Rebike Mobility GmbH

What Rebike Mobility GmbH does

Rebike Mobility GmbH, founded in April 2018 in Munich by Thomas Bernik and Sven Erger as a private German GmbH, is Germany's largest e-bike recommerce company. The company acquires used e-bikes in volume from leasing companies and dealers, restores them through a proprietary refurbishment process certified by TÜV Rheinland, and resells them to consumers at up to 40% below new prices with a two-year warranty on motor and battery. It operates Europe's largest e-bike refurbishment center, a 3,550 sqm facility in Kempten staffed with ~45 employees, processing more than 20,000 e-bikes annually with plans to double capacity toward 50,000 units. Supporting infrastructure includes a 360-degree photo studio for condition disclosure, a closed-loop water recycling wash system, and standardized automated quality assurance.

The business operates across three revenue streams: (1) refurbished e-bike sales via rebike.com and partner marketplaces (Decathlon, eBay), priced as unit purchases; (2) the eBike Abo subscription service (ebike-abo.de), offering premium e-bikes with insurance, maintenance, and service on 18-month terms starting at €59/month for city bikes, €89/month for premium trekking models, and €99/month for S-Pedelecs; and (3) short-term rental stations at Allgäu holiday destinations including Oberstdorf and Garmisch-Partenkirchen. Distribution is multi-channel: proprietary e-commerce, owned flagship stores in Munich and Frankfurt with two additional stores planned for Weiterstadt and Köln-Marsdorf in March 2025, B2B service-leasing via BusinessBike, and member-channel partnerships with ADAC SE and Fleetpool. Geographic reach spans Germany, Austria, Switzerland, France, and the UK.

The company has raised approximately €34M cumulatively across a single-digit-million Series A (Vorwerk Ventures-led, November 2019), a €10M Series B (BayBG-led, March 2021), and a €24M PE round (Circularity Capital-led, July 2022), supplemented by debt from creditshelf and Maturus Finance. As of late 2024, the company reports approximately 140 employees across all locations and is operationally active with ongoing expansion plans. Revenue was last disclosed at €7M in 2020 with 120% year-over-year growth; no subsequent revenue figures are publicly available.

Name

Rebike Mobility GmbH

Legal name

Rebike Mobility GmbH

Website

https://mobility.rebike.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Rebike Mobility GmbH is Germany's largest e-bike recommerce company, sourcing used premium e-bikes from leasing companies and dealers, professionally refurbishing them at Europe's largest TÜV-certified center in Kempten, and distributing them to consumers and businesses across DACH, France, and the UK via direct online sales, subscription, flagship retail, and partner marketplaces.

Ownership category

akta.pro rank

Product category

Refurbished E-Bike Recommerce

NAICS

Used Merchandise Retailers (459510), Motorcycle, Bicycle, and Parts Manufacturing (336991), Personal and Household Goods Repair and Maintenance (8114)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Used & Refurbished Bike Retail (CRAMAHAK)

akta.pro secondary industries

E-Bike Retail (CRAMAHAE), E-Bike Rentals (THADAGAE), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

Keywords

• Refurbished e-bikes
• E-bike subscription
• E-bike recommerce
• Used e-bike sales
• E-bike refurbishment

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Refurbished E-Bike Sales: Direct sales of professionally refurbished e-bikes from brand manufacturers at prices up to 40% below new. Bikes are sourced from leasing companies and dealers, professionally restored, and sold through rebike.com online platform and partner marketplaces.
2. E-Bike Subscription (eBike Abo): Monthly subscription model offering premium e-bikes with inclusive insurance, maintenance, and service. Customers pay monthly fees (starting at €59) for 18-month terms, providing flexibility and all-inclusive service. Targets commuters and those wanting to try e-bikes without purchase commitment.
3. E-Bike Rental Stations: Rental service at holiday destinations including Oberstdorf and Garmisch-Partenkirchen. Short-term and seasonal rentals for tourists and visitors.
4. BusinessBike Service Leasing: Partnership with BusinessBike to offer refurbished e-bikes through employer service leasing programs, providing tax advantages for employees and extended bike lifecycles.

Pricing tiers

Go-to-market motion2 records

Distribution channels10 records

Marketing channels5 records

Core offering

Rebike Mobility GmbH is Germany's largest e-bike recommerce company, sourcing used e-bikes from leasing companies and dealers, professionally refurbishing them through a TÜV Rheinland-certified process at Europe's largest refurbishment center in Kempten, and selling the restored bikes at up to 40% below new prices through its rebike.com marketplace, owned flagship stores, partner marketplaces (Decathlon, eBay), and the eBike Abo subscription service. The business spans refurbished e-bike sales, monthly subscriptions with insurance and maintenance, and holiday rentals at tourist destinations.

Product overview

Rebike Mobility GmbH operates a multi-platform recommerce business for refurbished e-bikes, comprising three interconnected offerings: the core marketplace platform (rebike.com/rebike.de/rebike1.de) for purchasing professionally refurbished premium e-bikes at reduced prices, the eBike Abo subscription service (ebike-abo.de) for flexible rental with insurance and maintenance included, and physical flagship stores in German cities for sales, consultation, and test rides. The company operates Europe's largest e-bike refurbishment center in Kempten, processing over 20,000 bikes annually through a TÜV-certified process. E-bikes are sourced from leasing companies and dealers, and sold through the company's own platforms as well as partner marketplaces (Decathlon, eBay) and the BusinessBike company bike leasing program.

