上海梦百合家居科技有限公司

What 上海梦百合家居科技有限公司 does

上海梦百合家居科技有限公司 (Shanghai Mengbai Home Technology Co., Ltd.) is the parent entity of the MLILY sleep-products brand, which operates in the US market as MLILY USA. MLILY USA manufactures and sells memory foam and hybrid mattresses, pillows, adjustable bed bases, bedding, and mattress protectors through a direct-to-consumer e-commerce storefront (mlilyusa.com) supplemented by a network of trusted physical retailers accessed via a store-locator tool. The core product lines include the WellFlex ICE 3.0 (14-inch memory foam), Midnight ICE 1.0 (14-inch hybrid), ChiroPro 1.0 (13-inch zoned hybrid, endorsed by the International Chiropractors Association), and the PowerCool Sleep System (Firm and Medium hybrid variants), with a dedicated MLILY Kids / JAMA Kids sub-brand for the children's segment.

Underlying the product portfolio is a proprietary foam technology platform that incorporates green tea, bamboo charcoal, gel, and natural infusions for cooling and pressure relief, combined with exclusive hybrid coil support systems and zoned ergonomic designs. All foam components are CertiPUR-US certified (free of formaldehyde, heavy metals, phthalates, and ozone depleters, with low VOC emissions), and all fabric covers are OEKO-TEX Standard 100 certified against more than 1,000 harmful substances. The ChiroPro line carries an official endorsement from the International Chiropractors Association for spinal alignment, and the company advertises a 10-year limited warranty with free shipping and easy returns across its product range.

The business model is a one-time purchase model across all revenue streams, with no disclosed subscription, rental, or recurring components. Distribution is hybrid: DTC e-commerce on Shopify powers the primary sales channel, complemented by an omnichannel physical retail footprint, phone-based customer support at (877) 475-7768, and a dedicated B2B retailer portal (mlilyu.com / MLILY University) for wholesale partners. Manufacturing is conducted domestically in the United States at two factories in Arizona and South Carolina, with five warehouses supporting nationwide distribution. The parent company is headquartered in Shanghai, China, while MLILY USA operates as a private subsidiary with no public listing, no disclosed institutional investment, and an internal headcount figure of 16 (which appears inconsistent with the stated manufacturing footprint and likely reflects a single legal entity rather than total operational headcount).

Name

上海梦百合家居科技有限公司

Legal name

MLILY USA

Website

https://mlily.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MLILY USA is a private subsidiary of Shanghai Mengbai Home Technology Co., Ltd. that designs, manufactures, and sells memory foam and hybrid mattresses, pillows, adjustable bases, and kids sleep products through DTC e-commerce and a US retailer network, with domestic factories in Arizona and South Carolina.

Ownership category

akta.pro rank

Product category

Sleep Products and Mattresses

NAICS

Mattress Manufacturing (33791), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Pillows & Pillow Systems Retail (CRAIABAC), Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF), Kids & Baby Sleep Products Retail (Cribs, Toddler Mattresses, Sleep Aids) (CRAIABAG), Bed Frames, Foundations & Headboards Retail (CRAIABAE)

Keywords

• Memory foam mattresses
• Hybrid mattresses
• Sleep accessories
• Cooling mattress technology
• Adjustable bed bases

Headquarters

HQ city

Arizona

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mattress Sales: One-time sale of memory foam and hybrid mattresses at various price points. Primary revenue driver with products like WellFlex ICE, Midnight ICE, ChiroPro, and PowerCool systems.
2. Sleep Accessories: Sale of pillows (JAMA Pillow, Harmony Classic, AirCell Classic, Serenity Contour), bedding, mattress protectors, and kids products. One-time purchase model.
3. Adjustable Bases: Sale of adjustable bed bases as complementary products to mattresses.
4. MLILY Kids Collection: Specialized children's mattress and pillow products under JAMA Kids branding.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

MLILY USA designs, manufactures, and sells memory foam and hybrid mattresses (WellFlex ICE, Midnight ICE, ChiroPro, PowerCool systems) along with complementary sleep products such as pillows, adjustable bed bases, mattress protectors, and bedding. Sales are driven primarily through the mlilyusa.com e-commerce storefront and a trusted retailer network, supported by US manufacturing operations in Arizona and South Carolina.

Product overview

MLILY USA is a memory foam and hybrid mattress manufacturer offering a portfolio of sleep products. The core product line centers on mattresses (memory foam, hybrid, and zoned support models), complemented by a diverse accessories portfolio including pillows (adjustable, ergonomic, and kids' options), adjustable bed bases, bedding, and mattress protectors. The mattress offerings include the WellFlex ICE (cooling memory foam), Midnight ICE (hybrid), ChiroPro (chiropractor-endorsed zoned support), and PowerCool (premium hybrid sleep system) lines. The company operates as a subsidiary of a parent company with Asian roots that has expanded manufacturing to the USA (Arizona and South Carolina), supported by five warehouses nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• MLILY Kids: Product line for children including pillows and bedding designed for toddlers and children.
• JAMA Pillow

