MIX.E

What MIX.E does

MIX.E is a B2B event platform focused on organizational energy transition and decarbonation, operated by Groupe AEF Info, a private French media group headquartered in Paris (137 rue de l'Université, 75007 Paris). Founded in 2021, MIX.E runs an annual expo + congress + B2B meetings format held at Lyon Cité Internationale; its 5th edition is scheduled for April 23, 2026, with an expected 4,000 professional visitors, 150 exhibitors, 180 speakers, 80 conferences and demos, 200 innovations showcased, and 50 institutional partners. The audience spans energy providers, industrial companies, local authorities, research laboratories, startups, and financial institutions across topics including renewable energy, storage, grid flexibility, energy efficiency, carbon capture, and transition financing.

The company's product surface extends beyond the annual gathering to include a Showroom for low-carbon technology exhibitions, a Congress program, B2B networking facilities, MIX.E Academy for training, a Hackathon for innovation competitions, and a year-round podcast series distributed on YouTube and Spotify. MIX.E is co-branded with PRODURABLE, a sustainable-economy event, positioning the combined event as a French reference gathering for low-carbon transition. Marketing is multi-channel, combining a website, LinkedIn, newsletters, and a 15+ outlet media-partner network that includes AEF Info, Actu-Environnement, Green Univers, and content contributors such as Deloitte and IFRI.

The business model is freemium on the visitor side (free professional badges with organizer discretion to refuse non-professionals) and revenue-generating on the supply side through exhibitor fees, sponsorship packages, and booth rentals (booth codes such as M3, K1, P1, A2, and C4 are already mapped for the 2026 edition). No financial figures, funding rounds, or external capital signals are disclosed; MIX.E is one brand within the private Groupe AEF Info portfolio rather than an independently capitalized entity.

Name

MIX.E

Legal name

Groupe AEF Info

Website

https://mix-energy.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

MIX.E is a French B2B event platform for organizational energy transition and decarbonation, operated by Groupe AEF Info. It runs an annual expo + congress + B2B meetings format at Lyon Cité Internationale, aggregating energy providers, industrials, local authorities, startups, and financiers around low-carbon transition topics.

Ownership category

akta.pro rank

Product category

B2B Energy Events & Conferences

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

Keywords

• Energy transition events
• B2b event management
• Decarbonation conferences
• Clean energy exhibitions
• Professional trade shows

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Event participation and sponsorship: Revenue generated through exhibitor fees, sponsorship packages, and visitor registration (currently free visitor pass model). The event organizes conferences, demos, and B2B networking sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

MIX.E organizes an annual B2B event (MIX.E avec PRODURABLE) that combines an expo showroom, a congress program, and structured B2B networking, focused on energy mix transformation and decarbonation of organizations. The event is held at Lyon Cité Internationale and brings together industrial companies, energy providers, local authorities, laboratories, startups, and financial institutions around themes such as renewable energy, storage, energy efficiency, carbon management, and financing the transition. Revenue is generated through paid exhibitor booths and sponsorship packages, while visitor access is provided free of charge to professionals.

Product overview

MIX.E avec PRODURABLE is a unified B2B event platform that combines multiple components: the core event (expo + congress + B2B meetings), the Showroom for low-carbon technology exhibitions, the Congress program with conference sessions, Networking facilities for professional connections, MIX.E Academy for training, Hackathon for innovation competitions, and MIX.E Podcasts for ongoing content distribution. The event focuses on energy mix optimization and organizational decarbonation, covering topics from renewable energy and storage to digital tools and financing mechanisms.

Differentiator

Problem solved

Functional benefit

Products and services

• MIX.E avec PRODURABLE (Annual B2B Event) Annual one-day B2B event combining an exhibition showroom, a congress program, and structured B2B networking, held at Lyon Cité Internationale. Designed for industrial companies, energy providers, local authorities, laboratories, startups, and financial institutions focused on energy transition and decarbonation. Generates revenue through exhibitor booth fees and sponsorship packages; visitor admission is free for professionals.

