Missy Magazine

What Missy Magazine does

Missy Magazine, founded in 2008 in Berlin by four women, is an independent German-language feminist publication that covers pop, politics, and feminism from an intersectional perspective. Its core product is a print magazine published six times per year, supplemented by a digital news site, a podcast, merchandise, periodic book anthologies (partnered with Edition Nautilus), and an annual feminist calendar that has been produced since 2018. The publication sells single issues at €5.50–€8.00, annual subscriptions at €48, and tiered Karma-Club memberships ranging from €20 to €100 per month, the latter functioning as a reader-supported membership community introduced in response to declining subscription numbers and rising costs.

The business operates across two legal entities — Missy Magazine GmbH and Missy Magazine UG & Co. KG — and employs 44 staff in Berlin. Its technology stack is a standard independent-publisher configuration: WordPress for content, WooCommerce for commerce, Mailchimp for email marketing, and standard podcast hosting and analytics tools; there is no proprietary AI or machine-learning capability. Distribution already extends to German-speaking neighboring markets (Austria and Switzerland), and commercial revenue is drawn from print and digital subscriptions, single-copy sales, advertising, merchandise, books, and Karma-Club contributions. Public statements from the company characterize the operating environment as a 'media crisis' with rising costs and declining subscriptions, and the Karma-Club launch is positioned as a survival mechanism rather than a growth initiative.

Name

Missy Magazine

Legal name

Missy Magazine Verlags GmbH

Website

https://missy-magazine.de

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Missy Magazine is an independent Berlin-based German-language feminist magazine founded in 2008, publishing six print issues per year alongside digital, podcast, merchandise, and membership products for readers and advertisers aligned with intersectional feminism.

Ownership category

akta.pro rank

Product category

Magazines & Periodicals

NAICS

Periodical Publishers (513120), Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)

Keywords

• Feminist magazine publishing
• Independent print journalism
• Intersectional feminist media
• Pop culture commentary
• Community subscription membership

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Print Magazine Sales: Sale of individual print magazine issues through the online shop, priced between €5.50-8.00 per issue. Also sold through bookstores, train stations, and airports in Germany, Austria, and Switzerland.
2. Subscription (Abo): Annual subscription for print magazine delivery, priced at €48/year. Includes six issues annually. Online subscriptions managed through third-party platform Steady.
3. Karma-Club Membership: Monthly or annual supporter memberships at €20/€50/€100 per month or €240/€600/€1,200 per year, providing community access, exclusive content, and behind-the-scenes information to supporters of the independent feminist publication.
4. Merchandise: Sale of branded merchandise including feminist calendars (€24), socks (€9-13), t-shirts (€29-40), nail polish, keychains, and other accessories through the online shop.
5. Book Publishing: Publishing of books and anthologies such as 'Fickt euch! Unsere Sexkolumnen-Anthologie' (€20) and 'Freie Stücke' (€16) in collaboration with publishers like Edition Nautilus.
6. Advertising: Sale of print and online advertising space. Contact through Andrea Pritschow ([email protected]) with media data available for advertisers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Missy Magazine is an independent German-language feminist magazine published six times per year, covering pop culture, politics, and feminism from an intersectional perspective. The publication operates a multi-channel portfolio that includes a direct-to-consumer e-commerce shop selling individual issues, branded merchandise, calendars, and book anthologies, supported by recurring print and digital subscriptions managed internally and through the Steady platform. Beyond the print magazine, Missy distributes editorial content via the PISSY Podcast, a bi-weekly Mailchimp newsletter, social media channels, and a tiered Karma-Club solidarity membership program.

Product overview

Missy Magazine is an independent German feminist magazine for pop, politics, and culture, founded in 2008 by Stefanie Lohaus, Chris Köver, Sonja Eismann, and Margarita Tsomou. The Missyverse is a multi-platform portfolio comprising the core print magazine (six issues per year, available by subscription or single copy), the Missy Shop (e-commerce via WooCommerce offering past issues, calendars, anthologies, and feminist merchandise), subscription tiers (Basic, Support, Gift, and Online-Abo via Steady), the PISSY Podcast, a bi-weekly newsletter via Mailchimp, and the Missy Karma-Club solidarity membership. Supporting publications include the annual Missy-Kalender and curated anthologies such as 'Fickt euch!' and 'Freie Stücke'. The shop also sells merchandise including socks, accessories, and T-shirts.

Differentiator

Problem solved

Functional benefit

Brands

• Missy Karma-Club: A membership/subscription program for supporters of the magazine offering exclusive benefits and community access.

