What Minnesota Lottery does

Minnesota Lottery is a state government entity, legally known as the Minnesota State Lottery, founded in 1990 and headquartered in Roseville, Minnesota. It operates as a state-granted monopoly authorized under Minnesota law to conduct lottery games within the state, with proceeds directed to the General Fund (historically ~60%), the Environment and Natural Resources Trust Fund (~40%), and the Game and Fish Fund. Since inception, the lottery has returned more than $4.3 billion to Minnesota programs, including $2.3 billion to the General Fund for education, public safety, and health and human services, and $1.7 billion to environmental protection.

The lottery sells tickets exclusively through a network of more than 3,000 brick-and-mortar retail locations, with no online or app-based ticket purchase permitted; digital channels are limited to ticket scanning, second-chance entries, retailer location, winning numbers, and jackpot alerts via the I'm MN mobile app (iOS/Android, launched May 2024) and the mnlottery.com website. Core products include multi-state draw games (Powerball, Mega Millions, Lotto America), Minnesota-exclusive draws (Gopher 5, North 5, Pick 3), a periodic Raffle, over 60 active scratch-off games at $1-$20 price points, and the Fast Play progressive-jackpot category (Bingo, Crossword, Slots, X The Cash) introduced via a March 2026 rebrand. The underlying technology stack runs on Scientific Games' cloud-based Momentum ecosystem under a seven-year modernization agreement signed April 16, 2026.

Revenue mechanics are transaction-based on ticket sales, with payout rates of 60-74% on scratch games (state-mandated minimum of 60%) and a system-wide return of 91 cents per dollar played to players, retailers, and the state combined. The player base exceeds 2.5 million Minnesota adults, the retailer base exceeds 3,000 SMBs (grocery, convenience, gas, liquor, and specialty venues), and the lottery pays out more than 74,000 prizes daily. Leadership is headed by Executive Director Adam Prock.

Name

Minnesota Lottery

Legal name

Minnesota State Lottery

Website

https://mnlottery.com

Company type

Public

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Minnesota Lottery is a state government entity founded in 1990 that operates lottery games exclusively through 3,000+ brick-and-mortar retail locations across Minnesota, generating proceeds for state education, environmental, public safety, and health programs serving more than 2.5 million adult players.

Ownership category

akta.pro rank

Product category

State Lottery

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Lottery Operators (Government & Private Licensed) (MPAEAFAA)

akta.pro secondary industries

Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE), Lottery Ticket & Instant Games (Scratch-Off) Publishing/Printing (MPAEAFAC), Lottery Data, Analytics & Responsible Gaming Tools (MPAEAFAJ), Lottery Second-Chance, Loyalty & Rewards Platforms (MPAEAFAM)

Keywords

• State lottery games
• Instant win scratch tickets
• Multi-state draw lotteries
• Progressive jackpot games
• Second chance contests

Headquarters

HQ city

Saint Paul

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Others, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Scratch Ticket Sales: Instant win scratch-off tickets sold at various price points ($1-$20 range). Payout percentages range from 64% to 74% depending on the game. State law requires minimum payout of 60%.
2. Lotto Game Sales: Multi-state and state-only lottery games including Powerball, Mega Millions, Lotto America, Gopher 5, North 5, and Pick 3. Revenue from ticket sales minus prizes, retailer commissions, and operating costs, with proceeds distributed to state programs.
3. Fast Play Sales: Progressive jackpot instant win games with price points from $2 to $20. Starting jackpot of $50,000, increasing with each ticket sold until won.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

The Minnesota Lottery operates state-licensed lottery games including multi-state draw games (Powerball, Mega Millions, Lotto America), Minnesota-exclusive lotto games (Gopher 5, North 5, Pick 3, Raffle), instant-win Scratch Games at $1 to $20 price points, and Fast Play progressive jackpot games. Tickets are sold exclusively through approximately 3,000 brick-and-mortar retailers across Minnesota; online ticket sales are not available. Net proceeds fund the state General Fund (60%), Environment and Natural Resources Trust Fund (40%), and related programs.

