Al Mansour Holding Co. For Financial Investments

What Al Mansour Holding Co. For Financial Investments does

Al Mansour Holding Company for Financial Investments is a privately held, family-owned Egyptian conglomerate operating the Mansour Manufacturing & Distribution Group (MMD), with consolidated annual revenues of $7.5 billion USD and a workforce exceeding 60,000 employees. The group runs a vertically integrated platform spanning five business lines: manufacturing (SECLAM dairy producing Labanita and Belhana brands; Hayat natural water from Siwa Oasis on a Krones line; Tobacco Free Zone in Amreya producing TIME, Target, and TIME Select cigarettes at 50M+ units/day), exclusive distribution of international brands (Red Bull at 85% Egypt market share, L'Oréal, Ferrero, Marico, Dabur, Imperial Tobacco's Davidoff, BIC), and a 250+ outlet retail network across 21 governorates combining Metro premium supermarkets (45 stores), Kheir Zaman hard discount stores (200+ outlets), and Fresh Food Market gourmet stores. The distribution backbone comprises 23 centers covering 70,000+ square meters supplying 150,000+ retail outlets and 70,000+ tobacco points of sale, with a dedicated International Trade Department exporting to 47 countries; ancillary operations include UPS-authorized courier services, a 4,500 sqm ISO 22000 Central Kitchen producing 25,000+ items daily, and international development partnerships with UNDP and the UN Global Compact. The group is led by Chairman and CEO Youssef L. Mansour, has operated since the parent Mansour Group's founding in 1975 and MMD's establishment in 1992, and holds multi-site ISO 9001, 14001, 22000, 45001, and FSSC 22000 certifications across manufacturing facilities.

Name

Al Mansour Holding Co. For Financial Investments

Legal name

Al-Mansour Holding Company for Financial Investments

Website

https://mmd.mansourgroup.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Al Mansour Holding is a privately held Egyptian conglomerate operating the Mansour Manufacturing & Distribution Group, with $7.5B revenue and 60,000+ employees across dairy, water, and tobacco manufacturing, exclusive distribution of Red Bull, L'Oréal, Ferrero, and Imperial Tobacco brands, a 250-outlet retail network in Egypt, and exports to 47 countries.

Ownership category

akta.pro rank

Product category

Consumer Goods Distribution and Retail

NAICS

Fish and Seafood Merchant Wholesalers (42446)

SIC

Wholesale-Groceries, General Line (5141), Public Warehousing & Storage (4220)

akta.pro primary industry

Mass Beauty & Drugstore Beauty Distribution (CRAOAEAA)

akta.pro secondary industries

Private Label Beverage Manufacturing (Retail/Brand-Owned Formulations) (AFAFAIAL), E-commerce & Omnichannel Fulfillment Centers (Non-Temp Controlled) (TLALAAAC)

Keywords

• Consumer goods distribution
• Food retail chains
• Dairy manufacturing
• Bottled water production
• Tobacco manufacturing

Headquarters

HQ city

Cairo, Maadi

HQ country

Egypt

HQ region

Africa

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Distribution & Trading: Revenue from exclusive distribution of international brands (Redbull, L'Oreal, Ferrero, Marico, Dabur, Imperial Tobacco, BIC) and own tobacco brands to over 150,000 retail outlets nationwide.
2. Manufacturing: Production and sale of own-label products including dairy (Labanita, Belhana brands), water (Hayat), tuna (Sunshine), frozen vegetables, and private-label retail products.
3. Retail Operations: Revenue from owned retail chains: Metro supermarkets, Kheir Zaman discount stores, and Fresh Food Market premium supermarkets. Combined 250+ outlets serving Egyptian consumers.
4. Courier Services: UPS authorized service contractor for Egypt handling import/export packages and courier services with modern tracking capabilities.
5. International Trade/Exports: Export of food products, frozen vegetables, beverages, tuna, dairy, coffee, milk powder, butter, and tobacco products to 47 countries worldwide.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels3 records

Core offering

Al Mansour Holding Company for Financial Investments, operating through the Mansour Manufacturing & Distribution Group (MMD), is a diversified Egyptian conglomerate that manufactures its own consumer goods (dairy under Labanita and Belhana, bottled water under Hayat, cigarettes under TIME and Target, canned tuna under Sunshine), distributes leading international brands (Red Bull, L'Oreal, Ferrero, Marico, Dabur, Imperial Tobacco, BIC, Fine, Relx) to over 150,000 retail outlets nationwide, and operates Egypt's largest food retail network through 250+ Metro, Kheir Zaman, and Fresh Food Market stores.

Product overview

Al Mansour Holding Company for Financial Investments operates as a diversified manufacturing and distribution group through its Mansour Manufacturing & Distribution Group (MMD) subsidiary. The portfolio comprises three main retail chains (Metro Markets with 45 stores, Kheir Zaman with 200+ hard discount outlets, and Fresh Food Market premium supermarkets), three manufacturing facilities (SECLAM dairy producing Labanita/Belhana brands, Hayat Water from Siwa Oasis, and Tobacco Free Zone producing TIME/Target cigarettes), and two distribution companies (AMIDC for tobacco and AMTDC for food/consumer goods handling Red Bull, Ferrero, L'Oréal brands). The group also operates courier services, an International Trade department spanning 47 countries, and a Central Kitchen supplying private-label products. With 60,000+ employees and $7.5 billion in annual revenues, the group serves over 150,000 retail outlets nationwide through 23 distribution centers.

