Moana Kitesurfschool
Moana Kitesurfschool is a small, seasonal (April-October) kitesurf school in Zandvoort, Netherlands, offering group, duo, and private lessons plus branded surfwear merchandise to tourists and local beginners and intermediates.
- Company typePrivate
- Founded-
- HeadquartersZandvoort, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Moana Kitesurfschool does
Moana Kitesurfschool is a small direct-to-consumer kitesurf school operating from a fixed beachfront location on Boulevard Paulus Loot 5a in Zandvoort, Netherlands. The business targets beginner and intermediate kitesurfers — primarily tourists visiting Zandvoort and local residents — through group (3-person), duo (2-person), and private kitesurf lessons. The seasonal operation runs from April 1 to October 1, offering lessons three times daily with a wind-dependent scheduling model that confirms or cancels lessons the evening before based on conditions. The company employs 5 staff and operates as a registered Dutch entity (KvK 76316580, trade names Moana Kitesurfschool and Moana Kiteschool).
The core product portfolio consists of structured lesson packages ranging from a single €75 group introduction lesson up to a 10-lesson package at €750, alongside €149 duo introduction lessons, €169 private lessons, and €65/hour supervision lessons for advanced kiters with their own equipment. Beyond lessons, the business sells branded surfwear and accessories (Moana Beachshop) and digital gift vouchers (Kadobon), and offers wetsuit rentals at €7.50 per lesson. The operating model is direct-to-consumer via self-service online booking, with no enterprise or B2B channel.
The technology stack is built on standard SaaS: Viking Bookings for scheduling and customer accounts, Mollie for payment processing, Mailchimp for email and weather communications, and E-boekhouden for accounting. Go-to-market relies on organic social (Instagram, Facebook), Google SEO and reviews (150+ reviews cited), email newsletters, and seasonal promotional pricing. The school partners with Duotone for equipment and with adjacent Beach Barn restaurant for hospitality cross-promotion.
Moana Kitesurfschool firmographics
Firmographics- Name
- Moana Kitesurfschool
- Legal name
- Moana Kiteschool
- Website
- https://moana.surf
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Moana Kitesurfschool is a small, seasonal (April-October) kitesurf school in Zandvoort, Netherlands, offering group, duo, and private lessons plus branded surfwear merchandise to tourists and local beginners and intermediates.
- Ownership category
- akta.pro rank
Moana Kitesurfschool industry classification
Industry- Product category
- Water Sports Instruction
- NAICS
- Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Surfing & Kitesurfing Experiences (Lessons, Camps) (THAJAJAJ)
- akta.pro secondary industry
- Surf, Kitesurf & Wind Sports Adventures (THAJABAK)
Keywords
Where Moana Kitesurfschool is headquartered
LocationHeadquarters
- HQ city
- Zandvoort
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Moana Kitesurfschool business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Kitesurf Lessons: Primary revenue stream from teaching kitesurfing. Offers group lessons (3 persons), duo lessons (2 persons), and private lessons. Lessons are priced as one-time purchases with lesson packages offering better value. Revenue is weather-dependent as lessons require wind conditions.
- Surfwear and Merchandise: E-commerce sales of branded Moana surfwear including hoodies, t-shirts, sweaters, beach bags, and accessories. Products sold through the beachshop on the website.
- Gift Vouchers: Gift vouchers sold in custom amounts that can be redeemed for any kitesurf lessons at the school.
- Equipment Rental: Wetsuit rental at €7.50 per lesson, including watershoes. Also offers seasonal board storage at their beach location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Group Introduction Lesson - 3 persons, 3 hours |
| Unit Pricing | Pay-as-you-go | Group Lesson Package - 3 lessons, 3 hours each |
| Unit Pricing | Pay-as-you-go | Group Lesson Package - 5 lessons, 3 hours each |
| Unit Pricing | Pay-as-you-go | Group Lesson Package - 10 lessons, 3 hours each |
| Unit Pricing | Pay-as-you-go | Duo Introduction Lesson - 2 persons, 3 hours |
| Unit Pricing | Pay-as-you-go | Duo Lesson Package - 3 lessons, 3 hours each |
| Unit Pricing | Pay-as-you-go | Duo Lesson Package - 5 lessons, 3 hours each |
| Unit Pricing | Pay-as-you-go | Doorpak Deal - 2 duo lessons, 3 hours each |
| Unit Pricing | Pay-as-you-go | Private Lesson - single, 2 hours |
| Unit Pricing | Pay-as-you-go | Private Lesson Package - 3 lessons, 2 hours each |
| Unit Pricing | Pay-as-you-go | Private Lesson Package - 5 lessons, 2 hours each |
| Unit Pricing | Pay-as-you-go | Supervision Lesson - with own equipment |
| Unit Pricing | Pay-as-you-go | Wetsuit Rental |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Moana Kitesurfschool product offering
Product offeringCore offering
Moana Kitesurfschool provides kitesurfing instruction in Zandvoort, Netherlands, delivering lessons in group, duo, and private formats during a seasonal operating window (April to October). In addition to lessons, the school rents wetsuits, sells branded merchandise, and offers gift vouchers for its instructional services.
