MICO WORLD Indonesia
MICO WORLD Indonesia is a global social entertainment company operating a four-product portfolio (MICO, YoHo, TopTop, SUGO) across video, voice, gaming, and companionship social formats, serving 100M+ consumers in 150+ countries through AI-powered matching, global roaming, and real-time translation on a freemium app store distribution model.
- Company typePrivate
- Founded2014
- HeadquartersSouth Jakarta, Indonesia
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What MICO WORLD Indonesia does
MICO WORLD is a privately held, AI and big data-driven global social entertainment company founded in 2014 and headquartered in Beijing and Shenzhen, China. The company operates a four-product social entertainment portfolio: MICO (open social platform with live streaming, short video, and gaming), YoHo (voice rooms and one-to-one chat), TopTop (gaming social with casual games and Arabic-market focus), and SUGO (companionship social). The platforms combine interest matching, global roaming across borders, and AI-powered real-time translation, with MICO ranked #1 in social app downloads in 73+ countries and top 10 in 122+ countries on the App Store. The company serves individual consumers globally, reaching 100M+ users across 150+ countries with operational centers in China, Thailand, Vietnam, Malaysia, Indonesia, the Philippines, South Korea, Japan, Egypt, and Turkey.
MICO WORLD generates revenue through a freemium model on mobile app stores (Apple App Store and Google Play). Users download the apps for free and monetize through in-app purchases of virtual gifts, premium features, virtual currency, and subscriptions, with live streaming and voice rooms as primary monetization surfaces. The go-to-market is product-led, relying on organic app store rankings, social media presence on Facebook, TikTok, and Instagram, and word-of-mouth within its global user base. The company has been designated Facebook's Best Partner and has been featured as an excellent cooperation case at the Facebook F8 conference. MICO WORLD achieved large-scale profitability in 2018 and has since expanded into developed markets, with leadership drawn from Tencent QQ, Huawei, ZTE, Baidu, and Google. The company is privately held with no public funding rounds disclosed.
MICO WORLD Indonesia firmographics
Firmographics- Name
- MICO WORLD Indonesia
- Legal name
- MICO WORLD (full legal name not explicitly stated on website)
- Website
- https://m.micoworld.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MICO WORLD Indonesia is a global social entertainment company operating a four-product portfolio (MICO, YoHo, TopTop, SUGO) across video, voice, gaming, and companionship social formats, serving 100M+ consumers in 150+ countries through AI-powered matching, global roaming, and real-time translation on a freemium app store distribution model.
- Ownership category
- akta.pro rank
MICO WORLD Indonesia industry classification
Industry- Product category
- Social Networking Mobile Apps
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- akta.pro primary industry
- Messaging-Led Community Platforms (Chat/Group Communities) (MPACAJAE)
- akta.pro secondary industries
- Community Voice Chat Platforms (Always-On Servers) (MPACAEAE), Gaming Voice Chat & Party Voice Platforms (MPACAEAF), Social Audio & Live Community Platforms (BPAMABAH), Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
Keywords
Where MICO WORLD Indonesia is headquartered
LocationHeadquarters
- HQ city
- South Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices11 records
Markets served
MICO WORLD Indonesia business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- In-app Purchases (Virtual Gifts & Premium Features): MICO WORLD generates revenue primarily through in-app purchases. Users purchase virtual gifts, premium features, and virtual currency within the MICO, YoHo, TopTop, and SUGO platforms. The apps also feature live streaming, short video, and gaming entertainment elements that drive virtual item purchases. This is evidenced by the apps consistently ranking in the top 10 of social app revenue charts across 73+ countries on the App Store and 122+ countries on App Store social bestseller lists.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free access to core social features with optional in-app purchases for premium experiences |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
MICO WORLD Indonesia product offering
Product offeringCore offering
MICO WORLD operates a portfolio of global social entertainment mobile apps (MICO, YoHo, TopTop, SUGO) that connect users across 150+ countries through AI-powered interest matching, global roaming, and real-time multilingual translation. The apps combine social networking with live streaming, short video, voice chat rooms, gaming, and companionship features, monetized via a freemium model with in-app virtual gift and premium feature purchases.
Product overview
MICO WORLD is a global social entertainment company offering a multi-product portfolio of social platforms. The company operates four core products: MICO (global open social platform), YoHo (global voice social platform), TopTop (global gaming social platform), and SUGO (global companionship social platform). These products share a common foundation in social networking features (matching, chat, streaming) while targeting different interaction modalities (video/text, voice, gaming, companionship) and regional markets.
Differentiator
Problem solved
Functional benefit
Brands
- MICO: 全球开放式社交平台 - Global open social platform with features including interest matching, global roaming, real-time translation, live streaming, short videos, and gaming entertainment elements. Available on iOS and Android with 73 countries/regions App Store social app download ranking #1 and 122 countries/regions App Store social app top 10 in best-selling charts.
- YoHo
- TopTop
- SUGO
Products and services
- MICO Global open social platform for individual consumers that combines interest-based matching, global roaming, and real-time multilingual translation with live streaming, short videos, and gaming entertainment to help users meet new friends and engage in online entertainment together.
- YoHo Global voice social platform for individual consumers featuring themed voice rooms, one-on-one chat rooms, game voice rooms, and free live streaming groups that enable diverse voice-based social interactions.
