Mobidrom
NRW.Mobidrom GmbH is the state-owned mobility data agency of North Rhine-Westphalia, Germany, providing free centralized mobility data aggregation and distribution services to municipalities, transport companies, sharing providers, and researchers across NRW via its Datenplattform, Verkehr.NRW portal, SEVAS truck-routing system, and routing APIs.
- Company typePrivate
- Founded2023
- HeadquartersDüsseldorf, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Mobidrom does
NRW.Mobidrom GmbH (operating as MOBIDROM, the Landesagentur für Mobilitätsdaten NRW) is the state-owned mobility data agency for North Rhine-Westphalia, Germany, wholly owned by the State of NRW and funded by the Ministry for Environment, Nature Protection and Transport (MUNV). The company was legally established in 2023 and officially launched its central Datenplattform in Düsseldorf in May 2025, consolidating the legacy SEVAS truck-routing system (originating in 2015 under Verkehrsverbund Rhein-Sieg) into a state-level mobility data hub. Its mission is to aggregate, standardize, and distribute mobility data across public transport, individual motorized traffic, shared mobility, parking, and EV charging, enabling municipalities and mobility providers to comply with EU data-provision regulations (AFIR, RTTI, IVS).
The technical stack is a cloud-native data platform built on Kubernetes orchestration, Apache Kafka for real-time streaming, CKAN for catalog management, PostGIS for geospatial data, Keycloak for authentication, and Spring Boot APIs, integrated via standardized European protocols (DATEX II, GBFS, OCPI, NeTEx, SIRI). The portfolio comprises five core offerings: the MOBIDROM Datenplattform (mobilitaetsdaten.nrw) as the central hub; Verkehr.NRW, a consumer transport portal with over 2.5M monthly visits; SEVAS, a truck-routing data system used by 300+ NRW municipalities and equipped with an AI-based traffic-sign recognition mobile app; the Zonenmanager for shared-mobility zone coordination; and developer-facing Routing Services APIs built on the open-source MOTIS platform. The SEVAS app incorporates computer vision for traffic-sign digitization, the only disclosed in-house AI feature.
The business model is non-commercial: MOBIDROM charges nothing for any product or service, instead operating as a public-purpose Landesagentur under the Public Corporate Governance Kodex of NRW. Go-to-market is direct-to-government and direct-to-mobility-provider via a 12-person partner management team, supplemented by event-driven engagement (Mobilitätstag NRW, Innotrans, polisMOBILITY) and content marketing. Revenue is structurally a single public appropriation from MUNV, with no commercial monetization, no funding rounds, no external investors, and no disclosed operating budget. The agency fulfills a public mandate rather than pursuing a venture-scale commercial trajectory, which is the defining characteristic for any investment or partnership assessment.
Mobidrom firmographics
Firmographics- Name
- Mobidrom
- Legal name
- NRW.Mobidrom GmbH
- Website
- https://mobidrom.nrw
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NRW.Mobidrom GmbH is the state-owned mobility data agency of North Rhine-Westphalia, Germany, providing free centralized mobility data aggregation and distribution services to municipalities, transport companies, sharing providers, and researchers across NRW via its Datenplattform, Verkehr.NRW portal, SEVAS truck-routing system, and routing APIs.
- Ownership category
- akta.pro rank
Mobidrom industry classification
Industry- Product category
- Mobility Data Platform
- NAICS
- Support Activities for Road Transportation (4884)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Centralized Traffic Management Platforms (ATMS/TMC Software) (TLAJACAB)
Keywords
Where Mobidrom is headquartered
LocationHeadquarters
- HQ city
- Düsseldorf
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Mobidrom business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Public Government Funding: MOBIDROM is a state-owned agency (Landesagentur) funded by the Ministry for Environment, Nature Protection and Transport of North Rhine-Westphalia (MUNV). As a non-commercial public organization, all products and services (Datenplattform, Verkehr.NRW, SEVAS, Zonenmanager, Routing Services) are provided free of charge to data providers and consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free platform access for all data providers and consumers |
| Freemium | Annual | Routing Services at 0€ - no monetary claims |
| Freemium | Annual | SEVAS - free web and mobile application |
| Freemium | Annual | Zonenmanager - free web application |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Mobidrom product offering
Product offeringCore offering
Mobidrom operates a centralized mobility data platform for North Rhine-Westphalia, offering the MOBIDROM Datenplattform for open mobility data, the Verkehr.NRW traffic portal, SEVAS for construction-site and event traffic management, MOBIDROM Routing Services for intermodal and truck routing, and MOBIDROM Zonenmanager for shared-mobility zone coordination. All products and APIs are provided free of charge to municipalities, transport companies, sharing providers, and research institutions as a state-funded public service.
