MOA (Museum of Outdoor Arts)

What MOA (Museum of Outdoor Arts) does

MOA (Museum of Outdoor Arts) is a 501(c)(3) nonprofit arts organization founded in 1981 and headquartered in Englewood, Colorado, operating as a 'museum without walls' with a permanent collection of more than 85 artworks installed throughout the Denver Metro region. It runs three core exhibition venues: Marjorie Park, an outdoor sculpture park; the Madden Gallery, an indoor exhibition space; and Fiddler's Green Amphitheatre, the largest outdoor live music venue in Colorado with 35,000+ capacity. The organization curates rotating exhibitions (e.g., 'Sculpture on the Green III' in 2022, 'Cabinet of Curiosities' scheduled for 2025, 'Beyond the Western Horizon' for 2026) and operates the Design and Build program, a national student design competition paired with an artist fellowship and paid summer internship.

Revenue is generated through a diversified nonprofit mix: individual memberships (Echoes at $49 and MPL at $24.95), ticketed events such as the Boots and Brews festival (~$12.95), venue rentals at Fiddler's Green Amphitheatre, private and corporate donations, and competitive grants from public funders including the National Endowment for the Arts (NEA), Colorado Creative Industries (CCI), and the Scientific & Cultural Facilities District (SCFD). The organization also maintains institutional partnerships with CU Denver, MSU Denver, the Lowry Foundation, Schnitzer West, and Junior Achievement. With 18 employees, MOA serves arts patrons, concert attendees, students, corporate venue clients, and the broader Denver Metro public.

Name

MOA (Museum of Outdoor Arts)

Legal name

Museum of Outdoor Arts

Website

https://moaonline.org

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

MOA is a 501(c)(3) nonprofit founded in 1981 that operates a museum-without-walls of 85+ outdoor artworks across the Denver Metro region, alongside Marjorie Park, the Madden Gallery, and the Fiddler's Green Amphitheatre, serving patrons, students, and concert-goers through exhibitions, memberships, and education programs.

Ownership category

akta.pro rank

Product category

Public Art Museum and Cultural Institution

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Nature Parks and Other Similar Institutions (71219)

akta.pro primary industry

Art Museums (THAJADAA)

akta.pro secondary industry

Parks, Gardens & Botanical Attractions (THAJACAH)

Keywords

• Outdoor art museum
• Public sculpture exhibitions
• Art education programs
• Live music venue
• Venue rental services

Headquarters

HQ city

Greenwood Village

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Venue Rentals: MOA generates revenue by renting out Marjorie Park and Fiddler's Green Amphitheatre for events, concerts, and private functions.
2. Membership Program: Annual memberships provide free park admission, free tour access, and discounts on events and programs.
3. Donations and Contributions: Individual donations and corporate sponsorships support museum operations and programs.
4. Event Tickets: Revenue from ticketed concerts and events such as Echoes of Americana, Marjorie Park LIVE, Rock the Block Happy Hour, and Boots and Brews.
5. Design and Build Program Fees: Revenue from Design and Build competition participation and summer internship program.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

MOA operates a 'museum without walls' with over 85 site-specific sculptures and artworks installed throughout the Denver Metro area in commercial office parks, botanic gardens, city parks, and traditional sculpture gardens. The organization runs Marjorie Park outdoor exhibition space, Madden Gallery indoor gallery, and Fiddler's Green Amphitheatre (Colorado's largest outdoor live music venue), and offers educational programs including the annual Design and Build national competition, summer internships, and Artist Fellowship.

Product overview

MOA (Museum of Outdoor Arts) is a cultural institution offering a portfolio of interconnected programs and venues centered on outdoor and public art. The organization operates Marjorie Park (outdoor exhibition space) and the Madden Gallery (indoor gallery), manages the Fiddler's Green Amphitheatre (concert venue with over 35,000-capacity), and maintains permanent sculpture collections in Englewood and Greenwood Village. Its Design and Build Program provides educational opportunities through summer internships, annual national student design competitions, and an Artist Fellowship program. The museum also offers venue rentals, tours, memberships, and rotating exhibitions and murals.