Product overview
Moana Kitesurfschool operates as a kitesurf school in Zandvoort, Netherlands, offering a unified service portfolio centered around kitesurf lessons. The core offering consists of beginner, advanced, duo, and private kitesurf lessons available as standalone sessions or bundled packages (3, 5, or 10 lessons). The company also operates a companion merchandise line (Moana Surfwear) featuring branded apparel through its Beachshop, including sweaters, hoodies, t-shirts, beach bags, and caps. Additional services include gift cards (Kadobon), wetsuit rental, and supervision lessons for experienced kiters. The business operates seasonally from April to October at a fixed beach location near Zandvoort.
Differentiator
Problem solved
Functional benefit
Products and services
- Group kitesurfing lessons
Quantifiable outcome
- Students typically need 3-5 lessons to become independent kitesurfers
- +1 more outcomes
Companies that use Moana Kitesurfschool
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles1 record
Moana Kitesurfschool technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Moana Kitesurfschool partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- DuotoneminorPartner brand offering equipment discounts to Moana instructors. Kitesurf instructors receive discount on Duotone gear. Duotone is the equipment brand used for lessons.
- Beach BarnminorBeachfront restaurant adjacent to Moana's location. Customers are directed to Beach Barn for food and drinks after lessons. Complementary hospitality experience.
- Viking BookingscoreOnline booking system provider handling lesson scheduling, customer accounts, and booking management. Critical operational technology partner.
- MolliecorePayment service provider processing online payments securely. Handles transactions without Moana having access to sensitive payment data.
Scale indicators3 records
Recent moves5 records
Moana Kitesurfschool competitors and assessment
Company assessmentRegional players
- Kitesurfing Vlaanderen: Belgian kitesurf school/instruction network operating along the North Sea coast near the Dutch border. Comparable to Moana in instructional model and customer segment, but operating across the border rather than in Zandvoort.
- Wet Feet Surf School: Dutch surf school providing lessons on the North Sea coast. Comparable to Moana as a Netherlands-based coastal watersports instructor serving similar tourist and beginner segments.
- Surfschool.nl: Dutch surf school network offering surf and watersports lessons along the Netherlands coast. Comparable to Moana in instructional format and tourist/local customer base, though broader than kitesurf-specific.
Direct peers
- Kiteboarding School Netherlands: Dutch kitesurf instruction provider offering lessons at multiple coastal locations. Direct competitor sharing the Dutch beginner market with Moana.
- Brouwersdam Kiteschool: Well-known Dutch kitesurf school at Brouwersdam, the country's other premier kite spot. Direct competitor in the Dutch kitesurf instruction market with comparable seasonal operating model.
- ProKite World: Established IKO-certified kitesurf school in Fuerteventura, Spain offering beginner and advanced lessons with similar small-group format and Duotone/leading-brand equipment. Direct comparable in instructional model to Moana.
- Kite Del Sol: Kitesurf school in Tarifa, Spain running beginner-to-advanced instruction at a major European kite destination. Comparable to Moana in lesson structure and target audience (tourists + aspiring kiters).
Broad incumbents
- Cabrinha Kite Academy: Global kiteboarding brand with associated instruction network and academy offerings. Comparable as a kitesurf instruction provider, though operating as part of a much larger equipment brand portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Moana Kitesurfschool social profiles
Digital presenceMoana Kitesurfschool financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moana Kitesurfschool leadership team
Management profileNumber of profiles
Profiles1 record
Moana Kitesurfschool funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moana Kitesurfschool M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moana Kitesurfschool
What does Moana Kitesurfschool do?
Moana Kitesurfschool provides kitesurfing instruction in Zandvoort, Netherlands, delivering lessons in group, duo, and private formats during a seasonal operating window (April to October). In addition to lessons, the school rents wetsuits, sells branded merchandise, and offers gift vouchers for its instructional services.
Is Moana Kitesurfschool a public or private company?
Moana Kitesurfschool is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Moana Kitesurfschool founded?
Moana Kitesurfschool was founded in -1. It employs 1 to 10 people.
Where is Moana Kitesurfschool based?
Moana Kitesurfschool is headquartered in Zandvoort, Netherlands, in the Europe region.
How does Moana Kitesurfschool make money?
Four revenue lines are on record. Kitesurf Lessons are the primary driver. The others are surfwear and Merchandise, gift Vouchers and equipment Rental.
Who are Moana Kitesurfschool's main competitors?
Regional players on record are Kitesurfing Vlaanderen, Wet Feet Surf School and Surfschool.nl. Direct peers are Kiteboarding School Netherlands, Brouwersdam Kiteschool, ProKite World and Kite Del Sol. Cabrinha Kite Academy is listed as a broad incumbent.
Does Moana Kitesurfschool have an API?
No public API is recorded for Moana Kitesurfschool.
What industry is Moana Kitesurfschool in?
Moana Kitesurfschool's product category is Water Sports Instruction. Its primary akta.pro industry code is THAJAJAJ, Surfing & Kitesurfing Experiences (Lessons, Camps), with a secondary code of THAJABAK, Surf, Kitesurf & Wind Sports Adventures. Its NAICS code is 61162 and its SIC code is 7990.