Junior Achievement of Southern Colorado
Junior Achievement of Southern Colorado is a Colorado-based nonprofit that delivers financial literacy, entrepreneurship, and career-connected learning programs to K-12 students through volunteer-driven, in-school partnerships. Following its 2025 consolidation into JA-Rocky Mountain, it operates across Colorado and Wyoming.
- Company typePrivate
- Founded-
- HeadquartersColorado Springs, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Junior Achievement of Southern Colorado does
Junior Achievement of Southern Colorado is a regional nonprofit educational organization founded in 1954 and headquartered in Colorado Springs, Colorado, that delivers financial literacy, entrepreneurship, and career-connected learning programs to K-12 students. Following a 2025 consolidation with Junior Achievement-Rocky Mountain, the combined entity operates as JA-Rocky Mountain, Inc. with three regional offices (Metro Denver, Northern Colorado/Loveland, and Southern Colorado/Colorado Springs) serving Colorado and Wyoming. The organization has 146 years of combined experience and reached 119,317 students across 658 schools and 89 districts in the 2025/26 school year.
The organization's product portfolio centers on experiential learning programs — JA Finance Park (a financial literacy simulation), JA Dream Accelerator (entrepreneurship mentorship), and JA Stock Market Challenge (investment simulation) — supplemented by structured grade-level curricula for elementary, middle, and high school students and digital platforms including JA Here to Career (career exploration) and Digital Resources for Families. Programs are delivered directly in classrooms through a volunteer-driven model that draws on local business professionals and is supported by an emerging-leaders donor/proponent network. The underlying technology is content- and simulation-based rather than software-platform-based.
The business model is that of a nonprofit funded by donations and grants from individuals, corporations, and foundations. Programs are provided free of charge to students and schools, with operational support distributed across three regional offices. Following the 2025 merger, the organization is integrating its previously independent regional operations under a single legal entity (Junior Achievement-Rocky Mountain, Inc.) as part of the broader Junior Achievement USA national network, with no disclosed disruption to program delivery.
Junior Achievement of Southern Colorado firmographics
Firmographics- Name
- Junior Achievement of Southern Colorado
- Legal name
- Junior Achievement-Rocky Mountain, Inc.
- Website
- https://soco.ja.org
- Company type
- Private
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Junior Achievement of Southern Colorado is a Colorado-based nonprofit that delivers financial literacy, entrepreneurship, and career-connected learning programs to K-12 students through volunteer-driven, in-school partnerships. Following its 2025 consolidation into JA-Rocky Mountain, it operates across Colorado and Wyoming.
- Ownership category
- akta.pro rank
Junior Achievement of Southern Colorado industry classification
Industry- Product category
- Youth Financial Literacy and Career Education
- NAICS
- Educational Services (61)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Public Virtual & Blended Learning Programs (District-Run) (EDAJAAAI)
Keywords
Where Junior Achievement of Southern Colorado is headquartered
LocationHeadquarters
- HQ city
- Colorado Springs
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Junior Achievement of Southern Colorado business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Grants: As a nonprofit organization, JA of Southern Colorado generates revenue through charitable donations from individuals, corporations, and foundations, as well as grant funding from various institutional donors to support program delivery and operational costs.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Junior Achievement of Southern Colorado product offering
Product offeringCore offering
Junior Achievement of Southern Colorado delivers free K-12 educational programs in financial literacy, entrepreneurship, and career-connected learning to schools across Colorado and Wyoming. Programs include experiential simulations (JA Finance Park, JA Stock Market Challenge, JA Dream Accelerator), grade-level curricula for elementary, middle, and high school students, and digital career exploration platforms. Delivery is volunteer-driven through direct partnerships with schools and school districts.
Product overview
Junior Achievement of Southern Colorado (now consolidated into JA-Rocky Mountain) offers a portfolio of educational programs designed for elementary, middle, and high school students focused on financial literacy, entrepreneurship, and career-connected learning. The organization operates as a unified platform with experiential programs (JA Finance Park, JA Dream Accelerator, JA Stock Market Challenge) that provide hands-on learning experiences, complemented by digital resources (JA Here to Career, Digital Resources for Families) and structured grade-level programs. These offerings work together to deliver comprehensive career readiness education across Colorado schools.
Differentiator
Problem solved
Functional benefit
Products and services
- JA Finance Park An experiential financial literacy simulation program that provides K-12 students with hands-on practice in real-world personal finance scenarios such as budgeting, saving, and financial decision-making. Delivered in partnership with schools at no cost to students.
- JA Dream Accelerator An entrepreneurship education program that helps students develop entrepreneurial skills, refine business ideas, and access mentorship and guidance from business professionals.
- JA Stock Market Challenge An interactive competition that teaches students about stock markets, investing, and financial decision-making through simulated trading activities.
- JA Here to Career A digital career exploration platform connecting students with career-connected learning resources and opportunities aligned to their interests.
- High School Programs Career-focused educational programs designed for high school students to develop essential business, financial, and career readiness skills aligned with state financial literacy requirements.
- Middle School Programs Age-appropriate educational programs that introduce middle school students to entrepreneurship, financial literacy, and career readiness concepts.
- Elementary School Programs Foundational educational programs for elementary school students that introduce basic concepts of business, money, and work readiness.
