What Mizu Spa does

Mizu Spa is a single-location day spa operating at 1150 4th Street in San Francisco's SOMA/Mission Bay neighborhood since 2007. The company delivers four core service categories — skin care and facial treatments (including signature facials, microdermabrasion, antioxidant and acne facials, and a Rejuvenating Infusion facial combining hyperbaric oxygen with vitamins and botanically derived hyaluronics), massage and body treatments (Swedish, deep tissue, hot stone, sports, prenatal, and Lavender Crush), nail services (manicures and pedicures with diamond-tip filing and gel lacquer options), and waxing services (facial and body hair removal infused with essential oils). The physical spa environment is designed around Feng Shui principles, with water as a central symbolic element representing health and well-being. Service delivery relies on traditional spa equipment — diamond-tip tools, hot stone therapy, microdermabrasion, LED therapy, and specialized skin care devices — with no software platform, mobile app, or digital booking infrastructure beyond an appointment-request web form.

The business runs on a direct-to-consumer pay-as-you-go model with unit pricing per service. Sample pricing ranges from $25 (small wax) to $320 (Rejuvenating Infusion with Microdermabrasion and Atoxelene). Revenue is generated through individual appointment fees, with a credit card required to secure reservations and a 24-hour cancellation policy enforced; a 10% discount is available on series purchases of five or more facials. The spa is open five days per week (Wed-Sun), with limited operating hours that cap throughput. Marketing is overwhelmingly organic, relying on a long-running press presence (Allure, SELF, Glamour, CBS SF Bay Area, 7x7, Lucky, Daily Candy), the company website, and word-of-mouth rather than paid acquisition, partnerships, or third-party distribution. Mizu Spa is privately held with no disclosed investors, no funding history, and a stable 5-person workforce, the majority of which has been with the company since its 2007 opening.

Name

Mizu Spa

Legal name

Mizu Spa

Website

https://mizuspasf.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Mizu Spa is a privately held, single-location day spa in San Francisco's SOMA/Mission Bay neighborhood, founded in 2007, offering facials, massage, nail services, and waxing to individual wellness consumers on a direct-to-consumer, appointment-based model.

Ownership category

akta.pro rank

Product category

Day Spa Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Day Spas (HSALAFAA)

akta.pro secondary industries

Spa Packages & Ritual Experiences (HSALAFAN), Spa Body Wraps & Cocoon Treatments (HSALAFAD)

Keywords

• Day spa services
• Facial treatments
• Massage therapy
• Nail services
• Waxing services

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Infrastructure

Revenue model

1. Spa Services Revenue: One-time service fees for massage, body treatments, facials, nail services, and waxing. Services are booked individually with appointment requirements. Credit card is required to secure reservation. Cancellation policy requires 24-hour notice or full charge.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mizu Spa is a single-location day spa in San Francisco's SOMA/Mission Bay neighborhood, operating since 2007, that sells appointment-based skincare (facials, microdermabrasion, oxygen infusion, LED therapy), massage and body treatments (Swedish, deep tissue, hot stone, specialty), nail services (manicures, pedicures, gel lacquer, diamond-tip buffing), and waxing (facial and body). Each treatment is custom-designed to the individual guest, performed by long-tenured estheticians and therapists in a Feng Shui-inspired environment with sanitation protocols that exceed California State Board of Cosmetology requirements.

