Viking Bookings
Viking Bookings is a Dutch vertical SaaS company that provides cloud-based booking and management software for SMB water sports schools, including kitesurf, surf, windsurf, sailing, SUP, wingfoil, and multi-activity centers across more than 250 customer locations worldwide.
- Company typePrivate
- Founded2016
- HeadquartersScheveningen, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Viking Bookings does
Viking Bookings B.V. is a Netherlands-based, privately held vertical SaaS company that develops management and booking software for water sports schools. Founded in 2015/2016 by operators of their own kiteschool in Scheveningen, the company was created after the founders' existing booking platform proved inadequate for weather- and tide-dependent scheduling. The product is sold primarily to SMB surf schools, kitesurf schools, windsurf centers, sailing schools, SUP schools, wingfoil centers, and multi-activity water sports operations, and the company claims more than 250 customer centers globally with 1.5M+ scheduled lessons processed through the platform.
The core product is a cloud-based, web application composed of four integrated modules: a Booking Engine for 24/7 online reservations and payments, a Customer Portal for self-service rescheduling, waivers, and lesson theory, an Advanced Planning module with drag-and-drop and automated instructor matching, and a Communication module with templated, dynamic-field email and SMS notifications. Differentiated features include weather-dependent one-click cancellation with automatic customer rescheduling, tide-dependent scheduling, instructor accounts, a WordPress plugin, and integrations with Mailchimp, Messagebird, Google and Facebook Ads, calendar sync, and online payment processing. A complementary service, Viking Web, was launched in 2024 to provide SEO-optimized websites for water sports schools.
The business model is SaaS subscription with a likely tiered pricing structure (not publicly disclosed), supplemented by referral payouts to partners (€250 per converted customer), a reseller channel, a sales-assisted free-demo motion, and the new Viking Web professional services offering. The company is founder-operated with 1-10 employees, has not raised institutional funding based on available records, and reports 8+ years of operational history. Distribution is primarily direct through the company website with English and Dutch localization, supported by content marketing, customer success stories, and a referral/reseller program.
Viking Bookings firmographics
Firmographics- Name
- Viking Bookings
- Legal name
- Viking Bookings B.V.
- Website
- https://vikingbookings.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Viking Bookings is a Dutch vertical SaaS company that provides cloud-based booking and management software for SMB water sports schools, including kitesurf, surf, windsurf, sailing, SUP, wingfoil, and multi-activity centers across more than 250 customer locations worldwide.
- Ownership category
- akta.pro rank
Viking Bookings industry classification
Industry- Product category
- Vertical SaaS for Water Sports Centers
- NAICS
- Tour Operators (56152), Recreational Goods Rental (532284)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Cruise Reservation & Booking Engines (THALADAF)
- akta.pro secondary industries
- Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB), Kayaking, Canoeing & SUP Tours (Guided/Paddling Excursions) (THAJAJAF)
Keywords
Where Viking Bookings is headquartered
LocationHeadquarters
- HQ city
- Scheveningen
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Viking Bookings business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Software-as-a-service subscription model providing booking engine, customer portal, planning tools, and communication features for water sports centers. Pricing is likely tiered based on center size or features.
- Referral Program: Referral program where partners earn €250 per referred customer who becomes a paying customer. The referred contact also receives a €50 discount on setup fee.
- Viking Web: Additional service offering SEO-optimized websites for water sports schools, providing additional revenue from complementary web services.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Viking Bookings product offering
Product offeringCore offering
Viking Bookings is a cloud-based SaaS booking and management platform built specifically for weather- and tide-dependent water sports centers, including kitesurf, surf, sailing, windsurf, SUP, and wingfoil schools. The platform combines an online Booking Engine, a self-service Customer Portal, Advanced Planning/auto-scheduling, and automated Communication to handle reservations, instructor matching, payments, waivers, and customer updates. A companion Viking Web service provides SEO-optimized websites integrated with the booking platform.
Product overview
Viking Bookings offers a unified booking and management software platform designed specifically for water sports centers (kitesurfing, surfing, windsurfing, sailing, SUP, and wingfoil schools). The platform consists of four core integrated modules: the Booking Engine for online reservations and payments, Customer Portal for client self-service, Advanced Planning for automated scheduling, and Communication for automated customer updates. Additionally, the company offers Viking Web as a companion web design service. The modules work together as a complete ecosystem, enabling centers to automate bookings, scheduling, waiver signing, theory lessons, and customer communication from a single platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Viking Bookings All-in-one cloud-based booking and management software for water sports centers, providing automated booking, scheduling, payments, and customer communication tools specifically designed for weather-dependent water sports operations such as kitesurfing, surfing, sailing, windsurfing, SUP, and wingfoil schools.
- Booking Engine Online booking solution that enables customers to book and pay for lessons 24/7 directly through the water sports center's website, with real-time availability and multiple payment options.
