Minnesota Vixen
Minnesota Vixen is a non-profit women's tackle football team founded in 1999, competing in the WFA Pro Division as the longest continuously operating women's tackle team in the U.S. It serves female athletes aged 18+ and fans, monetizing via tickets, merchandise, donations, sponsorships, and a newly launched flag football program.
- Company typePrivate
- Founded1999
- HeadquartersSt. Paul, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Minnesota Vixen does
Minnesota Vixen is a Minnesota-based non-profit women's tackle football organization founded in 1999 and currently operating in the Women's Football Alliance (WFA) Pro Division. It is the longest continuously operating women's tackle football team in the United States, now in its 27th season. The team is privately owned by Laura Brown, who also serves as General Manager, and is led on the field by Head Coach Connor Jo Lewis (promoted in 2024, the second female head coach in team history). For the 2026 season, the Vixen play home games at Hamline University's Klas Field in St. Paul, MN, and run additional operations out of practice bases at Northwestern Health Sciences University in Bloomington, Savage Sports Complex, and Minneapolis.
The core product is competitive 11-on-11 women's tackle football played under NCAA rules, with a 2025 roster of 72 players (48 returning veterans, 19 rookies, and 5 international players). In 2025, the organization expanded into a second product line — a women's and non-binary flag football program competing in the Minneapolis 6v6 Women's Flag League and targeting regional and national tournaments. Supporting offerings include ticket sales (via HappsNow, starting at $10 per youth ticket and $50 per season ticket), branded merchandise (via a Square e-commerce storefront), live game streaming on YouTube, a FANCLB fan club membership, the Vixen Mini-Camp youth football clinics, and project-based media team internships. Sponsorship support includes the Minnesota Lottery as official sponsor.
The business model is a community-led non-profit operating model where players pay dues to participate rather than receive compensation and also cover their own travel costs. Revenue streams include ticket sales, merchandise, direct donations via PayPal, $35-$40 tryout registration fees, and corporate sponsorships. Go-to-market relies on open community tryouts, word-of-mouth referrals, volunteer programs, local earned media, live streaming, and fan engagement initiatives. The organization reported a 5-1 regular season record in 2026 and has made two WFA Pro National Championship appearances (2021, 2022), with 10 players named WFA First Team All-Americans in 2025.
Minnesota Vixen firmographics
Firmographics- Name
- Minnesota Vixen
- Legal name
- Minnesota Vixen
- Website
- https://mnvixen.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Minnesota Vixen is a non-profit women's tackle football team founded in 1999, competing in the WFA Pro Division as the longest continuously operating women's tackle team in the U.S. It serves female athletes aged 18+ and fans, monetizing via tickets, merchandise, donations, sponsorships, and a newly launched flag football program.
- Ownership category
- akta.pro rank
Minnesota Vixen industry classification
Industry- Product category
- Women's Professional Football
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- American Football Leagues (MPAKAAAB)
Keywords
Where Minnesota Vixen is headquartered
LocationHeadquarters
- HQ city
- St. Paul
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Minnesota Vixen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Ticket Sales: Revenue from selling tickets to home games at Klas Field through HappsNow platform. Group sales discounts available for 10+ attendees.
- Merchandise Sales: Online merchandise store through Square site, including fan jerseys, player merchandise, and apparel.
- Donations and Support: Direct donations through PayPal and fan support programs to help fund practice equipment, facility rentals, and travel costs.
- Tryout Fees: Registration fees of $35-$40 for tryouts covering field costs and coach evaluation time.
- Sponsorships: Partnership with sponsors like Minnesota Lottery and other corporate partners for revenue and in-kind support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Season Ticket Package |
| Unit Pricing | Pay-as-you-go | Individual Game Tickets |
| Transaction based/ take rate | Pay-as-you-go | Group Sales |
| One time/ perpetual license | Pay-as-you-go | Tryout Registration |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Minnesota Vixen product offering
Product offeringCore offering
The Minnesota Vixen operates a women's tackle football team competing in the Women's Football Alliance (WFA) Pro Division, the longest continuously operating women's tackle football program in the United States since 1999. Supporting offerings include game tickets, fan merchandise, live streaming, fan club membership, a women's and non-binary flag football program (launched 2025), youth football camps, and sponsorships.
