Modus Operandi Consulting

What Modus Operandi Consulting does

Modus Operandi Consulting (MOC) is a French boutique consultancy specializing in the end-to-end management of sporting events, headquartered in Nice and structured as a SAS (Société par actions simplifiée) with €60,000 share capital. The company was founded in 2013 by three high school friends who collectively brought over ten years of experience in the sports events sector, and it now operates with a team of approximately nine people. Its services are organized across four lifecycle phases — event candidacy and bidding (feasibility studies, bid defense), planning and project management (strategy, functional structuring, stakeholder coordination), operational readiness and delivery (simulation exercises, on-site support), and post-event reporting and impact studies — delivered as bespoke consulting engagements to international and national sports federations, local and regional authorities, sports clubs, event organizing committees, and promoters.

The firm serves a globally distributed project portfolio despite its single-office footprint in Nice, with engagements spanning the Rugby World Cup 2023 in France, the Paris 2024 Olympic ecosystem, WorldSkills Lyon 2024, the Kings League World Cup, the Ryder Cup 2018, UEFA Euro 2016, the FIFA Women's World Cup 2019, the Africa Cup of Nations 2017, the Commonwealth Games, and the Tahiti 2027 Pacific Games. Client concentration is dispersed across public-sector bodies (federations, organizing committees, municipalities) and commercial rights holders. The underlying technology stack is light: MOC builds no standalone software, but enhances its offering through integrations with WeTrack (event management technology) and Sword Venue (digital operational planning tools), and extends its commercial reach via a strategic alliance with EventTeam Group.

MOC's revenue model is entirely professional services: project-based, custom-quoted consulting engagements with no disclosed pricing, no subscription or SaaS components, and no external institutional funding. The company is bootstrapped and founder-controlled. Its go-to-market is sales-led and event-driven, relying on direct relationships, case studies, LinkedIn presence, and visibility derived from participation in major events. The firm has begun to diversify its commercial model by launching its first owned-event IP (Arenas Nice Challenge) and by creating a dedicated partnerships commercial function, signaling a gradual evolution from pure consultancy toward a broader event-business platform.

Name

Modus Operandi Consulting

Legal name

Modus Operandi Consulting

Website

https://mo-consulting.fr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Modus Operandi Consulting is a French boutique consultancy based in Nice that provides end-to-end project management and advisory services for international sporting events, serving federations, organizing committees, local authorities, and event promoters from bidding through operational delivery to post-event reporting.

Ownership category

akta.pro rank

Product category

Sports Event Management Consulting

NAICS

Management Consulting Services (54161), Convention and Trade Show Organizers (561920)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

akta.pro secondary industry

Internal Meeting & Workshop Management (THAHAIAA)

Keywords

• Sports event consulting
• Event bidding strategy
• Event planning services
• Sports federation consulting
• Event delivery management

Headquarters

HQ city

Nice

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Consulting Services: Provides end-to-end consultancy services for sporting events including bidding support, event planning, project management, operational readiness, and post-event reporting. Revenue generated through professional services engagements with sports federations, organizing committees, local authorities, and event promoters.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Modus Operandi Consulting is a boutique management consultancy specializing in supporting sports event organizers across the full event lifecycle. The firm delivers four integrated service phases: event bidding and candidature, planning and project management, operational readiness and delivery, and post-event reporting. The consultancy engages with clients either continuously across all phases or on a one-off basis at any stage.

Product overview

Modus Operandi Consulting is a sporting events consultancy agency offering end-to-end advisory services across the entire event lifecycle. Their core offering consists of four integrated service phases: Event Bidding (candidature to host events, from feasibility studies through bid defense), Planning and Project Management (strategy development, functional structuring, stakeholder coordination), Operational Readiness and Delivery (simulation exercises, operational management, internal communications), and Post-Event Reporting and Review (final reports, impact studies). Services are delivered by a team of consultants and are adapted to client needs, resources, and deadlines. The company does not offer standalone software products but rather bespoke consulting engagements tailored to sporting event organizers, federations, and host cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Bidding and Candidature Support Strategic advisory and operational support for sports organizations preparing host-city or host-country candidature bids for major international events.

