Museum of Arts & Sciences

What Museum of Arts & Sciences does

The Museum of Arts & Sciences (MOAS), officially rebranded as 'The Brown, The Cici & Hyatt Brown Museum of Art, Science & History,' is a 501(c)(3) nonprofit cultural institution headquartered at 352 S Nova Road, Daytona Beach, Florida, with a workforce of 37. Founded in 1971, it operates a multi-venue campus comprising seven distinct wings: the Charles and Linda Williams Children's Museum, the Cici and Hyatt Brown Museum of Art (housing the Brown Collection of 18th-20th century American art), the Lowell and Nancy Lohman Family Planetarium (full-dome digital projection system offering astronomy shows and laser concerts), the Root Family Museum (railroad and Coca-Cola memorabilia), the North Wing (decorative arts), the L. Gale Lemerand Wing, and the Tuscawilla Preserve nature area. Core technology centers on the full-dome planetarium projection system and a portable planetarium that extends programming to schools and community centers; remaining assets are physical collections and exhibits rather than software platforms. The museum is currently closed to daily public admission to prepare for a future campus expansion, though planetarium events and community outreach continue.

The institution serves four primary customer segments: K-12 schools and educational institutions (Volusia County Schools, Bethune-Cookman University, Embry-Riddle Aeronautical University, Early Learning Coalition of Flagler and Volusia), families with children seeking educational entertainment, science and astronomy enthusiasts, and corporate/social event clients (weddings, receptions, corporate functions). Revenue is generated through six streams: one-time admission fees ($15-$18 per person for group packages with optional planetarium add-on), recurring membership subscriptions with reciprocal Smithsonian benefits, event venue rentals (transaction-based), 501(c)(3) tax-deductible donations and fundraising events (Crown Jewel Campaign, Nova Society, Passport Gala), on-site Museum Store and Cafe sales operated in partnership with World Plate Express, and tiered corporate sponsorships under the Framing the Future program. Public funding from the Florida Department of State Division of Arts and Culture and the National Endowment for the Arts supplements contributed revenue.

The go-to-market motion blends enterprise-style field sales for school and corporate group bookings (two-week advance requests), event-driven rentals (wedding and corporate venue inquiries), and community-led outreach (portable planetarium, Family Science Nights, Summer Learning Institute). Distribution is primarily regional, anchored by the physical Daytona Beach campus with secondary digital channels (Facebook, Instagram, YouTube, TikTok, email newsletter) and earned media coverage in the Daytona Beach News-Journal and Orlando Sentinel. The museum holds Smithsonian Affiliate status and American Alliance of Museums membership, providing brand differentiation and access to traveling exhibitions.

Name

Museum of Arts & Sciences

Legal name

Museum of Arts & Sciences

Website

https://moas.org

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

The Museum of Arts & Sciences (MOAS) is a 501(c)(3) nonprofit museum in Daytona Beach, Florida, operating a multi-wing campus with art, science, children's, and planetarium facilities, serving K-12 schools, families, science enthusiasts, and event clients through admissions, memberships, rentals, donations, and sponsorships.

Ownership category

akta.pro rank

Product category

Art and Science Museum

NAICS

Museums (712110), Museums, Historical Sites, and Similar Institutions (712), Nature Parks and Other Similar Institutions (712190)

akta.pro primary industry

Science & Technology Museums (THAJADAD)

akta.pro secondary industries

Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA), Museum, Zoo & Attraction Gift Shops (CRALAJAG)

Keywords

• Art museum exhibits
• Planetarium shows
• Educational outreach
• Event venue rentals
• Natural history preserve

