Schlossbräu mk | Hotels GmbH

What Schlossbräu mk | Hotels GmbH does

Schlossbräu mk | Hotels GmbH is a privately held German hotel group headquartered in Arnstorf, Bayern, and owned by the Lindner family as part of the broader Lindner Group portfolio. The company was originally created to provide accommodations for Lindner Group employees traveling for business and has since expanded into a multi-property hospitality brand. The flagship asset is the Schlossparkhotel Mariakirchen, a four-star boutique castle hotel built around a moated castle property with roots tracing to the 12th century, comprising 54 rooms across three buildings (main building, Hofwirt, and castle) plus wellness, fitness, conference, and wedding facilities for up to 180 guests.

The company's portfolio spans 13+ properties across Germany (Munich x2, Stuttgart, Frankfurt, Eschborn, Berlin, Rüsselsheim, Remscheid, Passau, and Mariakirchen), the United Kingdom (London Putney), and Albania (Tirana), complemented by mk | apartments vacation rentals in Nin, Croatia. A defining feature is vertical integration: the group operates four in-house breweries (Schlossbräu Mariakirchen, Schiller Bräu München, Rüsselsheimer Bräu, Remscheider Bräu) producing traditional Bavarian beers, owns the 45-hectare Land Luft Leberfing organic farm (since 2016), and acquired the 21-hectare Groszer winery in Burgenland, Austria in 2020. Beyond room rentals, revenue streams include F&B, event hosting, wellness and spa services, camper parking, holiday apartments, and direct-to-consumer farm and wine sales through an online shop.

The go-to-market is sales-led and direct-booking driven, with a best-rate guarantee via the company website, dedicated corporate rate programs for business clients, and walk-in traffic. Customer segments split primarily between business/corporate travelers and leisure/vacation guests, with the castle hotel additionally serving as a distinctive event and wedding venue. The company is in active expansion mode, having recently added mk | hotel tirana and announcing the mk | hive london putney capsule hotel concept for 2026, featuring mobile check-in, digital keys, and automated guest communication. The group also holds multiple sector awards including World Luxury Hotel Awards 2022 (Castle Hotels), MUSE World Class Castle Hotel 2020, and the HDV Gütesiegel Exzellente Ausbildung for training quality.

Name

Schlossbräu mk | Hotels GmbH

Legal name

mk | hotels GmbH

Website

https://mkhotels.de

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Privately held German hotel group owned by the Lindner family, operating 13+ properties across Germany, the UK, and Albania. It serves business and leisure travelers through city hotels, the Schlossparkhotel Mariakirchen castle hotel, four in-house breweries, organic farm products, and event hosting.

Ownership category

akta.pro rank

Product category

Hotels & Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Urban & Downtown Full-Service Hotels (THAGAAAA), Corporate Conference Center Hotels (THAGALAF), Historic/Heritage Conference Hotels (THAGALAL)

Keywords

• Hotel accommodation services
• Boutique castle hotels
• Corporate hotel rates
• House brewery operations
• Organic farm dining

Headquarters

HQ city

Arnstorf, Bayern

HQ country

Germany

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Hotel Accommodations: The primary revenue stream comes from hotel room rentals across 13+ properties in Germany, UK, and Albania. Rooms are offered at various price points with options in the castle, main building, and Hofwirt.
2. Food & Beverage: On-site restaurants, beer gardens, and tavern operations including the Schlossbräu brewery, Schiller Bräu, Rüsselsheimer Bräu, and Remscheider Bräu. Bavarian cuisine and house-brewed beers.
3. Event Hosting: Conference facilities, weddings, celebrations, and private events in historic castle setting. Event spaces accommodate from 30 to 180 guests.
4. Farm Products & Winery: Organic meat and sausages from Land Luft farm, as well as wines from Groszer winery (21 hectares of vineyards in Burgenland, Austria) sold through online shop.
5. Wellness & Spa Services: Massages, sauna access, and wellness treatments including hydrotherapy massage at €20 for 25 minutes.
6. Camping & Mobile Home: Camper parking facilities with power and water connections, allowing guests to use hotel amenities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Schlossbräu mk | Hotels GmbH is a German family-owned hotel group operating modern city/business hotels and a historic castle boutique hotel across Germany, the UK, and Albania. The core offering is hotel accommodations (mk | hotels city properties plus the four-star Schlossparkhotel Mariakirchen castle hotel with 54 rooms), complemented by four in-house Bavarian breweries, an organic farm and restaurant (Land Luft), an Austrian winery (Groszer), wellness/spa facilities, event and wedding venues, holiday apartments, camper parking, and vacation apartments.

