Yotel
YOTEL is a London-headquartered, privately held hotel company operating 23 compact, technology-forward hotels across 10 countries under the YOTEL, YOTELAIR, and YOTELPAD brands, serving urban, business, airport-transit, and extended-stay travelers. It sells rooms primarily direct and — since March 2026 — through an exclusive Hilton Select by Hilton franchise.
- Company typePrivate
- Founded2007
- HeadquartersLondon, United Kingdom
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Yotel does
YOTEL is a London-headquartered, privately held hotel company that designs and operates compact, technology-forward accommodations under three sub-brands: YOTEL (urban city-center hotels), YOTELAIR (airport-terminal properties such as those at Amsterdam Schiphol, Istanbul, London Gatwick, Paris CDG, and Singapore Changi), and YOTELPAD (extended-stay studio apartments in Miami, London Stratford, and Athens). Its core product proposition is to deliver functional, design-led rooms as small as roughly 150 sq ft in premium urban and transit locations at accessible price points, enabled by proprietary hardware including the SmartBed (an adjustable bed that converts from couch to double bed with Hypnos mattresses), self-service check-in kiosks, SmartKey mobile access, high-speed 20/20 WiFi, and — at select properties — service robots for concierge and luggage support.
The business sells accommodation primarily through direct booking via YOTEL.com, supplemented by third-party OTAs (GDS code 'YL'), and as of March 2026 — when YOTEL became the inaugural brand in Hilton's new Select by Hilton platform under an exclusive franchise agreement — Hilton's distribution channels and Hilton Honors loyalty program (nearly 250 million members). Pricing varies by room tier (Premium Queen, Premium Plus, First Class, VIP Suite) and geography, with revenue generated from nightly and hourly (minimum 4-hour) room rentals, on-site food and beverage concepts (Komyuniti, Deck, VEGA, Deck 12, HVGGE Place), meeting and event spaces such as Imaginex, and ancillary services. The YOTEL Club loyalty program (free membership, 20% member discount on rooms and F&B) and Work Perk corporate membership (5% cashback, upgrades) anchor direct repeat demand.
As of early 2026, YOTEL operates 23 hotels across approximately 10 countries spanning Europe, North America, and Asia, totaling around 5,700 rooms. In March 2026, the company entered a Hilton franchise agreement and disclosed plans to more than triple its portfolio to over 70 hotels, with planned openings in Chicago, Miami, Tokyo, and Amsterdam, signaling a strategic pivot toward capital-light, distribution-leveraged expansion under the Select by Hilton umbrella.
Yotel firmographics
Firmographics- Name
- Yotel
- Legal name
- YOTEL Limited
- Website
- https://yotel.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- YOTEL is a London-headquartered, privately held hotel company operating 23 compact, technology-forward hotels across 10 countries under the YOTEL, YOTELAIR, and YOTELPAD brands, serving urban, business, airport-transit, and extended-stay travelers. It sells rooms primarily direct and — since March 2026 — through an exclusive Hilton Select by Hilton franchise.
- Ownership category
- akta.pro rank
Yotel industry classification
Industry- Product category
- Compact Urban Hotel Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211), Other Traveler Accommodation (72119)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Tech-Forward / Smart Lifestyle Hotels (THAGADAK)
- akta.pro secondary industries
- Midscale Limited-Service Hotels (THAGABAC), Micro-Hotels (THAGABAE), Low-Cost Extended-Stay (Limited-Service) (THAGABAO)
Keywords
Where Yotel is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices16 records
Markets served
Yotel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Room Revenue: Primary revenue stream from hotel room rentals across YOTEL, YOTELAIR (airport), and YOTELPAD (extended stay) properties. Rooms are bookable by night, hourly (minimum 4 hours at select locations), or as extended stays. Variable pricing based on room category (Premium Queen, Premium Plus, First Class, VIP Suite) and location.
- Food & Beverage: On-site restaurants and bars generate revenue through dining, cocktails, and events. Properties feature distinctive F&B outlets including Deck 12 rooftop bar (Boston), VEGA bar and bowling (Glasgow), HVGGE Place restaurant (Geneva Lake), and various Komyuniti/Revolve lounge bars. Breakfast, lunch, and dinner services plus grab-and-go options.
- Meeting & Events: Flexible co-working and event spaces available for booking at most properties, accommodating meetings, conferences, weddings, and private events. Venues include the Imaginex 360-degree screening room (Edinburgh) and various meeting spaces.
- YOTEL Club Membership: Free loyalty program offering members 20% off rooms, 20% off food and drink, and free cancellation. Drives direct bookings and repeat revenue.
