Novasonic
Novasonic, a UK trading brand of Blair Prospect Ltd. founded in 1980, designs and distributes lightweight electro-medical devices that use intrasonic sound waves (16Hz-20,000Hz) for drug-free pain relief, serving individual consumers with chronic conditions and healthcare professionals in clinical practice.
- Company typePrivate
- Founded1980
- HeadquartersBlair Atholl, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Novasonic does
Novasonic, a trading brand of the Scottish private limited company Blair Prospect Ltd., designs, distributes, and supports a lightweight electro-medical device line for drug-free pain relief using intrasonic wave technology. The company was established in 1980 by Ford Carruthers after he encountered the underlying technology in Denmark; it remains headquartered in Blair Atholl, Perthshire, and operates as a small family-run business with two named order handlers (Maureen and Jackie) and overall headcount of 11-50. The core product range comprises the Novasonic Popular Plus (entry-level) and the Novasonic Deluxe (premium tier with extension handle, carry case, and 5-year guarantee), both CEMDD-marked plug-in appliances that emit sound waves in the 16Hz-20,000Hz intrasonic range, calibrated to penetrate up to 60mm into body tissue to increase blood supply and stimulate natural healing. An accessory ecosystem (Magnetic Gold, Disc, and Ball sound heads, Extension Handle, Acupoint Manual, Extended Guarantee) attaches to the base devices.
The business model is one-time hardware sales at approximately £100 per device plus lower-priced accessory and warranty add-ons, with no subscription or consumable lock-in. Go-to-market combines direct-to-consumer channels (novasonic-therapy.co.uk, phone, fax, mail order) with UK retail partnerships (Boots the Chemist, Hearing & Mobility's 14-store chain, John Bell & Croydon in London) and an international agent network spanning 11 countries across Europe and the USA (Ireland, Denmark, Sweden, Norway, Iceland, Finland, Germany, Portugal, Austria, and the USA). Top-of-funnel demand is generated through print advertising in UK national newspapers and a free brochure mail program, supplemented by testimonial-driven content marketing and a 30-day money-back trial guarantee. The company serves two primary customer segments — individual home users managing chronic conditions such as arthritis, rheumatism, sciatica, fibromyalgia, and sports injuries, and healthcare professionals (physiotherapists, chiropodists, doctors) using the device in clinical practice — and reports cumulative UK unit sales of over 100,000 since 1980.
Novasonic firmographics
Firmographics- Name
- Novasonic
- Legal name
- Blair Prospect Ltd.
- Website
- https://novasonic-therapy.co.uk
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Novasonic, a UK trading brand of Blair Prospect Ltd. founded in 1980, designs and distributes lightweight electro-medical devices that use intrasonic sound waves (16Hz-20,000Hz) for drug-free pain relief, serving individual consumers with chronic conditions and healthcare professionals in clinical practice.
- Ownership category
- akta.pro rank
Novasonic industry classification
Industry- Product category
- Electro-Medical Pain Relief Devices
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Surgical and Medical Instrument Manufacturing (339112)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Ultrasound & Echography Systems (HLAHABAD)
Keywords
Where Novasonic is headquartered
LocationHeadquarters
- HQ city
- Blair Atholl
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Novasonic business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Hardware Sales: One-time purchase of Novasonic devices (Popular Plus, Deluxe) and accessories (sound heads, extension handles, extended guarantees). Payment by cheque, Maestro, Delta, VISA, or MasterCard.
- Accessories and Consumables: Ongoing sales of replacement and additional accessories including sound heads (Ball, Disc, Magnetic Gold), extension handles, extended guarantees, and Acupoint Manual.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Novasonic Popular Plus - Entry-level device |
| One time/ perpetual license | Pay-as-you-go | Novasonic Deluxe - Premium device with accessories |
| Unit Pricing | Pay-as-you-go | Extended Guarantee 12 months |
| Unit Pricing | Pay-as-you-go | Extension Handle |
| Unit Pricing | Pay-as-you-go | Delivery charges |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
Novasonic product offering
Product offeringCore offering
Novasonic manufactures and sells lightweight, precision-engineered electro-medical appliances (CEMDD marked) that produce intrasonic sound waves in the 16Hz–20,000Hz range, designed to penetrate up to 60mm into body tissue to increase blood supply and stimulate natural healing. The company sells the Novasonic Popular Plus and Novasonic Deluxe devices directly to consumers and healthcare professionals, complemented by interchangeable sound heads, extension handles, extended warranties, and an Acupoint Manual.
Product overview
Novasonic offers drug-free sonic pain relief therapy massage tools based on intrasonic technology established since 1980. The core product line consists of two main devices: the Novasonic Popular Plus (entry-level model) and Novasonic Deluxe (premium model with extended guarantee, carry case, and extension handle). Both devices are CEMDD-marked electro-medical appliances that use sound waves in the intrasonic frequency range to penetrate body tissue up to 60mm deep, stimulating blood flow and promoting natural healing. The product ecosystem is complemented by interchangeable sound heads (Magnetic Gold Soundhead, Disc/Flat Sound Head, Ball/Round Sound Head), an Extension Handle for hard-to-reach areas, an Acupoint Manual, and extended warranty options.
