Mode Pilates
Mode Pilates is a Sydney-based boutique Pilates chain operating five dual Reformer and Mat studios across the Northern Beaches, serving individual health-conscious adults, postpartum mothers, and athletes via subscriptions, class packs, and a mobile app.
- Company typePrivate
- Founded2019
- HeadquartersManly, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Mode Pilates does
Mode Pilates is an Australian boutique fitness studio chain operating five dual Reformer and Mat Pilates studios concentrated across Sydney's Northern Beaches (Manly, Mosman, Brookvale, Collaroy, Mona Vale). Founded in June 2019 by Laura Bullock as Sculpt Barre & Fitness and rebranded to Mode Pilates in 2024, the company sells a diversified class portfolio (Reformer Pilates, Mat Pilates, Barre Burn, Strength Pilates, Yoga, Breathwork) under its branded 'Mode Method' that blends classical Pilates with functional movement, strength training, and mindfulness.
The underlying technology stack is composed of third-party SaaS rather than proprietary platforms: class scheduling and member management run on Mindbody (Hapana) accessible via a custom-branded iOS/Android app, fortnightly recurring membership payments are processed through EziDEBIT, and digital marketing relies on Google Analytics plus Google and Facebook retargeting pixels. The operational differentiator is the dual Reformer + Mat studio format with small class sizes (10-14 Reformer beds or mat students) and a hands-on instructor adjustment philosophy.
Revenue is generated primarily through recurring fortnightly memberships (A$48-A$88/week tiers for Mat Room, 2-3 classes per week, and Ultimate all-access passes), prepaid class packs (A$39 casual up to A$699 for 25-pack all-access), a first-timer intro offer (4 classes for A$59), and a specialized Mums + Bubs tier (A$25-A$28 casual, A$120 five-pack). The go-to-motion is direct-to-consumer, self-serve via the mobile app, with acquisition driven by intro offers, word-of-mouth referrals, organic social media, a content journal, and community events. Customers are predominantly health-conscious adults, postpartum mothers, and athletes using Pilates as cross-training, all served on individual memberships rather than enterprise contracts.
Mode Pilates firmographics
Firmographics- Name
- Mode Pilates
- Legal name
- Mode Pilates
- Website
- https://modepilates.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mode Pilates is a Sydney-based boutique Pilates chain operating five dual Reformer and Mat studios across the Northern Beaches, serving individual health-conscious adults, postpartum mothers, and athletes via subscriptions, class packs, and a mobile app.
- Ownership category
- akta.pro rank
Mode Pilates industry classification
Industry- Product category
- Boutique Fitness Studios
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Pilates Instruction (Mat & Reformer) (HSADACAB)
- akta.pro secondary industries
- Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Hot Yoga & Heated Pilates (HSADACAC)
Keywords
Where Mode Pilates is headquartered
LocationHeadquarters
- HQ city
- Manly
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Mode Pilates business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Weekly Membership Subscriptions: Recurring fortnightly direct debit payments for unlimited or limited weekly class access across all studio locations. Membership tiers include Ultimate (all access), Mat Room access, and class-per-week limits (2-3 classes PW). Payments processed fortnightly via EziDEBIT with 1.99% transaction fee for card payments.
- Class Packs: Pre-paid class credits valid for 1-9 months depending on pack size. Available for Mat-only or Reformer+Mat access. Includes 1 casual ($39), 5-pack ($169-$189), 10-pack ($299-$349), and 25-pack ($649-$699).
- Mums + Bubs: Specialized offering for mothers with infants. Includes casual drop-ins at $28 and 5-class packs at $120, valid for Mums + Bubs designated classes only.
- Intro Offers: First-time visitor offer: 4 classes for $59. Limited to new customers who have not attended the studio, usable once, with validity period specified from first class date.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Ultimate Weekly Pass - Full studio access |
| Subscription | Pay-as-you-go | Ultimate Mat Room - Mat classes only |
| Subscription | Pay-as-you-go | 3 Classes Per Week All Access |
| Subscription | Pay-as-you-go | 3 Classes Per Week Mat Room |
| Subscription | Pay-as-you-go | 2 Classes Per Week All Access |
| Subscription | Pay-as-you-go | 2 Classes Per Week Mat Room |
| Unit Pricing | Pay-as-you-go | Mat Class Packs |
| Unit Pricing | Pay-as-you-go | Reformer + Mat All Access Packs |
| Unit Pricing | Pay-as-you-go | Mums + Bubs Drop-in |
| Unit Pricing | Pay-as-you-go | Mums + Bubs 5-Class Pack |
| Unit Pricing | Pay-as-you-go | First Timer Intro Offer |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Mode Pilates product offering
Product offeringCore offering
Mode Pilates operates boutique dual Mat and Reformer Pilates studios across Sydney's Northern Beaches, delivering the Mode Method (a signature approach blending classical Pilates with functional movement, strength training, and mindfulness). Customers purchase weekly memberships, class packs, or casual drop-ins to attend instructor-led group classes at one of five physical studio locations.