Product overview

Mizu Spa is a single-location day spa in San Francisco's SOMA/Mission Bay neighborhood that has operated since 2007. The company offers four core service categories: Skin Care/Facial Treatments (including signature facials, microdermabrasion, and rejuvenating infusion therapies), Massage & Body Treatments (including Swedish, deep tissue, hot stone, and specialty treatments like Lavender Crush), Nail Services (manicures and pedicures using diamond filing techniques), and Waxing Services (facial and body hair removal infused with essential oils). Additionally, the spa sells gift cards. All treatments are customized to individual client needs, and the spa emphasizes cleanliness standards following California State Board of Cosmetology requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Skin Care / Facial Treatments Professional facial treatments including Signature Facial, Acne Facial, Antioxidant Vitamin C Facial, Microdermabrasion Facial, Rejuvenating Infusion (hyperbaric oxygen with vitamins and botanically derived hyaluronics), Back Facial, Mini Facial, and Atoxelene Infusion, designed to tone, hydrate, and restore skin. Targeted at adult individual wellness consumers seeking customized in-person skincare.
• Massage and Body Treatments Massage therapy services including Signature Massage (customized Swedish, reflexology, and deep tissue blend), Classic Swedish Massage, Deep Tissue Massage, Hot Stone Massage (Swedish with hot stone therapy), Sports Massage, Prenatal Massage, Lavender Crush (full body exfoliation with lavender), and Chair Massage, designed to promote relaxation and restore balance. Targeted at adult individual consumers seeking stress relief and bodywork.
• Nail Services (Manicures and Pedicures) Manicure and pedicure services including Signature, Classic, Gentlemen's, Gel Lacquer (up to two weeks for manicures, up to three weeks for pedicures), Hot Stone, and Express options, plus nail art, paraffin dips, and 90-minute reflexology pedicures using diamond-tip filing and buffing techniques. Targeted at individual consumers seeking grooming and nail care.
• Waxing Services Hair removal services for face and body including facial wax (brow tweeze, brow maintenance, full face, chin, lip, cheek, nostril, ears, brow/lash tint) and body wax (under arm, full arm, bikini, extended bikini, Brazilian bikini, full leg, back, chest), infused with essential oils. Targeted at individual consumers seeking hair removal and grooming.
• Gift Cards Physical or arranged gift cards that can be purchased in store or by contacting the spa, redeemable for any Mizu Spa service, marketed for special occasions and gifting.

Quantifiable outcome

• Gel lacquer manicures last up to 2 weeks; pedicures up to 3 weeks
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Regional players

• Kabuki Springs & Spa: Japanese-inspired day spa and bathhouse in San Francisco's Japantown, offering massage, facials, and traditional Japanese bathing experiences. Shares the Japanese-inspired branding concept (water-themed "Mizu") and SF geography with Mizu.
• Remède Spa at The St. Regis San Francisco: Luxury hotel spa in downtown San Francisco offering facials, massage, and body treatments. Competes for the same premium SF clientele though benefits from hotel captive demand.

Direct peers

• Burke Williams Spa: Multi-location Bay Area and Southern California day spa offering facials, massage, and body treatments with premium pricing. Most directly comparable peer given overlapping SF/southern CA geography and similar menu breadth.
• Massage Green Spa: Large U.S. massage-focused spa chain with membership-based pricing model. Overlaps with Mizu's massage service line and walk-in appointment model, though more value-positioned.
• Spa Radiance: Independently-owned San Francisco day spa offering facials, massage, and body treatments. Direct local competitor in the SF market with similar positioning and service categories.
• Hand & Stone Massage and Facial Spa: Massage and facial franchise with hundreds of U.S. locations offering facials, massages, and waxing at accessible price points. Comparable service mix (skincare + massage + waxing) though positioned at lower price tier than Mizu.
• Woodhouse Spa: National boutique day spa chain offering facials, massage, and body treatments in a designed, experiential environment. Comparable to Mizu's emphasis on custom-designed treatments and premium ambiance.

Emerging players

• The Now Massage: LA-founded boutique massage studio chain with a minimalist, experiential design ethos. Comparable premium positioning and emphasis on a curated atmosphere, though narrower service menu (massage-only) than Mizu.
• Sundara Spa: Independently-owned wellness spa concept with locations in Wisconsin and Tennessee offering massage, facials, and body treatments in a designed, experiential setting. Comparable premium boutique positioning and curated service menu.

Broad incumbents

• OleHenriksen Spa: Beverly Hills-based facial spa and skincare brand offering signature facials with branded retail products. Comparable facial-treatment focus and premium positioning, though tied to a broader retail product business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mizuspasf

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mizu Spa