Mobilitätsagentur Wien

What Mobilitätsagentur Wien does

Mobilitätsagentur Wien GmbH is a non-profit private limited company (gemeinnützige GmbH) wholly owned by the City of Vienna (Stadt Wien), founded in 2011 and operating from Große Sperlgasse 4 in Vienna's 2nd district. The organization's mandate is to plan, coordinate, and implement active mobility (walking and cycling) and sharing mobility programs across the City of Vienna. Its work spans three core functional areas: (1) mobility education for children aged 3–18, delivered free of charge through Vienna's kindergartens and primary schools, including 800+ annual cycling course dates reaching 15,000+ primary school children (2023); (2) sharing mobility coordination via the KOSMO office jointly operated with Wiener Linien, interfacing with car sharing, bike sharing, e-scooter, and cargo bike sharing operators; and (3) infrastructure program support, including citizen consultation on cycling and pedestrian redesigns, the Grätzlrad Wien cargo bike sharing scheme, and a cargo bike purchase subsidy of up to €1,000 per recipient.

The organization's GTM motion is direct public service delivery rather than commercial sales. All primary services — education, sharing mobility coordination, grants, and infrastructure consultation — are provided free of charge to Viennese residents, schools, and the city's 23 municipal districts. The sole commercial activity is a paid corporate seminar on accessibility in pedestrian infrastructure ('Bauliche Barrierefreiheit im Fußverkehr') co-delivered with the Wiener Blinden- und Sehbehindertenverband. Revenue is entirely derived from the municipal budget of the City of Vienna; no equity funding, venture capital, or commercial customer base exists. Notable brands operated by the entity include 'Fahrrad Wien' (cycling), 'Wien zu Fuß' (walking), and the 'Die Stadt & Du' education program.

The technology stack is conventional and non-proprietary: a WordPress-based multilingual website (WPML), Matomo analytics, standard marketing pixels (Facebook, Google Ads, Hotjar), and embedded video/mapping services. No proprietary AI, ML models, or technology platforms are described in any source. The company's competitive position rests entirely on its institutional mandate as the City's official implementation partner for active mobility, reinforced by the 2018 conversion to gemeinnützige GmbH, a fivefold increase in the city's cycling infrastructure budget to €26 million (2022), and third-party recognition including the 2018 European Mobility Award and 2016/2022 VCÖ-Mobilitätspreis.

Name

Mobilitätsagentur Wien

Legal name

Mobilitätsagentur Wien GmbH

Website

https://mobilitaetsagentur.at

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Mobilitätsagentur Wien GmbH is a wholly-owned, non-profit subsidiary of the City of Vienna that implements active mobility policy through free cycling and pedestrian education programs for children, sharing mobility coordination via the KOSMO office with Wiener Linien, and infrastructure planning support across Vienna's 23 districts.

Ownership category

akta.pro rank

Product category

Urban Mobility Services

NAICS

Other Support Activities for Transportation (4889), Support Activities for Transportation (488)

SIC

Transportation Services (4700)

akta.pro primary industry

Active Transportation & Micromobility Infrastructure (Bike/Ped Networks, Shared Mobility Programs) (BPAIALAI)

akta.pro secondary industries

Micromobility Aggregators / MaaS Platforms (Multi-Modal Booking & Passes) (TLAFAMAI), Local Transportation, Parking & Mobility Administration (BPAIACAM), Shared Mobility Operations & Fleet Services (Charging/Swapping, Rebalancing, Maintenance) (TLAFAMAJ)

Keywords

• Active mobility services
• Mobility education programs
• Cycling infrastructure planning
• Sharing mobility coordination
• Pedestrian accessibility consulting

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Municipal funding and public service delivery: Mobilitätsagentur Wien is a wholly owned subsidiary of the City of Vienna (Stadt Wien). As a non-profit community company (gemeinnützige GmbH), it operates entirely on public funding allocated by the city for the implementation of active mobility and sharing mobility programs in Vienna. No commercial revenue model applies.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Mobilitätsagentur Wien GmbH plans, coordinates, and delivers the City of Vienna's active mobility and sharing mobility programs as a non-profit municipal subsidiary. Its core offerings are free mobility education for children and youth, coordination of Vienna's sharing mobility ecosystem through the joint KOSMO office with Wiener Linien, cycling and pedestrian infrastructure planning in cooperation with city districts, financial incentives such as cargo bike subsidies of up to €1,000, and paid corporate seminars on accessibility in pedestrian infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Die Stadt & Du Mobility Education Program

