Wiener Gesundheitsförderung

What Wiener Gesundheitsförderung does

Wiener Gesundheitsförderung (WiG) is a Vienna-based non-profit limited liability company (gemeinnützige GmbH) that operates as the primary municipal health promotion arm of the City of Austria's capital. WiG designs and delivers free, community-based health promotion programs targeting physical activity (Bewegung), nutrition (Ernährung), and mental health (Seelische Gesundheit) across 19 of Vienna's 23 districts, serving residents across all life stages with particular focus on children, adolescents, families, seniors, and vulnerable populations. The organization's core program is Gesunde Bezirke (Healthy Districts), established in 2010 and recognized nationally and internationally as a Best Practice model for municipal health promotion, complemented by specialized sub-programs including Tipptopp (oral health, reaching 110,000+ children in 1,300 facilities), Bewegte Apotheke (Nordic Walking through 40+ pharmacies), City Challenge (gamified youth health tours via the Actionbound app), Wiener Schulfruchtprogramm (EU co-financed fruit deliveries), Schlau sein – Gesund essen (school nutrition), Radeln und Rollern (active mobility), Life Lounge (mobile health station), and the annual Jugendgesundheitskonferenz and Wiener Gesundheitsförderungskonferenz.

WiG's distribution is built on Vienna's institutional fabric — programs are embedded directly in 19 district governments (Bezirksvorstehungen), 1,300+ schools and kindergartens (via the Bildungsdirektion Wien), 40+ pharmacies, and community venues (public pools, festivals, parks). The organization coordinates implementing partners including PROGES (oral health), queraum (City Challenge), AGmE (school nutrition), Schulterblick and Easy Drivers (active mobility), Max Catering (school fruit logistics), and a network of specialized NGOs serving vulnerable groups. Technology plays a minimal role: the only digital component is the third-party Actionbound app used for gamified youth health tours.

WiG's revenue model is entirely non-commercial and publicly funded. The primary funding source is the Landesgesundheitsförderungsfonds (LGFF), established by Austrian social insurance and the City of Vienna as part of national health reform. Additional funding flows from the federal Fonds Gesundes Österreich (FGÖ), the EU School Program, and direct City of Vienna budgets. All programs are free to end users; there are no commercial pricing models, fees, or consumer transactions. The organization is governed as a non-profit with ~42 employees and is headquartered in Vienna's 20th district (Brigittenau) at Treustraße 35–43.

Name

Wiener Gesundheitsförderung

Legal name

Wiener Gesundheitsförderung gemeinnützige GmbH – WiG

Website

https://wig.or.at

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Wiener Gesundheitsförderung is a Vienna-based non-profit health promotion organization that delivers free community programs on movement, nutrition, and mental health across 19 city districts, serving residents, children, and families via municipal, federal, and EU public funding.

Ownership category

akta.pro rank

Product category

Public Health Services

akta.pro primary industry

Health Promotion, Prevention & Community Health Programs (BPAIAJAC)

Keywords

• Community health promotion
• Public health services
• Health education programs
• School health programs
• Preventive health services

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Public Sector Funding (Landesgesundheitsförderungsfonds - LGFF): WiG is primarily funded through public sources including the Landesgesundheitsförderungsfonds (LGFF), established by social insurance and the City of Vienna as part of Austria's health reform. The LGFF finances programs including Bewegte Apotheke, Radeln und Rollern, and Tipptopp. This is non-commercial institutional funding rather than revenue from services.
2. Federal and Municipal Grants: The Wiener Gesundheitsförderungskonferenz and programs such as the Jugendgesundheitskonferenz are financed from Vorsorgemittel (preventive funds) of the Bundesgesundheitsagentur (Federal Health Agency). Additional municipal support comes from the City of Vienna.
3. European Union Funding: The Wiener Schulfruchtprogramm (Wiener School Fruit Program) is co-financed by the European Union under the EU School Program. The EU covers a portion of fruit deliveries and related educational measures.
4. Fonds Gesundes Österreich (FGÖ) Funding: Several WiG projects receive co-funding from the Fonds Gesundes Österreich, Austria's national health promotion fund. This includes Schlau sein – Gesund essen and Bewegte Nachbarschaft.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Wiener Gesundheitsförderung (WiG) is a Vienna-based non-profit limited liability company (gemeinnützige GmbH) that designs and implements community health promotion programs across the city's districts. It delivers preventive health initiatives such as Gesunde Bezirke, City Challenge, Bewegte Apotheke, Wiener Schulfruchtprogramm, Schlau sein - Gesund essen, Radeln und Rollern, Jugendgesundheitskonferenz, and Life Lounge, targeting Vienna residents, families, children, and youth.

