Model Art Spa
Model Art Spa is a Mexican franchisor of non-invasive aesthetic, beauty, and physiotherapy services, operating three sub-brands across 16+ Mexican states and Puerto Rico via three franchise tiers targeting retail consumers seeking affordable body, facial, and relaxing treatments.
- Company typePrivate
- Founded2003
- HeadquartersSan Andrés Cholula, Puebla, Mexico
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Model Art Spa does
Model Art Spa (legally COMERCIALIZADORA VANMAS SA DE C.V.) is a Mexican franchisor of non-invasive aesthetic spa services, founded in 2003 and headquartered in San Andrés Cholula, Puebla, with 123 employees. The company operates three sub-brands — Model Art Spa (body, facial, and relaxing treatments), MAS Beauty (professional beauty services), and Fisio MAS (physiotherapy and rehabilitation) — offering 15 to 50 different COFEPRIS-approved treatments per franchise location, using imported, non-invasive equipment that requires no cutting, pinching, or pain.
The business model is franchise-led, with three tiered models (Basic, Standard, Complete) that allow franchisees to enter at roughly 49% of competitor investment levels. The franchisor collects initial franchise fees and ongoing royalties that bundle marketing, training, administration, design, and technical support, and the company retains company-operated units alongside the franchise network. Distribution covers 16+ Mexican states (Puebla, CDMX, Estado de México, Nuevo León, Veracruz, Quintana Roo, Querétaro, Guanajuato, Hidalgo, Morelos, Sonora, Tamaulipas, Chiapas, Colima, Baja California Norte, Tlaxcala, Yucatán) plus Puerto Rico, with trademarks registered with IMPI across the brand portfolio.
The end customer is the general consumer seeking non-invasive body contouring, facial revitalization, and relaxation therapies; pricing is positioned approximately 30% below competitors for equivalent service quality, with unisex positioning across all treatments. Marketing is conducted primarily through organic social channels (Facebook, Instagram, TikTok, YouTube), email, and corporate-developed local campaigns for franchisees. No public funding, no disclosed revenue, and no parent company are reported; ownership is described as 100% Mexican and founder-managed.
Model Art Spa firmographics
Firmographics- Name
- Model Art Spa
- Legal name
- COMERCIALIZADORA VANMAS SA DE C.V.
- Website
- https://modelartspa.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Model Art Spa is a Mexican franchisor of non-invasive aesthetic, beauty, and physiotherapy services, operating three sub-brands across 16+ Mexican states and Puerto Rico via three franchise tiers targeting retail consumers seeking affordable body, facial, and relaxing treatments.
- Ownership category
- akta.pro rank
Model Art Spa industry classification
Industry- Product category
- Aesthetic Spa Services
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Day Spas (Facials, Body Treatments & Packages) (HSADAKAA)
- akta.pro secondary industries
- Medical Spas (Medi-Spa) (HSADAKAB), Spa Packages & Ritual Experiences (HSALAFAN)
Keywords
Where Model Art Spa is headquartered
LocationHeadquarters
- HQ city
- San Andrés Cholula, Puebla
- HQ country
- Mexico
- HQ region
- Latin America
Offices2 records
Markets served
Model Art Spa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Spa Treatment Services: Direct revenue from providing body, facial, and relaxing treatments to end consumers at franchise locations
- Franchise Fees and Royalties: Revenue from franchise model including initial franchise fees and ongoing royalty payments. Low-cost royalty scheme where franchisor support services are included in royalty payments covering marketing, design, training, administration, equipment support, and systems assistance.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Model Art Spa product offering
Product offeringCore offering
Model Art Spa is a Mexican franchise company that delivers non-invasive aesthetic and spa treatments—including body contouring, facial revitalization, photo-depilation, and relaxing therapies—through three sub-brands (Model Art Spa, MAS Beauty, Fisio MAS). Services are provided at branded franchise locations across Mexico and Puerto Rico using COFEPRIS-approved foreign equipment, with franchisees operating under Basic, Standard, or Complete models offering 15 to 50 different treatments.
Product overview
Model Art Spa operates as a unified spa service platform with three main sub-brands: Model Art Spa (core body, facial, and relaxing treatments), MAS Beauty (professional beauty salon services), and Fisio MAS (physiotherapy and rehabilitation services). The company offers 15 to 50 different non-invasive aesthetic treatments per franchise location, including body contouring, photo-depilation, facial revitalization, and relaxation therapies. All services use COFEPRIS-approved technology and products, are 100% non-invasive (no cutting, no pinching, no pain), and are guaranteed effective across diverse client characteristics. The company distributes its services primarily through a franchise model operating across 17+ Mexican states plus Puerto Rico.
Differentiator
Problem solved
Functional benefit
Brands
- MAS Beauty: Beauty franchise concept offering professional beauty services performed by highly trained beauty professionals using quality products free of toxic agents in a unisex environment.
