Mission Verte
Mission Verte is a Mauritian non-profit environmental association, founded in 2007, that runs an island-wide recycling network of 80+ collection points processing paper, PET, other plastics, aluminum, and e-waste, supported by corporate sponsors, international grants, and 235 paying members.
- Company typePrivate
- Founded2007
- HeadquartersCurepipe, Mauritius
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Mission Verte does
Mission Verte is a Mauritian non-profit environmental association founded in 2007, dedicated to waste reduction, recycling, and environmental awareness on the island. Its core operations consist of collecting and sorting paper, cardboard, PET, other plastics, aluminum, and e-waste through a network of 80+ collection points backed by a logistics fleet of 3-4 collection trucks and centralized sorting facilities. Reported 2023 throughput totaled approximately 190 tonnes of recyclables across all streams. The organization also runs the Freedom Plastic Fablab, opened in 2020, which converts recovered plastic into design objects and construction materials, giving the operation an upstream value-add beyond pure collection.
The business model is a non-profit funding stack layered from individual memberships (235 members at MUR 800/year), corporate sponsorships from a dozen-plus Mauritian firms (MCB, Alteo, Phoenix Beverages, PwC, ENL, IB Mauritius), and program-specific grants from international donors including the Coca-Cola Foundation, the US Embassy, UNDP GEF-SGP, the Canadian Fund for Local Initiatives, and the MOL Charitable Trust. Revenue is not publicly disclosed. Beyond collection, the organization delivers environmental pedagogy in schools, runs community ambassador programs, and operates advocacy initiatives such as the Mauritius Plastic Challenge launched in 2023.
Strategically, Mission Verte is in a phase of physical and programmatic expansion: a new pedagogy and recycling center is under construction at Beau Plan in 2024, a fourth truck was added in 2022, and e-waste collection has been extended into Emtel retail showrooms in 2024. The organization is also branching into adjacent verticals such as agroecology and is increasingly positioned as the default coordination node between corporate sponsors, downstream recyclers, and public-sector waste policy in Mauritius, including alignment with the national Waste Management Bill.
Mission Verte firmographics
Firmographics- Name
- Mission Verte
- Legal name
- Association Mission Verte
- Website
- https://missionverte.org
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mission Verte is a Mauritian non-profit environmental association, founded in 2007, that runs an island-wide recycling network of 80+ collection points processing paper, PET, other plastics, aluminum, and e-waste, supported by corporate sponsors, international grants, and 235 paying members.
- Ownership category
- akta.pro rank
Mission Verte industry classification
Industry- Product category
- Environmental Services & Recycling
- NAICS
- Hazardous Waste Collection (562112), Waste Collection (56211), Materials Recovery Facilities (56292)
- SIC
- Refuse Systems (4953), Hazardous Waste Management (4955)
- akta.pro primary industry
- Consumer E-waste Collection & Take-Back Programs (EUAIAIAA)
- akta.pro secondary industries
- E-waste Collection, Aggregation & Reverse Logistics (BPALAIAB), E-Waste & IT Asset Disposition (On-site Collection & Secure Handling) (BPABALAF)
Keywords
Where Mission Verte is headquartered
LocationHeadquarters
- HQ city
- Curepipe
- HQ country
- Mauritius
- HQ region
- Africa
Offices3 records
Markets served
Mission Verte business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Membership Fees: Annual membership with entrance fee and yearly subscription. Members receive benefits including participation in association activities.
- Donations: Donations from individuals and organizations supporting environmental causes. Registered with National Social Inclusion Foundation.
- Corporate Sponsorships and Grants: Funding from corporate sponsors including The Coca-Cola Foundation, MOL Charitable Trust, US Embassy, UNDP GEF-SGP, Canadian Fund for Local Initiatives, and local companies (MCB, Alteo, Phoenix Beverages, etc.) to support specific projects and operational costs.
- Corporate Consulting Services: Advisory services for businesses and institutions on waste sorting deployment, employee sensitization, and circular economy loop development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual annual membership |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Mission Verte product offering
Product offeringCore offering
Mission Verte is a Mauritian non-profit association that operates a network of 80+ voluntary drop-off collection points across Mauritius for recyclable waste including paper, cardboard, plastic, aluminum cans, and electronic waste. It provides waste collection logistics with a fleet of 3-4 trucks, deploys educational programs in schools and enterprises, runs the Freedom Plastic Fablab for hands-on circular economy training, and operates specialized programs such as a national e-waste take-back with Emtel and a PET collection program supported by The Coca-Cola Foundation.