Differentiator

Problem solved

Functional benefit

Products and services

• Metro Markets Retail Chain One of Egypt's largest food retail chains operating 45 stores across seven governorates, offering enhanced shopping experience with private-label products and central kitchen-prepared items for Egyptian consumers.
• Kheir Zaman Hard Discount Stores Hard discount retail chain serving lower-income consumers with affordable food products, operating over 200 outlets across 21 governorates in Egypt.
• Fresh Food Market Premium Supermarket Egypt's first upscale supermarket concept featuring gourmet shopping with artisanal food stations including specialty cafes, sushi bars, Italian delicatessens, and fresh bakeries in Cairo, Giza, and Alexandria.
• SECLAM Dairy Products (Labanita, Belhana) Premium traditional dairy products manufactured under the Labanita and Belhana brands, including milk, yogurt, processed cheese, and fermented dairy products, serving Egyptian and export markets.
• Hayat Bottled Water Premium natural drinking water sourced from Abou Sherouf near Siwa Oasis, produced using an advanced Krones production line with capacity of 22,000 bottles per hour.
• Tobacco Free Zone Manufacturing (TIME, Target Cigarettes) Cigarette and tobacco products manufactured at the 12,000-sqm Tobacco Free Zone Factory in Alexandria's Amreya Free Zone, with daily production capacity exceeding 50 million cigarettes across TIME, Target, and TIME Select brands.
• AMIDC Tobacco Distribution (Davidoff, TIME, Target, Golden Virginia) Wholesale distribution of international tobacco brands (Davidoff, Golden Virginia) and own-label TIME and Target cigarette brands to over 70,000 points of sale across Egypt, with market share approaching 25%.
• AMTDC Food and Consumer Goods Distribution Exclusive Egyptian distribution of leading international brands including Red Bull (85% market share), Ferrero, L'Oreal, Marico, Dabur, BIC, Fine, and Relx to over 30,000 retailers, 200 supermarkets, and 1,500 wholesalers nationwide.
• SUNSHINE Tuna and Canned Fish Own-brand canned fish products including tuna, sardines, and mackerel distributed across Egypt and Africa; MMD is Egypt's leading tuna distributor.
• Mansour Courier Service (UPS) UPS-authorized courier service in Egypt handling import/export packages and time-sensitive deliveries with modern Internet-based tracking systems; recognized with UPS Best Country Overall Service awards in 2004, 2006, and 2008.
• International Trade and Export Operations International trade operations spanning 47 countries, exporting frozen foods, dairy products, beverages, canned tuna, and tobacco products manufactured at group facilities; strategic partnership with Metro Market for 350 private-label products worldwide since 2020.
• Metro Central Kitchen 4,500-sqm Central Kitchen producing over 1,700 food products and 25,000 items daily, ISO 22000 certified, supplying private-label products to Metro Markets and Fresh Food Market retail chains.
• SECLAM Frozen Fruits and Vegetables Facility New SECLAM frozen fruits and vegetables production facility for Egyptian and international markets, supporting the group's growing export footprint in processed agricultural products.

Quantifiable outcome

• 85% market share for Redbull in Egypt
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

19 partnerships are on record, tiered major and core.

