Minnesota Association of School Administrators

What Minnesota Association of School Administrators does

The Minnesota Association of School Administrators (MASA) is a private nonprofit member service organization founded in 1906 and headquartered in Medford, Minnesota, representing educational administrators throughout the state. MASA serves a membership of over 1,000 individuals, including more than 660 active members (school superintendents and central office administrators such as directors of special education, curriculum and technology leaders), 170 retirees, and 170 business partners. The association's core mission is to serve as the leading voice for public education in Minnesota, providing professional learning, legislative advocacy, and member services to its administrator constituents.

MASA's product portfolio is organized around a recurring event cadence and a multi-tiered professional learning pipeline. Anchor programs include the annual MDE Back-to-School Conference (in partnership with the Minnesota Department of Education), a Fall Conference (Duluth/Brainerd rotation), a Spring Conference (Metro Area), Great Start Cohort (seven sessions for new superintendents), Finance Academy, Communications Academy, the Advanced Leadership Academy, EdTalks, and eight Professional Dialogue Sessions carrying CEU credits from the Minnesota Board of School Administrators (BOSA). Adjacent services include the Dale G. Jensen Classic Golf Tournament fundraiser, the Professional Assistance Team for confidential consultation, a 24/7/365 crisis communications hotline (Donovan Group partnership), and District Purchasing Hubs (Sourcewell, CPC). Underlying technology is Novi AMS, an off-the-shelf association management platform handling member data, event registration, and the business partner directory.

MASA operates a dual-revenue model combining individual membership dues with a tiered Business Partner Program. Active Member dues are $907 annually, with bundled MASA/MASE joint memberships at $1,059–$1,285, and reduced-fee tiers for retirees ($42), students ($67), service members ($593), and on-leave members ($196). Business Partner tiers (Premier, Executive, Leader, Fellow, Key, Friend) provide recurring sponsorship revenue alongside discrete sponsorship slots at $1,000–$5,000 per event activation. Conference registrations use early-bird/standard/post-deadline pricing (e.g., MDE Back-to-School $254–$350; academies $199–$400). The organization is governed by a member-elected Board of Directors and led by Executive Director Matt Hillmann, supported by a lean staff of approximately 6 employees including a Communications & Marketing Manager and Director of Professional Learning.

Name

Minnesota Association of School Administrators

Legal name

Minnesota Association of School Administrators

Website

https://mnasa.org

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

1–10 employees

Short description

MASA is a Minneapolis-headquartered nonprofit membership association founded in 1906 that serves over 1,000 Minnesota school administrators — primarily superintendents and central office leaders — through conferences, professional learning cohorts, legislative advocacy, and a tiered business partner program.

Ownership category

akta.pro rank

Product category

Education Professional Association Services

NAICS

Business Associations (813910), Professional Organizations (813920), Professional and Management Development Training (611430)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Educational Leadership & Administration Programs (EDAHAFAD)

akta.pro secondary industries

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA), Communications, Marketing & Government/Community Relations Administration (EDADAKAN)

Keywords

• Professional learning services
• Membership association services
• Educational leadership development
• Legislative advocacy services
• Administrator networking events

Headquarters

HQ city

Medford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership dues from various member categories including Active Members ($907/year), joint MASA/MASE memberships, Retiree, Student, and Service Members. Also includes Business Partner Program tiers (Premier, Executive, Leader, Fellow, Key, Friend partners).
2. Conference and Event Revenue: Registration fees for annual conferences (Fall and Spring), MDE Back-to-School Conference, professional learning events, and specialized academies (Great Start Cohort, Finance Academy, Communications Academy).
3. Sponsorship and Exhibitor Revenue: Sponsorship opportunities for business partners including general session sponsorships ($5,000), keynote sponsorships, award sponsorships, reception sponsorships, and exhibitor booth fees at conferences.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

MASA delivers tiered membership subscriptions and a calendar of professional development offerings for Minnesota school administrators, including annual conferences (MDE Back-to-School, Fall, Spring), multi-session leadership academies (Great Start Cohort, Finance Academy, Communications Academy, Advanced Leadership Academy), virtual EdTalks and Professional Dialogue Sessions with CEU credits, a Business Partner Program connecting vendors to district leaders, recognition awards, and supporting member services such as crisis communications, executive coaching, a job board (Jobsite), and legislative advocacy at the state capitol.