Product overview

Wiener Gesundheitsförderung (WiG) operates as a comprehensive health promotion organization offering a portfolio of programs and projects focused on prevention and wellness across Vienna. The core program is 'Gesunde Bezirke' (Healthy Districts), which provides the overarching framework for neighborhood-based health promotion activities. This platform is supplemented by specialized sub-products including youth health initiatives (City Challenge, Jugendgesundheitskonferenz), physical activity programs (Bewegte Apotheke, Radeln und Rollern), nutrition education (Schlau sein – Gesund essen, Wiener Schulfruchtprogramm), oral health (Tipptopp), and mental health promotion (Life Lounge, Seelische Gesundheit activities). The organization also coordinates annual conferences and funding programs to support health promotion projects throughout Vienna.

Differentiator

Problem solved

Functional benefit

Brands

• Gesunde Bezirke: A municipal health promotion program implemented in Viennese districts since 2010, focusing on 'Healthy Youth in the Neighborhood', 'Healthy Neighborhood', and 'Experience Health – Just Take Part!'.
• Gesunde Jugendliche
• Gesunde Nachbarschaft
• Bewegte Apotheke
• City Challenge
• Tipptopp. Gesund im Mund und rundherum
• Radeln und Rollern
• Wiener Schulfruchtprogramm
• Schlau sein – Gesund essen
• Life Lounge

Products and services

• Gesunde Bezirke (Healthy Districts) District-level health promotion program supporting local health initiatives across Vienna's districts.
• City Challenge Community health challenge program engaging Vienna residents in preventive health activities.
• Bewegte Apotheke (Active Pharmacy) Pharmacy-based health promotion program delivering movement and health advice to pharmacy customers.
• Tipptopp Health promotion program targeted at children and youth in Vienna.
• Wiener Schulfruchtprogramm (Vienna School Fruit Program) School-based nutrition program providing fruit and health education to Vienna schoolchildren.
• Schlau sein - Gesund essen (Smart Eating) Nutrition education program implementing healthy eating initiatives through schools and partners.
• Radeln und Rollern (Cycling and Rolling) Physical activity promotion program encouraging cycling and active mobility among Vienna residents.
• Jugendgesundheitskonferenz (Youth Health Conference) Youth-focused health conference program engaging young people in health promotion dialogue and initiatives.
• Life Lounge Health promotion offering for young adults in Vienna.

Quantifiable outcome

• Gesunde Bezirke program recognized as Best Practice for municipal health promotion nationally and internationally
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

19 partnerships are on record, tiered core and minor.