Product overview

The Minnesota Lottery operates a diversified portfolio of lottery products and services. Core offerings include multi-state games (Powerball, Mega Millions, Lotto America), Minnesota-exclusive lotto games (Gopher 5, North 5, Pick 3, Raffle), instant win Scratch Games (over 60 active titles), and the Fast Play progressive jackpot category (featuring Bingo, Crossword, Slots, and X The Cash games). The digital ecosystem includes the I'MN mobile app for ticket checking, 2nd Chance entries, and digital play slips. Tickets are sold exclusively through approximately 3,000 in-person retailers, with no online or app-based ticket purchasing available. The lottery is undergoing a major technology modernization with Scientific Games' cloud-based Momentum ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Powerball Multi-state lottery draw game offering multi-million dollar progressive jackpots with Power Play multiplier, drawn Mondays, Wednesdays, and Saturdays at 9:59 p.m. Available to Minnesota residents aged 18+ at authorized retailers.
• Mega Millions Multi-state lottery draw game with large progressive jackpots and Megaplier option, drawn Tuesdays and Fridays at 10:00 p.m. Available to Minnesota residents aged 18+ at authorized retailers.
• Lotto America Multi-state lottery draw game with starting jackpot of $2 million and All Star Bonus multiplier, drawn Mondays, Wednesdays, and Saturdays at 9:20 p.m. Available to Minnesota residents aged 18+ at authorized retailers.
• Gopher 5 Minnesota-exclusive daily lotto game with starting jackpot of $100,000, drawn Mondays, Wednesdays, and Fridays at 6:17 p.m. Available to Minnesota residents aged 18+ at authorized retailers.
• North 5 Minnesota-exclusive daily lotto game with starting jackpot of $25,000 and an optional EZ Match instant-win add-on. Daily drawings. Available to Minnesota residents aged 18+ at authorized retailers.
• Pick 3 Minnesota-exclusive daily numbers game with flexible bet types (Straight, Box, Straight/Box) and tickets starting at 50 cents. Daily drawings at 6:17 p.m. Available to Minnesota residents aged 18+ at authorized retailers.
• Raffle Periodic raffle game with a top prize of $1,000,000 featuring fixed-number tickets and drawings on specific dates. Available to Minnesota residents aged 18+ at authorized retailers.
• Scratch Games Instant-win scratch-off lottery tickets available at price points from $1 to $20, with over 60 active titles at any time (e.g., Jumanji, Forest Fortune, Perfect 10s). Payout percentages range from 64% to 74% depending on the game, with state law requiring a minimum 60% payout. Prizes range from free tickets to multi-million dollar jackpots.
• Fast Play Progressive jackpot instant-win game category featuring Bingo, Crossword, Slots, and X The Cash game types at $2, $5, $10, and $20 price points. The progressive jackpot starts at $50,000 and grows until won; jackpot win percentage scales with ticket price (10% for $2, 25% for $5, 50% for $10, 100% for $20). Additional instant prizes range from $2 to $20,000. Available to Minnesota residents aged 18+ at authorized retailers.
• Minnesota Lottery Mobile App (I'MN) Free mobile convenience application for iOS and Android that enables Minnesota lottery players to scan ticket barcodes to check for winners, enter 2nd Chance contests by scanning non-winning tickets, create digital play slips for lotto games, locate nearby retailers via map, track winning numbers, and receive push notification alerts when jackpots are high. Ticket purchases are not available through the app.
• 2nd Chance Contests Second-chance drawing program that lets registered Minnesota Lottery account holders enter non-winning scratch and lotto tickets for additional prize drawings, including game-specific 2nd Chance promotions and periodic giveaways.