Product overview
MOBIDROM (Landesagentur für Mobilitätsdaten NRW) operates as a state mobility data agency for North Rhine-Westphalia, offering a platform-plus-products architecture centered on the MOBIDROM Datenplattform as its core infrastructure. The data platform aggregates mobility data from multiple sources and powers four main products: (1) Verkehr.NRW – a comprehensive traffic portal providing real-time traffic, transit, parking, and routing information; (2) SEVAS – a truck navigation data system with over 300 municipal partners for digitizing truck restrictions and priority routes; (3) MOBIDROM Routing Services – APIs for developers to enable multi- and intermodal routing in their own applications; and (4) MOBIDROM Zonenmanager – a zone management tool for municipalities and sharing providers to coordinate permitted/prohibited zones. SEVAS includes a mobile app with AI-powered traffic sign recognition. All products are free and non-commercial, with the platform facilitating data exchange with national systems including Mobilithek and Open.NRW.
Differentiator
Problem solved
Functional benefit
Brands
- Verkehr.NRW: The central traffic portal for North Rhine-Westphalia - ad-free, free of charge, and data-sparse. Provides real-time traffic information, routing services for public transport, car and bicycle, including intermodal routing. Accessed by over 2.5 million visitors monthly.
- SEVAS
- MOBIDROM Zonenmanager
- MOBIDROM Routing Services
- MOBIDROM Datenplattform
Products and services
- MOBIDROM Datenplattform Centralized mobility data platform for NRW that ingests, processes, and publishes open mobility data via a cloud-native Kubernetes architecture with Apache Kafka, CKAN, PostGIS, and Keycloak. Aimed at municipalities, transport companies, sharing providers, app developers, and universities.
- Verkehr.NRW Public traffic information portal aggregating construction site data, traffic monitoring, public transport, and sharing services. Serves both end users directly and partner websites that embed the portal via iframe.
- SEVAS Web and mobile application for construction-site and event traffic management, integrating roadway data from the Mobidrom data platform with AI-based traffic sign recognition in the mobile app. Aimed at mobility stakeholders and event managers in NRW.
- MOBIDROM Routing Services Software-as-a-service routing APIs providing intermodal routing for cars, trucks, bicycles, scooters, and public transport, with specialized HGV/truck routing data. Aimed at mobility providers and app developers integrating routing into their services.
- MOBIDROM Zonenmanager Management tool for shared-mobility zones that enables sharing providers to publish and coordinate service zones. Aimed at sharing providers and municipalities coordinating shared mobility offerings.
- Beratung & Support Consulting and support services provided by Mobidrom's partner management team to municipalities, transport companies, sharing providers, app developers, and research institutions. Provided free of charge as part of the state-funded mandate.
Quantifiable outcome
- Over 2.5 million visits per month to Verkehr.NRW portal
- +3 more outcomes
Companies that use Mobidrom
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Mobidrom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature5 records
Mobidrom partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, flagship and strategic.
- Goldbeck Parking ServicescoreFirst private parking operator to cooperate with NRW state agency for mobility data. Goldbeck provides infrastructure and live mobility data from approximately 62 managed parking objects and E-charging stations in NRW, including location and operational information such as occupancy rates, opening hours, tariffs, building data, and geocoordinates. Data processing is fully GDPR-compliant with no personal data collected.
- VoicoreFirst sharing provider in NRW to openly license mobility data for e-scooters statewide through MOBIDROM data platform. Voi provides GBFS interface with open license covering e-scooter locations and charging states across 16 NRW cities including Düsseldorf, Köln, Dortmund, and Wuppertal. This partnership establishes the first statewide open access to sharing data in NRW and fulfills EU requirements ahead of the December 2026 deadline.
- Materna Information & Communications SEcoreMaterna awarded IT contract for development, setup, and operation of the NRW mobility data platform. Project scope includes creating cross-modal data aggregation infrastructure for NRW, with first expansion phase planned for 12 months. Partnership enables MOBIDROM to serve as data coordinator at state level.
- Ministerium für Umwelt, Naturschutz und Verkehr des Landes NRW (MUNV)flagshipMUNV funds and supervises MOBIDROM as the state agency for mobility data. The ministry hosts the annual Mobilitätstag NRW where MOBIDROM participates. Minister Oliver Krischer officially launched the MOBIDROM data platform in May 2025.
- Bündnis für Mobilität NRWstrategicMOBIDROM is a member of the Bündnis für Mobilität, a state-wide alliance bringing together stakeholders from politics, science, and business to advance mobility transition in NRW.
- MOTIS Open Source CommunitycoreMOBIDROM actively contributes to the MOTIS open-source project, one of Europe's most innovative systems for intermodal routing. Collaboration includes integrating state-specific data sources, developing cloud-based operations, extending multimodal routing functions, and optimizing user experience.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Mobidrom competitors and assessment
Company assessmentDirect peers
- DELFI e.V. German consortium for nationwide public transport data and journey planning. Both DELFI and MOBIDROM aggregate and provide standardized mobility data, with DELFI covering transit data across Germany and MOBIDROM operating regionally with multimodal scope.
