Miss Lilys

What Miss Lilys does

Miss Lily's is a privately held Caribbean-themed restaurant group founded in 2011, operating a New York City East Village flagship with secondary outposts in Dubai (since 2016) and Negril, Jamaica. The concept centers on Jamaican and broader Caribbean cuisine — jerk preparations, patties, tropical cocktails — anchored by a curated rum list of more than 100 Caribbean varieties. Notable culinary talent includes Chopped Champion Andre Fowles and, as of 2024, Culinary Director Brittney Williams.

The business runs a direct-to-consumer model with three pillars: dine-in service at physical locations, online ordering, and a published catering menu offering jerk corn at $2.50 per piece, jerk chicken at $28 per bird, and tray-format entrees priced $80-$255. NYC a la carte pricing spans $10-$19 appetizers, $24-$42 entrees, and $14-$17 cocktails, while the Dubai location commands materially higher checks (AED 46-78 appetizers, AED 130-195 entrees, AED 65-70 cocktails), reflecting the premium tourism positioning. The brand has received editorial coverage in outlets including the New York Times, Food & Wine, and Essence.

Operationally, Miss Lily's is connected to a broader Caribbean hospitality ecosystem that includes the Rockhouse Hotel and Skylark Negril Beach Resort, with philanthropic activity channeled through the Rockhouse Foundation, which has invested an estimated US$10-11M in Jamaican education. The company is privately held with 25 disclosed employees and no reported external funding, and previously operated a Soho NYC location that was paused in 2020.

Name

Miss Lilys

Legal name

Miss Lily's

Website

https://misslilys.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Miss Lily's is a privately held Caribbean restaurant group founded in 2011, operating dine-in locations in NYC, Dubai, and Negril Jamaica, serving Jamaican cuisine, cocktails, and catering to individual diners and tourism traffic.

Ownership category

akta.pro rank

Product category

Caribbean Restaurant Services

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Cocktail Lounges & Speakeasies (MPAGAIAD), Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH)

Keywords

• Caribbean restaurant dining
• Jamaican cuisine restaurant
• Restaurant catering services
• Caribbean rum bar
• Online food ordering delivery

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant Revenue: Full-service restaurant operations at multiple locations serving lunch, dinner, brunch, and late-night service. Revenue generated from food and beverage sales at table service.
2. Online Ordering and Delivery: Direct online ordering platform for takeout and delivery orders, processed through the restaurant's website
3. Catering Services: Full catering menu for events with optional staffing, serving groups of various sizes with Caribbean specialties
4. Beverage Sales: Revenue from rum cocktails, house cocktails, beers, wines, and non-alcoholic beverages including the signature rum bar

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Miss Lily's is a privately held Caribbean restaurant group operating three dine-in locations (East Village 7A in New York City, Dubai at the Sheraton Grand Hotel, and Negril at Skylark Negril Beach Resort in Jamaica) serving modern Jamaican cuisine featuring signature jerk preparations, oxtail stew, curry specialties, and an extensive Caribbean rum bar with over 100 rum varieties. The group also offers a full-service catering program for events, online ordering and delivery from the NYC location, and live DJ-driven nightlife programming.

Product overview

Miss Lily's is a Caribbean restaurant group operating three primary dining locations (East Village 7A in New York City, Dubai at the Sheraton Grand Hotel, and Negril at Skylark Beach Resort), offering modern Jamaican and Caribbean cuisine including signature dishes like jerk chicken, oxtail stew, and curry specialties. The portfolio includes a full catering service with Caribbean specialties for events of all sizes, online ordering and delivery from the East Village location, and an extensive rum bar with over 100 Caribbean rum varieties. The business also includes a philanthropic partnership with the Rockhouse Foundation, which funds educational projects in Jamaica. A former Soho location (opened 2011) is currently closed.

Differentiator

Problem solved

Functional benefit

Brands

• Miss Lily's Foundation: Philanthropic arm of Miss Lily's that funds the Rockhouse Foundation's mission to transform educational institutions in western Jamaica.
• Jerk Shack

