What Winners Elec does

Winners Elec Co., Ltd. (주)위너스일렉, founded in 2004 and headquartered in Namyangju-si, Gyeonggi-do, South Korea, is a Korean electrical wiring device manufacturer listed on KOSDAQ (ticker 479960). The company designs and produces a broad portfolio of switches, sockets, multi-outlets, and specialty electrical devices for residential and commercial buildings, organized into named product series (Log, Bello, Aru, Winner, SOO) plus branded smart and energy-saving lines (Emoti smart switches, Selfpower wireless self-powered switches, standby power cut-off sockets, popup outlets, condensation-prevention outlets, wireless charging table outlets).

Its business is anchored in B2B direct project sales to major Korean construction conglomerates — including POSCO E&C, GS E&C, DL E&C, Lotte E&C, Hyundai E&C, HDC Hyundai Development, and LH Corporation — where products are specified at the design stage of apartment complexes, office towers, and public/military housing and delivered across multi-year build cycles. A secondary retail distribution channel sells the same product families through nationwide chains (E-mart, Lotte Mart, Home Plus, Hanssem, Alpha/3CE, Daiso/Sangsang Plus). The newest revenue stream is EV charging infrastructure: a 7kW slow charger and a 3kW smart charging outlet with usage-based billing, targeting residential complex parking facilities. The company also supplies Samsung Electronics, Samsung SDS, Starbucks Korea, Industrial Bank of Korea, and KISA for specific use cases, and maintains overseas certifications for Japan (PSE), Russia (GOST-R), and Vietnam (trademark).

Name

Winners Elec

Legal name

(주)위너스일렉

Website

https://wns21.co.kr

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Winners Elec is a Korean manufacturer of switches, sockets, EV chargers, and IoT smart switches that supplies major Korean construction conglomerates (POSCO E&C, GS E&C, Hyundai E&C) on multi-year residential projects and distributes consumer wiring devices through nationwide retail chains.

Ownership category

akta.pro rank

Headquarters

HQ city

Seongnam

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B product sales to construction companies: Winners Elec supplies switches, outlets, and electrical wiring devices directly to major Korean construction firms and residential developers as part of building specifications. Products are specified during pre-construction phases and delivered across multi-year project timelines. This is the primary revenue stream.
2. Retail and consumer distribution: Products are sold through major retail chains nationwide including E-mart, Lotte Mart, Home Plus, Hanssem, 3CE (Alpha), and Sangsang Plus (Daiso), generating recurring consumer-level revenue.
3. EV charging outlet fees: EV smart charging outlets and smart charging outlets support usage-based billing, providing a recurring revenue mechanism tied to EV charging consumption.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Winners Elec is a Korean manufacturer that designs, produces, and supplies electrical wiring devices including wall switches, sockets, multi-sockets, smart/IoT switches, specialty outlets, low-voltage distribution panels, and EV charging products (7kW slow charger and 3kW smart metering outlet). The company supplies these products directly to major Korean construction and real estate developers for residential and commercial building projects and through nationwide retail chains to end consumers.

Product overview

Winners Elec is an electrical components manufacturer offering a comprehensive portfolio of switches, sockets, and EV charging solutions. The product lineup consists of three main categories: Smart Switches (Emoti Series and IoT Smart Switch) enabling home automation; traditional Switch/Socket series (Log, Bello, Aru, Winner, SOO, Selfpower wireless, Built-in, and Special Products) for residential applications; and Sockets/Plugs/Industrial products including Multi Sockets, Exposed Sockets, Plugs/Connectors, Industrial series, and Low voltage panelboards. Additionally, the company offers EV Charging solutions including 7kW slow chargers and 3kW smart metering outlets. Specialty products include standby power cutoff sockets, wireless charging table sockets, popup sockets, and anti-dew sockets for specialized applications.

Differentiator

Problem solved

Functional benefit

Brands

• 이모티시리즈 (Emoti Series): Smart switch product line
• 스마트 스위치 (Smart Switch)
• 무전원 스위치 (Selfpower Wireless)
• 전기차 충전기 (EV Chargers)