Quantifiable outcome

• $4.3 billion+ returned to Minnesota since 1990
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Scientific Games (now part of Light & Wonder)coreTechnology or Integration · 16 April 2026Seven-year technology modernization partnership where Scientific Games will replace the lottery's legacy system with its cloud-based Momentum ecosystem. Includes installation of self-service machines, digital menu boards, clerk-operated terminals, and second-chance digital promotions across the Minnesota Lottery's retailer network. Options for up to three additional years. Scientific Games serves 150 lotteries in 50 countries.
• Minnesota Alliance on Problem Gambling (MNAPG)coreStrategic or Co-development PartnerLongstanding partnership focused on responsible gambling awareness and prevention. MNAPG is a nonprofit gambling-neutral organization dedicated to improving lives of Minnesotans affected by problem gambling. The partnership includes Problem Gambling Awareness Month activities, Gift Responsibly Campaign, and ongoing education initiatives.
• National Council on Problem Gambling (NCPG)minorStrategic or Co-development PartnerNational organization seeking to minimize economic and social costs of gambling addiction. Minnesota Lottery participates in NCPG-organized campaigns including Gift Responsibly Campaign.
• North American Association of State and Provincial Lotteries (NASPL)minorStrategic or Co-development PartnerIndustry association for lotteries across North America. Minnesota Lottery participates in NASPL-supported initiatives like the Gift Responsibly Campaign.
• Santamaria BroadcastingminorStrategic or Co-development PartnerPartnership with Santamaria Broadcasting (parent company of La Raza Minnesota and Amor Radio MN) to provide culturally responsive outreach within Minnesota's Hispanic community regarding problem gambling awareness and resources.
• Minnesota Department of Human ServicescoreStrategic or Co-development PartnerDHS funds problem gambling treatment programs including the Minnesota Problem Gambling Helpline (1-800-333-HOPE) and getgamblinghelp.com. In fiscal year 2025, the lottery generated $1.5 million for programs to help prevent and treat problem gambling.

Scale indicators10 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wisconsin Lottery: Wisconsin's state lottery is a direct regional peer operating under the same U.S. multi-state lottery framework (Powerball, Mega Millions), serving a similar Midwest adult population with a comparable portfolio of draw and instant games through brick-and-mortar retail.
• Iowa Lottery: Iowa's state lottery is a direct regional peer of similar scale and operating model, offering multi-state draw games, scratch tickets, and pull-tab games through retail, serving an adjacent Midwest adult demographic with comparable game mix and payout structures.
• Texas Lottery Commission: Texas Lottery is the largest U.S. state lottery by sales volume, offering a directly comparable product portfolio (Powerball, Mega Millions, Lotto Texas, scratch games) under the same state-government monopoly model but at materially greater scale.
• New York State Gaming Commission / NY Lottery: New York's state lottery operates the same draw-game portfolio (Powerball, Mega Millions, Take 5, scratch) under a state-government monopoly model, with the largest draw game jackpot sales in the country — a directly comparable peer in product, customer type, and regulatory structure.
• Florida Lottery: Florida Lottery is one of the largest U.S. state lotteries by sales, offering a directly comparable portfolio of multi-state draw games (Powerball, Mega Millions), state-only games, scratch, and Fast Play-style products through a state-monopoly retail distribution model.
• Pennsylvania Lottery: Pennsylvania Lottery is a direct peer operating a similar draw-game and scratch portfolio, with the distinction of having launched iLottery — providing a relevant benchmark for how Minnesota's lottery could evolve its digital sales channel.
• Michigan Lottery: Michigan Lottery is a direct peer that operates a comparable draw-game and scratch portfolio but has also pioneered iLottery digital sales — making it a useful comparable for assessing Minnesota's potential omnichannel evolution.

Emerging players

• Jackpocket: Jackpocket is an online lottery courier service that purchases tickets on behalf of customers via mobile app — addressing the same gap (online ticket purchasing) that Minnesota currently leaves unmet, and operating in states where iLottery is not yet legal.

Others

• Light & Wonder (formerly Scientific Games): Light & Wonder, which acquired Scientific Games' Lottery business in 2022, is the technology vendor and ecosystem provider for Minnesota Lottery's modernization — supplying central gaming systems, retail terminals, and digital platforms to 150 lotteries across 50 countries.
• International Game Technology (IGT): IGT is a major lottery technology and services vendor competing with Scientific Games/Light & Wonder for lottery operator contracts — providing central gaming systems, instant ticket printing, and digital platforms to U.S. and international state lotteries, including some direct Minnesota Lottery peers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mnlottery
• YouTubeyoutube.com/user/MinnLottery
• Facebookfacebook.com/mnlottery
• Instagraminstagram.com/mnlottery

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minnesota Lottery