Products and services

• WellFlex ICE 3.0 Memory Foam Mattress 14-inch memory foam mattress with adaptive memory foam feel, cooling comfort layers, responsive comfort, and targeted support, marketed for side sleepers.
• Midnight ICE 1.0 Hybrid Mattress 14-inch hybrid mattress combining an exclusive hybrid coil support system with advanced cooling design and responsive pressure relief for balanced comfort.
• ChiroPro 1.0 Zoned Hybrid Mattress 13-inch zoned hybrid mattress with zoned ergonomic support, chiropractor-endorsed design, and reinforced pressure relief, intended to support proper spinal alignment.
• PowerCool Sleep System Hybrid sleep system combining MLILY's newest foam innovations with exclusive mattress coils for cool, luxurious sleep, offered in firm and medium firmness variants.
• MLILY Dream Memory Foam Mattress Memory foam mattress designed for comfort and support with a soft yet supported feel that helps users fall asleep more easily.
• JAMA Pillow Machine-washable pillow sized for small children yet soft and snuggly enough for adult use, including use in cars.
• Harmony Classic Pillow Premium pillow offering hotel-like comfort and quality for restful sleep.
• AirCell Classic Pillow Adjustable pillow with a zipper allowing users to add or remove filling to customize firmness and height.
• Serenity Contour Pillow Ergonomic contour pillow designed for optimal neck support and comfortable sleep positioning.
• MLILY Kids / JAMA Kids Collection Children's bedding and sleep product line including toddler-sized pillows and kids mattresses.
• Adjustable Bases Adjustable bed bases allowing head-to-foot position customization, sold separately or complementary to mattress purchases.
• Mattress Protectors Protective covers for mattresses intended to extend mattress life and maintain hygiene.
• Bedding Bedding products including sheets and other sleep accessories.

Quantifiable outcome

• 10-Year Limited Warranty provided on all mattresses
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• International Chiropractors Association (ICA)coreStrategic or Co-development PartnerOfficial endorsement partnership for ChiroPro mattress line. ICA has reviewed and endorsed products designed to support spinal alignment and overall wellness. The endorsement is featured prominently in marketing materials and product pages as a key differentiator.
• CertiPUR-USminorOthersCertification program for flexible polyurethane foam. All MLILY mattress foams are CertiPUR-US certified for being made without formaldehyde, heavy metals, phthalates, or ozone depleters, with low VOC emissions.
• OEKO-TEX AssociationminorOthersInternational certification organization for textile products. MLILY mattress fabrics are OEKO-TEX Standard 100 certified, tested against over 1,000 harmful substances for safety.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Brooklyn Bedding: Vertically integrated DTC and retail mattress brand operating its own US factory, structurally similar to MLILY USA's domestic-manufacturing advantage, with overlapping hybrid and foam product lines at competitive price points.
• Layla Sleep: DTC memory foam mattress and pillow brand offering flippable firmness and copper-infused cooling concepts, competing with MLILY USA on cooling/pillow differentiation and online trial-driven conversion.
• DreamCloud: DTC hybrid and memory foam mattress brand competing with MLILY USA in the luxury-feel online mattress category with similar pricing tiers, hybrid coil + foam constructions, and inclusive free-shipping/return policies.
• Helix Sleep: DTC hybrid mattress brand offering multiple firmness and cooling variants in a similar product-line architecture to MLILY's Midnight ICE / ChiroPro / PowerCool tiers, targeting the same online mid-premium buyer.
• Purple Innovation: DTC and retail hybrid-mattress brand that, like MLILY USA, leans heavily on proprietary cooling/sleep-surface technology (gel grid) and competes directly in the cooling-memory-foam subcategory with MLILY's ICE and PowerCool lines.
• Nectar Sleep: Direct-to-consumer memory foam mattress brand competing in the same bed-in-a-box category as MLILY USA, with overlapping hybrid/foam product lines, similar promotional pricing model, and similar emphasis on online reviews and trial periods.
• Casper: Original bed-in-a-box DTC mattress brand with overlapping foam and hybrid product lines, direct e-commerce plus retail distribution, and similar target consumer; competes with MLILY USA in essentially the same channel and pricing band.
• Tuft & Needle: DTC foam mattress brand owned by Serta Simmons that competes head-to-head with MLILY USA in the online mid-premium memory foam segment, sharing a comparable simplified SKU structure and direct e-commerce plus retail strategy.
• Leesa Sleep: DTC memory foam and hybrid mattress brand with a comparable premium positioning, similar social-impact branding strategy, and overlapping target consumer as MLILY USA's general-consumer sleep segment.

Broad incumbents

• Tempur Sealy International: Largest US mattress manufacturer operating Tempur-Pedic, Sealy, and Stearns & Foster brands across all retail channels. Competes with MLILY USA in the premium memory foam and hybrid category and distributes broadly through physical retail and e-commerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/%E4%B8%8A%E6%B5%B7%E6%A2%A6%E7%99%BE%E5%90%88%E5%AE%B6%E5%B1%85%E7%A7%91%E6%8A%80%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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