Differentiator
Problem solved
Functional benefit
Products and services
- Novasonic Popular Plus
- Novasonic Deluxe
- Magnetic Gold Soundhead
- Disc (Flat) Sound Head
- Ball (Round) Sound Head
- Extension Handle
- Acupoint Manual
- Extended Guarantee of 12 months
Quantifiable outcome
- 100,000+ devices sold in UK alone
- +2 more outcomes
Companies that use Novasonic
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Novasonic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Novasonic partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Hearing & MobilitycoreUK retail chain with 14 stores throughout England and Wales selling Novasonic products. One of the primary retail channels alongside Boots and John Bell & Croydon.
- John Bell & CroydoncoreMedical supply retailer in London (50-54 Wigmore Street) stocking Novasonic products for healthcare professionals and consumers.
- Novafon ApS (Denmark)coreDanish distributor covering Denmark, Norway, Greenland, and Faroe Islands. Located at Graevlingevænget 5, 6000 Kolding, Denmark.
- Physio Needs Ltd. (Ireland)coreIrish distributor at 8-10 Bath Street, Dublin 4, Ireland. Phone: +353-1-6602808.
- Dewe Import & Export (Sweden)coreSwedish distributor covering Sweden, Norway, and Finland. Located at Box 204, Hårds Väg 89 bv, SE-201 22 Malmö.
- Novasonic West (USA)coreUS distributor covering Utah and surrounding regions. Located at 487 West 350 South #B, Springville, UT 84663.
- Boots the ChemistminorUK pharmacy chain retailer where Novasonic products are available. Company notes they are sole UK importers with the 30-day trial offer unlikely available elsewhere.
Scale indicators6 records
Recent moves4 records
Expansion highlights3 records
Novasonic competitors and assessment
Company assessmentDirect peers
- HoMedics: US-based mass-market maker of personal massage and pain relief devices sold through mass retail. Comparable consumer-facing positioning in the home-use massage/therapy device category, though typically more mass-market priced.
- Mettler Electronics: US manufacturer of clinical ultrasound, TENS, and electrotherapy devices for physiotherapy and sports medicine. Comparable in professional clinical channel and therapeutic ultrasound/sonic wave modality.
- Novafon (Germany): German manufacturer of sonic wave therapy devices using the same underlying intrasonic technology for pain relief. The most direct comparable - Novasonic's UK distribution actually originates from a Danish partnership connected to the same technology lineage that Novafon represents in Germany.
- Richmar (Compass Health Brands): US maker of therapeutic ultrasound and electrotherapy devices for clinical and home use. Direct comparable in therapeutic ultrasound category with overlapping use cases for arthritis, pain management, and rehabilitation.
- Beurer: German manufacturer of consumer health and wellness devices including TENS units, massage devices, and pain relief products sold through European pharmacy channels. Direct overlap with Novasonic in pharmacy retail (Boots) and consumer electrotherapy positioning.
- Zynex: US-based designer and manufacturer of electrotherapy devices for pain management and rehabilitation, including TENS and NMES units. Comparable in the non-invasive, drug-free pain relief positioning and the consumer/professional dual channel.
Emerging players
- Therabody: Premium percussion therapy and recovery device brand (Theragun) targeting athletes and consumers for muscle pain relief. Emerging player reshaping consumer expectations around modern, premium-priced pain relief hardware versus legacy sonic therapy devices.
- iTENS: Modern app-connected TENS device targeting the consumer pain relief market with smartphone integration. Represents the digitally-enabled threat that Novasonic faces as consumers shift toward connected wellness devices.
Broad incumbents
- Omron Healthcare: Large established player in consumer and clinical electrotherapy including TENS units and pain management devices. Competes in the same drug-free pain relief category but with significantly broader product portfolio and distribution scale.
- Chattanooga (Enovis): Enovis (formerly DJO) operates the Chattanooga brand, a long-established maker of clinical electrotherapy, ultrasound, and rehabilitation devices used by physiotherapists. Comparable in the professional physiotherapy channel that Novasonic also targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Novasonic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Novasonic leadership team
Management profileNumber of profiles
Profiles3 records
Novasonic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Novasonic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Novasonic
What does Novasonic do?
Novasonic manufactures and sells lightweight, precision-engineered electro-medical appliances (CEMDD marked) that produce intrasonic sound waves in the 16Hz–20,000Hz range, designed to penetrate up to 60mm into body tissue to increase blood supply and stimulate natural healing. The company sells the Novasonic Popular Plus and Novasonic Deluxe devices directly to consumers and healthcare professionals, complemented by interchangeable sound heads, extension handles, extended warranties, and an Acupoint Manual.
Is Novasonic a public or private company?
Novasonic is a private company. It is classified as family owned and is currently operating.
When was Novasonic founded?
Novasonic was founded in 1980. It employs 11 to 50 people.
Where is Novasonic based?
Novasonic is headquartered in Blair Atholl, United Kingdom, in the Europe region.
How does Novasonic make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are accessories and Consumables.
Who are Novasonic's main competitors?
Direct peers on record are HoMedics, Mettler Electronics, Novafon (Germany), Richmar (Compass Health Brands), Beurer and Zynex. Emerging players are Therabody and iTENS. Broad incumbents are Omron Healthcare and Chattanooga (Enovis).
Does Novasonic have an API?
No public API is recorded for Novasonic.
What industry is Novasonic in?
Novasonic's product category is Electro-Medical Pain Relief Devices. Its primary akta.pro industry code is HLAHABAD, Ultrasound & Echography Systems. Its NAICS code is 334510 and its SIC code is 3845.