Miti Alliance

What Miti Alliance does

Miti Alliance is a Kenyan social enterprise founded in 2018 by CEO Michael Ng'ang'a, operating from a headquarters at the Miti Tree Museum in Kiboya, Naru Moru (Nyeri County) and serving communities across 14+ Kenyan counties. The company delivers five interconnected programs: the Miti Schools Programme for environmental education, Miti Miyawaki Forests for accelerated reforestation using the Japanese Miyawaki method, Miti Tree Museums (a 4.3-acre living seed bank conserving 160+ rare indigenous species), Miti Kitchen Gardens for food security via permaculture, and Miti Wellness connecting environmental and physical health. Its technical approach combines the Miyawaki method (forests reported as 30x denser and 10x faster-growing than natural regeneration), syntropic agroforestry, permaculture-based regenerative agriculture, and seedball technology for large-scale seed dispersal onto degraded landscapes.

The organization is staffed by approximately 7 employees and serves schools, farmers, communities, NGOs, and corporate partners. Revenue is generated through tree seedling e-commerce sales (KSh 400–1,000 per unit), eco-merchandise (T-shirts at KSh 1,200, hoodies at KSh 3,500), domestic and international donations (M-Pesa Paybill 232889, PayPal via Miti Global Foundation), and corporate sponsorship grants from partners including Binance Kenya, I&M Foundation, Milkywire, Lush, Organix LTD, Cittadinanza Onlus, and Citibank. Go-to-market is community-led and event-driven, anchored by hands-on tree-planting initiatives, World Environment Day celebrations, school environmental clubs, and a board-governed oversight structure chaired by Prof. Anne Muigai.

The business combines a non-profit grant funding model with modest commercial e-commerce revenue. Reported operational metrics include a 96.6% tree survival rate across 10 I&M Foundation schools at one-month post-planting, 1,200 trees of 73 native species in a single 400m² Miyawaki forest at Woodland Star International School, and a stated ambition to plant 5 million trees by 2025. Miti Alliance holds no patents, has not disclosed equity funding, and operates as a privately held Kenyan entity with international donor reach through partnerships such as the A$AP Rocky/Klarna GiveOne initiative.

Name

Miti Alliance

Legal name

Miti Alliance

Website

https://miti.co.ke

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Miti Alliance is a Kenyan social enterprise that uses the Miyawaki method, seedballs, and permaculture to deliver reforestation, environmental education, food security, and wellness programs to schools, farmers, communities, and corporate partners across 14+ Kenyan counties.

Ownership category

akta.pro rank

Product category

Environmental Conservation & Reforestation Services

NAICS

Nursery and Tree Production (111421), Zoos and Botanical Gardens (712130), Forest Nurseries and Gathering of Forest Products (113210)

SIC

Forestry (800), Services-Educational Services (8200), Agricultural Services (700)

akta.pro industry

PRIMARYBPAGALAD

Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative)

Business & Public Services/Nonprofit, NGO & Social Services/Social Enterprises & Impact Organizations

SECONDARYIMAMAJAK

Ecosystem Services & Natural Capital Programs (Water, Biodiversity Credits, PES)

Industrials, Manufacturing & Construction/Paper & Forest Products/Forest Management, Reforestation & Carbon Forestry Services

SECONDARYAFAMACAJ

Agroforestry & Shelterbelt/Windbreak Establishment

Agriculture & Food Production/Forestry & Logging/Reforestation, Afforestation & Tree Planting Services

SECONDARYBPAGALAL

Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support)

Business & Public Services/Nonprofit, NGO & Social Services/Social Enterprises & Impact Organizations

SECONDARYEDAIAGAK

Work Exchange & Farmstay Programs (WWOOF/HelpX-Style)

Education/International Education & Study Abroad/International Service Learning, Volunteering & Gap Year Programs

Keywords

• Environmental conservation services
• Reforestation programs
• Miyawaki forest planting
• Indigenous tree seedlings
• Sustainability education

Headquarters

HQ city

Kiboya, Naru Moru

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Seedling Sales: Sale of indigenous tree seedlings including Cape Chestnut (KSh 690), Sausage Tree (KSh 400), Flame Tree (KSh 840), Sandalwood (KSh 1,000), Warbugia Ugandensis (KSh 900), and various fruit tree seedlings ranging KSh 500-720.
2. Merchandise Sales: Eco-inspired branded merchandise including Tree Hugger Hoodie (KSh 3,500) and Tree Hugger T-shirt (KSh 1,200) to promote sustainability.
3. Donations and Grants: Domestic donations via Paybill (232889, Account: MITI), international donations through PayPal to Miti Global Foundation, and corporate sponsorship grants from partners like I&M Foundation, Lush regenerative fund, and Binance Kenya.
4. Corporate Partnerships: Strategic partnerships with corporations for school programs, including Binance sponsorship of Kamandura Primary School program and 1% for the Planet donations through Organix LTD.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Miti Alliance is a Kenyan social enterprise that delivers environmental conservation programs combining reforestation, biodiversity preservation, and environmental education for schools, communities, and corporate partners. Its core services include the Miti Schools Programme (hands-on Miyawaki forest planting, tree nurseries, and indigenous/orchard establishment in schools), Miti Miyawaki Forests (dense micro-forest design using the Miyawaki method), Miti Tree Museums (living conservation of 160+ rare indigenous species in Naru Moru), Miti Kitchen Gardens (permaculture-based food security), and Miti Wellness (corporate and individual nutrition, reproductive health, and wellness programs). The enterprise supplements program revenue through an e-commerce shop selling indigenous tree seedlings (KSh 400–1,000) and eco-merchandise (Tree Hugger T-shirts KSh 1,200, Hoodies KSh 3,500), plus donations via Paybill and PayPal.