Products and services

• Missy Magazine (Print Edition) The flagship Missy Magazine print publication, released six times per year, covering pop culture, politics, and feminism from an intersectional FLINTA* and BIPoC perspective. Available by Basic, Support, and Gift subscription or as single issues.
• Missy Online Shop Direct-to-consumer e-commerce shop built on WooCommerce and WordPress, selling individual magazine issues, the Missy-Kalender, books, anthologies, branded socks, accessories, t-shirts, nail polish, and other feminist merchandise.
• Missy Print Subscription (Abo) Annual subscription for the print magazine, available as Basic Abo, Support Abo, and Gift Abo variants (€48/year including shipping within Germany), delivered six times per year and managed through Missy's Aboteam service.
• Missy Online-Abo (Digital Subscription) Digital subscription offering online access to Missy magazine content, managed through the third-party Steady platform.
• PISSY Podcast Feminist audio podcast produced by Missy Magazine, covering topics at the intersection of pop culture and politics, distributed via podcast platforms and RSS.
• Missy Newsletter Free bi-weekly email newsletter sent via Mailchimp with double opt-in, delivering news from pop, politics, and feminism directly to subscribers' inboxes.
• Missy Karma-Club Tiered solidarity membership program inviting readers to financially support Missy Magazine through monthly (€20/€50/€100) or annual (€240/€600/€1,200) contributions, providing community access, exclusive content, and behind-the-scenes information.
• Missy-Kalender (Feminist Calendar) Annual feminist wall calendar (24x32 cm, 56 pages, spiral-bound) published since 2018 in partnership with ebersbach & simon, featuring weekly feminist personalities with biographies, quotes, and photography, priced at €24.
• Fickt euch! Sexkolumnen-Anthologie Print anthology (€20, 192 pages, softcover, ISBN 978-3-96054-378-7) published with Edition Nautilus, compiling Missy Magazine's sex columns by authors including Hengameh Yaghoobifarah and Laura Méritt.
• Freie Stücke – Geschichten über Selbstbestimmung Anthology (€16) published with Edition Nautilus, edited by Sonja Eismann and Anna Mayrhauser, exploring themes of self-determination.
• Missy Merchandise (Socks, Textiles, Accessories) Feminist branded merchandise including Missy Tennissocken (€9–€13, produced in Austria to OEKOTEX100 and amfori BSCI standards), keychains, t-shirts (€29–€40), and nail polish in collaboration with uslu airlines.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Mailchimp (Intuit)coreTechnology or IntegrationNewsletter distribution service for Missy Magazine's bi-weekly email newsletter with approximately bi-weekly publication cadence.
• PayPalcoreTechnology or IntegrationPayment service provider for processing online transactions in the Missy Shop and subscription payments.
• WooCommerce/WordPress/AutomatticcoreTechnology or IntegrationOpen-source e-commerce platform and content management system powering the Missy online shop. Data is sent to and processed by Automattic Inc.
• SteadycoreTechnology or IntegrationThird-party platform for managing online magazine subscriptions and the Karma-Club supporter membership program.
• uslu airlinesminorStrategic or Co-development PartnerCollaboration for nail polish collection. USLU Airlines products feature high quality standards and are environmentally friendly, cruelty-free.
• Edition NautilusminorStrategic or Co-development PartnerPublishing partner for book anthologies such as 'Fickt euch! Unsere Sexkolumnen-Anthologie' and 'Freie Stücke – Geschichten über Selbstbestimmung'.
• ebersbach & simonminorStrategic or Co-development PartnerCalendar edition partner for the annual Missy Magazine feminist calendar, published yearly since 2018.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Siegessäule: Berlin-based queer city magazine covering politics, culture, and lifestyle. Comparable to Missy as a German independent print magazine serving a progressive identity-focused audience, with overlapping editorial topics (queer pop culture, feminism) and a similar freelance contributor ecosystem.
• SPEX – Magazin für Popkultur: German independent magazine focused on pop culture, music, and politics. Highly comparable content overlap with Missy's pop culture criticism lens; multiple Missy staff previously worked at SPEX.
• EMMA Magazine: Germany's longest-running feminist print magazine. Direct competitor in the German feminist magazine category, though with a more traditional/cultural-feminist stance versus Missy's intersectional pop-culture approach.

Broad incumbents

• neues deutschland: German left-leaning daily newspaper. Comparable progressive editorial positioning and overlapping contributor base with Missy, but operates as a general-interest news outlet rather than a feminist pop-culture magazine.
• Brigitte: Major German women's lifestyle magazine published by Gruner + Jahr. Operates in the same broad category of women's-interest German magazines but with a mainstream, mass-market orientation versus Missy's niche intersectional focus.
• taz (die tageszeitung): Germany's leading independent left-wing daily newspaper. Comparable independent progressive stance and contributor ecosystem (Amina Aziz wrote for taz), but serves a general political readership versus Missy's niche focus.

Emerging players

• Jezebel: US-based feminist digital media outlet covering pop culture and politics from a feminist lens. Strong topical and tonal overlap with Missy's intersectional pop-culture journalism, though operating in the English-language digital sphere.
• Herizon: German independent feminist magazine for young readers, covering politics, culture, and lifestyle. Closely comparable target audience (FLINTA* readers) and editorial mission to Missy, though with a digital-first positioning.

Others

• Edition Nautilus: Hamburg-based independent publishing house. Direct publishing partner for Missy anthologies ('Fickt euch!', 'Freie Stücke') and thus a tightly adjacent operator in feminist/left-wing German-language publishing.

Regional players

• analyse & kritik: German left-wing political newspaper. Shares Missy's progressive political stance and contributor network (Bahar Sheikh and Nelli Tügel previously worked at ak), though it focuses on news rather than pop culture.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/missy-magazine
• Instagraminstagram.com/missymagazine
• TikToktiktok.com/@missymagazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Missy Magazine