MKG Wir bauen Krane

What MKG Wir bauen Krane does

MKG Maschinen- und Kranbau GmbH, trading as MKG Wir bauen Krane, is a German family-owned manufacturer of bespoke hydraulic cranes founded in 1984 and headquartered at Daimler Benz Straße 6 in Garrel, Lower Saxony. The company designs and builds individual cranes configured to customer specifications across five product families: loader cranes (Ladekrane), assembly and mounting cranes (Montagekrane, including long-arm and telescopic variants), marine cranes (Marinekrane), construction material cranes (Baustoffkrane), and towing/recovery cranes (Abschleppkrane), plus a Sonderkrane line for specialized applications in fire, rail, forestry, biogas, and offshore cable laying. All production is concentrated at the Garrel facility, with each crane individually engineered rather than standardized, and the program spans 6 to 100 metric ton-meter capacity — the most comprehensive product range the company claims in the industry.

The technical platform centers on in-house developed hydraulic and electronic systems, including the ACS2/ACS3 electronic crane management system with overload and stability monitoring, ALG load-dependent automatic speed control, ASDS active vibration damping, Load-Sensing hydraulics, Seilpositionskontrolle rope position control, SHP Super High Power switching, and continuous slewing (360°+) across the range. Cranes comply with DIN EN12999 and the EU Machinery Directive, and the company is a certified welding specialist. The portfolio is sold under the MKG and MKG Marine Cranes brands, with products reaching customers in Germany, Austria, Switzerland, and other international markets.

MKG generates revenue primarily through one-time sales of individually configured new cranes priced on a per-quote basis, supplemented by recurring streams from spare parts (with same-day shipping and overnight delivery), technical support, maintenance, repair, statutory inspections, customer training, and used/refurbished crane sales. Go-to-market is direct field sales through three regional German sales teams (North, South-East, South-West/NRW) complemented by long-term vehicle body builder partners (such as ES-GE Nutzfahrzeuge, R+S Fahrzeugbau, and Busse und Sohn) who mount MKG cranes onto truck chassis from Mercedes-Benz, MAN, Volvo, and others for delivery to end customers. Trade fair presence at IFBA and Bauma, plus a multilingual website and social channels, support lead generation. The company employs over 100 qualified staff and is currently led by third-generation managing director Inke Lüschen, with co-founder Henner Lüschen serving as consulting shareholder.

Name

MKG Wir bauen Krane

Legal name

MKG Maschinen- und Kranbau GmbH

Website

https://mkg-krane.de

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

MKG Maschinen- und Kranbau GmbH is a German family-owned manufacturer of bespoke hydraulic loader, assembly, marine, and special-application cranes (6–100 mt capacity), produced in Garrel and sold globally to construction, carpentry, roofing, towing, and marine operators.

Ownership category

akta.pro rank

Product category

Industrial Hydraulic Cranes

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), All Other General Purpose Machinery Manufacturing (33399)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531)

akta.pro primary industry

Truck-Mounted & Loader Cranes (IMAHAJAF)

akta.pro secondary industries

Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE), Heavy Lifting & Material Handling Infrastructure (Goliath Cranes, Jib Cranes, Hoists) (IMAJALAD)

Keywords

• Hydraulic loader cranes
• Assembly cranes
• Marine cranes
• Construction material cranes
• Towing recovery cranes

Headquarters

HQ city

Garrel

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. New Crane Sales (Ladekrane, Montagekrane, Marinekrane): Manufacture and sale of bespoke hydraulic cranes. The company produces loader cranes (Ladekrane), assembly/mounting cranes (Montagekrane), marine cranes (Marinekrane), construction material cranes (Baustoffkrane), tow trucks (Abschleppkrane), and special/custom cranes (Sonderkrane). Each crane is individually configured to customer specifications.
2. Spare Parts and Replacement Components: Large spare parts warehouse enables rapid delivery of replacement components. Same-day shipping for orders placed before 4 PM, overnight delivery service (arrival by 7 AM next day) for urgent needs.
3. Technical Support, Maintenance, and Repair Services: Technical support, maintenance, repairs, modifications, and compliance inspections (Sachkundigenprüfung, Sachverständigenprüfung, BetrSichV, UVV). On-site service via customer service vehicles.
4. Training and Certification Services: Individual training sessions conducted at the company's facilities for customer operators and personnel.
5. Used Crane Sales: Sale of selected pre-owned cranes, including factory-refurbished units with condition details and direct sales contact.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

MKG designs, manufactures and sells individually customized hydraulic cranes from its Garrel, Germany facility, covering loader cranes (Ladekrane, 6-80 mt), assembly/mounting cranes in telescopic and long-arm configurations (Montagekrane/Langarmkrane, up to 55 m hook height), construction material cranes (Baustoffkrane), pick-up and towing cranes (Abschleppkrane, 12-26 mt), special custom cranes (Sonderkrane, 6-120 mt) and marine cranes (Marinekrane, 6-120 mt). The company also provides spare parts, technical service/maintenance/repair, compliance inspections, and operator training, and sells selected refurbished used cranes.

Product overview

MKG Maschinen- und Kranbau GmbH is a German manufacturer of hydraulic loading cranes, assembly/mounting cranes, and marine cranes. The product portfolio spans five main crane categories: Teleskopkrane (Telescopic Assembly Cranes, models HMK 1302 NEU through HMK 701) featuring telescoping lift and articulating arms with variable knuckle edges; Langarmkrane (Long Arm Cranes, models HMK 1251 through HMK 261) with non-telescoping lift arms and telescoping articulating arms for maximum hook heights; Ladekrane (Loading Cranes, HLK series from HLK 902 SHP to HLK 86 HP) for material loading with up to 8 hydraulic extensions; Abschleppkrane (Pick-up/Towing Cranes, HMK 153/203/283 SHP) for towing and recovery operations; and Baustoffkrane (Construction Material Cranes, HLK V-series). The company also produces Spezialkrane (Special Cranes) for custom applications and Marinekrane for maritime use. All products are manufactured in Germany at the Garrel facility and feature electronic crane control systems (ACS2/ACS3), radio remote controls, and compliance with EU Machinery Directive and DIN EN12999 standards.

