2. Golf Operations: Two championship golf courses (El Campeón and Las Colinas) drive significant revenue through green fees, golf packages, and club services. The resort offers Unlimited Golf Spectacular packages starting at $272/person/night and Golfer's Getaway packages at $189/person/night.
3. Food & Beverage: Three on-site restaurants generate revenue: Conquistador Bar & Restaurant (fine dining), La Hacienda (breakfast buffet and Sunday Champagne Brunch), and Grove House (casual lunch). The resort also offers room service and in-room dining.
4. Spa Services: The Spa at Mission Resort + Club (6,200 sq ft) generates revenue through treatments including the Calming CBD Facial ($155), Lavender & Nectar Massage ($170), Coconut Beach Body Treatment ($145), and Just Squeezed Pedicure ($85). A 21% service charge is added to all services.
5. Events & Weddings: 30,000+ sq ft of event space hosts weddings, corporate meetings, and special events. The resort features dedicated weddings and meetings websites, offering comprehensive event planning services with the historic Spanish Colonial backdrop.
6. Resort Pass & Day Use: Day passes, weekly passes, and cabana rentals allow day visitors to access pool, tennis/pickleball courts, and resort dining. The Day Room experience offers private guest rooms from 10am-6pm with Day Pass access for up to 4 guests.
7. Loyalty Program: Stash Hotel Rewards program allows guests to earn points for free nights at participating independent hotels across North America. Points never expire.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Mission Resort + Club is a 500+ acre Spanish Colonial resort in Howey-in-the-Hills, Florida offering 176 hotel rooms and suites, two championship 18-hole golf courses (El Campeón and Las Colinas), three on-site restaurants (Conquistador, La Hacienda, and Grove House), a 6,200 sq ft full-service spa, tennis and pickleball facilities, and 30,000+ sq ft of event space for weddings and corporate meetings. The property sells overnight accommodations, golf and spa packages, dining experiences, day passes via ResortPass, and event services targeting leisure travelers, golfers, wedding parties, spa guests, and corporate groups in Central Florida.

Product overview

Mission Resort + Club is a hospitality resort offering a portfolio of accommodations, dining, golf, and wellness services. Accommodations include Deluxe Rooms, Premier Rooms, One-Bedroom Suites, Two-Bedroom Suites, Three-Bedroom Penthouse Suites, and vacation villas (Sonoma Villa and Santa Cruz Villas). The resort features two championship golf courses (El Campeón and Las Colinas), three dining venues (Conquistador Bar & Restaurant, La Hacienda Restaurant, and Grove House Restaurant), and The Spa at Mission Resort + Club. Additional offerings include tennis and pickleball facilities, resort activities, and various package deals for golf, spa, and romantic getaways. The resort spans over 500 acres in Howey-in-the-Hills, Florida, with 176 hotel rooms and 30,000+ sq. ft. of event space.

Differentiator

Problem solved

Functional benefit

Products and services

• Resort Accommodations (Deluxe Rooms, Premier Rooms, One- and Two-Bedroom Suites, Three-Bedroom Penthouse Suite)

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Stash Hotel RewardsminorGTM or Marketing PartnerMission Resort + Club participates in the Stash Hotel Rewards loyalty program, allowing guests to earn points for free nights. The Stash Network includes hundreds of independent hotels across North America, with points that never expire.
• Visit OrlandominorGTM or Marketing PartnerConquistador Bar & Restaurant participates in Visit Orlando's Magical Dining program, offering three-course prix-fixe dinners at $40 per person. Through this partnership, $1 from each meal is donated to OCA (Opportunity, Community, Ability), supporting individuals with autism and other developmental differences.
• Best of Central Florida (TV)minorGTM or Marketing PartnerThe Spa at Mission Resort + Club was featured on the Best of Central Florida TV show, with Spa Manager Jessi Buck showcasing the tranquil atmosphere and thoughtfully curated treatments.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• PGA National Resort: Championship golf resort in Florida with multiple courses, spa, dining, and large event/meeting space. Targets the same golf-leisure, corporate group, and wedding segments as Mission Resort + Club.
• Bella Collina: Luxury Central Florida golf and event resort featuring a championship course, Tuscan-inspired clubhouse, dining, spa, and extensive wedding/event facilities. Closely comparable to Mission Resort + Club in scale, location, and event-led business model.
• Reunion Resort & Golf Club: Large-scale resort near Orlando featuring three signature golf courses, multiple restaurants, spa, and extensive event space. Closest comparable to Mission Resort + Club in terms of Central Florida location, golf-centric resort model, and group/wedding target market.
• Omni Orlando Resort at ChampionsGate: Championship golf resort in the Orlando/Central Florida market with multiple courses, full-service spa, dining outlets, and meeting facilities. Competes directly for golf travelers, corporate retreats, and weddings in the same drive-to geography.
• Grand Cypress Golf Resort: Orlando-area resort with championship and academy golf courses, villas, pools, and dining. Directly comparable Central Florida competitor for golf packages, leisure stays, and group business.
• Streamsong Resort: Florida destination resort centered on championship golf courses, lodge accommodations, spa, and elevated dining. Comparable destination-resort model with strong golf identity and similar premium leisure positioning in the Florida market.
• Innisbrook Golf Resort (a Salamander Resort): Golf-focused Florida resort offering multiple championship courses, condominium-style accommodations, pools, and dining. Comparable as a destination golf resort with event and group capabilities in the broader Florida competitive set.

Regional players

• Caribe Royale Orlando: Large all-suite Orlando-area resort with significant meeting and event space, multiple dining outlets, and recreation. Competes for the corporate meeting, wedding, and group segments in the broader Orlando/Central Florida market.
• Margaritaville Resort Orlando: Central Florida resort destination with cottages, water park, dining, and event space. Competes for leisure and group demand in the Orlando drive market, though differentiated by a family/attractions theme rather than golf focus.

Broad incumbents

• Sawgrass Marriott Golf Resort & Spa: Larger branded golf and beach resort in northeast Florida with multiple courses, spa, and conference facilities. Comparable full-service golf resort model but operating under a major flag with broader scale and distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/MissionInnResort
• Facebookfacebook.com/MissionResortandClub
• LinkedInlinkedin.com/company/missionresortandclub
• Instagraminstagram.com/missionresort

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mission Resort + Club