Product overview

Miti Alliance is a Kenyan social enterprise offering environmental conservation programs, tree seedling sales, and eco-merchandise. Its core portfolio consists of five interconnected programs: the Miti Schools Programme for environmental education in educational institutions, Miti Miyawaki Forests for rapid reforestation using the Miyawaki method, Miti Tree Museums for indigenous species conservation, Miti Kitchen Garden for food security through permaculture, and Miti Wellness for holistic health. The organization supplements these programs with a tree seedling catalog (indigenous and fruit trees) and eco-merchandise (apparel), all facilitated through an e-commerce shop. The programs are designed to work together—schools receive both educational training and tree seedlings, while the tree museum serves as both a conservation hub and training site for all programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Miti Schools Programme

Quantifiable outcome

• 96.6% tree survival rate across partnered schools
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Organix LTDcoreStrategic or Co-development Partner1% for the Planet partnership donating funds and products. Planted 176 indigenous trees at Tree Museum using Organix Absorber for water conservation. Shared focus on regenerative and sustainable agriculture.
• Cittadinanza OnluscoreStrategic or Co-development PartnerThree-year partnership for wellness programs in Kawangware and Kibera. Spark 1 focused on farming and nutrition for caregivers of children with disabilities. Spark 2 and Project Possible added reproductive health and psychosocial support.
• SUGi / Center for Ecosystem Restoration (CERK)coreStrategic or Co-development PartnerCollaborative partnership for Miyawaki forests. Established Woodland Star International School pocket forest with 1,200 trees of 73 native species in 400m2, engaging private and public school students.
• PalmHouse DairiesminorStrategic or Co-development PartnerAgroforestry initiative donating 2,000 indigenous tree seedlings and 750 avocado seedlings to farmers. Training in tree planting, soil fertility, pest management, and avocado market dynamics.
• SeedBalls KenyaminorStrategic or Co-development PartnerPartnership for large-scale reforestation through seedballs. Indigenous species seedballs distributed via various methods to degraded landscapes.
• Junior Achievement KenyaminorStrategic or Co-development PartnerYouth Agri Challenge partnership with Citi Bank. Students invented agricultural innovations; winners included Limuru Girls High School (aquaponics) and Urban Smart Gardens.
• Kenya Forest ServicecoreStrategic or Co-development PartnerGovernment partnership for reforestation and conservation initiatives across Kenya.
• Koinonia CommunitycoreStrategic or Co-development PartnerLocal community partner for wellness programs in Kawangware and Kibera, working with caregivers of children with disabilities.
• Plants For LifeminorStrategic or Co-development PartnerPartnership for World Environment Day 2026 event at Kakamega Forest, combining tree planting, educational walks, and community dialogue.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Eden Reforestation Projects: Global reforestation nonprofit that partners with local communities to plant millions of trees annually across multiple countries including in East Africa. Directly comparable to Miti Alliance in community-led reforestation, donor-supported planting, and partnerships with corporate ESG programs.
• One Tree Planted: Nonprofit focused on global reforestation through donation-based tree planting and corporate partnerships. Comparable to Miti Alliance in accepting individual donations (Miti via M-Pesa/PayPal; OTP via web checkout) and offering corporate sponsorship for reforestation projects.
• SUGi Project: Global nonprofit building ultra-dense, biodiverse Miyawaki forests in urban areas. Already a named partner of Miti Alliance for the Woodland Star International School Miyawaki forest, and directly comparable in methodology and education-first mission.
• SeedBalls Kenya: Kenyan social enterprise distributing indigenous tree seedballs via aerial and ground-based dispersal for large-scale reforestation. Named partner of Miti Alliance, using the same seedball technology and serving the same Kenyan restoration market.
• Trees for the Future: US-based nonprofit running the Forest Garden Approach training program for smallholder farmers across Africa, including Kenya. Directly comparable to Miti Alliance in combining agroforestry training, indigenous tree planting, and farmer/school community engagement in similar geographies.
• WeForest: International nonprofit restoring forest landscapes through science-based projects and corporate partnerships in Africa, Asia, and Latin America. Comparable to Miti Alliance in restoration focus, corporate partnership model, and emphasis on community-driven implementation.

Broad incumbents

• African Wildlife Foundation: Large pan-African conservation organization operating across multiple countries including Kenya with habitat protection, community conservation, and corporate partnership programs. Overlapping with Miti Alliance in environmental conservation, corporate partnerships, and community engagement across Kenya.
• Greenpeace Africa: Large international environmental NGO with active operations in Kenya focused on forest conservation, climate advocacy, and community campaigns. Comparable to Miti Alliance in environmental focus and Kenya presence, but operates at significantly larger scale with broader advocacy mandate.

Regional players

• Justdiggit: European-African foundation focused on large-scale landscape restoration in East Africa (Kenya, Tanzania) using regreening techniques. Comparable to Miti Alliance in East African reforestation focus and corporate/foundation funding model, but at a larger geographic and organizational scale.
• Wangari Maathai Institute for Peace and Environmental Studies: Kenyan university-based institute dedicated to environmental education, community empowerment, and tree planting, founded in honor of Nobel laureate Wangari Maathai. Comparable to Miti Alliance in environmental education mission and Kenya-rooted identity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mitialliance
• YouTubeyoutube.com/channel/UC2HIhpgzGfn7MlrmUsqTSxA
• Facebookfacebook.com/mitialliance
• Instagraminstagram.com/mitialliance
• LinkedInlinkedin.com/company/mitialliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miti Alliance