Quantifiable outcome

• 4,000+ professionals, 150 exhibitors, 180 speakers, 80 conferences & demos, 200 innovations, 50 institutional partners expected for 5th edition

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• PRODURABLEcoreStrategic or Co-development Partner · 23 April 2026Strategic co-branding partnership combining MIX.E energy transition event with PRODURABLE sustainable economy event. Together they represent new governance for change where energy and climate converge to accelerate low-carbon transition of organizations.
• Groupe SEBminorOthersFeatured case study on MIX.E blog about collective self-consumption project at Til-Châtel site demonstrating industrial energy transition.
• AFNOR EnergiesminorOthersFeatured blog article on MIX.E about energy transition and carbon performance partnership services.
• DeloitteminorOthersFeatured blog content and analysis on European energy future and electrification published on MIX.E platform.
• AgrosolutionsminorOthersFeatured meta-analysis on agricultural biomass trajectories for methanization at 2050 horizon published on MIX.E platform.
• Groupe SolstyceminorOthersFeatured article on MIX.E about energy independence and managed sustainability solutions.
• IFRI (Institut Français des Relations Internationales)minorOthersAnalysis on EU energy and raw materials priorities for 2026 published as featured content on MIX.E platform.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Energy Storage Summit: Energy Storage Summit is a niche B2B event focused on stationary energy storage, flexibility and battery value chains. It is comparable to MIX.E on the storage/grid-flexibility content track and competes for the same utility and developer sponsors.
• Salon des Maires et des Collectivités Locales: Salon des Maires is France's annual gathering for local authorities, increasingly featuring energy transition, mobility and territorial decarbonation content. It overlaps with MIX.E on the local-authority visitor segment and represents a competing pull on municipal decision-makers' time.

Direct peers

• Pollutec: Pollutec is a long-running French trade show for environmental solutions, energy efficiency, and circular economy, held in Lyon. It overlaps directly with MIX.E on decarbonation, energy efficiency, and clean-tech exhibitor audiences in the same French geography.
• PRODURABLE: PRODURABLE is France's flagship B2B event for sustainable economy and CSR, now co-branded with MIX.E for 2026. It is comparable as a French professional congress/expo format focused on sustainability, energy and climate, sharing audiences and the AEF Info organisational backbone with MIX.E.
• European Hydrogen Week: European Hydrogen Week is the EU's flagship hydrogen event convening industry, policy makers and researchers across the hydrogen value chain. It is comparable to MIX.E in its B2B congress + expo format targeting industrial decarbonation audiences.
• European Utility Week / Enlit Europe: Enlit Europe (formerly European Utility Week) is a major pan-European T&D, smart energy and decarbonisation event. It serves overlapping utility, grid flexibility and digital energy audiences with MIX.E and represents a larger international competitor in the same format.
• EnerGaïa: EnerGaïa (formerly BE Positive) is the leading French renewables and energy transition forum held in Montpellier. It directly competes for renewable energy exhibitors, local authority visitors, and decarbonation content with MIX.E.
• Enlit: Enlit is a global platform of energy transition events and media covering power generation, distribution, digitalisation and decarbonisation across Europe and beyond. It is directly comparable to MIX.E as a B2B expo + congress format serving utilities, industrials, and solution providers in the energy transition space.

Broad incumbents

• World Energy Congress: World Energy Congress is the World Energy Council's flagship global energy event spanning the entire energy value chain. It is comparable as a large-scale incumbent B2B energy congress with broader scope than MIX.E's energy-transition focus, representing a higher-tier competitor for international sponsors and speakers.

Regional players

• Salon des Énergies Renouvelables: Salon des Énergies Renouvelables is a regional African and francophone renewable energy exhibition series. It is comparable to MIX.E in renewable-energy expo format but targets francophone African markets rather than France, positioning it as a regional rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@mix-e
• LinkedInlinkedin.com/company/mix-e-event

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIX.E