speaker trade e. K.

Name

speaker trade e. K.

Legal name

speaker trade e.K.

Website

https://mivoc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Consumer HiFi Audio Equipment

NAICS

Audio and Video Equipment Manufacturing (33431), Electronics and Appliance Retailers (4492)

SIC

Household Audio & Video Equipment (3651)

akta.pro primary industry

Hi‑Fi / Audiophile Components (DACs, Amps, Turntables, Streamers) (CRACANAI)

akta.pro secondary industries

Home Theater Audio Systems (AV Receivers, Speaker Packages) (CRACANAH), AV Receivers, Amplifiers & Hi‑Fi Components Retail (CRACAEAE), Speakers & Subwoofers Retail (Soundbars, Surround, Smart Speakers) (CRACAEAF)

Keywords

• HiFi audio equipment
• Passive bookshelf speakers
• Active subwoofers
• Stereo amplifiers
• Home audio bundles

Headquarters

HQ city

Solingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: One-time sale of audio hardware products including active subwoofers, passive speakers, HiFi amplifiers, amplifier modules, and pre-configured bundles. Revenue is generated entirely from upfront product sales with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

speaker trade e. K., operating under the mivoc brand, designs and sells a focused range of HiFi audio hardware including passive bookshelf speakers, active subwoofers, Class-D stereo amplifiers, and DIY subwoofer modules. Products are offered individually or as pre-configured matched bundles (speaker + amplifier + subwoofer combinations) sold direct-to-consumers through the mivoc.com online shop for home audio and HiFi applications.

Product overview

mivoc is a brand of speaker trade e. K., a German audio equipment company offering a focused portfolio of Hi-Fi audio products. The product lineup consists of passive speakers (HM5), active subwoofers (hYPE 10G2), stereo amplifiers (HA200 BT), and DIY subwoofer modules (AM 80 MK II), available as individual products or pre-configured bundles. The products are designed for home audio enthusiasts seeking quality sound for music, films, and gaming, with emphasis on integration between components.

Differentiator

Problem solved

Functional benefit

Products and services

• mivoc HM5 Passive 2-way HiFi bookshelf speakers with a 5-inch woofer/midrange driver and 1-inch tweeter, delivering a frequency range of 42 Hz to 21 kHz at 84 dB efficiency. Sold as a pair at €179.00 including 19% VAT. Designed for home audio enthusiasts building stereo HiFi or home cinema systems.
• mivoc hYPE 10G2 Active 10-inch (25 cm) subwoofer with bass reflex cabinet, 120 W rms / 300 W programme output, frequency range 20 Hz to 180 Hz, featuring adjustable crossover, phase switch, auto-power on/off, and High-Level pass-through input for amplifiers without a subwoofer output. Priced at €199.00 including 19% VAT. Targeted at home audio enthusiasts adding bass to existing or new HiFi systems.
• mivoc HA200 BT Class-D stereo HiFi amplifier delivering 2x 100 W at 4 ohms with over 90% efficiency, integrated Bluetooth v5.0 (SBC), USB-B input, optical and coaxial digital inputs, RCA analogue inputs, and a subwoofer output. Built-in DSP presets (FLAT, GEN FR, GEN SAT, HM5 FR, HM5 Vc) tune the amplifier to connected mivoc speakers and use cases. Priced at €249.00 including 19% VAT. Targeted at home audio enthusiasts who want a versatile, efficient stereo amplifier for music, films, and gaming.
• mivoc AM 80 MK II Mono subwoofer amplifier module designed for DIY self-powered subwoofer builds with woofers up to 25 cm diameter. Delivers 80 W rms / 150 W programme into 4 ohms using a toroidal transformer, with subsonic filter, adjustable low-pass crossover (40–180 Hz), and auto on/off. Priced at €99.00 including 19% VAT. Sold for DIY subwoofer projects.
• mivoc Bundle 2 (HM5 + HA200 BT) Pre-configured HiFi bundle combining the HM5 passive bookshelf speakers with the HA200 BT stereo amplifier for a turnkey stereo system without subwoofer. Priced at €379.00 including 19% VAT. Designed for home audio enthusiasts wanting authentic stereo HiFi playback from a single matched purchase.
• mivoc Bundle 3 (hYPE 10G2 + HM5) Pre-configured HiFi bundle pairing the hYPE 10G2 active subwoofer with the HM5 passive speakers for combined bass and high-frequency reproduction. Priced at €349.00 including 19% VAT. Excludes amplifier, intended for buyers who already own an amplifier. Designed for home cinema and music listeners who want full-range sound without buying a new amplifier.
• mivoc Bundle 1 (hYPE 10G2 + HM5 + HA200 BT) Complete pre-configured HiFi bundle including the HA200 BT amplifier, HM5 passive speakers, and hYPE 10G2 active subwoofer as a full matched audio system. Priced at €549.00 including 19% VAT. Targeted at home audio enthusiasts wanting a turnkey, fully integrated HiFi setup for music, films, and gaming.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eight partnerships are on record, tiered minor, core and moderate.