- Fisio MAS
Products and services
- Tratamientos Corporales (Body Treatments)
Quantifiable outcome
- Photo-epilation services priced at approximately 30% of competitor rates for same service quality and technology
- +2 more outcomes
Companies that use Model Art Spa
Customer profileSegments1 record
Ideal customer profiles2 records
Model Art Spa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Model Art Spa partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Gallastegui-ArmellacorePrestigious legal firm that provided consulting support in configuring the business as a franchise according to international and national parameters, helping establish the formal franchise model.
- Asociación Mexicana de FranquiciascoreMexican Franchise Association membership providing industry recognition, networking opportunities, and validation of the franchise business model standards.
- COFEPRIScoreFederal Commission for Protection against Sanitary Risks - regulatory body that approves the company's equipment, technology, and products for use in aesthetic and cosmetic treatments.
Scale indicators3 records
Recent moves11 records
Expansion highlights5 records
Model Art Spa competitors and assessment
Company assessmentBroad incumbents
- The Body Shop Mexico: Established global personal-care and beauty retail brand with Mexican operations. Comparable as a broader beauty/wellness incumbent operating at retail rather than service-delivery level in the same end-categories.
- Sephora Mexico: Multi-brand beauty retailer with strong Mexican presence. Comparable as a broad beauty/wellness incumbent serving overlapping consumer segments, though operating via retail rather than service franchise model.
- Estée Lauder Mexico: Global prestige beauty group with Mexican market presence across skincare and cosmetics. Comparable as a broader beauty and personal-care incumbent addressing overlapping consumer needs, though at premium retail positioning.
Regional players
- Yanbal Mexico: Latin American-origin direct-sales beauty and personal care company with Mexican operations. Comparable as a regionally rooted beauty/wellness brand targeting similar middle-class consumers, though distributed via direct sales rather than franchise locations.
- Mary Kay Mexico: Direct-sales beauty and personal-care brand with a long-standing Mexican independent consultant network. Comparable as a personal-care distribution model targeting similar female consumers across Mexican cities and towns.
Direct peers
- Cklass Spa: Mexican spa franchise with a multi-brand beauty/wellness model. Highly comparable as both operate multi-concept franchise platforms (spa, beauty, related wellness) targeting Mexican entrepreneurs and consumers.
- LaserFast: Mexican aesthetic services chain focused on non-invasive light/laser-based treatments such as photo-epilation. Directly comparable given overlap with Model Art Spa's photo-epilation and body/facial non-invasive offerings.
- Spa Hela: Mexican spa chain offering non-invasive aesthetic and wellness treatments with COFEPRIS-equivalent regulatory positioning. Comparable on treatment mix, consumer base, and franchise-style expansion in Mexico.
- Novasonic: Mexican franchise chain offering non-invasive aesthetic body and facial treatments using similar equipment-based service models. Direct comparable as a national non-invasive aesthetics franchise targeting similar middle-class consumers.
Emerging players
- Clinica Dermatologica Internacional: Mexican medical-aesthetic clinic offering aesthetic dermatology and non-invasive cosmetic treatments. Comparable on service category (non-invasive aesthetic) but with a higher medical positioning than Model Art Spa's day-spa format.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Model Art Spa social profiles
Digital presenceModel Art Spa compliance and trust
Trust signalCompliance6 records
Model Art Spa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Model Art Spa leadership team
Management profileNumber of profiles
Profiles1 record
Model Art Spa subsidiaries and ownership
Company hierarchySubsidiaries2 records
Model Art Spa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Model Art Spa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Model Art Spa
What does Model Art Spa do?
Model Art Spa is a Mexican franchise company that delivers non-invasive aesthetic and spa treatments—including body contouring, facial revitalization, photo-depilation, and relaxing therapies—through three sub-brands (Model Art Spa, MAS Beauty, Fisio MAS). Services are provided at branded franchise locations across Mexico and Puerto Rico using COFEPRIS-approved foreign equipment, with franchisees operating under Basic, Standard, or Complete models offering 15 to 50 different treatments.
Is Model Art Spa a public or private company?
Model Art Spa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Model Art Spa founded?
Model Art Spa was founded in 2003. It employs 101 to 250 people.
Where is Model Art Spa based?
Model Art Spa is headquartered in San Andrés Cholula, Puebla, Mexico, in the Latin America region.
How does Model Art Spa make money?
Two revenue lines are on record. Spa Treatment Services are the primary driver. The others are franchise Fees and Royalties.
Who are Model Art Spa's main competitors?
Broad incumbents on record are The Body Shop Mexico, Sephora Mexico and Estée Lauder Mexico. Regional players are Yanbal Mexico and Mary Kay Mexico. Direct peers are Cklass Spa, LaserFast, Spa Hela and Novasonic. Clinica Dermatologica Internacional is listed as an emerging player.
Does Model Art Spa have an API?
No public API is recorded for Model Art Spa.
What industry is Model Art Spa in?
Model Art Spa's product category is Aesthetic Spa Services. Its primary akta.pro industry code is HSADAKAA, Day Spas (Facials, Body Treatments & Packages), with a secondary code of HSADAKAB, Medical Spas (Medi-Spa). Its SIC code is 2844.