Product overview

The Minnesota Association of School Administrators (MASA) is a private nonprofit member service organization providing professional development, networking, and support services for educational administrators throughout Minnesota. The organization operates as a unified membership services platform offering professional learning programs (conferences, workshops, EdTalks), leadership development academies (Advanced Leadership Academy, Great Start Cohort, Finance Academy), recognition awards, committee participation, crisis communications, district purchasing hubs, executive coaching, and a Business Partner Program. Key events include the annual Fall and Spring Conferences, MDE Back-to-School Conference, and the Dale G. Jensen Classic Golf Tournament. The association also provides member communications including the weekly Thursday eUpdate and quarterly Leaders Forum newsletter. MASA facilitates leadership networks for BIPOC leaders, women leaders, and instructional leaders, along with professional dialogue sessions for practicing administrators.

Differentiator

Problem solved

Functional benefit

Products and services

• MASA Membership Subscriptions Annual membership subscriptions for Minnesota school administrators across multiple categories: Active Member ($907/year) for superintendents and central office administrators with voting rights, committee participation, networking, legislative advocacy, member-rate conference registration, legal consultation, contract review, and $3,000 life insurance coverage; MASA Active + MASE Active Joint ($1,285/year) and MASA Active + MASE Associate Joint ($1,059/year) for special education administrators; Retiree ($42/year basic); Service ($593/year); Student ($67/year); On-Leave/Intern ($196/year); and Subscription ($67/year, newsletter only).
• MDE Back-to-School Conference Annual joint conference held each August with the Minnesota Department of Education to prepare district leadership for the upcoming school year; registration pricing tiers include Early Bird ($254), Attendee ($289), Retiree ($149), and Post-Deadline ($350).
• Fall Conference Annual fall conference held alternately in Duluth and Brainerd, Minnesota, featuring breakout sessions, keynote speakers, and networking opportunities for educational leaders, with nearly 300 members attending each year.
• Spring Conference Annual spring conference held in the Twin Cities metro area featuring collaboration, reflection, and professional learning opportunities for members.
• Great Start Cohort Seven-session workshop series for new superintendents and administrators addressing the challenges of a new superintendency, with finance sessions integrated; priced at $549 for all seven sessions.
• Finance Academy Three-session academy focused on finance topics relevant to the superintendency, integrated with the Great Start Cohort and covering Minnesota school finance practices; priced at $199 for MASA Members and $250 for Non-Members.
• Communications Academy II Academy for educational leaders on communications practice, delivered with the Donovan Group; priced at $350 for MASA Members and $400 for Non-Members.
• Advanced Leadership Academy Premier leadership development program for experienced superintendents seeking to strengthen leadership capacity and resiliency through multi-session cohorts.
• EdTalks Virtual professional development sessions of 90 minutes or less addressing topics of interest to educational administrators.
• Professional Dialogue Sessions Eight-session annual series exploring topics of interest to practicing school administrators, facilitated by Dr. Michael Thomas, with CEU credits available from the Minnesota Board of School Administrators.
• Recognition Awards Program Annual recognition awards including Distinguished Service Award, Outstanding Central Office Administrator Award (Metro and Greater MN), Kay E. Jacobs Award, Polaris Leadership Award, Richard Green Scholars Award, and Superintendent of the Year.
• Dale G. Jensen Classic Golf Tournament Annual fundraising golf tournament supporting the MASA Foundation and its leadership development programs.
• Business Partner Program Membership program connecting businesses with Minnesota educational leaders through tiered partnership levels (Premier, Executive, Leader, Fellow, Key, Friend), providing brand visibility, conference exhibits, and access to the educational leader network.
• Sponsorship Opportunities Annual sponsorship program offering brand visibility at conferences and events, with various recognition levels including keynote sponsorships ($5,000), general session sponsorships ($5,000), MASA Board Dinner ($3,500), Women's Leadership Reception ($2,000), Welcome Reception ($1,500-$2,500), Awards Luncheon ($1,500-$2,500), Refreshment Breaks ($1,000), and Henton Headlines quarterly sponsorship ($3,000).
• District Purchasing Hubs Purchasing solutions partnerships with Sourcewell and Cooperative Purchasing Connection (CPC) for member district needs.
• Jobsite Job Board