Differentiator

Problem solved

Functional benefit

Brands

• Design and Build Competition: Annual national student design competition for emerging artists, architects, and designers focused on art, architecture, landscape architecture, and design.
• Design and Build Fellowship
• Design and Build Summer Internship
• Marjorie Park
• Madden Gallery
• Fiddler's Green Amphitheatre

Products and services

• MOA Membership Program

Quantifiable outcome

• Over 200 exhibitions curated in 40+ years of operation
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Lowry FoundationcoreStrategic or Co-development Partner · 1 January 2023Partnership for Song Seats installation as part of Lowry Art + Architecture loop celebrating Lowry Foundation's 25th anniversary.
• Schnitzer WestminorGTM or Marketing PartnerCurrent sponsor of Sculpture on the Green rotating sculpture program.
• Junior Achievement Rocky MountainminorGTM or Marketing PartnerSponsor of Sculpture on the Green rotating sculpture program.
• University of Colorado Denver, College of Arts and MediacoreStrategic or Co-development PartnerFacilities partnership supporting Design and Build program. Artworks created within sculpture fabrication studios on Auraria campus. Ongoing partnership since at least 2022.
• Metropolitan State University of DenvercoreStrategic or Co-development PartnerFacilities partnership supporting Design and Build program. Artworks created within sculpture fabrication studios on Auraria campus. Ongoing partnership since at least 2022.
• City of Greenwood VillageminorStrategic or Co-development PartnerDonated willow material for Song Seats project. Co-sponsor of community art installations.
• AMG National TrustminorStrategic or Co-development PartnerHost of FANUM Club entrepreneurship organization where Kelley Bergmann works. Kelley Bergmann serves on MOA Board as Vice President and helps manage FANUM Club based at AMG in Greenwood Village.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Walker Art Center: Major multidisciplinary contemporary arts institution in Minneapolis with both indoor galleries and the adjacent Minneapolis Sculpture Garden. Comparable to MOA in combining visual arts programming with outdoor sculpture installations and educational initiatives, though at much larger scale.

Regional players

• Denver Botanic Gardens: Adjacent Denver cultural institution with similar outdoor cultural programming and educational mission. While focused on horticulture rather than sculpture, it shares MOA's Denver Metro visitor base, ticketed event model, and outdoor programming cadence.
• National Western Center: Denver-based cultural and events complex that similarly hosts large-scale public events, art installations, and educational programming. Comparable to MOA in operating event venues and cultural programming for the Denver Metro market, though focused on Western heritage versus visual arts.

Direct peers

• deCordova Sculpture Park and Museum: New England-based outdoor sculpture park and contemporary art museum. Direct comparable to MOA in combining outdoor sculpture display with educational programming, artist residencies, and rotating installations in a park-like setting.
• Denver Art Museum: Major art museum serving the same Denver Metro market as MOA. Both institutions curate exhibitions and maintain permanent collections, but Denver Art Museum is a traditional indoor museum while MOA specializes in outdoor, site-specific sculpture placement.
• Storm King Art Center: Premier outdoor sculpture park in New York's Hudson Valley. The closest direct analog to MOA's "museum without walls" concept, both featuring large-scale sculpture installations integrated into landscape settings with comparable programming around site-specific art.
• Clyfford Still Museum: Single-artist-focused museum in Denver. Comparable to MOA in Denver art museum market and curatorial depth, though specializing in a single artist's legacy versus MOA's broader contemporary outdoor sculpture focus.
• Socrates Sculpture Park: Outdoor sculpture park and public art space in Long Island City, New York. Comparable to MOA as an outdoor sculpture venue with artist residency programs, community events, and rotating exhibitions of large-scale work in an open-air setting.
• Museum of Contemporary Art Denver: Contemporary art institution in Denver's same metro area, focused on modern and contemporary exhibitions. Comparable to MOA in artistic mission and Denver audience, though operating a traditional indoor gallery format versus MOA's outdoor sculpture model.

Emerging players

• Meow Wolf: Immersive art experience company based in Santa Fe with Denver-area presence. Both organizations create immersive, experiential art environments, but Meow Wolf operates ticketed indoor immersive installations versus MOA's outdoor sculpture and gallery model—representing an adjacent experiential art category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/moadesignbuild
• YouTubevimeo.com/user6108906
• Facebookfacebook.com/moa.designandbuild
• LinkedInlinkedin.com/company/museum-of-outdoor-arts
• Instagraminstagram.com/outdoorarts

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about MOA (Museum of Outdoor Arts)