- Digital Resources for Families Online educational materials and resources available to families to support children's financial literacy and career learning at home.
Quantifiable outcome
- 119,317 students reached in 2025/26 school year
Companies that use Junior Achievement of Southern Colorado
Customer profileSegments1 record
Ideal customer profiles1 record
Junior Achievement of Southern Colorado technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Junior Achievement of Southern Colorado partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights5 records
Junior Achievement of Southern Colorado competitors and assessment
Company assessmentDirect peers
- Junior Achievement of North Florida: Regional JA affiliate serving Northeast Florida with a parallel K-12 program portfolio including JA Finance Park, BizTown, and career exploration programs. Direct peer given identical organizational structure and revenue model.
- Junior Achievement of South Florida: Regional JA affiliate delivering financial literacy and entrepreneurship programs to K-12 students across South Florida school districts. Directly comparable operating model, program stack, and volunteer-led classroom delivery.
- EVERFI (Blackbaud): Provider of digital K-12 financial literacy, career readiness, and STEM curricula delivered through school partnerships. Directly competes for the same district partnerships and student learning hours that JA targets, with a digital-first delivery model.
- Junior Achievement of Wisconsin: A regional JA affiliate operating a comparable statewide K-12 financial literacy, entrepreneurship, and career-connected learning portfolio. Direct peer given parallel structure, program stack (Finance Park, Dream Accelerator analogues), and school-district partnership model.
- Junior Achievement of Georgia: A large regional JA affiliate operating JA BizTown, JA Finance Park, and career exploration programs across Georgia K-12 schools. Direct peer in terms of program portfolio, district-partnership GTM, and nonprofit funding model.
- Junior Achievement of the Upper Midwest: Regional JA affiliate operating JA Finance Park, JA BizTown, and career-readiness programs across Minnesota and the Dakotas. Directly comparable program stack and multi-region nonprofit operating model.
Broad incumbents
- Junior Achievement USA: The national umbrella organization that JA of Southern Colorado operates under; provides centralized program curriculum (JA Finance Park, JA Company Program), brand standards, and national fundraising support. Direct structural parent and the closest analogue for scale comparisons.
Others
- National Endowment for Financial Education (NEFE): National nonprofit foundation that funds research, curricula, and programs to improve financial capability. Comparable mission focus on K-12 financial literacy but operates more as a grant-maker/curriculum developer than a direct program deliverer.
Emerging players
- FoolProof Foundation: Nonprofit provider of K-12 financial literacy curricula and educator resources. Targets the same school-district buyers and student outcomes (financial capability, decision-making) as JA's financial literacy programs.
Regional players
- Junior Achievement of Eastern Shore: Smaller regional JA affiliate serving the Eastern Shore of Maryland. Comparable peer in scale, nonprofit structure, and K-12 financial literacy program delivery, useful for benchmarking a smaller JA regional footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Junior Achievement of Southern Colorado social profiles
Digital presenceJunior Achievement of Southern Colorado financial estimates
Financial estimateRevenue estimate
Valuation estimate
Junior Achievement of Southern Colorado leadership team
Management profileNumber of profiles
Junior Achievement of Southern Colorado funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Junior Achievement of Southern Colorado M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Junior Achievement of Southern Colorado
What does Junior Achievement of Southern Colorado do?
Junior Achievement of Southern Colorado delivers free K-12 educational programs in financial literacy, entrepreneurship, and career-connected learning to schools across Colorado and Wyoming. Programs include experiential simulations (JA Finance Park, JA Stock Market Challenge, JA Dream Accelerator), grade-level curricula for elementary, middle, and high school students, and digital career exploration platforms. Delivery is volunteer-driven through direct partnerships with schools and school districts.
Is Junior Achievement of Southern Colorado a public or private company?
Junior Achievement of Southern Colorado is a private company. It is classified as nonprofit foundation owned and is currently acquired.
When was Junior Achievement of Southern Colorado founded?
Junior Achievement of Southern Colorado was founded in -1. It employs 11 to 50 people.
Where is Junior Achievement of Southern Colorado based?
Junior Achievement of Southern Colorado is headquartered in Colorado Springs, United States, in the North America region.
How does Junior Achievement of Southern Colorado make money?
One revenue line is on record: donations and Grants.
Who are Junior Achievement of Southern Colorado's main competitors?
Direct peers on record are Junior Achievement of North Florida, Junior Achievement of South Florida, EVERFI (Blackbaud), Junior Achievement of Wisconsin, Junior Achievement of Georgia and Junior Achievement of the Upper Midwest. Junior Achievement USA is listed as a broad incumbent. National Endowment for Financial Education (NEFE) is listed as an others. FoolProof Foundation is listed as an emerging player. Junior Achievement of Eastern Shore is listed as a regional player.
Does Junior Achievement of Southern Colorado have an API?
No public API is recorded for Junior Achievement of Southern Colorado.
What industry is Junior Achievement of Southern Colorado in?
Junior Achievement of Southern Colorado's product category is Youth Financial Literacy and Career Education. Its primary akta.pro industry code is EDAJAAAI, Public Virtual & Blended Learning Programs (District-Run). Its NAICS code is 61 and its SIC code is 8200.