- Work Perk Corporate Program: Corporate membership program offering 5% cashback, free room upgrades, discounted food & drink, and early check-in/out for business travelers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | YOTEL Club Membership - Free loyalty program |
| Subscription | Pay-as-you-go | Work Perk Corporate Program |
| Unit Pricing | Pay-as-you-go | Room Categories (Boston example) |
| Unit Pricing | Pay-as-you-go | Room Categories (Amsterdam example) |
| Usage-based | Pay-as-you-go | Hourly Booking (Istanbul Airport) |
| Unit Pricing | Pay-as-you-go | YOTEL Bangkok Sukhumvit |
| Unit Pricing | Pay-as-you-go | Additional Services |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Yotel product offering
Product offeringCore offering
YOTEL operates compact, technology-forward hotels under three sub-brands: YOTEL (city center hotels), YOTELAIR (airport terminal hotels with hourly booking), and YOTELPAD (extended stay apartments). Each property features signature SmartBed adjustable beds, self-service check-in kiosks, SmartKey contactless mobile access, super-fast WiFi, and in select locations service robots. The brand sells per-night and hourly room rentals, on-site F&B, meeting/event spaces, and operates YOTEL Club and Work Perk loyalty programs.
Product overview
YOTEL is a design-led hotel brand offering tech-forward, compact accommodations under a multi-brand portfolio. The core YOTEL brand provides smart city center hotels with tech-driven experiences (SmartKey, contactless check-in, SmartBeds). YOTELAIR serves airport travelers with streamlined terminal-based properties. YOTELPAD offers extended-stay studio accommodations. The brand operates restaurants and bars (Komyuniti, Deck, VEGA, Deck 12) as integral amenities. YOTEL maintains loyalty programs (YOTEL Club) and corporate membership (Work Perk). In March 2026, YOTEL became the inaugural brand of Hilton's new Select by Hilton platform, integrating with Hilton Honors and Hilton's distribution network while maintaining independent operations.
Differentiator
Problem solved
Functional benefit
Brands
- YOTEL: City centre hotels for travellers on-the-go who value time and efficiency.
- YOTELAIR
- YOTELPAD
Products and services
- YOTEL (city center hotels) YOTEL is the primary city center hotel brand offering compact, tech-forward rooms in buzzing urban locations worldwide. Features include contactless check-in, SmartKey access, super-fast WiFi, and SmartBeds with Hypnos mattresses.
- YOTELAIR (airport terminal hotels) YOTELAIR provides streamlined, compact hotel rooms located within airport terminals, designed for travelers needing convenient layover or early/late flight accommodation without leaving the airport. Locations include Amsterdam Schiphol, Istanbul Airport (Airside), London Gatwick, Paris Charles de Gaulle, and Singapore Changi.
- YOTELPAD (extended-stay accommodations) YOTELPAD offers extended-stay studio accommodations for longer visits, positioned as 'a pad to call your own.' Locations include Miami, London Stratford, and Athens (Grea Iras Apartments).
- YOTEL Club loyalty program YOTEL Club is a free membership loyalty program offering 20% off rooms, 20% off food and drink at participating hotels, flexible cancellation up to 3pm day before arrival, and free upgrades subject to availability. Drives direct bookings and repeat revenue.
- Work Perk corporate membership program Work Perk is a corporate membership program tailored for business travel needs, offering 5% cashback, free room upgrades, discounted food and drink, early check-in/out, and waived facility fees at select properties worldwide.
- Slayover stopover experience Slayover is a stopover experience available at YOTELAIR airport locations offering curated kits and concierge support designed to help travelers maximize layovers with recharge experiences.
- Meeting & Events spaces Flexible co-working and event spaces available at most properties for meetings, conferences, weddings, and private events. Notable venues include the Imaginex 360-degree screening room at YOTEL Edinburgh and various meeting spaces across the portfolio.
Quantifiable outcome
- YOTEL Singapore rooms consume one-third the energy of standard hotel rooms while housing three times as many guests per footprint
- +2 more outcomes
Companies that use Yotel
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Yotel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
Yotel partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and minor.
- HiltonflagshipHilton announced exclusive franchise agreement making YOTEL the first brand in Hilton's new Select by Hilton platform. YOTEL manages 23 hotels across 10 countries while gaining access to Hilton's global distribution network and Hilton Honors loyalty program's nearly 250 million members. YOTEL maintains brand independence while properties become bookable through Hilton channels later in 2026. The capital-light partnership aims to more than triple YOTEL's portfolio.