Quantifiable outcome

• 2 major annual conferences with nearly 300 members in attendance each
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered premier partner, leader partner, key partner, fellow partner, core partner, supporting sponsor and strategic partner.

• Sourcewellpremier partnerGTM or Marketing PartnerSourcewell is a Premier Partner of MASA. They offer education solutions and partner account management services. Contact: Delonna Darsow, PhD, Senior Partner Account Executive. Located at 202 12TH ST NE, Staples, MN 56479.
• PTMA Financial Solutionsleader partnerGTM or Marketing PartnerPTMA Financial Solutions is a Leader Partner offering financial services to MASA members. Contact: Steve Pumper, Sr. Vice President. Located at 5298 Kyler Avenue NE, 2nd Fl, Albertville, MN 55301.
• Ehlerskey partnerGTM or Marketing PartnerEhlers is a municipal advisor providing financial advisory services to school districts. Multiple contacts including Shelby McQuay, Senior Municipal Advisor, Managing Director. Located at 3060 Centre Pointe Dr., Roseville, MN 55113. Sponsor of Polaris Leadership Award and Great Start Cohort + Finance Academy.
• ICSkey partnerGTM or Marketing PartnerICS (Intelligent Communication Systems) provides technology services. Contacts include Eryn Wood, Ashlie Kuehn (Marketing Coordinator), Jason Splett, Jeff Schiltz (Business Development Executive), Pat Overom, robbie schultz (Business Development). Located at 1331 Tyler St NE, Suite 101, Minneapolis, MN 55413.
• Captivate Media + Consultingkey partnerGTM or Marketing PartnerCaptivate Media + Consulting provides marketing and consulting services. Contacts: Jake Sturgis (Founder & CEO), Chelsea Braudt (Marketing Communications Strategist), Sam Hanson (Sales and Marketing Manager), Steph Kass (Director of Strategy & Partnerships). Located at 8969 Aztec Drive, Eden Prairie, MN 55347.
• Kraus-Andersonkey partnerGTM or Marketing PartnerKraus-Anderson is a construction and real estate company specializing in K-12 construction. Contacts include John Huenink (VP, National Director of K-12 Construction), Amber Emly, Becky Stumm, Chad Pike, Delaney Bostrom, Josie Johnson, Sarah Van Petten (Director of Marketing, Referendum Services). Located at 501 South 8th Street, Minneapolis, MN 55494. Sponsor of Minnesota State Breakfast at AASA NCE.
• Edmentumkey partnerGTM or Marketing PartnerEdmentum provides educational technology and online learning solutions. Contacts: Heather Whatley (Minnesota Partnership Manager), Beck Simon-Burton (Regional Vice President), Joe Langenberg (Partnership Manager), Laura Dahl (MN Inside Sales Partnership Manager). Located at 5600 W 83rd St, Suite 300, 8200 Tower, Bloomington, MN 55117.
• CESOkey partnerGTM or Marketing PartnerCESO (Center for Educational Systems and Organization) provides educational consulting services. Contacts: Lori Goeman (Communications Strategist), Bob McDowell (Consultant), Isaiah Thompson (Business Manager), Ryan Stromberg (President). Located at 615 NE 1st Ave, Suite 115, Minneapolis, MN 55413.
• Fenworkskey partnerGTM or Marketing PartnerFenworks provides education technology solutions. Contact: Gannon Karsky (Chief Sales Officer). Phone: 701.248.9786.
• MagicSchoolfellow partnerGTM or Marketing PartnerMagicSchool is an AI-powered platform for educators. Contacts: Josh Davis (Sr. Account Executive), Natalie Siebenaler (Events & Regional Marketing Specialist). Fellow Partner level. Sponsor of Fall Board Dinner at Madden's.
• InGensa, Inc.premier partnerGTM or Marketing PartnerInGensa, Inc. is a Premier Partner providing educational consulting and services. Contacts: Jacqui Coleman (President & CEO), Collins Eboh (Business Development Consultant), Luke Pfotenhauer (VP, Development & Operations), Rochelle Van Den Heuvel (Educational Design Director). Located at 18215 45th Ave N, Suite C, Plymouth, MN 55446. Sponsors refreshment stations and Minnesota State Breakfast at AASA NCE.
• Minnesota Board of School Administrators (BOSA)core partnerStrategic or Co-development PartnerBOSA provides Continuing Education Units (CEUs) for MASA professional learning programs including Great Start Cohort, Finance Academy, Professional Dialogue Sessions, and other educational offerings.
• Minnesota Department of Education (MDE)core partnerStrategic or Co-development PartnerMDE partners with MASA for the annual Back-to-School Conference and collaborative initiatives supporting Minnesota school administrators.
• Baker Tillysupporting sponsorGTM or Marketing PartnerBaker Tilly provides financial leadership development support for the Great Start Cohort and Finance Academy programs through generous sponsorship.
• Donovan Groupstrategic partnerImplementation/ SI/ Consulting PartnerThe Donovan Group partners with MASA on crisis communications services and Communications Academy II. They provide 24/7/365 urgent and crisis communications support to MASA members. Contact: [email protected] or 651-615-8165.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Sourcewell: Minnesota-based cooperative purchasing organization and MASA's Premier Partner. Sourcewell competes for the same district purchasing relationships MASA facilitates, and represents both a strategic partner and an adjacent peer in K-12 procurement services.