- Customer Portal Self-service customer environment where clients can manage their bookings, reschedule lessons, sign waivers, access theory materials, and view center information.
- Advanced Planning Automated scheduling and planning solution that matches customers with available instructors, featuring drag-and-drop scheduling tools and intuitive overviews for managing on-location beach and water sports operations.
- Communication Automated communication solution with email templates and dynamic fields that sends personalized updates to customers when they need to be informed, reducing administrative workload for water sports centers.
- Viking Web SEO-optimized website design service specifically tailored for water sports schools, featuring seamless integration with Viking Bookings software and continuous expert support.
Quantifiable outcome
- Reduced administrative time from 8+ hours/day to 2 hours/day for phone and email management
- +3 more outcomes
Companies that use Viking Bookings
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles2 records
Viking Bookings technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature9 records
Viking Bookings partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Viking Bookings competitors and assessment
Company assessmentBroad incumbents
- Bokun (Tripadvisor): Bokun, owned by Tripadvisor, is a tours-and-activities booking and distribution platform used by operators worldwide. It overlaps with Viking on booking engine and channel management functionality but operates at a much larger scale and includes marketplace distribution.
- Mindbody: Mindbody is a large, broad-based SaaS platform for fitness studios, salons, and activity businesses offering booking, scheduling, and payments. While it serves a much wider portfolio than Viking, it competes for the same small business activity-booking wallet and is the most likely horizontal incumbent to add water-sports-specific features.
- Acuity Scheduling: Acuity Scheduling (owned by Squarespace) is a widely-used appointment and class scheduling platform used by individual instructors and small schools. It competes at the low end with Viking for surf and SUP schools that just need online scheduling without weather-aware logic.
Direct peers
- Resamania: Resamania is a French booking and management software for sports and leisure centers, including surf schools and aquatic activity operators. It is a direct European peer to Viking in vertical booking SaaS for activity schools.
- Regiondo: Regiondo is a European (Germany-based) booking platform for tours, activities, and leisure experiences with a marketplace plus SaaS offering. It directly competes with Viking for water sports schools and surf/kite schools across European markets.
- Peek Pro: Peek Pro (Peek.com) provides booking software for tours, activities, and rentals with an operator-side SaaS and a consumer marketplace. It overlaps directly with Viking for water sports operators and surf schools looking for booking + distribution.
- Checkfront: Checkfront is a booking and reservation platform purpose-built for tours, activities, rentals, and outdoor experiences — a direct functional peer to Viking for water sports schools and surf schools, with overlapping features in online booking, availability management, and channel distribution.
- SimplyBook.me: SimplyBook.me is a customizable online booking system used across many service verticals including sports and recreation. It competes with Viking on SMB self-serve booking, with a website widget and payment integration similar in spirit to Viking's WordPress plugin.
- BookingTimes: BookingTimes is a Dutch-based booking and reservation platform for sports, recreation, and leisure activities. It is a strong local peer to Viking within the Netherlands and serves similar SMB activity-school customers with online booking and scheduling.
Emerging players
- Skedda: Skedda is a scheduling and booking platform focused on spaces, courts, and venues. While more focused on facility booking than instructor-led lessons, it competes for the same SMB venue operator customer that Viking targets in water sports centers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Viking Bookings social profiles
Digital presenceViking Bookings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viking Bookings leadership team
Management profileNumber of profiles
Profiles1 record
Viking Bookings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viking Bookings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viking Bookings
What does Viking Bookings do?
Viking Bookings is a cloud-based SaaS booking and management platform built specifically for weather- and tide-dependent water sports centers, including kitesurf, surf, sailing, windsurf, SUP, and wingfoil schools. The platform combines an online Booking Engine, a self-service Customer Portal, Advanced Planning/auto-scheduling, and automated Communication to handle reservations, instructor matching, payments, waivers, and customer updates. A companion Viking Web service provides SEO-optimized websites integrated with the booking platform.
Is Viking Bookings a public or private company?
Viking Bookings is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Viking Bookings founded?
Viking Bookings was founded in 2016. It employs 1 to 10 people.
Where is Viking Bookings based?
Viking Bookings is headquartered in Scheveningen, Netherlands, in the Europe region.
How does Viking Bookings make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are referral Program and viking Web.
Who are Viking Bookings's main competitors?
Broad incumbents on record are Bokun (Tripadvisor), Mindbody and Acuity Scheduling. Direct peers are Resamania, Regiondo, Peek Pro, Checkfront, SimplyBook.me and BookingTimes. Skedda is listed as an emerging player.
Does Viking Bookings have an API?
No public API is recorded for Viking Bookings.
What industry is Viking Bookings in?
Viking Bookings's product category is Vertical SaaS for Water Sports Centers. Its primary akta.pro industry code is THALADAF, Cruise Reservation & Booking Engines, with a secondary code of THAAALAB, Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing). Its NAICS code is 56152 and its SIC code is 7900.