Product overview

Schlossbräu mk | Hotels GmbH is a German hotel group operating a portfolio of hotel brands and hospitality services across Europe. The core offering is the mk | hotels brand (modern city and business hotels in 12 locations including Munich, Stuttgart, Frankfurt, Berlin, London, Tirana, and Passau) complemented by mk | apartments (vacation rentals in destinations like Nin, Croatia), and the flagship Schlossparkhotel Mariakirchen (four-star boutique castle hotel with 54 rooms). The company features four in-house breweries (Schlossbräu Mariakirchen, Schiller Bräu München, Rüsselsheimer Bräu, Remscheider Bräu), a wellness/spa area, fitness facilities, camper parking, holiday apartments, and the Land.Luft organic farm operation with its own Groszer Wine winery. Founded by the Lindner entrepreneur family from Arnstorf, the group combines digital services with traditional Bavarian hospitality.

Differentiator

Problem solved

Functional benefit

Brands

• Schiller Bräu München: House brewery located in Munich city center, combining traditional Bavarian brewing with modern techniques.
• Rüsselsheimer Bräu
• Remscheider Bräu
• Land Luft
• Groszer Wein
• mk | hive

Products and services

• mk | hotels (city and business hotels) Modern city and business hotel brand with properties in Munich (x2), Stuttgart, Frankfurt, Eschborn, Berlin, Rüsselsheim, Remscheid, Passau, London, and Tirana. Targets business and leisure travelers with digital services, smart comfort, and fair value pricing.
• Schlossparkhotel Mariakirchen Boutique four-star castle hotel in a nearly 500-year-old moated castle in Lower Bavaria with 54 rooms across three buildings (castle, main building, Hofwirt), weddings and conference facilities, spa, fitness, and on-site Schlossbräu brewery.
• mk | apartments Vacation apartment brand offering unique holiday destinations with beach, culture, and scenic landscapes, maintaining the mk | hotels quality promise with prime locations at attractive conditions; includes properties such as Nin, Croatia.
• mk | hive London Putney Capsule hotel concept in Putney, London with smart design, mobile check-in/check-out, digital keys, automated guest communication, and sustainable compact construction; positioned as a scalable urban-stay format.
• Schlossbräu Mariakirchen In-house brewery at Schlossparkhotel Mariakirchen producing natural, unfiltered light, dark, wheat beer, and low-alcohol Scheps following the German Purity Law; served in the beer garden and tavern.
• Schiller Bräu München House brewery at mk | hotel münchen city combining traditional Bavarian recipes with modern brewing techniques for unique flavor profiles.
• Rüsselsheimer Bräu House brewery in Rüsselsheim connecting brewing tradition with innovative approaches and ideas.
• Remscheider Bräu House brewery in Remscheid known for regional ties to Bergisches Land, telling stories through careful ingredient selection and uncompromising brewing process.
• Wellness & Spa Area Wellness facilities at Schlossparkhotel Mariakirchen featuring Finnish sauna (90°C), bio sauna with light therapy (60°C), steam bath (60°C), hydrotherapy massage, and natural swimming pond in the castle park.
• Fitness Area Fitness room at Schlossparkhotel Mariakirchen equipped with Life Fitness and Technogym treadmills, steppers, seat bikes, rowing machines, multi-functional muscle towers, barbells, dumbbells, and punching bags.
• Camper Parking Motorhome and caravan campsites at Schlossparkhotel Mariakirchen under old oak trees with Kollbach meadow views; includes power socket and water connection with access to hotel amenities.
• Holiday Apartments (Guest House) Ten holiday apartments in Arnstorf (5 km from Schlossparkhotel Mariakirchen) across two guest houses, with kitchenettes, furnished and functionally equipped for longer stays.
• Land.Luft Leberfing (Organic Farm) Organic farm operation with Schwäbisch-Hällische pigs and suckler cow husbandry on a 45-hectare site with year-round grazing and stress-free slaughter; includes farm shop and organic restaurant.
