ASM

What ASM does

Mitutoyo Sul Americana Ltda., commercially known as Mitutoyo Brasil, is the Brazilian wholly-owned subsidiary of Japan's Mitutoyo Corporation, established in Brazil on May 1, 1974. Operating from a new headquarters inaugurated in July 2023 in Jundiaí, São Paulo, the company distributes, sells, and services precision dimensional metrology equipment across Brazil, Argentina, Peru, and Chile. Its customers are industrial manufacturing firms, quality control laboratories, automotive suppliers, aerospace and precision machining companies, and general maintenance/workshop operations requiring traceable, calibrated dimensional measurement.

The product portfolio spans three core categories: (i) 3D coordinate measuring machines — Crysta Apex V/V Plus, Crysta EX, MiSTAR 555/575, Strato Apex, Legex, Mach in-line, and large-format CNC variants; (ii) manual precision instruments — digital/analog/dial calipers, external and internal micrometers, dial indicators, height gauges, and depth gauges; and (iii) form/contour measurement (Surftest, Contracer, Formtracer, Roundtest, Roundtracer), hardness testing (Rockwell, Vickers, Shore), optical measurement (Quick Vision, Quick Scope, Quick Image, SMART Vision QM-FIT), electronic sensors and linear scales. Differentiated technologies include the Absolute scale system eliminating machine zeroing, multisensor CMM platforms, real-time thermal compensation for 15-30°C environments, NonStop scanning, and complementary software platforms MCosmos (modular 3D measurement) and MiCAT Planner (CAD-based automatic program generation). Data transmission is enabled via U-Wave wireless, Digimatic protocol, USB-ITPAK, and Measurlink SPC software.

Revenue is generated through one-time equipment sales (entry-level analog calipers from R$311; digital calipers from R$911.50; CMM systems from R$46,702 upward), software licenses, accredited calibration services via the CGCRE/INMETRO RBC laboratory (the first private-company lab so accredited in Brazil, since 1992), recurring multi-year CMM calibration contracts, technical training courses, and post-sale application engineering. The go-to-market combines direct enterprise field sales through regional branches (Jundiaí, Curitiba, Joinville, Porto Alegre), a Betim technical support center, a Manaus service office, an authorized distributor network spanning all Brazilian states, and an official e-commerce storefront. Following the October 2020 consolidation of Brazilian manufacturing back to Japan under a global parent policy, the subsidiary now functions as a sales, calibration, technical support, and application-engineering operation with distribution rights across South America.

Name

ASM

Legal name

Mitutoyo Sul Americana Ltda.

Website

https://mitutoyo.com.br

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

Mitutoyo Sul Americana Ltda. is the Brazilian subsidiary of Japan's Mitutoyo Corporation, selling and servicing precision dimensional metrology equipment — coordinate measuring machines, manual instruments, and hardness testers — for industrial, automotive, and aerospace clients across South America.

Ownership category

akta.pro rank

Product category

Precision Dimensional Metrology Equipment

NAICS

Other Measuring and Controlling Device Manufacturing (334519), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Measuring & Controlling Devices, Nec (3829), Industrial Instruments For Measurement, Display, And Control (3823), Services-Testing Laboratories (8734)

akta.pro primary industry

Metrology, Inspection & Machine Tool Accessories (CMMs, Probing, Gauging) (IMAHADAK)

akta.pro secondary industries

Metrology & Dimensional Measurement (CMMs, laser trackers, gauges, surface/roughness) (IMAGAFAD), Calibration Services & Standards (Calibration labs, reference standards, traceability services) (IMAGAFAH), Industrial Vision & Quality Inspection (HDAAAEAG)

Keywords

• Precision measurement instruments
• Coordinate measuring machines
• Dimensional metrology solutions
• Industrial quality control
• Hardness testing equipment