- Mobilithek (Nationaler Zugangspunkt für Mobilitätsdaten): Germany's federal national access point for mobility data. MOBIDROM forwards data to Mobilithek and both serve as centralized hubs aggregating standardized mobility data — Mobilithek at federal level, MOBIDROM at state (NRW) level.
Broad incumbents
- TomTom: Global mapping and traffic data provider offering routing APIs and traffic feeds. Like HERE and INRIX, TomTom is a commercial alternative for routing and traffic data compared to MOBIDROM's free public offering.
- INRIX: Commercial traffic intelligence and smart mobility data provider. INRIX competes in the same space of real-time traffic and routing data but at commercial global scale, while MOBIDROM provides free, open, regional data for NRW.
- HERE Technologies: Global commercial mapping and location platform. HERE provides real-time traffic, routing, and mobility data at commercial scale; MOBIDROM offers a free, government-backed regional alternative focused on standardized open data in NRW.
Regional players
- BVG (Berliner Verkehrsbetriebe): Berlin's public transport authority. Comparable as a major regional German transit and mobility data provider, though BVG serves Berlin rather than NRW and focuses more on transit operations than cross-modal data aggregation.
- Verkehrsverbund Rhein-Ruhr (VRR): Major regional transport authority in the Ruhr area of NRW. Both serve as regional mobility coordinators and data sources for NRW, with VRR focused on fares, timetables, and transit data in western NRW.
- Verkehrsverbund Rhein-Sieg (VRS): Regional transport association for the Rhineland region of NRW. VRS originally led the SEVAS project that became part of MOBIDROM in 2025, making it a close historical and operational peer in NRW transit and mobility data.
- Hamburger Verkehrsverbund (hvv): Public transport association for Hamburg and northern Germany. Comparable to MOBIDROM as a regional mobility coordinator providing journey planning and data, but with stronger commercial fare integration focus.
Emerging players
- Teralytics: Commercial mobility analytics platform providing data-driven insights from movement patterns. Teralytics focuses on commercial analytics whereas MOBIDROM offers free standardized mobility data, but both serve cities and transport authorities with data products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Mobidrom social profiles
Digital presenceMobidrom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mobidrom leadership team
Management profileNumber of profiles
Profiles7 records
Mobidrom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mobidrom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mobidrom
What does Mobidrom do?
Mobidrom operates a centralized mobility data platform for North Rhine-Westphalia, offering the MOBIDROM Datenplattform for open mobility data, the Verkehr.NRW traffic portal, SEVAS for construction-site and event traffic management, MOBIDROM Routing Services for intermodal and truck routing, and MOBIDROM Zonenmanager for shared-mobility zone coordination. All products and APIs are provided free of charge to municipalities, transport companies, sharing providers, and research institutions as a state-funded public service.
Is Mobidrom a public or private company?
Mobidrom is a private company. It is classified as state government owned and is currently operating.
When was Mobidrom founded?
Mobidrom was founded in 2023. It employs 11 to 50 people.
Where is Mobidrom based?
Mobidrom is headquartered in Düsseldorf, Germany, in the Europe region.
How does Mobidrom make money?
One revenue line is on record: public Government Funding.
Who are Mobidrom's main competitors?
Direct peers on record are DELFI e.V. and Mobilithek (Nationaler Zugangspunkt für Mobilitätsdaten). Broad incumbents are TomTom, INRIX and HERE Technologies. Regional players are BVG (Berliner Verkehrsbetriebe), Verkehrsverbund Rhein-Ruhr (VRR), Verkehrsverbund Rhein-Sieg (VRS) and Hamburger Verkehrsverbund (hvv). Teralytics is listed as an emerging player.
Does Mobidrom have an API?
Yes. The MOBIDROM Routing Services offer three APIs for developers: (1) Intermodale Routing API (Intermodal Routing API) for optimal travel planning considering various mobility options, based on Open Source MOTIS software, supporting intermodal routing with wheelchair-accessible pedestrian routes, public transit, bicycles, sharing vehicles, and cars; (2) Geocoding API for converting addresses to coordinates and vice versa, utilizing MOTIS Geocoder, Photon, and Pelias Open Source tools; (3) Tile Server API for displaying calculated routes on map tiles using OpenStreetMap data, offering both modern Vector Tiles and classical Image Tiles in PNG format. The Routing Services are currently under development and can be tested in a first development stage by arrangement. Comprehensive availability is planned for the second half of 2025. Developer documentation is at www.mobidrom.nrw/produkte/mobidrom-routing-services.
What industry is Mobidrom in?
Mobidrom's product category is Mobility Data Platform. Its primary akta.pro industry code is TLAJACAB, Centralized Traffic Management Platforms (ATMS/TMC Software). Its NAICS code is 4884 and its SIC code is 4700.