Products and services

• Miss Lily's 7A (East Village, NYC) Flagship Caribbean restaurant location in New York City's East Village offering Jamaican-style cuisine including jerk chicken, oxtail stew, and an extensive rum bar with over 100 varieties of Caribbean rum, plus lunch, dinner, weekend brunch, and late-night service with DJs.
• Miss Lily's Dubai International outpost located in Dubai's Sheraton Grand Hotel on Sheikh Zayed Road, serving signature Caribbean dishes alongside Dubai-exclusive offerings such as Pimento & Tamarind Glazed Lamb Ribs, Chili King Crab, and Slow Roasted Pimento Short Rib.
• Miss Lily's Negril Beachside Caribbean restaurant at Skylark Negril Beach Resort in Jamaica, featuring on-display jerk smokehouse and BBQ grilling station, smoked and seasoned proteins, classic 'yard' cuisine fixings, and beachside bar with Caribbean rum selection and nightly reggae/dancehall DJs.
• Full Catering Services Full catering capacity for home, office, or event groups of all sizes, featuring Caribbean specialties including jerk dishes, curried items, seafood, and traditional Jamaican sides with optional staffing. Menu includes Jerk Grilled Corn, Jerk Chicken, Jerk Salmon, Brown Stew Chicken, Curried Goat Stew, and Ackee & Saltfish.
• Online Ordering & Delivery Digital ordering system enabling customers to place orders for delivery and pickup from the East Village location, with service available during specified hours throughout the week.
• Rum Bar Extensive rum selection featuring over 100 varieties of Caribbean rum at the East Village location, including house cocktails, frozen piña colada slushies, and premium sipping rums like Appleton Estate 12YO, Flor de Cana 18YO, and Zacapa XO.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Rockhouse FoundationcoreOthers · 1 January 2004Miss Lily's contributes a portion of its profits to the Rockhouse Foundation, a New York registered 501(c)(3) and Jamaican registered charity. The foundation transforms educational institutions in Jamaica, having invested over US$10 million in seven projects including six public schools and the Negril Community Library. Miss Lily's, along with sister hotels Rockhouse Hotel and Skylark Negril Beach Resort, underwrites all administrative and fundraising expenses, ensuring 100% of donations go directly to programs.
• Rockhouse HotelminorOthersSister hotel property in Jamaica that co-funds the Rockhouse Foundation alongside Miss Lily's and Skylark Negril Beach Resort.
• Skylark Negril Beach ResortminorOthersSister resort property in Jamaica hosting the Miss Lily's Negril location. Co-funds the Rockhouse Foundation alongside Miss Lily's and Rockhouse Hotel.
• Melvin Major Jr.minorOthersDowntown juicing legend and 25-year veteran of New York's juicing scene who operated the organic Juice Bar at Miss Lily's Soho location.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Rum House: NYC rum and cocktail bar in the Edition Hotel offering an extensive Caribbean rum selection and craft cocktails in a hotel-lobby setting. Directly comparable to Miss Lily's East Village rum bar in beverage focus, rum range and late-night cocktail positioning, though without the full restaurant component.
• Gloria's Caribbean Cuisine: Caribbean full-service restaurant chain offering Jamaican and broader Caribbean cuisine in a sit-down format with bar service. Directly comparable to Miss Lily's in cuisine focus, full-service dining model and bar-driven beverage mix, though it operates at a more casual price point and across multiple US locations.

Others

• Skylark Negril Beach Resort: Beach resort in Negril, Jamaica, that hosts the Miss Lily's Negril restaurant location and co-funds the Rockhouse Foundation. Sister property and host venue for one of Miss Lily's three operating restaurants, making it a key ecosystem participant rather than a direct competitor.
• Rockhouse Hotel: Boutique hotel in Negril, Jamaica, sharing ownership and brand ecosystem with Miss Lily's via the Rockhouse Foundation. Highly relevant ecosystem participant: it is a sibling property that co-funds the foundation and anchors the Caribbean hospitality cluster that Miss Lily's Negril is part of.

Broad incumbents

• The Dutch: Andrew Carmellini's American restaurant and cocktail bar in Soho, NYC, offering all-day dining with a vibrant atmosphere. Comparable to Miss Lily's as a NYC full-service restaurant with a strong cocktail/bar program and all-day service model in a high-traffic Manhattan neighborhood.
• ABC Kitchen: Jean-Georges flagship farm-to-table restaurant in NYC's Flatiron district, known for upscale farm-to-table New American cuisine. Comparable to Miss Lily's as an established, press-leading NYC full-service restaurant targeting experience-driven diners willing to pay premium pricing.
• Yardbird Southern Table & Bar: Regional-cuisine full-service restaurant chain with locations across multiple US cities, featuring an extensive beverage program. Comparable to Miss Lily's as a culturally-themed, bar-anchored restaurant concept that has scaled beyond a single market and monetizes regional cuisine through dine-in, brunch and events.
• Red Rooster Harlem: Upscale neighborhood full-service restaurant in Harlem from celebrity chef Marcus Samuelsson, combining cultural cuisine, cocktails and live music programming. Comparable to Miss Lily's as a culturally-rooted NYC full-service restaurant with strong beverage program, press profile and event-driven revenue mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MissLilysNYC
• Instagraminstagram.com/MissLilys
• LinkedInlinkedin.com/company/miss-lilys

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miss Lilys