Headquarters

HQ country

Brazil

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Precision Measuring Instruments Sales: Sale of manual and digital precision measuring instruments including calipers, micrometers, height gauges, comparators, and depth gauges. Both analog and digital versions with various precision levels and specialized configurations for different industrial applications.
2. Coordinate Measuring Machines (CMM): Sale of 3D coordinate measuring machines including Crysta Apex, Strato Apex, Legex, MiSTAR, and Mach series. CNC and manual models for laboratory and factory floor applications with varying precision levels.
3. Optical and Image Processing Systems: Quick Vision series optical measuring machines and projectors for non-contact measurement applications in precision manufacturing.
4. Software Licenses: MCOSMOS measurement software and MiCAT Planner automatic measurement program generation software for CMM operations.
5. Calibration Services: Accredited calibration laboratory services (CGCRE/INMETRO RBC) for instruments and coordinate measuring machines, including calibration contracts for CMMs.
6. Technical Training Courses: Training programs and courses on metrology applications, instrument operation, and measurement techniques offered on annual schedule.
7. Technical Support and Application Engineering: After-sales technical assistance, application engineering, part programs, and measurement services for customer parts and devices.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Mitutoyo Sul Americana designs, distributes, and supports precision dimensional metrology instruments — including coordinate measuring machines (CMMs), manual measuring tools (calipers, micrometers, height gauges, dial indicators), optical and vision measurement systems, form and contour instruments, and hardness testers — for industrial quality control applications in Brazil and South America. The company complements its hardware portfolio with accredited calibration laboratory services (CGCRE/INMETRO RBC), technical training programs, and application engineering support, distributing products from Japanese parent Mitutoyo Corporation across its subsidiary branches and authorized distributor network.

