Moat Wealth Associates LLP
Moat Wealth Associates LLP is a Mumbai-based SEBI-regulated wealth advisory firm founded in 2009, distributing mutual funds, PMS strategies, company fixed deposits, and bonds to retail investors, HNIs, and NRIs across India with Rs. 750 crore AUM and 21 employees.
- Company typePrivate
- Founded2009
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Moat Wealth Associates LLP does
Moat Wealth Associates LLP is a privately held wealth management and financial advisory firm incorporated in India in 2009 and headquartered in Powai, Mumbai. The firm operates as an AMFI-registered mutual fund distributor (ARN-177172) and SEBI-regulated portfolio management services (PMS) distributor, managing Rs. 750 crore of client assets with a team of 21 employees led by Founder and CFP Abhishek Gupta, Managing Partner Subhash Chawan, and VP of Sales Anuj Chadha. Its core products include mutual fund distribution across equity, debt, hybrid, and gold categories; PMS distribution through seven fund management partners (Unifi Capital, Marcellus, ASK Investment Managers, Abakkus, Stallion, ICICI Prudential, Buoyant Capital); company fixed deposits from AAA-rated issuers; bonds; goal-based financial planning; tax planning; and NRI investment services. Revenue is generated primarily through mutual fund distribution commissions (upfront 0-5%, trail 0.20-1.60% p.a.) and PMS fees (0.5-1.00% as per SEBI guidelines, with a Rs. 50 lakh minimum for PMS). The go-to-market is relationship-manager-led direct sales augmented by free corporate investor awareness workshops, a mobile application for portfolio monitoring, and a 17-calculator suite for top-of-funnel lead capture. Customer segments are individual retail investors segmented by life stage (youngsters, middle-aged, seniors), high-net-worth individuals, NRIs (100+ clients, Rs. 100cr+ AUM), and corporate employees acquired through workplace workshops. The technology stack is non-proprietary: a mobile app (Android/iOS), a web-based portfolio login portal, and standard financial calculators, with no AI/ML capabilities disclosed.
Moat Wealth Associates LLP firmographics
Firmographics- Name
- Moat Wealth Associates LLP
- Legal name
- Moat Wealth Associates LLP
- Website
- https://moatwealth.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Moat Wealth Associates LLP is a Mumbai-based SEBI-regulated wealth advisory firm founded in 2009, distributing mutual funds, PMS strategies, company fixed deposits, and bonds to retail investors, HNIs, and NRIs across India with Rs. 750 crore AUM and 21 employees.
- Ownership category
- akta.pro rank
Moat Wealth Associates LLP industry classification
Industry- Product category
- Wealth Management Services
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), All Other Financial Investment Activities (52399)
- SIC
- Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Private Banking Advisory & Discretionary Portfolio Management (FSABADAD)
- akta.pro secondary industries
- Broker-Dealer Affiliated Wealth Advisory (FSAEABAB), Corporate & Institutional Trust Services (FSAAANAB)
Keywords
Where Moat Wealth Associates LLP is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Moat Wealth Associates LLP business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Mutual Fund Distribution Commission: Moat Wealth earns commission/brokerage from mutual fund distribution as an AMFI registered distributor (ARN-177172). Commission structures vary by scheme type including upfront commission (0-5%), trail commission (0.20-1.60% p.a.), with different rates for equity, debt, liquid, ELSS, and hybrid funds.
- Portfolio Management Services (PMS) Fees: PMS services generate fees through fixed fee options (0.5%-1.00% upfront and trail) as per SEBI guidelines. Minimum investment for PMS is Rs. 50 lakh as mandated by SEBI.
- NRI Investment Services: Revenue generated from NRI clients investing in Indian mutual funds and PMS products, earning trail commissions on managed assets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Mutual Fund Distribution Commission Rates |
| Unit Pricing | Multi-year contract | PMS Minimum Investment |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Moat Wealth Associates LLP product offering
Product offeringCore offering
Moat Wealth Associates LLP is an AMFI-registered mutual fund distributor and SEBI-regulated PMS distributor offering personalized wealth management and investment advisory services. Its core offerings include Portfolio Management Services (PMS) from multiple partner fund managers, mutual fund distribution, company fixed deposits, bonds, goal-based financial planning, tax planning, and NRI investment services. The firm is structured as a Limited Liability Partnership headquartered in Mumbai, providing relationship-manager-led advisory with dedicated client portals and a mobile application.