Differentiator

Problem solved

Functional benefit

Brands

• eBike Abo: Subscription service for e-bikes offering monthly rentals with insurance, service, and maintenance included
• rebike.com

Products and services

• Rebike.com Refurbished E-Bike Marketplace Online marketplace offering professionally refurbished premium e-bikes from brand manufacturers (Bosch, Stromer, KTM, etc.) at up to 40% below new prices, with a 2-year warranty on motor and battery. Targeted at individual consumers seeking value-priced premium e-bikes.
• eBike Abo Subscription Service Monthly subscription service for premium e-bikes with all-inclusive insurance, maintenance, and service on 18-month terms; tiers include Basic City (from €59/month), Premium Trekking (from €89/month), and S-Pedelec (from €99/month), with options to return, swap, or purchase. Designed for commuters and users wanting flexibility without long-term commitment.
• E-Bike Rental Stations (Oberstdorf, Garmisch-Partenkirchen) Short-term e-bike rental stations at holiday destinations in the Allgäu region, offering tourists and visitors premium e-bike rentals starting at approximately €65-70/month equivalent usage-based pricing. Includes the largest e-bike rental in the Allgäu region.
• Rebike Flagship Retail Stores Company-owned physical retail stores offering consultation, test rides, and purchase of refurbished e-bikes. Locations include Munich, Frankfurt am Main, and forthcoming stores in Weiterstadt and Köln-Marsdorf (March 2025).
• Rebike Premium Refurbishment Program TÜV Rheinland-certified e-bike refurbishment process delivered at the 3,500 sqm Kempten center, professionally restoring more than 20,000 used e-bikes per year through a standardized and automated process that extends product lifecycles to 5+ years. Sourced from leasing companies and dealers.

Quantifiable outcome

• Up to 40% savings compared to new e-bike prices
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• DecathloncoreChannel Partner/ Reseller/ Distributor · 9 April 2024Partnership to sell refurbished e-bikes through Decathlon's second-use marketplace, expanding reach to Decathlon's customer base.
• KTMminorGTM or Marketing Partner · 3 May 2023Joint TV commercial aired on ZDF with accompanying multi-channel marketing campaign.
• MODMOminorChannel Partner/ Reseller/ Distributor · 20 October 2021Partnership making MODMO e-bikes (including Saigon S model) available through Rebike's subscription platform.
• Fleetpool GroupminorChannel Partner/ Reseller/ Distributor · 7 June 2021Partnership offering e-bikes through Fleetpool's auto subscription platform under 'eazybikes powered by eBike Abo' brand.
• ADAC SEcoreChannel Partner/ Reseller/ Distributor · 27 April 2021Strategic partnership allowing ADAC members to purchase refurbished premium e-bikes at preferential conditions through ADAC's platform.
• eBaycoreChannel Partner/ Reseller/ DistributorPartnership to list refurbished e-bikes on eBay's second-use marketplace platform.
• BusinessBikecoreChannel Partner/ Reseller/ DistributorPartnership offering refurbished e-bikes through BusinessBike's service leasing program, providing tax advantages for employees.
• SchwalbeminorStrategic or Co-development PartnerPartnership sending discarded tires and inner tubes to Schwalbe tire recycling program for sustainable disposal.
• Bundesverband Zukunft Fahrrad (BVZF)minorStrategic or Co-development PartnerIndustry association membership supporting bicycle industry advocacy and digitalization.

Scale indicators11 records

Recent moves12 records

Expansion highlights7 records

Regional players

• BusinessBike: German company-bike leasing provider and current Rebike channel partner. Comparable through the B2B employer leasing use case but primarily an enablement partner rather than direct competitor in the refurbishment or subscription space.

Direct peers

• Buycycle: Peer-to-peer marketplace for used bicycles and e-bikes across Europe. Competes with Rebike in the used e-bike space, though without the certified refurbishment or subscription layer.
• Upway: French-based marketplace for refurbished e-bikes operating across Europe and the US. Closest direct competitor with similar certified-refurbishment model, multi-country e-commerce, and premium brand positioning (Trek, Specialized, Bosch).
• Swapfiets: Dutch subscription-bike service with strong presence across European cities. Directly comparable to Rebike's eBike Abo subscription model, with similar all-inclusive monthly pricing and urban commuter target customer.

Broad incumbents

• Specialized Bicycle Components: Premium bike and e-bike brand with certified pre-owned program (Turbo Certified Pre-Owned) that competes directly with Rebike's refurbishment value proposition for premium consumers.
• Trek Bicycle Corporation: Major US-headquartered e-bike manufacturer with strong European presence. Competes with Rebike via new sales but is also a major source of lease return inventory for refurbishment.
• Bosch eBike Systems: Dominant e-bike drivetrain manufacturer whose motors and batteries power most of the premium bikes Rebike refurbishes. Influences supply availability and could launch competing certified pre-owned programs that bypass Rebike.
• Canyon Bicycles: Premium German direct-to-consumer bike and e-bike manufacturer with strong European brand. Competitor for new e-bike sales that Rebike's refurbished offering substitutes for, and a potential supplier of lease returns.
• Decathlon: Global sporting goods retailer and current Rebike channel partner via second-use marketplace. As a major new e-bike seller launching its own circular programs, Decathlon represents both an opportunity and a competitive threat to Rebike's recommerce position.

Emerging players

• Cowboy: European connected e-bike brand with subscription and ownership offerings targeting urban commuters. Direct overlap with Rebike's eBike Abo value proposition, though focused on own-brand bikes rather than multi-brand refurbishment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rebike-mobility-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rebike Mobility GmbH