• Wiener Allianz für Gesundheitsförderung in GesundheitseinrichtungencoreStrategic or Co-development PartnerAn alliance coordinated by WiG that brings together Viennese healthcare facilities (hospitals, etc.) to promote health within clinical settings. It is listed as a key network partner on WiG's official website.
• Wiener Netzwerk Gesundheitsfördernde Schulen (WieNGS)coreStrategic or Co-development PartnerA network coordinated by WiG connecting Viennese schools committed to health-promoting environments. Listed as a key network partner on WiG's official homepage.
• Wiener Apotheken (Vienna Pharmacies)coreStrategic or Co-development PartnerOver 40 Vienna pharmacies partner with WiG for the Bewegte Apotheke Nordic Walking program, hosting weekly free group walking sessions year-round. The pharmacies serve as physical access points for community health activities.
• queraum. kultur- und sozialforschungcoreImplementation/ SI/ Consulting Partnerqueraum implements the City Challenge program for WiG. The organization designs youth-appropriate interactive health tours and coordinates with schools and youth facilities across Vienna's districts.
• Schulterblick – Die Radfahrschule (Schulterblick Cycling School)coreImplementation/ SI/ Consulting PartnerSchulterblick is the primary implementing partner for the 'Radeln und Rollern' (Cycling and Scooting) project since October 2025. They deliver Tretroller (scooter) workshops and cycling courses for students.
• Easy Drivers Radfahrschule (Easy Drivers Cycling School)coreImplementation/ SI/ Consulting PartnerEasy Drivers is an implementing partner for the 'Radeln und Rollern' project alongside Schulterblick, providing cycling courses for students in Vienna's selected districts.
• PROGEScoreImplementation/ SI/ Consulting PartnerPROGES is the implementation partner for the Tipptopp oral health program in Vienna, coordinating with kindergartens and schools to deliver mouth health workshops and educational activities.
• Österreichische Gesundheitskasse (Austrian Health Insurance)coreStrategic or Co-development PartnerThe Austrian Health Insurance provider co-steers the Tipptopp oral health program alongside WiG, contributing to program governance and alignment with national oral health strategies.
• Bildungsdirektion Wien (Vienna Education Authority)coreStrategic or Co-development PartnerThe Vienna Education Authority is a key institutional partner for WiG's school-based programs, including the Wiener Schulfruchtprogramm and Schlau sein – Gesund essen.
• Max CateringminorImplementation/ SI/ Consulting PartnerMax Catering handles the physical fruit and vegetable deliveries for the Wiener Schulfruchtprogramm to Vienna's public schools.
• AGmE – Arbeitsgemeinschaft Gesundheitsförderung und moderne ErnährungcoreImplementation/ SI/ Consulting PartnerAGmE is the implementing organization for the 'Schlau sein – Gesund essen' project (Phase II, 2025–2027), responsible for operational delivery at 17 all-day public elementary schools in Vienna.
• Schule am Bauernhof (Ländliches Fortbildungsinstitut)minorImplementation/ SI/ Consulting PartnerPartner for school excursion programs within the Wiener Schulfruchtprogramm, offering farm visits that teach children about sustainability, seasonality, and regional food production.
• Landeselternverband Wien (Vienna Parents' Association)minorStrategic or Co-development PartnerCo-implementing partner for the Wiener Schulfruchtprogramm, representing parent interests and supporting program dissemination in schools.
• Verein Ninlil – Empowerment-Seminare 'Ich bin eine Frau'minorStrategic or Co-development PartnerWiG funds empowerment seminars for women with learning difficulties or multiple disabilities, run by the Ninlil association, addressing sexual health and bodily autonomy.
• Frauengesundheitszentrum FEMminorStrategic or Co-development PartnerWiG co-funds FEM's project for health promotion among homeless women and families in Vienna, and also partners with FEM Süd on 'Ich bleib gesund' (health access for Turkish-speaking migrants) and 'Clever fit cool' (health days for elementary school students).
• Hebammenzentrum – Verein freier HebammenminorStrategic or Co-development PartnerWiG funds this midwife center offering free services for fathers, mothers, and families during pregnancy, birth, and the first year of life.
• Partner*innen-, Familien- und Sexualberatungsstelle COURAGEminorStrategic or Co-development PartnerWiG funds COURAGE, Vienna's first federally recognized counseling center for same-sex and transgender lifestyles, which provides education and awareness-raising.
• SOPHIE – Beratungs-Zentrum für Sexarbeiterinnen (Volkshilfe Wien)minorStrategic or Co-development PartnerWiG funds SOPHIE, the Volkshilfe Wien low-threshold contact point for sex workers, which provides health education and access to services.
• StoP – Stadtteile ohne Partnergewalt (Verein Autonome Österreichische Frauenhäuser)minorStrategic or Co-development PartnerWiG co-funds StoP in nine Vienna districts, a neighborhood-based program to prevent domestic violence and promote civil courage, co-financed also by the FGÖ and Federal Ministry.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• proges: Upper Austrian health promotion organization and current implementation partner of WiG on Tipptopp. Same operating model of public-funded community health programs in another Austrian state, also operating as a delivery partner.
• Gesundheit Österreich GmbH (GÖG): Austria's national health planning, research, and promotion institute. Closest national-level peer to WiG in terms of mandate around public health policy implementation and program design.
• Gesundheitsfonds Steiermark: Styria's regional health fund responsible for prevention and health promotion programming. Comparable Austrian state-level peer to WiG with similar mandate to coordinate community-based prevention initiatives.
• Gesundheitsförderung Schweiz: Swiss foundation under private law mandated with health promotion and prevention. Operates a near-identical model of publicly co-financed community health programs with a strong national brand and best-practice orientation.
• aks Gesundheit GmbH: Vorarlberg's regional health promotion organization, running school, workplace, and community prevention programs. Highly comparable to WiG as another state-level Austrian health promotion operator.
• Fonds Gesundes Österreich (FGÖ): Austrian national health promotion fund that co-finances many of WiG's programs. Comparable mission of advancing population health through prevention and community programs, operating at a larger national rather than municipal scale.
• AVOS – Arbeitsvereinigung Vorsorgemedizin Salzburg: Salzburg-based preventive medicine working group delivering community health and prevention programs. A direct regional Austrian peer to WiG with comparable community-facing delivery model.

Broad incumbents

• EuroHealthNet: European partnership of public health bodies working on health promotion and disease prevention. Operates as a network umbrella for organizations like WiG and a forum for cross-country best-practice exchange, including the very Best Practice label that WiG's Gesunde Bezirke program has earned.
• Bundeszentrale für gesundheitliche Aufklärung (BZgA): Germany's federal agency for health education and promotion. A much larger and broader national entity, but operates in the same prevention and health-promotion space as WiG with an established track record of community-based programming.

Others

• WHO Regional Office for Europe – Healthy Cities Network: The WHO Europe Healthy Cities Network sets the international framework that WiG's Gesunde Bezirke program implements at the city level. A network/ecosystem peer rather than a direct operator, but the conceptual counterpart for municipal health promotion.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCUWZCfx8E3_PzFQsNTkKx3A
• Facebookfacebook.com/gesundlebeninwien
• LinkedInlinkedin.com/company/wiener-gesundheitsf%C3%B6rderung

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Wiener Gesundheitsförderung