Product overview
Mission Verte is a Mauritian non-profit environmental protection association founded in 2007, offering a portfolio of circular economy services focused on waste reduction, reuse, recycling, and composting. The core offerings include Freedom Plastic (a pedagogical Fablab for circular economy centered on plastic issues), an extensive collection site network (80+ points across Mauritius), and various awareness/education programs. Key products include Mauritius Plastic Challenge (citizen engagement initiative), Pa Zet Plastik Dan Lamer (coastal plastic pollution awareness), agroecology training with community gardens, and e-waste collection programs. The organization operates collection and logistics services with trucks and teams, supported by an Interactive Map for locating deposit points. Education services deploy dedicated teams and Ambassadors in schools and public spaces using innovative tools like Captain Fanplastic and Precious Plastic-based resources.
Differentiator
Problem solved
Functional benefit
Brands
- Freedom Plastic: Pedagogical Fablab for circular economy focused on plastic issues. Located at Mapou in Domaine de Labourdonnais, it allows Mission Verte to raise awareness and train both new generations and the general population on plastic avoidance and recycling.
Products and services
- Freedom Plastic Fablab A pedagogical Fablab for the circular economy centered on plastic issues, located at Mapou in Domaine de Labourdonnais. It enables training of new generations and the general public on avoiding and recycling single-use plastics using the open-source Precious Plastic methodology with molds and food-grade plastic (HDPE and PP).
- Collection Site Network A network of over 80 voluntary drop-off points across Mauritius for collecting recyclable waste including plastic, paper, cardboard, aluminum cans, and electronic waste, managed by Mission Verte's teams and trucks.
- Education & Training Program Educational programs deployed in schools and enterprises using dedicated teams and Ambassadors, including resources like Captain Fanplastic, Plastic Odyssey content, and DVDs on ecological transition topics.
- Circular Economy Support Services Support for circular economy emergence through a collection network, trucks, and teams that transport recyclable waste from businesses, shopping centers, and schools to recycling partners.
- E-Waste Collection Program National e-waste take-back program launched with Emtel in May 2019, with support from BEM Recycling, encouraging Mauritians to responsibly dispose of mobile phones, tablets, and batteries via collection at all Emtel showrooms and ~20 Mission Verte sites.
- PET Collection Program
Quantifiable outcome
- 125 tonnes paper/cardboard, 44.1 tonnes PET, 5.8 tonnes other plastics, 3.5 tonnes aluminum cans, 10.6 tonnes e-waste recycled in 2023
- +4 more outcomes
Companies that use Mission Verte
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Mission Verte technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mission Verte partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, secondary and major.
- EmtelcoreLaunched national e-waste take-back program in May 2019. Emtel provides collection at all showrooms for phones, tablets, accessories, and batteries. Mission Verte provides collection boxes at 20 sites.
- BEM RecyclingcoreE-waste recycler partner that dismantles and processes electronic waste collected through the Emtel program. Batteries exported for proper treatment abroad.
- Polypet Recyclers LtdcorePET plastic recycling partner handling collected PET bottles from the collection network.
- We CyclecorePaper and cardboard recycling partner handling materials collected from the point network.
- Surfrider MauritiussecondaryPartner for HDPE, PP, and other plastic recycling, complementing other plastic recycling partners.
- GnG Plastic LtdsecondaryPlastic recycling partner for HDPE, PP, and other plastic types.
- EN RecyclerssecondaryRecycling partner handling various materials from the collection network.
- PIM LimitedsecondaryPlastic recycling partner (HDPE, PP) with expertise in plastic waste management.
- Precious Plastic MauritiuscorePartner for deploying field operations and the global Precious Plastic open-source methodology for plastic upcycling at Freedom Plastic Fablab.
- Reef ConservationcoreMarine conservation partner working on coastal and ocean plastic pollution issues. Joint project 'Bis Lamer' complements Freedom Plastic sensitization.
- Caritas Ile MauricemajorCommunity partner for agroecology project, hosting 10 community gardens across 10 centers serving 10,000 families (50,000 people).
- Le Velos VertmajorExpert partner in agroecology, providing training support and expertise for community garden projects.
- WinnerscoreHosting collection points at Winners parking locations across multiple regions including Flacq, Pereybere, Phoenix, Plaine Magnien, Rose Belle, Terre Rouge, and Vacoas.
- Domaine de LabourdonnaismajorProperty owner hosting Freedom Plastic Fablab at Mapou location, supporting circular economy transition in the Labourdonnais area.