Headquarters

HQ city

Daytona Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Admission Fees: Visitors pay admission fees to access museum collections and exhibits. Group rates available for organized tours with planetarium access included in combined packages.
2. Membership Program: Annual membership programs offering benefits including free admission, member-only events, reciprocal benefits with other institutions, and discounts at the museum store and cafe.
3. Event Rentals: Venues available for private events including weddings, corporate functions, and celebrations. Multiple spaces offered including main halls, courtyards, conference rooms, and train station venue.
4. Donations and Fundraising: Tax-deductible donations accepted through 501(c)(3) status. Major donor programs including Crown Jewel Campaign, Nova Society, and Passport Gala events.
5. Museum Store and Cafe: On-site marketplace offering gifts, art prints, jewelry, and museum-themed merchandise. Grab-and-go cafe operated by World Plate Express providing food and beverages.
6. Sponsorships: Corporate sponsorship program including Framing the Future Sponsors with various tiers of visibility and branding opportunities throughout the museum.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Museum of Arts & Sciences (MOAS) operates a multi-wing museum campus in Daytona Beach, Florida, offering permanent and rotating exhibits in art, science, history, and natural history, along with a full-dome planetarium, a children's museum, a nature preserve, educational programs, and event venue rentals. As a 501(c)(3) nonprofit, it monetizes these offerings through admissions, memberships, event rentals, donations, sponsorships, and museum store sales.

Product overview

The Museum of Arts & Sciences (MOAS), also known as The Brown, The Cici & Hyatt Brown Museum of Art, Science & History, is a multi-venue museum complex in Daytona Beach, Florida. The institution operates as a unified museum campus comprising seven distinct wings and facilities: the Charles and Linda Williams Children's Museum, Cici and Hyatt Brown Museum of Art, Lowell and Nancy Lohman Family Planetarium, Root Family Museum, North Wing, Tuscawilla Preserve, and L. Gale Lemerand Wing. Beyond permanent collections, MOAS offers facility rentals for events, education programs including Summer Learning Institute and outreach, membership packages, and planetarium shows. The museum is currently undergoing expansion and is temporarily closed to daily public admission as of March 29, though select planetarium events and community programs continue.

Differentiator

Problem solved

Functional benefit

Brands

• Charles and Linda Williams Children's Museum: Children's museum wing featuring interactive exhibits for young visitors
• Cici and Hyatt Brown Museum of Art
• Lowell and Nancy Lohman Family Planetarium
• Tuscawilla Preserve
• Root Family Museum
• North Wing
• L. Gale Lemerand Wing
• The Nova Society
• Museum in Motion
• Marketplace at MOAS

Products and services

• Museum Admission and Exhibits Daily public admission to the museum's permanent and rotating exhibits spanning American art, Cuban art, Chinese art, decorative arts, natural history specimens, and the Root Family Museum's Coca-Cola memorabilia and train station artifacts. Open to individual visitors and families.
• Charles and Linda Williams Children's Museum Interactive children's museum wing with hands-on exhibits and educational activities designed for young visitors and families seeking child-friendly exploration and learning experiences.
• Lowell and Nancy Lohman Family Planetarium State-of-the-art planetarium offering astronomy shows, laser light concerts, and live presentations about space and the cosmos, with full-dome digital projection capabilities and upgrades to Planetarium 2.0.
• Museum Facility Rentals Venue rental services for weddings, receptions, corporate events, and private gatherings across multiple museum spaces including courtyards, halls, conference rooms, the train station venue, and the planetarium.
• Educational Programs Educational offerings including Summer Learning Institute, outreach programs, Family Science Nights, field trips, and the Portable Planetarium that brings astronomy education to community locations throughout the region.
• Membership Programs Membership options including individual, family, and corporate tiers, with benefits such as free admission, reciprocal Smithsonian membership, member events, and the Nova Society donor recognition program.
• Planetarium Shows and Laser Concerts Live star shows, laser light concerts featuring music by artists like Pink Floyd, Beatles, and Metallica, and special presentations exploring astronomy and space science at the Lowell and Nancy Lohman Family Planetarium.
• Marketplace at MOAS (Museum Store and Cafe) On-site marketplace offering gifts, art prints, jewelry, museum-themed merchandise, and a grab-and-go cafe operated by World Plate Express providing food and beverages.