Direct peers

• Illinois Association of School Administrators (IASA): State-level professional association for Illinois school administrators, mirroring MASA's structure: membership tiers, conferences, legislative advocacy at the state capitol, and a business partner program for vendors serving Illinois districts.
• American Association of School Administrators (AASA): The national-level peer professional association for school superintendents and administrators. AASA is the direct analogue of MASA at the federal scale, offering conferences, advocacy, professional learning, and a business partner program — many MASA Premier partners sponsor AASA events (e.g., 'Minnesota State Breakfast at AASA NCE').
• Wisconsin Association of School District Administrators (WASDA): Wisconsin's statewide professional association for school district administrators. Comparable member categories, annual conferences, advocacy in Madison, and business partner engagement — a directly analogous neighboring-state model.
• New York State Council of School Superintendents: Statewide professional association for New York school superintendents and district leaders. Provides professional development, advocacy, and member services in a structure closely parallel to MASA.

Regional players

• Minnesota Board of School Administrators (BOSA): State agency responsible for licensing school administrators. MASA depends on BOSA for CEU accreditation across its academies and cohorts, making BOSA both a key operational dependency and a regulatory counterpart.
• Minnesota Department of Education (MDE): State education agency that co-hosts the annual Back-to-School Conference with MASA and drives policy direction. Acts as both a partner (CEU authority, joint programming) and a stakeholder shaping MASA's advocacy agenda.

Broad incumbents

• Council of Chief State School Officers (CCSSO): National nonpartisan organization representing state chiefs and senior education officials. Overlaps with MASA on leadership development, policy advocacy, and convening function, though CCSSO operates at the state-agency level rather than the district level.
• National School Boards Association (NSBA): Federation representing school board members nationally. Complementary to MASA — serves the governance/board side while MASA serves the administrator side — and competes for the same K-12 partner and event dollars.
• ASCD (formerly Association for Supervision and Curriculum Development): National professional organization for educators, curriculum leaders, and instructional leaders. Competes with MASA for central office administrator engagement, particularly through PD offerings, publications, and CEU-eligible programming.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MNAssocSchAdm
• LinkedInlinkedin.com/company/minnesota-association-of-school-administrators

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minnesota Association of School Administrators