Miss Kelly's

What Miss Kelly's does

Miss Kelly's Gym is a local, family-owned children's gymnastics and dance facility operating two physical locations in the St. Louis, Missouri metropolitan area — Creve Coeur (opened 2013) and Cottleville/St. Peters (opened 2024). The company serves boys and girls ages 10 months through 12 years, offering age-segmented instruction (Cubs, Little Bears, Super Bears, Busy Bees, Wiggle Worms, Fireflies, Rollers/Twisters/Aerials), Rising Stars dance (ballet, tap, gymnastics), Parents Night Out childcare, open gym play sessions, themed summer camps, and full-service birthday parties. The curriculum is built around developmentally appropriate gymnastics equipment (floor, beam, bars, vault, air track, parachute, themed play structures) and a deliberately non-competitive pedagogical approach. Facilities operate from shopping-center locations (Bellerive Plaza in Creve Coeur; 94 Crossing Shopping Center in St. Peters), with class enrollment managed by email, phone, and online invoice payment.

The business generates revenue across multiple streams: weekly recurring class tuition (~$21/class via 19-week fall sessions at $88/month or 11-week summer sessions at $240 value / $132×2 bi-pay), birthday parties ($250 members / $275 non-members for up to 15 children, capped at 25), Parents Night Out ($35/$40 per child with sibling half-price), summer camps ($80–$180/week), and pay-per-visit open gym ($15/visit). A Preferred Member tier, unlocked by class registration and valid 365 days, unlocks discounted pricing across all services. Family and sibling discounts (10% tuition, $5–$10 camp) reinforce multi-child household retention. No third-party distribution, franchising, or institutional funding is in evidence; the business is bootstrapped and founder-operated, with the owner holding an Early Childhood Education degree and on-site Program Directors at each location.

Distribution is exclusively direct-to-consumer and local — families discover the gym through Google reviews, word-of-mouth, the company website, and Facebook. The customer base consists entirely of households in the St. Louis metro region, with testimonials indicating multi-year retention across siblings. The company's competitive positioning rests on its non-competitive, confidence-building philosophy, age-tailored curriculum, full-service birthday party offering, and the visible presence of the owner-operator — all of which customers cite as differentiators versus larger competitive gymnastics clubs in the region.

Name

Miss Kelly's

Legal name

Miss Kelly's Gym

Website

https://misskellysgym.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Miss Kelly's Gym is a family-owned children's gymnastics and dance facility operating two locations in the St. Louis metro, serving children ages 10 months to 12 years with age-segmented classes, birthday parties, camps, and Parents Night Out events.

Ownership category

akta.pro rank

Product category

Children's Gymnastics & Fitness Services

NAICS

Fitness and Recreational Sports Centers (71394), Child Care Services (624410)

SIC

Services-Child Day Care Services (8351), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Part-Day Childcare Centers (EDACAAAB)

akta.pro secondary industry

Half-Day Nursery Programs (EDACACAC)

Keywords

• Children's gymnastics classes
• Kids dance instruction
• Children's birthday parties
• Toddler motor skills
• Kids fitness facility

Headquarters

HQ city

Creve Coeur

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Gymnastics and Dance Classes: Weekly recurring class tuition for gymnastics and dance instruction. Fall Session runs 19 weeks with 5 monthly payments of $88. Summer Session runs 11 weeks with either one payment of $240 (Value Plan) or two payments of $132 (Bi Pay Plan). Classes include parent/child, preschool, and grade school programs.
2. Birthday Parties: One-time private party bookings for up to 25 children. Members pay $250 for up to 15 children, non-members pay $275. Additional children at $6 each. Includes full setup, cleanup, party room, decorations, and staff.
3. Parents Night Out: Weekend childcare events (Friday evenings, 6:00pm-9:00pm) for potty-trained children ages 3-10. Members pay $35/child, non-members pay $40/child. Siblings receive half price.
4. Summer Camps: Multi-week summer camp programs for children ages 3-10. Camps held Tuesdays and Thursdays from May through August. Half-day ($80-90) or full-day ($160-180) options. Includes games, gymnastics, crafts, and themed activities.
5. Open Gym: Pay-per-visit open play sessions for children ages 12 and under. Enrolled class members attend free; non-enrolled children pay $15; children under 1 year free.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Miss Kelly's Gym operates two family-owned physical facilities in the St. Louis metro area providing age-specific gymnastics and dance instruction, hosted birthday parties, Parents Night Out childcare, Open Gym play sessions, and themed Summer Camps for children ages 10 months to 12 years. Services are delivered on-site at Creve Coeur and Cottleville locations under a recurring subscription model for classes plus per-event fees for parties, camps, open gym, and Parents Night Out.

