What WeTrack does

WeTrack provides event delivery software for major events, federations, venues, and governing bodies, with a current product focus on risk and incident management, operations tracking, and sustainability monitoring for live-event venues. Founded in 2013 and headquartered in London, WeTrack was integrated into Momentus Technologies and now operates as the sub-brand 'Momentus WeTrack', one of four product lines within the broader Momentus venue and event management platform (alongside Momentus Enterprise, Momentus Elite, and Momentus Ticketing). The product is positioned as a risk, incident, and sustainability module that enables venue and event leaders to track operational and safety metrics, ensuring event delivery is managed in a structured, auditable way.

The underlying platform is a cloud-based venue and event management system with modules covering master calendar management, work orders and task tracking, event orders and run sheets, CRM and client management, financial and billing tools (including MoPay for instant payments), department dashboards, real-time analytics, space utilization optimization, email merge, contract management, and data export. It is offered as a SaaS subscription with enterprise-grade deployment, AI features layered across the platform (including an 'Ask Mo' AI assistant and Sales AI), and a global footprint spanning the US, UK, Australia, and additional markets such as the UAE, Germany, the Netherlands, and Canada.

The company operates a direct enterprise field sales model targeting large venue organizations, with a consultative demo-led GTM and pricing not publicly disclosed. The broader Momentus platform serves convention centers, corporate campuses, universities, stadiums and arenas, performing arts centers, conference centers, and exhibition organizers, with named customers including SoFi Stadium, Levi's Stadium, Google, Microsoft, Nike, Harvard, Walt Disney Concert Hall, Dubai Opera, and Excel London. The platform claims that 85%+ of the largest convention centers worldwide, more than half of NFL/NBA/NHL teams, 700+ performing arts centers, 550+ stadiums and arenas, 175+ universities, and 130+ conference centers are users, processing millions of events and billions in venue revenue annually.

Name

WeTrack

Legal name

WeTrack

Website

https://wetrack.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

WeTrack provides event delivery and risk management software for major events, federations, venues, and governing bodies, now operating as the 'Momentus WeTrack' sub-brand within Momentus Technologies' cloud-based venue and event management platform.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise Software Subscriptions: SaaS-based subscription model for enterprise event and venue management software. Customers pay for platform access with varying tiers based on venue size and feature requirements. The platform supports enterprise deployments across convention centers, stadiums, corporate campuses, universities, performing arts centers, and conference centers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels14 records

Core offering

WeTrack is a cloud-based risk and incident management, operations, and sustainability tracking software designed for venues and major events. It is offered as a module within the Momentus venue and event management platform, enabling venue and event leaders to track safety, operational, and sustainability metrics to ensure safe event delivery across stadiums, arenas, convention centers, performing arts centers, universities, corporate campuses, and exhibition venues.

Product overview

WeTrack is a standalone product within the Momentus venue and event management platform ecosystem. It provides risk and incident management, operations tracking, and sustainability monitoring capabilities. WeTrack is one of several Momentus products alongside Momentus Enterprise (venue management for convention centers, corporate campuses, and universities), Momentus Elite (venue management for stadiums, arenas, and performing arts centers), and Momentus Ticketing (enterprise white-label ticketing). WeTrack serves as the incident management and sustainability tracking component of the broader Momentus platform.

Differentiator

Problem solved

Functional benefit

Brands

• Momentus WeTrack: Risk & Incident Management, Operations and Sustainability Tracking software for venues and events.

Products and services

• Momentus WeTrack

Quantifiable outcome

• Improved billing speed by over 60%
• +3 more outcomes

Named customers23 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Hubilo: Event and webinar platform with hybrid/virtual event capabilities targeting enterprise marketing teams; overlaps with WeTrack's event operations and analytics functionality.
• Skedda: Venue booking and space management SaaS used by offices, coworking, and community venues; partial overlap with WeTrack's space utilization and scheduling capabilities.

Direct peers

• Ungerboeck: Direct competitor providing venue and event management software to convention centers, arenas, performing arts centers, and universities — essentially the same product category and customer base as WeTrack/Momentus.
• Cvent: Enterprise meetings, events, and venue management platform serving corporations, associations, and venues; overlaps directly with WeTrack's corporate campus and conference center workflows.
• Bizzabo: Event experience platform for in-person, hybrid, and virtual events targeting enterprise event teams; comparable on event operations, registration, and analytics.
• Aventri: Event management software for corporate events, conferences, and trade shows, with features for registration, logistics, and analytics comparable to WeTrack.
• Certain Software: Event management platform focused on corporate events, registration, and attendee engagement; serves a similar enterprise customer base as WeTrack's corporate campus segment.
• EMS Software: Event management and space scheduling software widely used in higher education and corporate campuses, directly competing for WeTrack's university and corporate campus deals.
• Tripleseat: Event management platform for restaurants, hotels, and unique venues, with booking, CRM, and reporting features comparable to WeTrack's venue management scope.

Broad incumbents

• Eventbrite: Large public event ticketing and management platform with adjacent features for organizers; broader and more consumer-oriented than WeTrack, but competes for venue event workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@momentustech
• LinkedInlinkedin.com/company/wetrack
• Xx.com/wetracksoftware
• Facebookfacebook.com/wetracksoftware

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WeTrack