Product overview
The Minnesota Vixen operates as a women's professional football organization offering two distinct football programs: tackle football (their core product since 1999, competing in the WFA Pro Division) and flag football (launched in 2025 for women and non-binary athletes). Supporting services include ticket sales via HappsNow, merchandise through their online shop, live game streaming on YouTube, a fan club membership program, youth football camps, and media team internships. The organization is headquartered in Minnesota and is the longest continuously operating women's tackle football team in the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Minnesota Vixen Tackle Football Team The longest continuously operating women's tackle football team in the United States, competing in the Women's Football Alliance (WFA) Pro Division and playing 11-on-11 tackle football following NCAA rules. Available to women athletes aged 18+ who pay dues to participate and cover their own travel costs.
- Minnesota Vixen Flag Football Team A competitive women's and non-binary flag football program open to athletes 18 years and older, competing locally in the Minneapolis 6v6 Women's Flag League using NIRSA 7v7 rules with pop-style two-flag belts and targeting regional and national tournament appearances.
- Game Tickets Individual game and season ticket packages for Minnesota Vixen home games at Hamline University's Klas Field, sold through the HappsNow platform. Individual game tickets start at $10 for youth admission and season ticket packages start at $50 per ticket, with group sales discounts available for 10 or more attendees.
- Vixen Merchandise Shop Online merchandise storefront selling fan jerseys (identical to player uniforms but cut for fan comfort, customizable with name, number, color, and size options), team apparel, and branded items via the Square e-commerce platform.
- Live Game Streaming Live streaming of Minnesota Vixen games on the team's YouTube channel, with certain away games also streamed through the Only On Clutch platform, enabling remote fans to watch games live.
- Fan Club Membership Vixen Fan Club (FANCLB) membership providing fans with exclusive content, rewards, updates, and game-day fan experiences through the Vixen Fan Hub.
- Vixen Mini-Camp Football camps and clinics hosted by the Minnesota Vixen for girls and women interested in playing football, serving as a community outreach and talent pipeline initiative.
- Tryout Registration Open tryout registration for prospective Minnesota Vixen tackle and flag football players, with a registration fee of $35-$40 covering field costs and coach evaluation time.
Quantifiable outcome
- 10 players named to WFA First Team All-Americans for 2025 season
- +2 more outcomes
Companies that use Minnesota Vixen
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Minnesota Vixen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Minnesota Vixen partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Hamline UniversitycorePartnership for all home games of the 2026 WFA Pro season to be played at Hamline University's Klas Field in St. Paul, MN. The multi-million dollar stadium with capacity of roughly 2,000 provides a major stage for the team and symbolizes growth in women's football.
- Minnesota LotterycoreOfficial sponsor of the Minnesota Vixen, providing sponsorship support for the team.
- HappsNowcorePrimary ticketing platform partner for selling tickets to Minnesota Vixen home games.
- FANCLBminorFan club platform partner providing exclusive content, rewards, updates, and game-day fan experiences through the Vixen Fan Hub.
- Women's Football Alliance (WFA)coreThe league governing body for women's tackle football. The Vixen compete in the WFA Pro Division since 2021. The partnership includes participation in national championships, All-American selections, and international competition through WFA International.
- Northwestern Health Sciences UniversitycoreMain home base of operations for the Minnesota Vixen, providing practice facilities for the team.
- Savage Sports ComplexminorDome practice facility for the Vixen during winter months.