Products and services

• Emoti Series Smart Switches (이모티시리즈) Smart switch series with touch/button controls, including combined switch and socket units, LCD displays, and integration with smart home systems for residential buildings.
• IoT Smart Switch (스마트 스위치) IoT-enabled wall switches supporting remote control and automation capabilities for smart home integration.
• Log Series Switches and Sockets (로그시리즈) Standard residential wall switches and sockets with modern design aesthetics.
• Bello Series Switches and Sockets (벨로시리즈) Premium line of switches and sockets featuring elegant design and reliable performance.
• Aru Series Switches and Sockets (아루시리즈) Switch and socket series with contemporary styling for residential applications.
• Winner Series Switches and Sockets (위너시리즈) Brand-line switches and sockets representing the company's core product offerings.
• SOO Series One-Touch Switches and Sockets (수시리즈) Switches and sockets with one-touch connection technology for easy installation.
• Selfpower Wireless Switches (무전원 스위치) Self-powered wireless switches that generate their own electricity through mechanical operation, eliminating the need for batteries.
• Built-in Switches and Outlets (빌트인 스위치, 콘센트) Integrated built-in switches and outlets designed for flush mounting in walls and furniture.
• Specialty Products (특수제품) Specialized switch and socket products for unique applications and requirements.
• Multi-Sockets (멀티콘센트) Multi-outlet power strips and socket adapters for expanded connectivity.
• Exposed Sockets (노출콘센트) Surface-mounted electrical outlets for exposed installation applications.
• Plugs and Connector Bodies (플러그, 콘넥터 바디) Electrical plugs and connector bodies for various power connection needs.
• Industrial Series (산업용시리즈) Heavy-duty switches, sockets, and electrical components designed for industrial environments and high-power applications.
• Low-Voltage Panelboards (분전반) Low-voltage distribution panels and switchgear for residential and commercial electrical distribution.
• 7kW Slow Charging EV Charger 7kW Level 2 EV charger for residential and commercial slow charging applications.
• 3kW Smart Charging Outlet (과금형 콘센트) 3kW smart charging outlet with pay-per-use metering functionality for EV charging in residential and commercial parking facilities.
• Standby Power Cut-off Sockets (대기전력차단콘센트) Smart sockets that automatically cut standby power to reduce energy consumption in residential environments.
• Wireless Charging Table Sockets (테이블무선충전콘센트) In-table or surface-mounted sockets with integrated wireless charging pads for mobile devices in residential and office interiors.
• Pop-up Floor Sockets (팝업콘센트) Retractable pop-up sockets that emerge from floors or countertops, providing power access in open floor plan interiors without exposed wiring.
• Anti-Dew Sockets (결로방지콘센트) Moisture-resistant sockets designed to prevent condensation buildup in high-humidity environments such as coastal residential installations.

Named customers17 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• 경복대학 (Kyungbok University)minorStrategic or Co-development Partner · 8 November 2006Academic-industry cooperation agreement (산학협동협정) established with Kyungbok University in 2006, supporting joint research and development in electrical device technology.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• LS Electric: Korea's largest electrical equipment manufacturer, producing low-voltage switchgear, wiring devices, and EV chargers at significantly larger scale. Comparable across Wins Elec's wiring device and panelboard lines, but operates as a broad industrial conglomerate rather than a focused wiring-device specialist.
• Panasonic: Panasonic Eco Solutions division is a major producer of wiring devices, switches, sockets, and increasingly EV charging equipment in Asia. Overlaps directly with Winners Elec's residential wiring-device line and shares a Japanese/Asian product-design heritage.
• Schneider Electric: Global energy management and automation giant with wiring-device (Schneider Electric / Clipsal / Avatar) and EV charging (EVlink) product lines. Comparable across residential switchgear, smart switches, and EV charging adjacencies, with global brand and software platform advantage.
• Legrand: Global leader in electrical and digital building infrastructure with extensive wiring-device, switch, and EV charging portfolios (including the Legrand EV charger line). Comparable in product breadth and design-led positioning, but at global scale with far broader software and channel resources.
• HD Hyundai Electric: Korean maker of switchgear, transformers, and electrical apparatus supplying the same construction and industrial customers. Comparable in panelboard and industrial-grade wiring-device adjacencies; far larger and more diversified.
• LG Electronics: Korean conglomerate with a growing EV charging station line alongside consumer electronics. Comparable to Winners Elec specifically in the EV charging outlet category, but with vastly larger R&D, software, and retail-channel resources across multiple product verticals.

Direct peers

• SK Signet: Korea's leading EV charger manufacturer and a direct competitor in Winners Elec's emerging EV charging outlet category. Both target Korean residential and commercial EV charging deployments, though SK Signet operates at substantially greater scale and with a broader fast-charging portfolio.
• Hanmi Electric: Korean manufacturer of wiring devices, switches, sockets, and circuit breakers supplying the same residential developer channel. Direct peer in product portfolio and customer base, though at a different scale and with broader circuit-protection offerings.
• Simon Electric: Spanish/global manufacturer specializing in switches, sockets, and wiring devices for residential and commercial buildings. Closely comparable product portfolio and design-led positioning to Winners Elec, though with European and Latin American geographic focus.

Regional players

• Vimar: Italian premium manufacturer of switches, sockets, and home-automation devices. Comparable in design-led residential wiring-device positioning and IoT smart-switch offerings (e.g., Vimar Eikon, View), but primarily serves European markets rather than competing directly in Korea.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance18 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winners Elec