• Groszer Wine Organic winery in southern Burgenland, Austria, on 21 hectares of vineyards producing Blaufränkisch as the main variety, plus Pinot Noir, Syrah, Rotburger, and white grape varieties; wines served at Schlossbräu and available for home purchase.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Sightsleeping®coreStrategic or Co-development Partner · 1 January 2007Bavarian tourism brand featuring unusual accommodations including aristocratic castle complexes, alpine hotels, wineries, and monasteries. Schlossparkhotel Mariakirchen was one of the first partners when the brand launched in 2007, fulfilling requirements consistently over the years.
• Groszer WinerycoreStrategic or Co-development PartnerWinery in southern Burgenland, Austria (21 hectares of vineyards) acquired by the Lindner family in 2020. Main variety is Blaufränkisch, with Blaufränkisch, white grape varieties, Pinot Noir, Syrah, and Rotburger represented. Groszer wines are served at Schlossbräu and available for home purchase.
• BayernparkminorStrategic or Co-development PartnerNationally known amusement park, 20 minutes from the hotel. Premium partner offering attractive fees for hotel guests.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• H-Hotels: H-Hotels is a German multi-property midscale group serving business and leisure guests through city, airport and event-oriented hotels. Its portfolio breadth, meeting facilities and regional brand model are directly comparable to mk | hotels.
• Premier Inn: Premier Inn is an established value hotel operator with substantial exposure to the UK and German city markets. Its budget-conscious business and leisure customer base, central locations and direct digital distribution compare closely with mk | hotels' core offering.
• Meininger Hotels: Meininger operates hybrid hotels and hostels in major European cities for price-sensitive business and leisure travelers. Its compact urban properties, communal facilities and digital booking experience provide a close format-level comparison.
• B&B Hotels: B&B Hotels is a European value hotel chain focused on affordable business and leisure accommodation in city and roadside locations. Its fair-price proposition, direct booking emphasis and broad property footprint closely overlap with mk | hotels' core city format.
• Motel One: Motel One operates design-led budget and business hotels in major German and European cities, closely matching mk | hotels' urban locations, value positioning and digitally enabled direct booking model. Its larger European footprint makes it a strong operating and valuation comparator.
• GHOTELS group: GHOTELS group operates a portfolio of German business, conference and city hotels under several brands. Its combination of standardized lodging, event demand and mid-market positioning makes it a relevant peer for mk | hotels.

Emerging players

• YOTEL: YOTEL specializes in compact, technology-enabled urban hotels with self-service check-in and digitally streamlined guest journeys. It is a highly relevant emerging comparator for mk | hotels' planned mk | hive capsule concept.

Broad incumbents

• Lindner Hotels: Lindner Hotels is a larger established German hospitality group with upscale city, conference, golf and resort properties. It shares the broader Lindner ownership ecosystem and offers a useful incumbent comparison for event, full-service and premium positioning.
• Dorint Hotels: Dorint Hotels operates a broad portfolio of German and European city, conference and resort hotels. Its business and leisure mix, meeting infrastructure and full-service amenities overlap meaningfully with mk | hotels' corporate and event proposition.
• IHG Hotels & Resorts: IHG's Holiday Inn and Crowne Plaza brands provide a broad incumbent benchmark for midscale business hotels, meetings and leisure travel. Its global distribution and loyalty platform contrast with mk | hotels' smaller, more independent and digitally direct model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mkhotels
• Instagraminstagram.com/mkhotels
• LinkedInlinkedin.com/company/mkhotels

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schlossbräu mk | Hotels GmbH