Mobility Denmark

What Mobility Denmark does

Mobility Denmark (legal name: De Danske Bilimportører) is the principal trade organization for the Danish automotive and mobility sector, founded in 1938 and operating from Copenhagen. It represents the full mobility value chain including car manufacturers and importers, EV charging operators, vehicle financing and leasing companies, car sharing services, and car rental companies. Core service lines include policy advocacy and industry representation, monthly registration statistics (delivered through a partnership with DBI IT via bilstatistik.dk), educational content on EVs and autonomous driving, and administration of the Bilansvar collective producer responsibility scheme for end-of-life vehicles, which was spun out into a separate association in June 2025 and is co-located at Mobility Denmark's Copenhagen office.

The organization operates with a small secretariat of approximately 10 employees and a member portal restricted to verified member companies and press contacts. Its business model is primarily subscription-based via membership fees paid across four categories (Producers & Importers, Energy, Finance, and Rent & Share), supplemented by managed-services revenue from administering Bilansvar producer-responsibility compliance for scrap vehicles. Named members include Toyota Danmark, Tesla Motors Denmark, IONITY, Arval (BNP Paribas Group), GoMore, and GreenMobility. Distribution is exclusively direct and domestic (Denmark); the organization is privately held as a membership-based association, has no parent company, no subsidiaries, and has no disclosed external investment. Technology depth is limited to data platforms (bilstatistik.dk, bildatafakta.dk) and a content website — the entity is not a technology company and has no disclosed AI, API, or proprietary software products.

Name

Mobility Denmark

Legal name

De Danske Bilimportører

Website

https://mobility.dk

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

1–10 employees

Short description

Mobility Denmark is the Danish automotive and mobility trade organization, representing car manufacturers and importers, charging operators, financing and leasing firms, car sharing services, and rental companies through advocacy, industry statistics, and the Bilansvar end-of-life vehicle compliance scheme.

Ownership category

akta.pro rank

Product category

Automotive Industry Association

NAICS

Other Transit and Ground Passenger Transportation (48599), Taxi and Ridesharing Services (485310), Passenger Car Rental and Leasing (53211)

SIC

Transportation Services (4700)

akta.pro primary industry

Local Transportation, Parking & Mobility Administration (BPAIACAM)

akta.pro secondary industries

Corporate/University/Fleet-Based Carsharing (TLAFAMAD), Shared Mobility Operations & Fleet Services (Charging/Swapping, Rebalancing, Maintenance) (TLAFAMAJ), Corporate Mobility & Car Sharing / Pool Fleet Management (TLABAHAO)

Keywords

• Automotive industry association
• Mobility trade organization
• Vehicle registration statistics
• Producer responsibility scheme
• Automotive policy advocacy

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: Mobility Denmark generates revenue through membership fees paid by car manufacturers, importers, charging operators, financing and leasing companies, car sharing services, and car rental companies.
2. Bilansvar producer responsibility administration: Mobility Denmark administers Bilansvar, the collective producer responsibility scheme for end-of-life vehicles, providing compliance services for scrap car recycling.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Mobility Denmark is a trade organization representing car manufacturers, importers, charging operators, financing and leasing companies, car sharing services, and car rental companies operating in Denmark. Its core offering to these enterprise members consists of policy advocacy before Danish regulators, monthly and quarterly industry registration statistics, regulatory guidance on automotive and charging topics, and administration of Bilansvar, the collective producer responsibility scheme for end-of-life vehicles established as a separate association in June 2025.

Product overview

Mobility Denmark is a trade organization (brancheorganisation) for the Danish automotive and mobility sector, not a traditional product company. The organization offers a suite of information services including car registration statistics (in collaboration with DBI IT/bilstatistik.dk), the Bilansvar producer responsibility scheme for scrap cars, and educational resources on EVs and autonomous driving. The organization serves member companies including car producers, importers, charging operators, financing/leasing companies, car sharing services, and car rental firms through a member portal. The Bilansvar scheme handles producer responsibility for end-of-life vehicles.

