Mixology - Magazine of Bar Culture
Mixology is a German-language media brand covering bar culture, cocktails, and spirits across the DACH region, operating a bimonthly print magazine, digital platform, bi-weekly podcast, job marketplace, and industry events under Meininger Verlag GmbH.
- Company typePrivate
- Founded2013
- HeadquartersNeustadt, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Mixology - Magazine of Bar Culture does
Mixology is a German-language media brand covering bar culture, cocktails, and spirits, operated by Meininger Verlag GmbH from Neustadt, Germany, and serving the DACH region (Germany, Austria, Switzerland). The portfolio centers on a bimonthly print magazine (six issues per year), a free online platform at mixology.eu with articles, an A-to-Z cocktail recipe database, and a regional bar directory (Barguide), a bi-weekly podcast distributed on Spotify and Apple Podcasts, and a weekly email newsletter. Underlying technology is a standard digital media stack — content management, podcast hosting, newsletter distribution, and a job marketplace (Stellenmarkt) — with no proprietary AI or platform components disclosed.
The business extends beyond editorial into community and commercial assets: the Mixology Taste Forum runs an independent blind-tasting panel using a 100-point scoring system with professional sommeliers, bartenders, and journalists, publishing structured ratings six times per year; the Mixology Bar Awards is an annual industry ceremony; and the Made in GSA Competition is a regional cocktail competition. Revenue is diversified across print subscriptions (sold through Meininger Verlag's online shop), online and podcast advertising, job-listing fees on Stellenmarkt, and event-related professional services. The audience is horizontally segmented between bar and hospitality professionals (bartenders, bar owners) and enthusiast consumers, with a secondary B2B segment of spirits producers and brands purchasing visibility through advertising, awards sponsorship, and product evaluation.
The company is privately held as a brand within Meininger Verlag GmbH, a German publishing group managed by Andrea Meininger-Apfel and Christoph Meininger, with 17 employees and no disclosed external funding or revenue figures. Operations are led by an editorial team including Nils Wrage (editor and podcast host) and Stefan Adrian (editor). Mixology's competitive position rests on its brand recognition in the German-speaking bar scene, its recurring Taste Forum dataset, its multi-channel distribution, and its community-anchoring events — assets that collectively produce a defensible niche but constrain the addressable market to the DACH bar and hospitality vertical.
Mixology - Magazine of Bar Culture firmographics
Firmographics- Name
- Mixology - Magazine of Bar Culture
- Legal name
- Meininger Verlag GmbH
- Website
- https://mixology.eu
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mixology is a German-language media brand covering bar culture, cocktails, and spirits across the DACH region, operating a bimonthly print magazine, digital platform, bi-weekly podcast, job marketplace, and industry events under Meininger Verlag GmbH.
- Ownership category
- akta.pro rank
Mixology - Magazine of Bar Culture industry classification
Industry- Product category
- Trade Media (Bar & Spirits)
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Beverage & Mixology (Coffee, Tea, Wine, Cocktails) (EDAAAGAH)
Keywords
Where Mixology - Magazine of Bar Culture is headquartered
LocationHeadquarters
- HQ city
- Neustadt
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Mixology - Magazine of Bar Culture business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Print Magazine Subscriptions: Subscription-based print magazine sold through Meininger Verlag online shop. Published 6 times per year.
- Digital Content and Online Platform: Free online content with articles, bar guides, cocktail recipes, and news at mixology.eu
- Podcast: Mixology Podcast available on Spotify and Apple Podcasts, released every 2 weeks
- Job Portal: Stellenmarkt (job marketplace) for bar industry positions in German-speaking region
- Industry Events: Mixology Bar Awards and Made in GSA Competition generate engagement and industry leadership positioning
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Mixology - Magazine of Bar Culture product offering
Product offeringCore offering
Mixology is a German-language trade media brand that publishes a print magazine six times per year and operates an online platform at mixology.eu covering cocktails, bars, bartenders, and spirits across the DACH region. The portfolio includes a bi-weekly podcast, weekly newsletter, blind-tasting spirits evaluation panel (Mixology Taste Forum), an annual Mixology Bar Awards ceremony, a Made in GSA cocktail competition, a bar database (Barguide), an A-to-Z cocktail recipe database, and a job marketplace (Stellenmarkt) for the bar and hospitality industry.
Product overview
Mixology is a German-language media company publishing a print magazine (six issues annually) and operating a digital platform covering bar culture, cocktails, spirits, and the hospitality industry across German-speaking regions (Germany, Austria, Switzerland). The portfolio includes the core Mixology Magazine and Online platform, the Mixology Taste Forum (an independent blind-tasting evaluation panel using a 100-point system), the Mixology Bar Awards (annual industry awards), the Mixology Podcast (bi-weekly audio content), and the Made in GSA Competition (cocktail competition for regional products). Supporting offerings include the Barguide database of bars, an A-to-Z cocktail recipe database, a job portal (Stellenmarkt) for hospitality recruitment, and a weekly newsletter. The publication is operated by Meininger Verlag GmbH based in Neustadt, Germany.