Quantifiable outcome

• Over 15,000 primary school children received free cycling courses in 2023 (over 800 course dates offered at 5 practice sites)
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Wiener LiniencoreStrategic or Co-development PartnerWiener Linien and the Mobilitätsagentur Wien jointly operate the KOSMO coordination office (Koordinationsstelle Sharing Mobility) for Vienna's sharing mobility ecosystem. Wiener Linien serves as the external-facing interface to sharing mobility operators and end customers, while the Mobilitätsagentur coordinates internally with the city's technical departments.
• Wiener Blinden- und Sehbehindertenverband (BSV-WNB)coreStrategic or Co-development PartnerThe Mobilitätsagentur Wien co-delivers the 'Bauliche Barrierefreiheit im Fußverkehr' (Accessibility in Pedestrian Infrastructure) seminar with the BSV-WNB. The seminar includes practical sessions with the BSV-WNB trainer Richard Jäkel teaching orientation and mobility skills, using simulation tools including blindfolds, white canes, and wheelchairs to provide hands-on accessibility training.
• Wiener Gesundheitsförderung (WiG)coreStrategic or Co-development PartnerWiG supports active school commutes and active leisure mobility for children and teenagers aged 10+ through joint offerings including the 'Radeln und Rollern' program and 'City Challenge' health tours. WiG's participation adds a health promotion dimension to the Mobilitätsagentur's educational programs.
• Klimabündnis ÖsterreichminorStrategic or Co-development PartnerKlimabündnis Österreich runs the Klimameilen-Kampagne (Climate Miles Campaign) in partnership with the Mobilitätsagentur's education platform. The campaign encourages children up to 12 years to track car-free commutes and school trips, embedded within the broader mobility education ecosystem.
• Klimaaktiv (Federal Ministry Climate Action)minorStrategic or Co-development PartnerThe Klimaaktiv 'Unterwegs' (On the Go) platform is featured on the Mobilitätsagentur's education page, providing Austria-wide offerings on climate-friendly mobility for educators and families. The link connects the Mobilitätsagentur's programs to the national climate action framework.
• Easy Driver, Radvokaten, Schulterblick (Cycling Schools)coreChannel Partner/ Reseller/ DistributorThe cycling schools Easy Driver, Radvokaten, and Schulterblick deliver cycling courses and cycling training for children aged 3–12 in partnership with the Mobilitätsagentur Wien under the 'Sattelfest durch die Stadt' program. Certified cycling trainers provide practical cycling instruction at practice sites across Vienna.
• ÖAMTC (Austrian Automobile and Touring Club)minorStrategic or Co-development PartnerÖAMTC supports the summer cycling camps (Sommer Radcamp) for children in partnership with the Mobilitätsagentur Wien. The camps combine cycling practice with road safety training, with ÖAMTC contributing expertise and resources to the week-long program.
• Vienna Police (Landesverkehrsabteilung)minorStrategic or Co-development PartnerThe Vienna Police, specifically the traffic education group (Verkehrserziehungsgruppe der Landesverkehrsabteilung der Wiener Polizei), collaborates on the 'Die Stadt & Du' mobility education program, providing traffic safety education components for primary school children.

Scale indicators5 records

Recent moves7 records

Expansion highlights3 records

Others

• ITDP (Institute for Transportation and Development Policy): International NGO that partners with cities on cycling, walking, and transit-oriented development — comparable to Mobilitätsagentur Wien's mission focus on active mobility and mode-shift behaviour change.
• Copenhagenize Design Co. Consultancy that advises cities on cycling infrastructure, mobility planning, and behaviour-change campaigns — analogous skill set to Mobilitätsagentur Wien's planning and education functions.

Regional players

• Barcelona Institut Municipal de Mobilitat: Barcelona's municipal mobility body offering superblocks, bike infrastructure, and pedestrian-priority programs comparable in spirit to Vienna's active mobility agenda. Similar city scale and ambition.
• Mobilität München (MVG): Munich's integrated municipal mobility operator combining public transit, bike-sharing coordination, and active mobility programs. Comparable DACH city role with similar scope of mobility coordination.
• Berlin Senatsverwaltung für Mobilität: Berlin's state-level mobility authority that similarly combines active mobility planning, cycling infrastructure investment, and sharing-mobility coordination. Closest German-speaking analogue in mandate and structure.

Direct peers

• Stadt Wien – Mobilität (City of Vienna Mobility Department): The parent City of Vienna administration for mobility policy; the agency is essentially an implementation arm of this body. Compared directly because they share mandate, geography, and budget authority.
• Wiener Linien: Wien's public transit operator and explicit co-operator of the KOSMO sharing-mobility coordination office with Mobilitätsagentur Wien. Strongest direct peer — sister Vienna mobility entity with operational interface and shared customer base.

Broad incumbents

• Transport for London (TfL): Large municipal mobility authority with active travel, cycling, and street-space programs analogous to those run by Mobilitätsagentur Wien, but at far greater scale and with operational transit responsibilities.
• New York City Department of Transportation (NYC DOT): City-level agency that combines cycling infrastructure build-out, Open Streets / School Streets programs, and pedestrian planning — analogous functions to Mobilitätsagentur Wien's cycling and pedestrian remit.
• San Francisco Municipal Transportation Agency (SFMTA): City-wide mobility agency responsible for streets, cycling, transit, and pedestrian policy in a dense urban context. Comparable to Mobilitätsagentur Wien's role embedding active mobility in city policy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mobilitaetsagentur-wien

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobilitätsagentur Wien