Differentiator

Problem solved

Functional benefit

Brands

• Bilansvar: A collective producer responsibility scheme for scrap cars (end-of-life vehicles), established in June 2025. Bilansvar administers the extended producer responsibility for Danish importers of cars.

Products and services

• Bilansvar The collective producer responsibility scheme for scrap cars in Denmark, administered by Mobility Denmark, enabling car owners to dispose of end-of-life vehicles for free at environmentally approved scrap yards.
• Car Registration Statistics Monthly and quarterly statistics on new car registrations in Denmark, including breakdowns by brand, model, and fuel type, provided in collaboration with DBI IT and bilstatistik.dk.
• Member Portal Restricted access portal for member companies including car producers, importers, charging operators, financing/leasing companies, car sharing services, and car rental firms.

Quantifiable outcome

• Over 650,000 electric cars on Danish roads as of mid-2026, representing over 22% of the car fleet
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• BilansvarcoreStrategic or Co-development Partner · 1 June 2025Bilansvar is the collective producer responsibility scheme for end-of-life vehicles administered by Mobility Denmark. Established as an association in June 2025, it manages the compliance obligations of car manufacturers and importers for scrapping end-of-life passenger cars and vans. Mobility Denmark provides administrative and legal support to Bilansvar, and Bilansvar's office is co-located at Mobility Denmark's Copenhagen address.
• DBI IT A/ScoreTechnology or IntegrationDBI IT A/S is Mobility Denmark's partner for delivering registration statistics on bilstatistik.dk. DBI IT operates a range of solutions for the automotive industry including the bilstatistik.dk platform, which is provided free to Mobility Denmark members through the partnership. Mobility Denmark collaborates with DBI IT on monthly registration statistics for cars, vans, trucks, and buses in Denmark.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Norsk Bilbransjeforbund (NBF): Norwegian automotive industry association. Direct Nordic peer with similar membership structure (importers, dealers, charging, leasing) and parallel EV policy agenda.
• Autoalan Keskusliitto (Finnish Automotive Industry Association): Finnish automotive industry trade body. Highly comparable Nordic peer in terms of scope (importers, charging, leasing, car sharing) and policy advocacy focus.
• Mobility Sweden (BIL Sweden): Swedish automotive and mobility industry association. Closest functional peer — same trade association model, same Nordic EV-heavy market, same member mix (importers, charging operators, leasing, car sharing).

Emerging players

• ChargeUp Europe: European trade association for EV charging infrastructure. Comparable as an emerging industry body focused purely on the charging operator segment that Mobility Denmark represents in Denmark.

Others

• Dansk Erhverv: Danish chamber of commerce. Adjacent comparable as a broader Danish business association that interacts with Mobility Denmark on cross-sector mobility and policy issues.

Broad incumbents

• Leaseurope: European federation of automotive leasing and rental companies. Comparable as a parallel industry body whose members (e.g., Arval/BNP Paribas) overlap with Mobility Denmark's leasing/financing segment.
• SMMT (Society of Motor Manufacturers and Traders): UK automotive trade association. Comparable as a national industry body advocating for manufacturers, importers, and the broader mobility ecosystem, with a strong data/statistics franchise.
• VDA (Verband der Automobilindustrie): German automotive industry association. Comparable as a national industry association representing automakers, suppliers, and mobility players, but operates at significantly larger scale and includes a manufacturing tier.
• Bundesverband CarSharing: German car sharing industry association. Comparable as a national body representing car sharing operators (e.g., GreenMobility, GoMore) within Mobility Denmark's broader membership.
• ACEA (European Automobile Manufacturers' Association): The pan-European automotive industry trade association. Directly comparable as a trade body representing automakers and mobility stakeholders, but at the EU level rather than Denmark specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mobilitydk

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobility Denmark