Differentiator
Problem solved
Functional benefit
Brands
- Mixology Taste Forum: Independent tasting panel that evaluates spirits and bar-relevant beverages using a 100-point scale system.
- Made in GSA Competition
- Mixology Bar Awards
- Mixology Barguide
Products and services
- Mixology Print Magazine
- Mixology Online (mixology.eu)
Companies that use Mixology - Magazine of Bar Culture
Customer profileSegments3 records
Ideal customer profiles3 records
Mixology - Magazine of Bar Culture technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mixology - Magazine of Bar Culture partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Meininger Verlag GmbHcoreMeininger Verlag GmbH is the parent company and publisher of Mixology magazine. Based in Neustadt, Germany, the publishing house specializes in beverage industry media.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Mixology - Magazine of Bar Culture competitors and assessment
Company assessmentRegional players
Direct peers
- Punch: US-based digital-first media brand covering cocktails, bars, and spirits culture with editorial, recipes, and reviews; directly comparable as a contemporary drinks-culture media outlet serving a similar professional/enthusiast audience.
- Drinks International: B2B trade publication covering the global bar and spirits industry with annual awards (World's 50 Best Bars) and industry reporting; comparable as a drinks-industry trade media brand with awards and events.
- Imbibe Magazine: Print and digital magazine dedicated to drinks culture and the bar industry; shares Mixology's print-plus-digital trade media model and bartender/enthusiast audience, though operating in North America.
- The Spirits Business: B2B media title covering spirits producers, brands, and the on-trade; directly comparable as a vertical spirits/bar industry publication serving brand marketers and hospitality professionals.
- Difford's Guide: Industry-leading cocktail recipe database and bar guide with professional reviews; comparable to Mixology as a destination for cocktail enthusiasts and bartenders, though operating globally and in English.
Emerging players
- Liquor.com: Cocktail recipe and drinks culture site featuring reviews, recipes, and bartending tips; partially overlaps Mixology's cocktail recipe database and enthusiast content, but operates as digital-only globally.
- VinePair: Digital-first drinks media covering cocktails, wine, beer, and spirits news and reviews; overlaps with Mixology on cocktail/spirits coverage for enthusiasts but distributes globally in English.
Broad incumbents
- Decanter: Established global wine and spirits magazine with broader scope than Mixology; comparable as a long-running print-plus-digital drinks media brand with industry authority, though serving a wider wine-led audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Mixology - Magazine of Bar Culture social profiles
Digital presenceMixology - Magazine of Bar Culture financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mixology - Magazine of Bar Culture leadership team
Management profileNumber of profiles
Profiles4 records
Mixology - Magazine of Bar Culture funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mixology - Magazine of Bar Culture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mixology - Magazine of Bar Culture
What does Mixology - Magazine of Bar Culture do?
Mixology is a German-language trade media brand that publishes a print magazine six times per year and operates an online platform at mixology.eu covering cocktails, bars, bartenders, and spirits across the DACH region. The portfolio includes a bi-weekly podcast, weekly newsletter, blind-tasting spirits evaluation panel (Mixology Taste Forum), an annual Mixology Bar Awards ceremony, a Made in GSA cocktail competition, a bar database (Barguide), an A-to-Z cocktail recipe database, and a job marketplace (Stellenmarkt) for the bar and hospitality industry.
Is Mixology - Magazine of Bar Culture a public or private company?
Mixology - Magazine of Bar Culture is a private company. It is classified as family owned and is currently operating.
When was Mixology - Magazine of Bar Culture founded?
Mixology - Magazine of Bar Culture was founded in 2013. It employs 11 to 50 people.
Where is Mixology - Magazine of Bar Culture based?
Mixology - Magazine of Bar Culture is headquartered in Neustadt, Germany, in the Europe region.
How does Mixology - Magazine of Bar Culture make money?
Five revenue lines are on record. Print Magazine Subscriptions are the primary driver. The others are digital Content and Online Platform, podcast, job Portal and industry Events.
Who are Mixology - Magazine of Bar Culture's main competitors?
Bar Magazine is listed as a regional player. Direct peers are Punch, Drinks International, Imbibe Magazine, The Spirits Business and Difford's Guide. Emerging players are Liquor.com and VinePair. Decanter is listed as a broad incumbent.
Does Mixology - Magazine of Bar Culture have an API?
No public API is recorded for Mixology - Magazine of Bar Culture.
What industry is Mixology - Magazine of Bar Culture in?
Mixology - Magazine of Bar Culture's product category is Trade Media (Bar & Spirits). Its primary akta.pro industry code is EDAAAGAH, Beverage & Mixology (Coffee, Tea, Wine, Cocktails). Its NAICS code is 5131 and its SIC code is 2721.