- Pack Up + GominorYOTEL partnered with Pack Up + Go to offer travelers a spontaneous domestic travel experience within the United States. Guests complete a pre-trip survey to personalize their experience, but the destination remains unknown until a reveal email arrives prior to departure. The partnership targets travelers seeking authentic, effortless experiences without planning stress, addressing research showing 60% of Americans feel overwhelmed by planning the 'perfect' getaway.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Yotel competitors and assessment
Company assessmentDirect peers
- citizenM: citizenM operates compact, technology-forward hotels in major global cities with self-service check-in, modular rooms, and a lifestyle-brand focus. It is the closest direct competitor to YOTEL in the tech-lifestyle compact segment, targeting similar urban business and leisure travelers.
- Moxy Hotels: Marriott's Moxy brand offers compact, design-led hotels with tech-enabled check-in and social lobby spaces in urban and airport locations. It is a direct comparable as a major-chain-backed compact lifestyle brand competing for the same millennial/business-traveler segment.
- Pod Hotels: Pod Hotels pioneered the pod-style compact hotel concept in New York and has expanded to other US cities. It competes directly with YOTEL in the compact urban segment with a similar space-efficient design philosophy.
- Generator Hostels: Generator operates design-led hostels and hybrid accommodations across European and US cities targeting millennial and Gen Z travelers. It is a peer in the lifestyle urban accommodation space with comparable tech-forward and design-led positioning.
- Hub by Premier Inn: Premier Inn's Hub brand offers compact, smartly-designed rooms in prime UK city locations with technology-enabled features. It is a direct comparable in the compact city-centre segment, particularly competing with YOTEL's UK properties in London, Edinburgh, and Manchester.
- Arlo Hotels: Arlo operates compact, design-forward urban hotels with co-working social spaces in New York, Miami, and Washington DC. It targets a similar urban traveler seeking efficient, design-led accommodation in prime city locations.
- EasyHotel: EasyHotel operates super-budget compact hotels across Europe with a similar space-efficient philosophy to YOTEL's compact rooms. It competes at the value end of the same micro-hotel segment.
- Tune Hotels: Tune Hotels operates compact, pay-for-what-you-use hotels across Asia, including city-centre and airport locations. It is a comparable in the limited-service compact segment with a similar tech-enabled, no-frills value proposition.
Broad incumbents
- Aloft Hotels: Marriott's Aloft brand offers tech-forward, design-led select-service hotels with urban positioning and modern technology features. It is a broader incumbent in the tech-forward select-service segment backed by Marriott's Bonvoy loyalty ecosystem.
- Tru by Hilton: Hilton's Tru brand offers compact, modern, tech-enabled hotels targeting younger travelers in the midscale segment. As a Hilton-family brand now competing alongside YOTEL under the same corporate umbrella, it represents both an internal benchmark and a potential channel conflict for YOTEL's expansion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Yotel social profiles
Digital presenceYotel compliance and trust
Trust signalCompliance7 records
Yotel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yotel leadership team
Management profileNumber of profiles
Profiles6 records
Yotel funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yotel M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yotel
What does Yotel do?
YOTEL operates compact, technology-forward hotels under three sub-brands: YOTEL (city center hotels), YOTELAIR (airport terminal hotels with hourly booking), and YOTELPAD (extended stay apartments). Each property features signature SmartBed adjustable beds, self-service check-in kiosks, SmartKey contactless mobile access, super-fast WiFi, and in select locations service robots. The brand sells per-night and hourly room rentals, on-site F&B, meeting/event spaces, and operates YOTEL Club and Work Perk loyalty programs.
Is Yotel a public or private company?
Yotel is a private company. It is classified as private equity controlled and is currently operating.
When was Yotel founded?
Yotel was founded in 2007. It employs 501 to 1,000 people.
Where is Yotel based?
Yotel is headquartered in London, United Kingdom, in the Europe region.
How does Yotel make money?
Five revenue lines are on record. Room Revenue is the primary driver. The others are food & Beverage, meeting & Events, YOTEL Club Membership and work Perk Corporate Program.
Who are Yotel's main competitors?
Direct peers on record are citizenM, Moxy Hotels, Pod Hotels, Generator Hostels, Hub by Premier Inn, Arlo Hotels, EasyHotel and Tune Hotels. Broad incumbents are Aloft Hotels and Tru by Hilton.
Does Yotel have an API?
No public API is recorded for Yotel.
What industry is Yotel in?
Yotel's product category is Compact Urban Hotel Hospitality. Its primary akta.pro industry code is THAGADAK, Tech-Forward / Smart Lifestyle Hotels, with a secondary code of THAGABAC, Midscale Limited-Service Hotels. Its NAICS code is 72111 and its SIC code is 7011.