Product overview

Mitutoyo offers a comprehensive portfolio of dimensional metrology solutions spanning 3D coordinate measuring machines (Crysta Apex V/V Plus/EX, MiSTAR, Strato Apex, Legex, Mach series), manual precision instruments (digital/analog/dial calipers, micrometers, height gauges, dial indicators), form and contour measurement systems (Surftest roughness testers, Contracer, Formtracer, Roundtest, Roundtracer), hardness testing equipment (Rockwell, Vickers, Shore), optical measurement systems (Quick Vision, Quick Scope, Quick Image), electronic sensors and linear scales, and complete data transmission solutions (U-Wave wireless, USB-ITPAK, Measurlink SPC software). The product line is supported by dedicated software platforms MCosmos and MiCAT Planner for CMM programming and measurement execution. Products serve automotive, aerospace, precision machining, tooling, and general industrial quality control applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Crysta Apex V Series CNC Coordinate Measuring Machines CNC coordinate measuring machine with Absolute scale system, multisensor technology, and temperature compensation enabling shop-floor installation. Models include 544, 574, 776, 9106, 9168, 122010, 163012, 162012, and 203016 variants for industrial measurement applications.
• Crysta Apex V PLUS CNC Coordinate Measuring Machine High-precision CNC coordinate measuring machine with real-time thermal compensation for stable measurements in industrial environments between 15°C and 30°C, featuring NonStop Scanning technology for reduced inspection time.
• MiSTAR CNC Coordinate Measuring Machines CNC coordinate measuring machine designed for factory floor environments with wide temperature range operation and compact footprint. Available in MiSTAR 555 and MiSTAR 575 in-line models.
• Strato Apex High-Accuracy Coordinate Measuring Machines High-accuracy CNC coordinate measuring machine with precision guideways. Models include 574, 776, 9106, 9166, 163012, and 163016 variants with resolutions from 0.02µm to 0.05µm.
• Legex Ultra-High Accuracy Coordinate Measuring Machines Ultra-high accuracy CNC coordinate measuring machine for precision measurement applications. Models include 574, 776, and 9106 with resolutions down to 0.01µm.
• Mach In-Line CNC Coordinate Measuring Machines In-line CNC coordinate measuring machine for production line integration. Models include MACH-V 9106, MACH-3A 653, and MACH Ko-ga-me 888B.
• Strato-Apex CNC Grande Large-Format Coordinate Measuring Machines Large-format CNC coordinate measuring machine with high-accuracy separate guideways, available in 2000mm, 3000mm, and 4000mm lengths for large industrial parts.
• Paquímetro Digital ABSOLUTE (Digital Caliper) Digital caliper with Absolute technology eliminating need for zero reset, featuring AOS sensor for dust and coolant resistance. Includes IP67 Coolant Proof versions with data output capability.
• Paquímetro Analógico (Analog Caliper) Vernier caliper with hardened stainless steel construction for external, internal, depth, and step measurements. Available with carbide-tipped jaws for abrasive materials.
• Micrômetro Externo Digital QuantuMike Digital outside micrometer with fast spindle advancement for efficient external diameter measurement.
• Micrômetros Internos Borematic Bore measuring micrometer with 2/3 contact measurement for internal diameter precision measurement.
• Relógio Comparador Digital ID-C Digital dial indicator with 12.7mm range and 0.0005mm resolution for comparative measurement applications.
• Linear Height 2D Measurement System High-accuracy 2D height measurement system with ±1.7µm accuracy, 600mm/24 inch range, and 0.0001mm resolution for calibration and precision measurement.
• Rugosímetro Surftest Surface Roughness Measurement System Surface roughness measurement instrument for analyzing surface texture characteristics. Available in portable SJ-220 and CNC-enabled versions.
• Contracer Contour Measuring Instrument Contour measuring instrument for profile measurement with CNC-enabled versions available.
• Formtracer Avant S Combined Surface and Contour System Combined surface roughness and contour measurement system with S-3000 CR model for comprehensive form analysis.
• Roundtest Circularity Measurement Instrument Circularity measurement instrument for assessing roundness and radial runout of cylindrical components.
• Durômetro Rockwell HR-600 Hardness Tester Rockwell hardness testing machine including HR-620B model for universal hardness measurement applications.
• Vickers Hardness Testing Equipment Vickers and Micro-Vickers hardness testing equipment for microhardness measurement applications.
• Shore Hardness Tester Shore hardness testing equipment for measuring rubber and elastomer material hardness.
• Quick Vision Series Optical 3D Coordinate Measuring Systems CNC optical 3D coordinate measuring machines with compact design for non-contact measurement applications. Includes Quick Vision Active (series 363) and Quick Vision Hybrid QVH APEX (series 365) models with contact and non-contact hybrid sensor technology.
• Quick Scope Vision-Based Measurement System Vision-based measurement system for 2D optical measurement applications.
• SMART Vision QM-FIT Automated Vision Measurement System Automated vision measurement system combined with QM-FIT fixturing for high-throughput inspection.
• Projetor de Perfil (Profile Projector) Profile projector for 2D optical measurement through silhouette projection and comparison with calibrated scales.
• Measuring Microscope (Microscópio de Medição) Measuring microscope for magnification-based dimensional inspection and small feature measurement.
• Micrômetro a Laser (Laser Beam Micrometer) Laser beam micrometer for non-contact external diameter measurement with high speed measurement capability.
• Litematic High-Precision Measurement Sensor Contact-type high-precision measurement sensor for delicate component measurement with minimal contact force.
• Escala Digimatic Absolute SD Linear Scale Absolute linear scale with digital output for integration into CNC machines and measurement systems.
• U-Wave Wireless Data Transmission System Wireless data transmission system for cable-free measurement data transfer from instruments to computers, including Bluetooth-enabled connector option.
• MCosmos Measurement Software Modular 3D measurement software providing total solution for coordinate measuring machines, currently at version 5.
• MiCAT Planner Automatic Measurement Programming Software Automatic measurement program generation software for CNC coordinate measuring machines using CAD-based programming.
• Blocos Padrão (Reference Gauge Blocks) Reference blocks for calibration and verification of measuring equipment accuracy.
• Accredited Calibration Laboratory Services Accredited calibration laboratory services (CGCRE/INMETRO RBC) for instruments and coordinate measuring machines, including calibration contracts for CMMs.
• Metrology Training Courses Training programs and courses on metrology applications, instrument operation, and measurement techniques offered on annual schedule.
• Technical Application Engineering and After-Sales Support After-sales technical assistance, application engineering, part programs, and measurement services for customer parts and devices.
• KOMEG Part Fixturing Devices Part fixturing devices including Cancun, Cancun Plus, L, S, Mag-S, and Opti-S series for securing workpieces during measurement.

