Mix Papelaria

What Mix Papelaria does

Mix Papelaria (legal entity: COMERCIAL NORTE ARTIGOS DE PAPELARIA LTDA) is a Brasília-based, privately held Brazilian e-commerce retailer of school, office, and creative stationery supplies, operating since approximately 2014 under the trade name Mix Papelaria. The company sells directly to consumers through its own website (mixpapelaria.com) across six core product categories: school backpacks (Mochilas, including licensed character lines from Disney, Marvel, Barbie, and Sonic), pencil cases (Estojos), office supplies (Escritório), paper products (Papéis), general stationery such as modeling clay and crayons (Papelaria), and travel luggage and bags (Malas). The store is built on the Tray e-commerce SaaS platform, which provides product catalog, checkout, and order management; customer support is delivered via WhatsApp and phone, and shipping is handled by Correios with sedex and standard options reaching at least seven Brazilian states.

The business operates as a pure-play online retailer with a self-serve, product-led purchasing model — no subscription, membership, or recurring revenue component is offered. Products are third-party branded (Xeryus, Luxcel, Pacific, MaxLog, Rebecca Bonbon, MAKE+, TRIS, Plavitec) and sold at individually listed retail prices ranging from approximately R$28.90 to R$589.90, with installment payment options through credit cards. Checkout is enabled through multiple Brazilian payment processors — Pagar.me as primary, plus Mercado Pago, PagSeguro, PagBank/PIX, PayPal, Bcash, Yapay, and Vindi — to maximize conversion across local payment preferences.

Mix Papelaria serves three primary customer segments: families and students purchasing back-to-school supplies, small businesses and offices making recurring monthly office-supply purchases, and creative/design enthusiasts seeking planners, notebooks, and artistic materials. The company is privately held with no disclosed external funding, no parent organization, and an ownership structure consistent with a small family or individually operated retail business, supported by 51-100 employees. No proprietary technology, data assets, or AI/ML capabilities are present — the moat rests entirely on 10+ years of operational continuity, brand familiarity, and convenient checkout/fulfillment coverage within Brazil.

Name

Mix Papelaria

Legal name

COMERCIAL NORTE ARTIGOS DE PAPELARIA LTDA

Website

https://mixpapelaria.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Mix Papelaria is a Brasília-based Brazilian e-commerce retailer selling school, office, and creative stationery supplies directly to consumers across Brazil via its own website, powered by the Tray platform and shipping nationwide through Correios.

Ownership category

akta.pro rank

Product category

Stationery and Office Supplies Retail

NAICS

Office Supplies and Stationery Retailers (45941), Luggage and Leather Goods Retailers (458320)

SIC

Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

Stationery, Writing Instruments & Paper Products Distribution (CRAOALAH)

akta.pro secondary industry

Arts, Crafts & DIY Hobby Supplies Distribution (CRAOAMAE)

Keywords

• School supplies retail
• Office supplies
• Stationery products
• Backpack retailer
• Stationery e-commerce

Headquarters

HQ city

Brasília, Distrito Federal

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Mix Papelaria generates revenue through direct one-time sales of physical stationery and office supply products to consumers. Products include backpacks, pencil cases, papers, creative supplies, travel bags, and office items. Customers purchase individual items at listed retail prices with installment payment options available.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Mix Papelaria is an online retailer that sells school supplies, office supplies, creative stationery, and travel luggage to Brazilian consumers through six core product categories: Mochilas (backpacks), Estojos (pencil cases), Escritório (office supplies), Papéis (paper products), Papelaria (stationery), and Malas (travel bags). The store resells branded and licensed-character merchandise from third-party brands including Xeryus, Luxcel, Pacific, MAKE+, TRIS, and Plavitec, with nationwide shipping via Correios and checkout support for credit card installments, PIX, and boleto.

Product overview

Mix Papelaria is an online school and office supplies retailer based in Brasília, Brazil, operating for over 10 years. The company offers a unified e-commerce platform through six core product categories: Mochilas (school backpacks featuring licensed characters like Disney, Marvel, Barbie), Estojos (pencil cases), Escritório (office supplies), Papéis (paper products including adhesive contact paper), Papelaria (stationery supplies like modeling clay and crayons), and Malas (travel luggage). The product portfolio includes branded backpacks from Xeryus, Luxcel, Pacific, MaxLog, Rebecca Bonbon, UP4YOU, and others, along with licensed character merchandise. The store operates on the Tray e-commerce platform and integrates with multiple Brazilian payment processors including Mercado Pago, Pagar.me, PagSeguro, PayPal, and PIX for checkout.