- National Social Inclusion FoundationmajorGovernment foundation where Mission Verte is registered under number NCSRF/2017/0166, providing official status and regulatory oversight.
Scale indicators9 records
Recent moves9 records
Expansion highlights4 records
Mission Verte competitors and assessment
Company assessmentBroad incumbents
- Ocean Conservancy: Large international NGO running the International Coastal Cleanup and major marine debris advocacy. Comparable in coastal cleanup and education focus, but at much larger scale and broader geographic mandate than Mission Verte.
- WWF (Indian Ocean / Mauritius): Global conservation NGO with active programs in Mauritius and the Indian Ocean region. Comparable environmental NGO presence in Mauritius but with much broader mandate and significantly larger resources than Mission Verte.
- Surfrider Foundation: Global grassroots environmental organization protecting oceans and beaches; Mission Verte lists Surfrider Mauritius as a direct operational partner. Comparable beach cleanup and marine-plastic awareness focus.
Direct peers
- Plastic Bank: Social enterprise that builds community collection networks for plastic in coastal developing countries and partners with corporate sponsors. Closely comparable to Mission Verte's community-collection-plus-corporate-sponsorship model targeting ocean-bound plastic in small island economies.
- Wecyclers: Nigeria-based social enterprise operating a door-to-door recyclable collection network with cargo bikes and incentive-based citizen engagement. Highly comparable community-led collection model targeting an African developing-market context similar to Mauritius.
- Plastic Pollution Coalition: Global advocacy and education coalition working to end plastic pollution. Comparable in its mix of education, awareness campaigns, and corporate engagement to drive circular-economy behavior change.
- Reef Conservation: Mauritius-based marine conservation NGO partnered with Mission Verte on the Bis Lamer coastal project. Highly comparable as a local Mauritian environmental non-profit operating in the same geography and overlapping on marine plastic issues.
- Precious Plastic: Global open-source community and methodology provider for plastic recycling Fablabs. Mission Verte explicitly uses Precious Plastic methodology at its Freedom Plastic Fablab, making it a direct chapter/peer in the same ecosystem.
- The Plastic Odyssey: Expedition and education project focused on plastic recycling and awareness, which Mission Verde cites as content partner. Both operate as awareness + practical recycling hybrids using low-cost plastic processing technologies in coastal contexts.
Regional players
- Caritas Ile Maurice: Mauritian charitable/social organization partnered with Mission Verte on the agroecology project across 10 community centers. Comparable as a domestic Mauritian non-profit operating community-development programs but focused on social welfare rather than environment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Mission Verte social profiles
Digital presenceMission Verte compliance and trust
Trust signalCompliance2 records
Mission Verte financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mission Verte leadership team
Management profileNumber of profiles
Profiles5 records
Mission Verte funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mission Verte M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mission Verte
What does Mission Verte do?
Mission Verte is a Mauritian non-profit association that operates a network of 80+ voluntary drop-off collection points across Mauritius for recyclable waste including paper, cardboard, plastic, aluminum cans, and electronic waste. It provides waste collection logistics with a fleet of 3-4 trucks, deploys educational programs in schools and enterprises, runs the Freedom Plastic Fablab for hands-on circular economy training, and operates specialized programs such as a national e-waste take-back with Emtel and a PET collection program supported by The Coca-Cola Foundation.
Is Mission Verte a public or private company?
Mission Verte is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Mission Verte founded?
Mission Verte was founded in 2007. It employs 1 to 10 people.
Where is Mission Verte based?
Mission Verte is headquartered in Curepipe, Mauritius, in the Africa region.
How does Mission Verte make money?
Four revenue lines are on record. Membership Fees are the primary driver. The others are donations, corporate Sponsorships and Grants and corporate Consulting Services.
Who are Mission Verte's main competitors?
Broad incumbents on record are Ocean Conservancy, WWF (Indian Ocean / Mauritius) and Surfrider Foundation. Direct peers are Plastic Bank, Wecyclers, Plastic Pollution Coalition, Reef Conservation, Precious Plastic and The Plastic Odyssey. Caritas Ile Maurice is listed as a regional player.
Does Mission Verte have an API?
No public API is recorded for Mission Verte.
What industry is Mission Verte in?
Mission Verte's product category is Environmental Services & Recycling. Its primary akta.pro industry code is EUAIAIAA, Consumer E-waste Collection & Take-Back Programs, with a secondary code of BPALAIAB, E-waste Collection, Aggregation & Reverse Logistics. Its NAICS code is 562112 and its SIC code is 4953.