Quantifiable outcome

• Temperature compensation for stable measurements in environments between 15°C and 30°C, reducing need for highly controlled laboratories
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• Inmetro (Instituto Nacional de Metrologia, Qualidade e Tecnologia)coreStrategic or Co-development PartnerMitutoyo maintains technical cooperation and knowledge dissemination partnership with Inmetro, Brazil's national metrology institute, contributing to the advancement of metrological standards and practices in the country.
• ITA (Instituto Tecnológico de Aeronáutica)coreStrategic or Co-development PartnerPartnership with ITA for technical cooperation and technology transfer in precision metrology, supporting aerospace and advanced manufacturing education and research.
• ABCM (Associação Brasileira de Ciências e Engenharia Mecânica)coreStrategic or Co-development PartnerTechnical cooperation partnership with ABCM for promotion of mechanical sciences and engineering, contributing to the advancement of metrology in mechanical engineering applications.
• Senai (Serviço Nacional de Aprendizagem Industrial)coreStrategic or Co-development PartnerPartnership with Senai for technical education and professional training in metrology, supporting the development of skilled workforce in industrial measurement and quality control.
• ABIMAQ (Associação Brasileira da Indústria de Máquinas e Equipamentos)coreStrategic or Co-development PartnerMitutoyo is a partner of ABIMAQ, Brazil's machinery and equipment industry association, supporting the advancement of industrial manufacturing and metrology adoption in Brazilian industry.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• KEYENCE Corporation: Broader industrial sensor and measurement incumbent that overlaps with Mitutoyo in laser micrometers, electronic sensors, and digital measurement instruments for factory automation.

Direct peers

• Hexagon Manufacturing Intelligence: Global direct competitor to Mitutoyo in coordinate measuring machines, optical and vision-based metrology, and in-line measurement solutions. Comparable product breadth across CMMs, portable arms, and software platforms.
• Nikon Metrology: Direct competitor in laser scanners, optical CMMs, and X-ray/CT metrology, serving automotive and aerospace customers similar to Mitutoyo's South American base.
• Carl Zeiss Industrial Metrology: Competes head-on in high-end CMMs, optical 3D metrology, and CT-based industrial measurement. Comparable ultra-high-accuracy positioning for aerospace and precision-machining customers.
• Wenzel Group: European CMM manufacturer with comparable high-accuracy bridge and gantry CMMs, often competing in precision-machining and aerospace end markets.
• Renishaw: Direct peer in CMM probing, encoder systems, and precision measurement, with overlapping presence in Brazilian and South American industrial customers.
• FARO Technologies: Competes in portable 3D measurement, laser scanning, and quality inspection, overlapping with Mitutoyo's vision and in-line CMM offerings for industrial customers.

Emerging players

• Bruker Alicona: Optical3D surface measurement and focus-variation systems that overlap with Mitutoyo's Quick Vision and form-measurement product lines in precision machining.
• Trimek Group: Specializes in multisensor and large-format CMMs, overlapping with Mitutoyo's multisensor CMM technology and aerospace/aerospace tooling applications.
• Helmel Engineering Products: Niche North American coordinate measuring machine and industrial computed tomography provider with comparable product overlap in custom metrology solutions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rwset

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASM