What MMI International does

MMI International operates as Jaylor International (legal name: JAYLOR INTERNATIONAL), a privately held Canadian agricultural equipment manufacturer headquartered in East Garafraxa, Ontario. The company designs and builds Total Mixed Ration (TMR) mixers and complementary equipment for dairy and cattle farming operations, with a product portfolio spanning vertical mixers (6000 and 5000 Series), horizontal mixers (2000 Series), compact mini-mixers, commercial manure spreaders, and construction dump wagons. Its core technology is centered on patented mechanical innovations including the Square-Cut Edges Auger, Sloped Top Design, Carbide-Coated Knives, Slide Plate Technology, and a new galvanized steel and HDPE conveyor system, which the company claims reduces horsepower requirements by 20% and delivers roughly $12,000 in annual operating cost savings per farm.

Jaylor generates revenue through one-time equipment sales transacted via a regional dealer network across North America (Canada and USA), with pricing conducted on a quote basis. The company supplements its hardware business with a content-marketing positioning built around animal nutrition expertise (a Nutrition Library authored by Dr. Alan Vaage), multilingual customer support (English, French, Spanish), and active social media presence. Customer testimonials cite exceptional equipment durability, with one example documenting 14+ years and 60,000+ loads of operation. The company targets primarily SMB dairy farms and cattle ranches, with select enterprise accounts (e.g., a 2,500-head dairy operating seven Jaylor mixers).

The firm operates with approximately 16 employees, has no disclosed funding, no M&A activity, and no public financial reporting. The 2025 launch of a redesigned 6000 Series conveyor and All-Terrain mixer models (6425AT, 6850AT) signals active product development and an intent to extend addressable use cases into pasture-based and rugged-terrain feeding environments.

Name

MMI International

Legal name

JAYLOR INTERNATIONAL

Website

https://mixerfeeders.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MMI International, operating as Jaylor International, is a privately held Canadian manufacturer of Total Mixed Ration (TMR) mixers and complementary agricultural equipment serving dairy and cattle farms across North America through a dealer network.

Ownership category

akta.pro rank

Product category

Agricultural Equipment (TMR Mixers)

NAICS

Agricultural Implement Manufacturing (33311), Farm Machinery and Equipment Manufacturing (333111)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Feeding & Nutrition Systems (TMR Mixers, Feeders, Bunk Management) (AFAAAIAE)

akta.pro secondary industries

Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC), On-Farm Milling, Grinding & Feed Processing Equipment (Hammer Mills, Rollers) (AFAAAJAD)

Keywords

• TMR mixers
• Vertical feed mixers
• Horizontal feed mixers
• Agricultural equipment
• Manure spreaders

Headquarters

HQ city

East Garafraxa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. TMR Mixer Sales: Jaylor generates revenue through the sale of Total Mixed Ration (TMR) mixers including vertical mixers (6000 Series, 5000 Series, Mini Mixers), horizontal mixers (2000 Series), manure spreaders, and dump wagons. Sales are made through a dealer network.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Jaylor International designs, manufactures, and sells Total Mixed Ration (TMR) mixers and complementary agricultural equipment for dairy and cattle operations. Its product portfolio includes vertical TMR mixers (6000 Series, 5000 Series, and Mini Mixers), horizontal TMR mixers (2000 Series), commercial manure spreaders, and construction dump wagons, sold through an authorized dealer network across North America.

Product overview

Jaylor manufactures a comprehensive portfolio of agricultural mixing and feeding equipment centered around Total Mixed Ration (TMR) mixers. The product line includes three main series: the 6000 Series (premium heavy-duty vertical mixers with single auger, twin auger, all-terrain, and HD variants), the 5000 Series (mid-range vertical mixers with similar configurations plus truck mount and stationary options), and the 2000 Series (horizontal mixers). Complementing the mixer lineup are TMR Mini Mixers (compact units available in self-propelled, trailer, stationary, truck mount, and skid steer configurations), commercial manure spreaders (M1480, M1670, M1600HD, M1780HD), and construction dump wagons (C118, C124, C130). The company emphasizes patented innovations including square-cut auger technology, carbide-coated knives, sloped top design, and slide plate technology that reportedly reduces horsepower requirements by 20%.

Differentiator

Problem solved

Functional benefit

Products and services

• 6000 Series Vertical TMR Mixers Heavy-duty vertical Total Mixed Ration mixers featuring single auger, twin auger, All-Terrain, and twin auger HD configurations for dairy and livestock operations.
• 5000 Series Vertical TMR Mixers
• TMR Mini Mixers (5050, 5100, 5150, 5275)
• 2000 Series Horizontal TMR Mixers (H2650, H2850, H2950)
• Commercial Manure Spreaders (M1480, M1670, M1600HD, M1780HD)
• Construction Dump Wagons (C118, C124, C130)

Quantifiable outcome

• 20% reduction in horsepower requirements
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• John Deere (Deere & Company): John Deere offers a broader agricultural equipment portfolio that includes TMR mixers and feeding systems alongside tractors, harvesters, and implements. Not a specialist like Jaylor, but its scale, dealer network, and customer financing make it the dominant broad incumbent in the North American farm equipment market.
• Case IH (CNH Industrial): Case IH, part of CNH Industrial, is a broad-line agricultural equipment manufacturer offering tractors, hay tools, and feeding equipment. Overlaps with Jaylor in livestock/cattle farm customer base and North American dealer presence, though TMR mixers are a small part of its portfolio.

Emerging players

• Siloking: Siloking is a German manufacturer of vertical and horizontal TMR mixers, self-propelled mixers, and feeding technology, growing its presence in North America. Comparable TMR mixer product line and technology focus, though with a smaller North American dealer footprint than Jaylor.
• BvL Maschinenfabrik: BvL is a German manufacturer specializing in TMR mixers, self-propelled feed mixers, and feeding technology, primarily serving the European market. Comparable product line to Jaylor but with a more limited North American footprint.

Direct peers

• Trioliet: Trioliet is a Dutch specialist manufacturer of TMR feed mixing and feeding technology, including vertical and horizontal mixers, self-propelled mixers, and automated feeding systems. Direct overlap with Jaylor's core vertical and horizontal TMR mixer product lines, serving the same dairy and beef customer base.
• Patz Corporation: Patz is a US-based manufacturer of TMR mixers, vertical feed mixers, manure spreaders, and material handling equipment for dairy and livestock operations. Directly comparable product offering and customer base to Jaylor.
• KUHN North America: KUHN is one of the largest direct competitors to Jaylor in the TMR mixer market, offering both vertical and horizontal mixer lines alongside a broad range of hay and forage equipment. Highly comparable product category, customer base (dairy and livestock farmers), and North American dealer distribution model.
• Meyer Manufacturing: Meyer Manufacturing produces a comprehensive line of TMR mixers (vertical and horizontal), manure spreaders, and forage boxes — directly overlapping Jaylor's product portfolio across mixers and adjacent manure-handling equipment, serving North American dairy and livestock farmers.
• NDEco / Nuhn Industries: Nuhn Industries is a Canadian manufacturer of liquid manure equipment and TMR mixers, with overlapping presence in Ontario and the North American dairy market. Comparable as a regional specialist competing in adjacent mixer and manure-handling categories.
• Supreme International: Supreme International manufactures TMR mixers (vertical and horizontal), feed processors, and related equipment for the North American cattle and dairy industry. Highly comparable product line and customer overlap with Jaylor, with a shared focus on durability and processing efficiency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/myjaylor
• YouTubeyoutube.com/c/Jaylor
• Facebookfacebook.com/myjaylor
• LinkedInlinkedin.com/company/mmi-international

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MMI International