Product overview
Moat Wealth Associates LLP is a financial advisory and wealth management company established in 2009, offering a comprehensive suite of investment products and services. The core offerings include Portfolio Management Services (PMS) through multiple providers (Unifi Capital, Marcellus, ASK Investment Managers, Abakkus, Stallion, ICICI Prudential, Buoyant Capital), mutual fund distribution across equity, debt, hybrid, and gold fund categories, company fixed deposits, and bonds. Additional services encompass goal-based financial planning segmented by life stages, tax planning, NRI investment services, investor awareness programs, and Family Office services. The company provides 17 financial planning calculators covering goals like child education, retirement, marriage, and systematic withdrawal planning. Technology tools include a mobile app (Android/iOS) and online portfolio login portal for real-time portfolio management. As an AMFI Registered Mutual Fund Distributor (ARN-177172), the company manages Rs 750 crores with 18 years of experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Portfolio Management Services (PMS) SEBI-regulated discretionary, non-discretionary, and advisory Portfolio Management Services with a minimum investment of Rs. 50 lakh, distributed through partner fund managers offering personalized investment strategies aligned to client risk profiles and goals.
- Mutual Fund Distribution AMFI Registered Mutual Fund Distributor service (ARN-177172) offering retail investors access to equity, debt, hybrid, and gold mutual funds across multiple AMCs via SIP and lump-sum investment options.
- Company Fixed Deposits Curated AAA-rated corporate fixed deposit offerings from issuers such as Shriram Transport Finance, Mahindra Finance, PNB Housing Finance, Bajaj Finance, and HDFC Ltd, positioned as fixed income alternatives to bank FDs.
- Bonds Fixed income securities offered as part of Moat Wealth's investment product portfolio for clients seeking yield-generating instruments alongside equity and mutual fund exposure.
- Goal-Based Planning Financial planning service segmented by life stage — For Youngsters, For Middle-Aged, and For Seniors — that aligns investment choices with short-term and long-term goals such as retirement, children's education, and wealth creation.
- Tax Planning Tax planning and tax-saving investment advisory service that helps clients save money through strategic investing aligned with Section 80C and other tax-efficient instruments such as ELSS funds.
- NRI Investment Services Comprehensive investment services for Non-Resident Indians covering goal-based investing, portfolio management services, mutual fund investments through NRE/NRO accounts, and assistance with Indian regulatory and tax compliance including PIS and KYC.
- Family Office Services Comprehensive wealth management offering for high-net-worth families, providing holistic financial planning and investment management across asset classes under a unified advisory relationship.
- Investor Awareness Programs Free financial education workshop titled 'Discovering Financial Freedom' delivered at corporate offices covering basics of investing, retirement planning, goal-based investing, the impact of inflation, and tax planning — offered as an employee welfare / engagement initiative and a client acquisition channel.
Quantifiable outcome
- Managed AUM of Rs. 750 crores
- +4 more outcomes
Companies that use Moat Wealth Associates LLP
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Moat Wealth Associates LLP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Moat Wealth Associates LLP partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- ICICI Prudential Asset ManagementcoreMutual fund distribution partnership. Moat Wealth offers ICICI Prudential mutual fund products and PMS services including ICICI Prudential Pipe Portfolio and Contra Portfolio strategies based on GARP investment philosophy.
- IDFC Asset ManagementcoreMutual fund distribution partnership offering IDFC mutual fund products as part of diversified product suite.
- Unifi CapitalcorePMS partnership offering multiple investment strategies including Deep Value Discount Fund, Spin Off Fund, APJ 20, Hold Co Fund, Insider Shadow Fund, Green Fund, BC-AD Fund, Blend Rangoli Fund, Event Arbitrage Fund, and India Sector Trend Fund. Unifi manages over 4200 Crores AUM with 17+ years experience.
- Marcellus Investment ManagerscorePMS partnership offering Consistent Compounder Portfolio (CCP), Little Champs Portfolio (LCP), and Growth Champions Portfolio (GCP). Marcellus follows filter-based approach focusing on companies with 10+ years of consistent fundamentals. Led by Saurabh Mukherjea.
- ASK Investment ManagerscorePMS partnership offering IEP (Investment Excellence Program) and Lighthouse Portfolio strategies. ASK is India's largest domestic discretionary PMS house with disciplined investment philosophy focused on capital preservation and appreciation.
- Abakkus Asset ManagementcorePMS partnership offering Abakkus Emerging Approach and All Cap Approach strategies. Alpha-focused asset manager set up by Sunil Singhania managing Rs. 26,500 Crores in listed Indian Equities.
- Stallion AssetminorPMS partnership offering Core Fund strategy focused on delivering alpha over broader Indian equity markets. Growth-oriented portfolio management company.
- Buoyant CapitalminorPMS partnership offering customized flexicap portfolio management with no entry load, exit load, setup fees, or lock-in period. Specialized in creating and managing portfolios for individuals and institutions.
- HDFC Asset ManagementcoreMutual fund distribution partnership offering HDFC mutual fund products including HDFC Ltd company fixed deposits as part of fixed income product suite.
- Bajaj FinancecoreCompany fixed deposit partnership offering AAA-rated corporate fixed deposits with competitive interest rates and regular interest payouts.
- Shriram Transport FinancecoreCompany fixed deposit partnership offering AAA-rated Shriram Transport fixed deposits as part of curated fixed income investment options.