- TopTop Global gaming social platform for individual consumers combining online gaming chat rooms, casual games, real-time voice and text chat, and random matching to connect users — particularly across the Arabic world — for shared gaming and topic-based social experiences.
- SUGO Global companionship social platform for individual consumers focused on helping users overcome loneliness through efficient matching mechanisms, real-time text and video chat, topic-based matching, and voice chat rooms.
Quantifiable outcome
- 73 countries App Store social app download ranking #1 (MICO)
- +4 more outcomes
Companies that use MICO WORLD Indonesia
Customer profileSegments1 record
Ideal customer profiles1 record
MICO WORLD Indonesia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MICO WORLD Indonesia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FacebookflagshipMICO WORLD is recognized as Facebook's Best Partner and was featured as an excellent cooperation case at the Facebook F8 conference. This partnership provides co-marketing opportunities, credibility through Facebook's endorsement, and access to Facebook's developer ecosystem and marketing tools.
Scale indicators7 records
Recent moves10 records
Expansion highlights10 records
MICO WORLD Indonesia competitors and assessment
Company assessmentRegional players
- Hago: Casual gaming and social platform popular in Southeast Asia, especially Indonesia. Comparable to TopTop in casual gaming social and competes in the same Indonesian market that MICO WORLD Indonesia serves.
Broad incumbents
- Discord: Voice, video, and gaming community platform with over 200M users. Overlaps with YoHo (voice rooms) and TopTop (gaming social), though Discord is primarily community-organized rather than live-streaming/gifting-based.
- Hello Group: Nasdaq-listed Chinese social entertainment company behind Momo and Tantan. Same Chinese-origin social entertainment playbook with live streaming, virtual gifting, and overseas expansion; broader portfolio but overlapping products and target users.
Direct peers
- Yalla Group: NYSE-listed voice-centric social entertainment company with Yalla and Yalla Ludo, monetizing through virtual gifts in MENA voice chat rooms. Closest direct comparable to YoHo in geography, product format, and gifting-based monetization.
- Tango Live: Live-streaming social app with global reach, virtual gifting, and aggressive international expansion. Direct competitor to MICO in live streaming social, with overlapping markets in MENA and SEA.
- Tantan: Social discovery and dating app from China with international expansion. Comparable to SUGO in matchmaking and companionship positioning, with similar cross-border social product DNA.
- LivU: Video chat and live-streaming social platform with global emerging-market reach. Directly competes with MICO and SUGO in video matching and companionship social experiences.
- Azar (Hyperconnect): Video chat and social discovery app with global user base, monetizing through premium features and live streaming. Competes directly with MICO and SUGO in video-based social matching and global dating/companionship.
- Waha Live: Voice-based social entertainment platform with strong MENA presence. Closely comparable to YoHo in product format (voice rooms) and monetization (virtual gifting), competing in the same Middle East markets.
- BIGO Technology: Operates Bigo Live, one of the largest global live-streaming social platforms, with a similar model of virtual gifting, voice/video chat, and global emerging-market focus. Directly competes with MICO and YoHo in MENA, SEA, and Latin America.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
MICO WORLD Indonesia social profiles
Digital presenceMICO WORLD Indonesia compliance and trust
Trust signalCompliance1 record
MICO WORLD Indonesia financial estimates
Financial estimateRevenue estimate
Valuation estimate
MICO WORLD Indonesia leadership team
Management profileNumber of profiles
Profiles5 records
MICO WORLD Indonesia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MICO WORLD Indonesia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MICO WORLD Indonesia
What does MICO WORLD Indonesia do?
MICO WORLD operates a portfolio of global social entertainment mobile apps (MICO, YoHo, TopTop, SUGO) that connect users across 150+ countries through AI-powered interest matching, global roaming, and real-time multilingual translation. The apps combine social networking with live streaming, short video, voice chat rooms, gaming, and companionship features, monetized via a freemium model with in-app virtual gift and premium feature purchases.
Is MICO WORLD Indonesia a public or private company?
MICO WORLD Indonesia is a private company. It is classified as unknown and is currently operating.
When was MICO WORLD Indonesia founded?
MICO WORLD Indonesia was founded in 2014. It employs 1 to 10 people.
Where is MICO WORLD Indonesia based?
MICO WORLD Indonesia is headquartered in South Jakarta, Indonesia, in the Asia region.
How does MICO WORLD Indonesia make money?
One revenue line is on record: in-app Purchases (Virtual Gifts & Premium Features).
Who are MICO WORLD Indonesia's main competitors?
Hago is listed as a regional player. Broad incumbents are Discord and Hello Group. Direct peers are Yalla Group, Tango Live, Tantan, LivU, Azar (Hyperconnect), Waha Live and BIGO Technology.
Does MICO WORLD Indonesia have an API?
No public API is recorded for MICO WORLD Indonesia.
What industry is MICO WORLD Indonesia in?
MICO WORLD Indonesia's product category is Social Networking Mobile Apps. Its primary akta.pro industry code is MPACAJAE, Messaging-Led Community Platforms (Chat/Group Communities), with a secondary code of MPACAEAE, Community Voice Chat Platforms (Always-On Servers). Its NAICS code is 51621.