Product overview

Miss Kelly's Gym is a local, family-owned gymnastics and fitness facility for children ages 10 months to 12 years. The company operates two locations (Creve Coeur opened 2013, Cottleville opened 2024) offering gymnastics classes, dance classes, birthday parties, Parents Night Out, Open Gym, and Summer Camps. The core offerings include age-specific gymnastics instruction (Cubs, Little Bears, Super Bears, Busy Bees, Wiggle Worms, Fireflies, Rollers, Twisters, Aerials), dance classes combining ballet, tap and gymnastics, and event services like private birthday parties and Parents Night Out childcare.

Differentiator

Problem solved

Functional benefit

Products and services

• Gymnastics Classes Motor skill development and gymnastics instruction for children ages 10 months to 12 years, structured as parent/child classes (Cubs 10-18 months, Little Bears 19 months-2.5 years, Super Bears 2-3 years), preschool classes (Busy Bees 3 years, Wiggle Worms 4 years, Fireflies 5 years), and grade school classes (Rollers, Twisters, Aerials). Taught in a non-competitive environment by trained instructors.
• Dance Classes Combined ballet, tap, and gymnastics dance instruction for children ages 3-5 years (Rising Stars program), taught in a relaxed, non-competitive environment.
• Birthday Party Packages Private birthday party hosting for children featuring 60 minutes of gym activities including signature games, parachute play, bouncy Air Track, and free play, plus 30 minutes in a decorated party room. Includes instructors, setup, serving, cleanup, t-shirt for the birthday child, balloons, streamers, and gift registry. Preferred Member $250 / Standard Non-Member $275 for up to 15 children; $6 per additional child (max 25).
• Parents Night Out Evening childcare service held Friday evenings 6:00pm-9:00pm for potty-trained children ages 3-10 years, featuring supervised games, obstacles, and challenges. Preferred Member $35/child, Standard Non-Member $40/child, with all siblings at half price.
• Open Gym Supervised free play opportunity for children ages 12 and under using gymnastics equipment. Enrolled class members attend free; non-enrolled children pay $15; children under 1 year old are free.
• Summer Camps Full-day and half-day summer camp programs for children ages 3-10 years featuring themed weeks with games, gymnastics activities, and crafts. Camps held Tuesdays and Thursdays from May through August. Preferred Member pricing: Half Day $80, Full Day $160; Standard Non-Member: Half Day $90, Full Day $180. Sibling discounts of $5 off half-day and $10 off full-day per week apply.

Quantifiable outcome

• Classes break down to approximately $21 per class
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Kidokinetics: Mobile children's sports and fitness program offered at schools, daycares, and community centers. Targets similar age demographic (toddlers through elementary) but with a delivery model that could overlap with Miss Kelly's parent-child or preschool offerings.
• Pump It Up: National franchise of indoor inflatable play centers focused on birthday parties and group events for children. Comparable in private birthday party hosting model and price points, though not a class-based instruction business.

Regional players

• British Swim School: Franchise offering children's swim lessons with birthday party and event additions. Similar target demographic and recurring class structure, though swimmers are taught at partner pools rather than owned facilities.

Broad incumbents

• Sky Zone Trampoline Park: National franchise of indoor trampoline parks offering open jump, birthday parties, and youth programs. Comparable in active-kids birthday party and group event offerings but serves a wider age range and different activity modality.
• YMCA of Greater St. Louis: Regional YMCA offering youth gymnastics, swim, and recreation classes. Local broad-based competitor in the St. Louis metro market for children's activity programs, though with a wider mission and membership structure.

Direct peers

• My Gym: Franchise network of children's fitness centers offering structured gymnastics, music, and movement classes for infants through preteens. Closely comparable to Miss Kelly's in age range, class structure, and birthday party offerings.
• Rompy n' Roll / Romp n' Roll: Franchise of children's gym and play centers offering classes, birthday parties, Parents Night Out, and summer camps for ages 3 months to 5 years. Closely comparable service portfolio to Miss Kelly's multi-product offering.
• The Little Gym: International franchise offering age-specific gymnastics, motor skill development, and parent-child classes for children 4 months to 12 years. Most direct competitor to Miss Kelly's in the non-competitive children's gymnastics category with a similar multi-product revenue model.
• Gymboree Play & Music: Operator of play, music, and movement classes for infants and toddlers up to age 5. Comparable in early childhood focus, parent-child class structure, and developmental curriculum philosophy.
• Goldfish Swim School: National franchise specializing in children's swim lessons with ancillary birthday party and family event services. Comparable in target market (young children), member pricing model, and multi-product revenue approach, though distinct activity category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/miss-kelly's

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miss Kelly's