Differentiator

Problem solved

Functional benefit

Brands

• MKG Marine Cranes: MKG Marine Cranes is a separate web presence (mkg-marine-cranes.com) for the company's marine/seagoing crane product line.

Products and services

• HMK 1302 NEU Telescopic Assembly Crane MKG's strongest telescopic assembly crane, featuring both a telescopic lift arm and articulating arm for variable knuckle edge positioning. Offers a 51 m maximum hook height and 33.85 m reach with 1,100 kg capacity. Designed for carpentry, roofing and timber-frame professionals requiring maximum overhead reach.
• HMK 1092 Telescopic Assembly Crane

Quantifiable outcome

• Rüstzeit (setup time) under 10 minutes from travel position to first lift – achieved on HMK 1251 due to fixed large support plates
• +5 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ES-GE NutzfahrzeugecoreChannel Partner/ Reseller/ DistributorLong-term vehicle body building partner that mounts MKG cranes onto truck chassis and delivers complete crane vehicles to end customers. Multiple crane deliveries documented over several years, including HLK 531 HPa5 on Volvo chassis and HLK 691 SHPa6 on Volvo.
• R+S Fahrzeugbau (Hörstel)coreChannel Partner/ Reseller/ DistributorLong-term body building partner that mounts MKG cranes onto vehicle chassis. Multiple documented deliveries including HLK 531 HPa5 on Volvo and HLK 341 SHP on MAN chassis.
• Busse und SohnminorChannel Partner/ Reseller/ DistributorLong-term customer and body builder that received flagship HLK 761 SHP delivery built on Mercedes-Benz 3-axle chassis. Notable for schwenkbare Kettenkasten (swiveling chain boxes) and extendable container locks.
• Schöpfer Autohilfe / Falkom (Switzerland)minorChannel Partner/ Reseller/ DistributorSwiss-based company that received HLK 761 SHP a8 for building into a 5-axle recovery truck for end customer Garage Rothenberger in Switzerland.
• Büsing FahrzeugbauminorChannel Partner/ Reseller/ DistributorVehicle body builder collaborated on exclusive project combining HMK 401 crane with Büsing semitrailer, creating optimized total solution for construction site productivity.
• Schütte FahrzeugbauminorChannel Partner/ Reseller/ DistributorVehicle body builder partner for exclusive HMK 401 semitrailer combination project, optimized for efficient workflows on construction sites.
• HUBIT DatenschutzminorImplementation/ SI/ Consulting PartnerExternal data protection officer (Datenschutzbeauftragter) contracted by MKG. Haye Hösel serves as the certified external data protection officer, with contact via HUBIT Datenschutz.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Tadano: Japanese global crane manufacturer (all-terrain, rough terrain, truck cranes) with a broad lifting portfolio. Limited direct overlap with MKG's truck-mounted loader cranes but competes in adjacent specialty lifting niches.
• Manitowoc: US-headquartered broad crane manufacturer (crawler, mobile, tower cranes) with the Potain and Grove brands. Overlaps with MKG in crane manufacturing but specializes in much larger capacity classes and infrastructure/construction projects.
• Liebherr: German-Swiss family-owned global manufacturer of a broad heavy equipment portfolio including crawler cranes, tower cranes, mobile cranes, and truck-mounted cranes. Overlaps with MKG in crane manufacturing but operates at vastly larger scale and across many crane categories including very heavy lift.

Direct peers

• Epsilon (Palfinger): Austrian manufacturer of loader cranes and timber cranes, now part of Palfinger. Strong overlap with MKG's carpentry and forestry/timber handling crane offerings, particularly in central European markets.
• HMF (Hydrema's HMF Group): Danish manufacturer of truck-mounted loader cranes, knuckle-boom cranes, and material handling cranes. Direct competitor in the European truck-mounted crane market with similar capacity classes and focus on construction/material handling applications.
• Palfinger: Austrian-headquartered global leader in truck-mounted loader cranes, tail lifts, and material handling equipment. MKG's most direct and largest competitor across the same product categories (loader cranes, forestry cranes, marine cranes) with far greater scale and global reach.
• Fassi Gru: Italian manufacturer of articulated loader cranes and truck-mounted cranes with comparable product range (knuckle-boom cranes in similar mt classes). Fassi serves the same small-construction, carpentry, and material handling customer segments with strong European presence.
• Hiab (Cargotec): Brand of Cargotec specializing in truck-mounted loader cranes, forestry cranes, and material handling equipment. Direct competitor in MKG's core loader and assembly crane categories with established European dealer network and broader digital/service capabilities.
• Ferrari Cranes: Italian manufacturer of articulated truck-mounted loader cranes with comparable capacity ranges. Direct competitor in European construction material handling and specialized crane segments.

Emerging players

• COPMA (CMA Cranes): Italian manufacturer of truck-mounted loader cranes focusing on construction, materials handling, and special applications. Comparable smaller-scale truck-mounted crane producer to MKG serving overlapping European customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights8 records

Customer concentration

• Facebookfacebook.com/mkgkrane
• Instagraminstagram.com/mkgkrane
• LinkedInlinkedin.com/company/mkg-wir-bauen-krane

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MKG Wir bauen Krane