Mobles
Mobles is a Brazilian custom-furniture manufacturer serving furniture dealers and retailers through a domestic dealer network, with design, production, and shipment workflows supported by Promob, CNC, ERP, and RFID systems.
- Company typePrivate
- Founded2010
- HeadquartersBento Gonçalves, Rio Grande do Sul, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Mobles does
Mobles is a private Brazilian limited company founded in 2010 and headquartered in Bento Gonçalves, Rio Grande do Sul. It manufactures custom planned furniture, including cabinets, closets, kitchen furniture, doors, panels, and special or curved components, and primarily sells through a Brazil-wide network of furniture dealers and retailers that serve end consumers.
Promob Builder and the Promob production integration support editable millimeter-precision cabinet design and automatically generate technical drawings, cut lists, and labels for CNC machines, cutting optimizers, and ERP systems. RFID tags store project information and support bulk verification before shipment. No AI/ML modalities or AI capability types are disclosed.
Mobles' revenue model is the sale of project-specific custom furniture through dealers. Pricing is not public and is handled through custom quotes; the pricing record also labels the billing cadence as a “multi-year contract,” but discloses no contract terms or average duration. Dealer-portal access supports project and order management, while revenue per project, dealer count, and recurring-revenue characteristics are undisclosed.
Mobles firmographics
Firmographics- Name
- Mobles
- Legal name
- MOBLES FÁBRICA DE MOVEIS LTDA
- Website
- https://mobles.com.br
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mobles is a Brazilian custom-furniture manufacturer serving furniture dealers and retailers through a domestic dealer network, with design, production, and shipment workflows supported by Promob, CNC, ERP, and RFID systems.
- Ownership category
- akta.pro rank
Mobles industry classification
Industry- Product category
- Custom Furniture Manufacturing
- NAICS
- Nonupholstered Wood Household Furniture Manufacturing (337122)
- SIC
- Household Furniture (2510), Wood Household Furniture, (No Upholstered) (2511)
- akta.pro primary industry
- Custom Cabinet Design & Build (HSAPAIAA)
- akta.pro secondary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where Mobles is headquartered
LocationHeadquarters
- HQ city
- Bento Gonçalves, Rio Grande do Sul
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Mobles business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Custom Furniture Manufacturing and Sales: Mobles designs and manufactures custom-built furniture (móveis planejados) sold primarily through a network of furniture dealers (lojistas) across Brazil. Products include cabinets, closets, kitchen furniture, and specialized pieces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom furniture quotes based on project specifications |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Mobles product offering
Product offeringCore offering
Mobles designs and manufactures custom-built furniture (móveis planejados) for residential spaces, including cabinets, closets, kitchen furniture, and specialized pieces such as curved components and Provençal-style doors. The company operates an industrial-scale carpentry operation in Bento Gonçalves, Brazil, producing made-to-measure furniture with millimeter-level precision using Promob Builder design software and RFID-based shipment tracking. Output is sold exclusively through a national dealer network rather than direct to end consumers.
Product overview
Mobles is a furniture manufacturing company located in Bento Gonçalves, Brazil, offering custom-built furniture (móveis planejados) through an industrial-scale carpentry operation. The product portfolio centers on the core Mobles custom furniture line, supported by technology tools including Promob Builder for design automation and RFID-based shipment tracking. The company differentiates through special components like Provençal, Cava Alpen, Palha, and Ripado door styles, plus curved pieces production. The offering follows a modular approach where base furniture is customized through various door styles, patterns, and special pieces.
Differentiator
Problem solved
Functional benefit
Products and services
- Móveis Planejados (Custom-Built Furniture) Custom-designed and manufactured furniture (cabinets, closets, kitchen units, specialty pieces) for compact or large residential spaces, produced to client specifications with millimeter precision and sold through Mobles' dealer network.