• SE AudiotechnikminorOthersSE Audiotechnik is referenced as part of the 'speaker trade family' — an affiliated brand under the same ownership group as mivoc. Both brands are listed together on the speaker trade family page, indicating shared corporate ownership or management rather than a formal commercial partnership.
• DHL (DHL Paket GmbH)coreChannel Partner/ Reseller/ DistributorDHL Paket GmbH is the primary logistics and parcel delivery partner used by mivoc for all outbound shipments. Orders are handed over to DHL after 1-2 business days of processing. DHL is used for both domestic German deliveries and international shipments to EU and non-EU countries.
• PayPal (Europe) S.a r.l. et Cie, S.C.A.coreTechnology or IntegrationPayPal is offered as a payment method for online purchases. Supports both PayPal account holders and non-account holders via PayPal's direct payment service. PayPal Checkout is integrated, including options for credit card, debit card, and 'Buy Now, Pay Later' payment plans through Ratepay.
• Klarna Bank AB (publ)coreTechnology or IntegrationKlarna provides 'Sofortüberweisung' (direct bank transfer) as a payment option, allowing customers to pay directly from their bank account. Klarna also offers additional payment methods including invoice and installment purchases, subject to creditworthiness review.
• Trusted Shops AGmoderateGTM or Marketing PartnerTrusted Shops provides a trust badge and customer review platform integrated into the mivoc website. The badge displays external customer ratings and offers buyer protection services for online orders. mivoc has submitted to Trusted Shops quality criteria for e-commerce trust standards.
• Brevo GmbHmoderateTechnology or IntegrationBrevo (formerly Sendinblue) is used as the email service provider for mivoc's newsletter and transactional email communications. The platform handles newsletter distribution and may include web beacon tracking for email campaign analytics.
• IITR Datenschutz GmbHminorImplementation/ SI/ Consulting PartnerIITR Datenschutz GmbH, represented by Dr. Sebastian Kraska, serves as mivoc's appointed Data Protection Officer (Datenschutzbeauftragter) in compliance with GDPR requirements. Contact is [email protected].
• Fairness im Handel InitiativeminorGTM or Marketing Partnermivoc has voluntarily submitted to the 'Fairness im Handel' e-commerce initiative's terms and conditions, a German retail fairness code. Membership is displayed on the website as a trust and fairness commitment to consumers.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nubert: German speaker manufacturer selling direct via its own online shop, focused on Hi-Fi speakers, subwoofers, and active speaker systems. Closely comparable to mivoc in D2C-only distribution, German engineering positioning, and pre-matched component bundles.
• KEF: British Hi-Fi speaker manufacturer with bookshelf speakers and powered subwoofers sold direct and through dealers. Comparable to mivoc in Hi-Fi bookshelf positioning, subwoofer integration, and high-fidelity audio engineering emphasis.
• Edifier: Globally distributed D2C audio brand with powered speakers, subwoofers, and amplifiers sold direct online. Comparable to mivoc in the active-speaker-plus-subwoofer bundle format and online-first positioning at similar consumer price tiers.
• REL Acoustics: Subwoofer specialist selling active subwoofers designed to integrate with Hi-Fi and home theater systems via high-level inputs. Closely comparable to mivoc's hYPE 10G2 in subwoofer category focus and High Level pass-through integration approach.
• Argon Audio: Nordic direct-to-consumer audio brand offering speakers, subwoofers, and amplifiers through its own storefront. Comparable to mivoc in D2C-only sales, compact bookshelf-speaker-plus-subwoofer bundle structure, and mid-tier consumer pricing.
• SVS: US D2C audio specialist known for subwoofers and speakers sold primarily direct-to-consumer. Comparable to mivoc in subwoofer-led product positioning, bass-reflex designs, and online direct sales model.
• ELAC: German audio brand producing speakers, subwoofers, and active bass-reflex designs, distributed through dealer networks and online. Comparable to mivoc in German engineering heritage, bookshelf speaker SKUs, and active subwoofer positioning.
• Teufel: Berlin-based direct-to-consumer audio brand selling speakers, subwoofers, soundbars, and amplifiers across Europe. Highly comparable to mivoc in D2C model, German origin, bundled Hi-Fi offerings, and price points in the same range.

Broad incumbents

• Sonos: Multiroom wireless audio platform with speakers, soundbars, subwoofers, and amplifiers sold direct and through retailers. A broader incumbent that overlaps with mivoc in active subwoofers and amplifiers but spans a much wider portfolio and price tier.
• Bose: Global consumer audio incumbent with speakers, home theater systems, and amplifiers sold through extensive retail and direct channels. Competes with mivoc in the consumer home-audio category but at a much broader portfolio and global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mivoc.sound
• Instagraminstagram.com/mivoc.sound
• LinkedInlinkedin.com/company/speaker-trade

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about speaker trade e. K.