- PNB Housing FinancecoreCompany fixed deposit partnership offering PNB Housing fixed deposits with personalized investment approach based on client risk profiles.
- Mahindra FinancecoreCompany fixed deposit partnership offering Mahindra Finance fixed deposits as part of fixed income product offerings.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Moat Wealth Associates LLP competitors and assessment
Company assessmentBroad incumbents
- Motilal Oswal Financial Services: Full-service Indian broker and wealth manager; both a PMS product partner of Moat and a competitor for HNI advisory wallets — illustrates the larger incumbent Moat competes against while leveraging its products.
- HDFC Securities Wealth Management: Bank-affiliated wealth and distribution platform leveraging HDFC group's large retail customer base to cross-sell mutual funds, FDs and PMS — competes with Moat on retail reach and FD distribution partnerships (HDFC is also a Moat product partner).
- Kotak Mahindra Wealth Management: Bank-affiliated wealth desk offering PMS, MF distribution and goal-based advisory to HNI/retail clients across India — broad incumbent alternative that competes with Moat on cross-sell of fixed income, MF and structured products.
- Sharekhan Wealth: Large Indian retail broker with wealth advisory, MF distribution and PMS offerings — competes with Moat in the Mumbai retail/HNI segment with stronger digital onboarding and brand.
- 360 ONE (formerly IIFL Wealth): Large listed Indian wealth and asset management firm with proprietary PMS, AIF, private wealth and family office offerings — competes with Moat at the HNI tier with a much broader product shelf and institutional backing.
Emerging players
- Zerodha: India's largest discount broker with direct MF platform (Coin) and growing advisory presence — emerging threat to Moat's retail-assisted MF distribution model on cost and digital UX.
- Groww: Digital-first Indian investment platform for mutual funds, stocks and ETFs — increasingly relevant for younger retail investors that Moat's goal-based planning also targets, representing a long-term disintermediation risk.
Direct peers
- Prudent Corporate Advisory Services: Listed Indian wealth advisory and MF distributor serving retail and HNI clients with PMS, mutual funds and goal-based planning — closest listed comparable to Moat's hybrid advisory + product distribution model.
- NJ Wealth (NJ India Invest): One of India's largest mutual fund distributors offering MF distribution, PMS and wealth advisory to retail and HNI clients — directly comparable business model, customer segments and commission revenue structure to Moat Wealth.
- Anand Rathi Wealth Services: Listed Indian wealth manager with a similar boutique-style, relationship-manager-led HNI/retail model distributing third-party PMS and mutual funds — directly comparable in customer segments, PMS shelf breadth and HNI focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Moat Wealth Associates LLP social profiles
Digital presenceMoat Wealth Associates LLP financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moat Wealth Associates LLP leadership team
Management profileNumber of profiles
Profiles5 records
Moat Wealth Associates LLP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moat Wealth Associates LLP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moat Wealth Associates LLP
What does Moat Wealth Associates LLP do?
Moat Wealth Associates LLP is an AMFI-registered mutual fund distributor and SEBI-regulated PMS distributor offering personalized wealth management and investment advisory services. Its core offerings include Portfolio Management Services (PMS) from multiple partner fund managers, mutual fund distribution, company fixed deposits, bonds, goal-based financial planning, tax planning, and NRI investment services. The firm is structured as a Limited Liability Partnership headquartered in Mumbai, providing relationship-manager-led advisory with dedicated client portals and a mobile application.
Is Moat Wealth Associates LLP a public or private company?
Moat Wealth Associates LLP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Moat Wealth Associates LLP founded?
Moat Wealth Associates LLP was founded in 2009. It employs 11 to 50 people.
Where is Moat Wealth Associates LLP based?
Moat Wealth Associates LLP is headquartered in Mumbai, India, in the Asia region.
How does Moat Wealth Associates LLP make money?
Three revenue lines are on record. Mutual Fund Distribution Commission is the primary driver. The others are portfolio Management Services (PMS) Fees and NRI Investment Services.
Who are Moat Wealth Associates LLP's main competitors?
Broad incumbents on record are Motilal Oswal Financial Services, HDFC Securities Wealth Management, Kotak Mahindra Wealth Management, Sharekhan Wealth and 360 ONE (formerly IIFL Wealth). Emerging players are Zerodha and Groww. Direct peers are Prudent Corporate Advisory Services, NJ Wealth (NJ India Invest) and Anand Rathi Wealth Services.
Does Moat Wealth Associates LLP have an API?
No public API is recorded for Moat Wealth Associates LLP.
What industry is Moat Wealth Associates LLP in?
Moat Wealth Associates LLP's product category is Wealth Management Services. Its primary akta.pro industry code is FSABADAD, Private Banking Advisory & Discretionary Portfolio Management, with a secondary code of FSAEABAB, Broker-Dealer Affiliated Wealth Advisory. Its NAICS code is 523940 and its SIC code is 6282.