• BICmajorChannel Partner/ Reseller/ Distributor · 1 January 2024Distribution agreement to sell BIC lighters, leveraging extensive tobacco distribution network.
• RelxmajorChannel Partner/ Reseller/ Distributor · 1 January 2023Entry into e-cigarette market through distribution agreement with Relx in 2023.
• Dabur EgyptcoreChannel Partner/ Reseller/ Distributor · 1 January 2021Partnership for global herbal care leader distributing products like Amla Hair Oil and Vatika Shampoos.
• FinemajorChannel Partner/ Reseller/ Distributor · 1 January 2021Partnership with leading public health company specializing in sterilized tissue products and diapers since 2021.
• Metro Market (International)majorStrategic or Co-development Partner · 1 January 2020Strategic partnership for international distribution of 350 private-label food products worldwide since 2020.
• FerrerocoreChannel Partner/ Reseller/ Distributor · 1 January 2017Exclusive distributor for Ferrero Italian chocolate and confectionery brand in Egypt since 2017.
• MaricocoreChannel Partner/ Reseller/ Distributor · 1 January 2017Partnership with Indian brand operating manufacturing facility in Egypt, distributing hair and skincare products.
• Imperial Tobacco GroupcoreChannel Partner/ Reseller/ Distributor · 1 July 2014Partnership for distribution of Davidoff cigarettes and Golden Virginia loose tobacco in Egypt since July 2014. This propelled Egypt into top 30 markets for Davidoff sales, rising to top 15 globally by 2017.
• L'OréalcoreChannel Partner/ Reseller/ Distributor · 1 January 2010Exclusive distribution partnership for world's largest cosmetics company in Egypt since 2010, marking entry into non-food sector.
• Red BullcoreChannel Partner/ Reseller/ Distributor · 1 January 2008Exclusive distribution partnership for Red Bull energy drink in Egypt since 2008. The brand now holds 85% market share in Egypt.
• UNDPcoreStrategic or Co-development Partner · 1 January 2008Partnership for Egyptian Corporate Responsibility Center established 2008. Co-development partner for human development reports and sustainability initiatives.
• United Nations Global CompactcoreStrategic or Co-development Partner · 1 January 2004Pioneering member since Egypt launch in 2004. Representative of Egyptian network, member of Anti-Corruption Working Group and Caring for Climate Working Group.
• UNDP EgyptcoreStrategic or Co-development Partner · 1 January 2004Collaboration on Sailing the Nile project for Millennium Development Goals awareness. Multiple joint initiatives in development and sustainability.
• Bonjorno (Nestlé)majorChannel Partner/ Reseller/ Distributor · 1 January 2004Partnership with local coffee brand (later acquired by Nestlé). Bonjorno remains leader in sachet coffee segment.
• UPScoreChannel Partner/ Reseller/ Distributor · 1 January 1998Sole authorized service contractor for UPS in Egypt since 1998. Mansour Courier Service operates import/export package business with modern tracking systems.
• Kheir Wa Baraka NGOmajorStrategic or Co-development PartnerLong-standing partnership for education initiatives including Read, Write, and Math program reaching 1,504 students and training 60+ teachers.
• Egyptian Food BankmajorStrategic or Co-development PartnerPartnership for food donations and volunteer initiatives. Employee participation in food packing and distribution activities.
• Misr El Kheir NGOmajorStrategic or Co-development PartnerPartnership for education and social initiatives including school renovations and donation boxes in retail branches.
• Egyptian Red CrescentmajorStrategic or Co-development PartnerBlood donation campaigns and Gaza aid distribution. Joint humanitarian initiatives.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Americana Group: Kuwait-headquartered MENA food conglomerate (food manufacturing plus KFC/Pizza Hut/Hardees franchise operations) with multi-country distribution; overlaps with MMD on regional FMCG manufacturing and distribution, though focused on QSR franchises.
• Majid Al Futtaim: UAE conglomerate operating Carrefour franchise and VOX Cinemas across MENA plus malls and fashion/beauty retail; overlaps with MMD on multi-format food retail and exclusive brand partnerships but operates at much broader scale and owns shopping-mall real estate.

Emerging players

• Edita Food Industries: EGX-listed Egyptian packaged-snack and bakery manufacturer (Molleux, Twinkies, Tiger); comparable to MMD's branded food manufacturing and distribution through Egyptian modern trade and exports.

Direct peers

• Lulu Group International: UAE-headquartered hypermarket/supermarket chain with extensive own-brand manufacturing and wholesale supply, operating across the Gulf, Egypt, India and Southeast Asia; comparable to MMD in combining large-scale retail, own-brand FMCG production, and wholesale/import distribution.
• BinDawood Holding: Saudi-listed operator of the Danube and BinDawood supermarket chains with private-label programs and a growing quick-commerce footprint; comparable to MMD on multi-format food retail, private label, and Saudi/Egypt-supplying distribution.
• Fawaz Alhokair & Co. Saudi-listed fashion and lifestyle conglomerate operating franchise retail (Zara, Mango, etc.) across MENA with in-house distribution; parallels MMD's model of exclusive franchise distribution plus multi-store retail across multiple income segments.
• Landmark Group: Dubai-based retail and conglomerate operating multi-format stores (Centrepoint, Max, Babyshop, Splash, Home Centre, Lifestyle) plus franchise distribution across MENA, India and Africa; closely parallels MMD's multi-format, distribution-anchored consumer goods model across emerging markets.
• Chalhoub Group: Pan-MENA beauty, luxury and lifestyle distribution and retail group; the long-standing L'Oréal Luxe and selective beauty partner in the region with owned retail stores, distribution infrastructure, and brand management—a direct analog to MMD's L'Oréal/Marico/Dabur beauty distribution business.
• Juhayna Food Industries: Egyptian dairy, juice, and yogurt manufacturer with leading domestic market shares (Juhayna, Beyti, Enjoy brands); directly comparable to MMD's SECLAM dairy and YES! juice manufacturing franchise within the Egyptian consumer market.

Regional players

• B.TECH: Egyptian-listed consumer electronics and home appliances retailer with exclusive distribution rights for global brands; comparable in business model—multi-store retail anchored on exclusive partnerships with international principals—but specialized in electronics rather than food/beauty/tobacco.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/mansourholdings
• Facebookfacebook.com/MansourHolding
• LinkedInlinkedin.com/company/mansour-group

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al Mansour Holding Co. For Financial Investments