Quantifiable outcome

• Successfully supported Tahiti 2027 bid for Pacific Games hosting - won after 32 years
• +1 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• WeTrackcoreTechnology or IntegrationPartnership with WeTrack adds an effective technology solution to MOC's existing services. Both companies aim to maximize the quality of offerings and services provided to clients through this collaboration. MOC integrates WeTrack's event management technology with its consulting services.
• EventTeam GroupcoreStrategic or Co-development PartnerModus Operandi Consulting and EventTeam Group combined expertise to offer clients, rights holders, national and international federations, and local authorities a new model for organization and delivery of sports and entertainment events. Collaboration combines project management expertise with commercial, hospitality, marketing, and sponsorship capabilities.
• Stade Niçois RugbyminorStrategic or Co-development PartnerPartnership with Stade Niçois Rugby to support club development, design, and implementation of projects and events. Collaboration combines MOC's expertise with the club's dynamism to accomplish projects matching sporting ambitions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• WeTrack: WeTrack is MOC's named technology partner providing event-management software for project delivery, planning, and reporting. While not a direct competitor, WeTrack complements MOC's consulting services and is an adjacent ecosystem participant; including it as an ecosystem peer reflects the partnership structure referenced in MOC's go-to-market.
• Sword Venue: Sword Venue is a 3D event-planning technology vendor that partnered with MOC on functional plan design and bidding opportunities. As an enabling technology peer rather than direct competitor, it represents the digital-tooling ecosystem that complements MOC's consulting services and increasingly shapes event-management delivery.

Direct peers

• EventTeam Group: EventTeam Group is MOC's named strategic partner that combines project management with commercial, hospitality, marketing, and sponsorship capabilities for sports and entertainment events. Their combined model and overlap in delivering end-to-end event organization makes them the closest directly comparable peer.

Broad incumbents

• Infront Sports & Media: Infront is a sports marketing and event management company that organizes major events including FIS World Cups and World Athletics events. Operates overlapping with MOC's fan-zone, operational, and event-delivery work, particularly for events Wanda Diamond League-style, but at much greater scale.
• CSM Sport & Entertainment: CSM is a global sport and entertainment agency delivering sponsorship, event management, content production, and consulting for federations, brands, and rights holders. Comparable to MOC in serving major sporting events but with much broader and deeper capability across the full sport-commercial value chain.
• Sportfive: Sportfive is a global sports rights and marketing agency with deep involvement in football and multi-sport event operations. It addresses the same end-clients (federations, leagues, host cities) as MOC and provides a similar event-management consulting overlay, but as part of a broader portfolio spanning rights, sponsorship, and production.
• Octagon: Octagon is a global sports marketing and consulting firm offering event management, sponsorship consulting, and athlete/expert representation. It serves overlapping client types (federations, brands, rights holders) with significantly broader geographic and service coverage, making it a relevant large incumbent comparator for MOC's boutique offerings.
• Teneo: Teneo is a global strategic advisory firm offering management consulting and event-related strategic communications, including a sports advisory practice. While substantially larger and broader, Teneo competes in the same space of advising federations, rights holders, and cities on major-event positioning and strategy.

Emerging players

• Gemba Group: Gemba is a boutique sport strategy consulting firm advising federations, clubs, and event organizers on commercial strategy, fan engagement, and major-event planning. Comparable to MOC in service scope and target clients but focused more on strategic advisory than operational delivery.
• Republic Sports International: Republic Sports is a smaller sport-events consultancy practice that organizes and consults on international sporting events for federations and national committees in Latin America and beyond. While geographic focus differs, service portfolio (bidding, planning, operational delivery) closely tracks MOC's, making it a relevant emerging peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/modus-operandi-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modus Operandi Consulting