- Minnesota MinxminorDevelopmental team partner at WFA developmental level. The Minx partner with the Vixen for player development and advancement pathway.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
Minnesota Vixen competitors and assessment
Company assessmentDirect peers
- Tampa Bay Inferno: The Tampa Bay Inferno are a WFA women's tackle football franchise that hosted the Vixen for a week seven matchup in 2026. They operate in the same league with the same semi-pro, dues-based model as the Vixen.
- Utah Falconz: The Utah Falconz defeated the Vixen in the 2016 IWFL World Championship and have historically competed at the top tier of women's tackle football. They are directly comparable as a competing women's tackle football franchise at elite national level.
- St. Louis Slam: The St. Louis Slam are a WFA women's tackle football team that played the Vixen in week one and week seven of the 2026 season. They compete in the same league with the same pay-to-play structure and similar regional Midwest footprint.
- Houston Energy: The Houston Energy are a WFA women's tackle football team that lost to the Vixen 56-6 in week three of the 2026 season. They compete at the same WFA level with a comparable semi-professional operating model.
- New York Sharks: The New York Sharks defeated the Vixen in the 2018 WFA Division 2 National Championship. They operate the same women's tackle football franchise model within the same WFA league structure.
- Boston Renegades: Boston Renegades are the defending WFA Pro Division national champions who defeated the Vixen in both the 2021 and 2022 WFA Pro National Championship games. They are the most directly comparable women's tackle football franchise at the same competitive tier.
- Mile High Blaze: The Mile High Blaze are a WFA women's tackle football team based in Colorado who lost to the Vixen in the 2026 season. They were also defeated by the Vixen in the 2018 WFA American Conference Championship, making them a direct WFA-level comparable.
- Dallas Elite Women's Football: Dallas Elite compete in the WFA and are a leading women's tackle football franchise in the South Central region. They operate the same pay-to-play semi-pro model within the same league structure, making them a direct comparable to the Vixen.
Others
- Women's Football Alliance: The Women's Football Alliance is the governing league body that the Vixen compete in. It is the central organizing entity that defines the competitive structure, scheduling, and championship framework within which the Vixen operate.
Broad incumbents
- Athletes Unlimited: Athletes Unlimited operates a portfolio of women's professional sports leagues (lacrosse, volleyball, softball, basketball) with a player-centric model. While not a tackle football league, it is a broad incumbent in the women's professional sports space with comparable media, sponsorship, and fan engagement dynamics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Minnesota Vixen social profiles
Digital presenceMinnesota Vixen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Minnesota Vixen leadership team
Management profileNumber of profiles
Profiles2 records
Minnesota Vixen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Minnesota Vixen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Minnesota Vixen
What does Minnesota Vixen do?
The Minnesota Vixen operates a women's tackle football team competing in the Women's Football Alliance (WFA) Pro Division, the longest continuously operating women's tackle football program in the United States since 1999. Supporting offerings include game tickets, fan merchandise, live streaming, fan club membership, a women's and non-binary flag football program (launched 2025), youth football camps, and sponsorships.
Is Minnesota Vixen a public or private company?
Minnesota Vixen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Minnesota Vixen founded?
Minnesota Vixen was founded in 1999. It employs 11 to 50 people.
Where is Minnesota Vixen based?
Minnesota Vixen is headquartered in St. Paul, United States, in the North America region.
How does Minnesota Vixen make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise Sales, donations and Support, tryout Fees and sponsorships.
Who are Minnesota Vixen's main competitors?
Direct peers on record are Tampa Bay Inferno, Utah Falconz, St. Louis Slam, Houston Energy, New York Sharks, Boston Renegades, Mile High Blaze and Dallas Elite Women's Football. Women's Football Alliance is listed as an others. Athletes Unlimited is listed as a broad incumbent.
Does Minnesota Vixen have an API?
No public API is recorded for Minnesota Vixen.
What industry is Minnesota Vixen in?
Minnesota Vixen's product category is Women's Professional Football. Its primary akta.pro industry code is MPAKAAAB, American Football Leagues. Its NAICS code is 711211 and its SIC code is 7997.