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Bethune-Cookman UniversitycoreStrategic or Co-development Partner · 1 January 2021Partnership described as 'made for history' combining B-CU's historical mission with MOAS resources to create educational programming and cultural experiences for the community.
• Embry-Riddle Aeronautical UniversitycoreStrategic or Co-development Partner · 1 January 2017Joint collaboration on aviation exhibitions including Milestones in Aviation display from ERAU collection. Partnership for Astronomy Open House events combining ERAU Observatory with Lohman Planetarium. Joint programs bringing together primary astronomy and space education facilities in the Daytona Beach area.
• Early Learning Coalition of Flagler and VolusiacoreStrategic or Co-development PartnerJoint Tiny Tots early childhood education program for children ages 3-5 featuring craft tables, story time, and early learning milestones aligned activities. Programs hosted at various community locations including libraries and the Marine Discovery Center.
• World Plate Express / World Plate CateringcoreChannel Partner/ Reseller/ DistributorExclusive catering partner providing grab-and-go food options at the museum. World Plate Express offers American favorites, international cuisines, and gourmet baked goods Thursday through Sunday. Pilot program with expansion to both Marketplace locations on MOAS campus.
• The Brown MuseumminorStrategic or Co-development PartnerMuseum in Motion outreach program partnership while main museum buildings are closed for construction. Portable planetarium and educational programming brought to community centers including Shores Community Center.
• Smithsonian InstitutioncoreStrategic or Co-development PartnerSmithsonian Affiliate status allowing access to traveling exhibitions, collections resources, and recognition as part of the Smithsonian museum network. Reciprocal membership benefits available.
• Volusia CountyminorGTM or Marketing PartnerGovernment partner receiving periodic funding through arts and culture grants. County website links and sponsorship recognition provided.
• Florida Department of State, Division of Arts and CultureminorGTM or Marketing PartnerState agency providing sponsored funding through the Florida Council on Arts and Culture and National Endowment for the Arts. Official sponsor acknowledgment displayed on website.
• Embry-Riddle Aeronautical UniversityminorGTM or Marketing Partner2026 Framing the Future corporate sponsor with logo displayed on museum website. Logo featured among major sponsors supporting museum operations and programs.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Cici and Hyatt Brown Museum of Art: Listed for completeness - the on-site American art collection is a sub-brand of MOAS, but comparable standalone institutions include the Cornell Art Museum, the Harn Museum, and other regional American art museums with similar collection scope.
• Orlando Science Center: Orlando Science Center is a multi-wing hands-on science museum with planetarium and STEM education programming, serving Central Florida families and school groups. Directly comparable in mission, programming, and target audience.
• Florida Museum of Natural History: University of Florida-affiliated natural history museum in Gainesville featuring permanent collections, temporary exhibits, and K-12 educational programs. Comparable as a Florida regional natural history and education institution.
• Charles and Linda Williams Children's Museum (at MOAS): Listed for completeness - the Williams Children's Museum is a sub-brand of MOAS itself, demonstrating how children's museums like the Please Touch Museum (Philadelphia) or the Children's Museum of Indianapolis serve as comparable standalone models.
• Museum of Science & History (MOSH): MOSH is Jacksonville's primary science and history museum, operating a planetarium and education programs serving a similar Northeast/Central Florida regional audience. Closest direct comparable by mission mix and Florida geography.
• The Bishop Museum of Science and Nature: Sarasota-based science and natural history museum with a planetarium featuring similar full-dome programming and permanent collections. Directly comparable as a Florida regional multi-disciplinary science museum.

Regional players

• Marine Discovery Center: New Smyrna Beach environmental education center offering hands-on marine and nature programs. MOAS partners with Marine Discovery Center for community programming, and it competes for regional environmental education school field trip dollars.

Broad incumbents

• Kennedy Space Center Visitor Complex: NASA-affiliated space education attraction on Florida's Space Coast with planetarium-style shows, immersive exhibits, and astronomy programming. Competitor for space/astronomy tourism dollars in the same state.
• Frost Museum of Science: Miami's flagship science museum featuring a state-of-the-art planetarium, aquarium, and expansive permanent exhibits. Larger and better-funded than MOAS but offers a comparable model for a multi-disciplinary science center with planetarium.
• Smithsonian Institution (Affiliate Network): MOAS is a Smithsonian Affiliate, leveraging Smithsonian's collections, traveling exhibitions, and brand. The broader Smithsonian network serves as a programmatic benchmark and brand affiliation standard for MOAS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/moasdaytona
• Facebookfacebook.com/moasdaytona
• Instagraminstagram.com/moasdaytona
• TikToktiktok.com/@moasdaytona
• LinkedInlinkedin.com/company/museum-of-arts-&-sciences

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Museum of Arts & Sciences