- Peças Especiais (Specialty Pieces) A collection of signature specialty furniture components — Provençal doors (classic carved style), Cava Alpen doors (minimalist handle-less), Frente Palha (straw-textured fronts), and Ripado (slatted panels) — offered as customizable options within Mobles' custom furniture projects.
- Peças Curvas (Curved Pieces) Curved furniture components with exceptional finishing, produced in multiple color and finish options, available as part of Mobles' custom furniture projects and described by the company as a major differentiator.
Companies that use Mobles
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Mobles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Mobles partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Mobles competitors and assessment
Company assessmentDirect peers
- Rudnick Conectta: Brazilian custom furniture manufacturer with dealer distribution, producing wooden móveis planejados for residential and corporate clients, similar in business model and product mix to Mobles.
- SCA Mobili: Brazilian custom furniture manufacturer producing cabinets and modular furniture for residential use, with a dealer distribution model comparable to Mobles.
- Todeschini: Brazilian custom furniture and kitchen brand with a comparable dealer-channel model, manufacturing wood-based custom solutions targeting the same end consumer who buys Mobles' products.
- Floral Móveis: Brazilian custom furniture maker based in Rio Grande do Sul, competing in the same regional cluster and similar product category of custom wooden furniture for homes.
- Linea Brasil: Brazilian custom furniture manufacturer operating through a dealer network, offering comparable cabinet and closet solutions with similar industrial craftsmanship positioning.
- Italínea: Brazilian custom kitchen and furniture manufacturer with a dealer network, competing in the same price tier and product category as Mobles, particularly in fitted kitchens and closets.
- Florense: One of Brazil's largest custom furniture manufacturers, headquartered in the same Serra Gaúcha cluster. Sells móveis planejados through a similar dealer network, directly competing for the same lojista accounts as Mobles.
- Dell Anno: Brazilian custom furniture brand using industrial-scale manufacturing and dealer showrooms, with a comparable product mix of kitchens, closets, and built-in cabinetry.
Others
- Promob: Brazilian CAD/CAM software vendor whose Promob Builder and Promob Production tools power Mobles' design-to-manufacturing pipeline; an ecosystem enabler rather than a competitor, but critical to Mobles' production economics.
Broad incumbents
- Tok&Stok: One of Brazil's largest furniture retailers with a broad multi-brand portfolio and own manufactured lines; competes with Mobles' dealers for end-consumer furniture spend and serves as a reference point for dealer-channel scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Mobles social profiles
Digital presenceMobles compliance and trust
Trust signalCompliance2 records
Mobles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mobles leadership team
Management profileNumber of profiles
Mobles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mobles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mobles
What does Mobles do?
Mobles designs and manufactures custom-built furniture (móveis planejados) for residential spaces, including cabinets, closets, kitchen furniture, and specialized pieces such as curved components and Provençal-style doors. The company operates an industrial-scale carpentry operation in Bento Gonçalves, Brazil, producing made-to-measure furniture with millimeter-level precision using Promob Builder design software and RFID-based shipment tracking. Output is sold exclusively through a national dealer network rather than direct to end consumers.
Is Mobles a public or private company?
Mobles is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mobles founded?
Mobles was founded in 2010. It employs 1 to 10 people.
Where is Mobles based?
Mobles is headquartered in Bento Gonçalves, Rio Grande do Sul, Brazil, in the Latin America region.
How does Mobles make money?
One revenue line is on record: custom Furniture Manufacturing and Sales.
Who are Mobles's main competitors?
Direct peers on record are Rudnick Conectta, SCA Mobili, Todeschini, Floral Móveis, Linea Brasil, Italínea, Florense and Dell Anno. Promob is listed as an others. Tok&Stok is listed as a broad incumbent.
Does Mobles have an API?
No public API is recorded for Mobles.
What industry is Mobles in?
Mobles's product category is Custom Furniture Manufacturing. Its primary akta.pro industry code is HSAPAIAA, Custom Cabinet Design & Build, with a secondary code of BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 337122 and its SIC code is 2510.