Differentiator

Problem solved

Functional benefit

Products and services

• Mochilas (School Backpacks) School backpacks featuring licensed characters (Disney, Marvel, Barbie, Sonic, etc.) in various styles including wheeled, backpack, and hybrid options. Brands include Xeryus, Luxcel, Pacific, MaxLog, YINS PAPER, Rebecca Bonbon, UP4YOU, and On My Way. Sold to families and students in Brazil via the Mix Papelaria online store. Prices range from R$118.90 to R$589.90.
• Estojos (Pencil Cases) Pencil cases and school supply organizers featuring licensed characters (Minnie, Mickey, Disney) in tri-compartment designs, supplied by brand Xeryus. Targeted at school-age children and families.
• Escritório (Office Supplies) Office supplies and equipment for workplace use, sold to small businesses, offices, and individual professionals across Brazil.
• Papéis (Paper Products) Paper products including adhesive contact paper for surface protection and decoration, supplied by brand Plavitec Contact. Sold to households and offices for DIY, surface protection, and craft projects.
• Papelaria (Stationery & Creative Supplies) Stationery supplies including modeling clay and wax crayons for creative and educational activities, supplied by brands MAKE+ and TRIS. Targeted at children, parents, and creative enthusiasts.
• Malas (Travel Luggage & Bags) Travel luggage and bags, including children's travel bags with 360-degree rotating wheels, supplied by brand Luxcel. Sold to families and travelers across Brazil.
• Mala de Viagem Bordo Infantil Giro 360 Minnie Luxcel Child-sized carry-on travel bag featuring a Minnie Mouse design with 360-degree rotating wheels, made from polycarbonate, ABS, and polyester. Features adjustable handle, internal dividers, and combination lock. Sold to families traveling with children.
• Massa de EVA Coleção Algodão Doce 250g 10 Cores MAKE+ EVA modeling compound in 10 pastel colors, weighing 250g. Non-toxic, soft texture, air-drying formula suitable for school activities, crafts, and manual work. Sold at R$28.90. Targeted at children, parents, and educators.
• Giz Retrátil Mega Gel Color C/ 6 Tons de Pele 604374 TRIS Retractable mega gel crayons in 6 skin tone colors. Ergonomic plastic body with break-resistant formula, suitable for pre-school children and creative activities. Sold at R$42.90. Targeted at parents and early-childhood educators.
• Papel Adesivo Transparente 45cm x 10m Plavitec Contact Transparent adhesive PVC film (80 microns) measuring 45cm x 10m for surface protection, furniture covering, book protection, and DIY decoration projects. Sold at R$59.90. Targeted at households, offices, and DIY users.

Quantifiable outcome

• Sold over 20,000 products to satisfied customers

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Three partnerships are on record, tiered core.

• TraycoreTechnology or IntegrationThe e-commerce platform is powered by Tray, a Brazilian e-commerce solution provider. Tray provides the technical infrastructure for the online store including product catalog management, shopping cart, checkout process, and order management.
• Pagar.mecoreTechnology or IntegrationPagar.me is integrated as the primary payment gateway, handling credit card transactions, PIX payments, and boleto payments. The footer displays Pagar.me payment method icons.
• CorreioscoreTechnology or IntegrationBrazilian postal service used for shipping products to customers. The company ships via sedex (express) or regular mail (encomenda simples). Tracking codes are provided through Correios.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mercado Livre: Latin America's dominant marketplace with millions of stationery and office supply listings. Competes via marketplace dynamics, Mercado Pago payments, and Mercado Envios logistics — a structural threat to independent stationery e-tailers.
• Submarino: Established Brazilian e-commerce platform (now part of the Americanas group) with deep stationery, office, and school supply categories. Competes on assortment breadth and established consumer trust.
• Magazine Luiza (Magalu): Major Brazilian omnichannel retailer with a deep office supplies and stationery category. Competes with Mix Papelaria on price, assortment, and shipping speed, but operates at significantly larger scale and across many other product verticals.
• Americanas: One of Brazil's largest e-commerce platforms, carrying school supplies, office materials, and creative stationery alongside general merchandise. Directly competes in the same product categories with broader assortment and brand recognition.
• Casas Bahia: Large Brazilian omnichannel retailer with growing e-commerce presence in stationery and office supplies. Particularly strong in lower-income consumer segments and installment purchase financing that mirrors Mix Papelaria's credit card installment offering.
• Amazon Brazil: Global e-commerce incumbent operating in Brazil with extensive stationery, school, and office supply assortments. Prime shipping and brand trust create significant competitive pressure on independent retailers like Mix Papelaria.

Direct peers

• Kalunga: Brazil's largest office supplies and stationery e-commerce retailer, offering a nearly identical product mix (backpacks, office supplies, paper, creative materials) to both B2B and B2C customers. It is the most direct competitor in the Brazilian stationery/office supply e-commerce category.

Emerging players

• Shopee Brazil: Fast-growing cross-border marketplace with rapidly expanding stationery and school supply categories in Brazil. Competes aggressively on price, particularly for newer parents and back-to-school shoppers.

Others

• Tilibra: Major Brazilian stationery manufacturer (notebooks, pens, school supplies). Sells direct-to-consumer online and competes with Mix Papelaria as a brand-controlled DTC channel, representing both a potential supplier and an emerging competitive threat.
• Faber-Castell Brasil: Global stationery manufacturer with a strong Brazilian direct-to-consumer e-commerce presence in creative and school supplies. Functions as a brand-side disintermediation threat to small retailers like Mix Papelaria.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mix-papelaria

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mix Papelaria