Product overview
Mode Pilates is a boutique dual Mat and Reformer Pilates studio chain offering modern movement classes across Sydney's Northern Beaches. The core offering is the Mode Method, a signature approach blending classical Pilates with functional movement. Classes include Reformer (Foundations, Mode Reformer, Strength Reformer), Mat Pilates (Foundations, signature Mat, Strength Pilates), Barre Burn, Breathwork, and Slow Flow to Yin yoga. The company operates five studio locations (Mosman, Manly, Brookvale, Collaroy, Mona Vale) with memberships ranging from casual drop-ins ($39) to unlimited weekly passes ($88/week). The Mode Pilates mobile app (iOS/Android) enables class booking and membership management.
Differentiator
Problem solved
Functional benefit
Products and services
- Group Pilates Classes (Reformer and Mat) Instructor-led group Pilates classes including Reformer Foundations, Mode Reformer, Strength Reformer, Mat Pilates Foundations, signature Mat Pilates, Strength Pilates, Barre Burn, Breathwork, and Slow Flow to Yin yoga. Classes are designed for all fitness levels (beginners through advanced) and are delivered at five boutique studio locations across Sydney's Northern Beaches.
- Weekly Membership Subscriptions Recurring fortnightly direct debit memberships providing access to all studio locations. Tiers include Ultimate All Access ($88/week), Ultimate Mat Room ($68/week), 3 Classes Per Week All Access, 3 Classes Per Week Mat Room ($58/week), 2 Classes Per Week All Access, and 2 Classes Per Week Mat Room ($48/week). Payments processed via EziDEBIT with a 1.99% transaction fee for card payments. Minimum 12-week term, with the ability to pause 2-12 weeks.
- Class Packs Pre-paid class credits for Mat-only or Reformer+Mat access. Mat packs: $39 casual (1 month), $169 (5 classes, 3 months), $299 (10 classes, 6 months), $649 (25 classes, 9 months). Reformer+Mat packs: $42 casual, $189 (5 classes, 3 months), $349 (10 classes, 6 months), $699 (25 classes, 9 months).
- Mums + Bubs Package Specialized Pilates offering for mothers with infants, including $28 casual drop-in (1 month validity) and $120 five-class pack (2 months validity) for Mums + Bubs designated classes only.
- First-Timer Intro Offer New-customer offering of 4 classes for $59, limited to first-time visitors who have not previously attended the studio. Usable once, with validity from the first class date. Redeemed via the Mode Pilates mobile app.
- Mode Pilates Mobile App Custom-branded mobile application for iOS and Android enabling customers to discover studios, book classes, redeem intro offers, purchase class packs, and manage memberships. Serves as the primary customer touchpoint for the self-serve business model.
Companies that use Mode Pilates
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Mode Pilates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Mode Pilates partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Nimble ActivewearminorCo-marketing collaboration for a community event at Warringah Mall. MODE x Nimble hosted a feel-good morning of movement, connection, and post-class treats to celebrate Nimble's presence at the mall.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Mode Pilates competitors and assessment
Company assessmentDirect peers
- KX Pilates: Australian boutique Reformer Pilates franchise with multiple studio locations and a similar small-group, instructor-led class model. Directly competes with Mode for the same Pilates consumer and offers franchise-driven scale advantages.
- Studio Pilates International: Large Reformer Pilates franchise network in Australia with a comparable small-group Reformer class model. Closest direct competitor by format, pricing, and target customer profile.
- Barre Body: Australian boutique barre and Pilates studio chain offering similar low-impact, group-instructor-led fitness classes in premium studio environments. Competes for the same health-conscious female demographic in Sydney metro.
Broad incumbents
- One Hot Yoga: Australian boutique yoga and Pilates studio chain offering heated mat classes, reformer, and barre. Overlaps with Mode's Mums + Bubs and general wellness positioning but with a yoga-first identity.
- Fitness First Australia: Large full-service gym chain operating across Sydney with memberships, group classes, and Pilates offerings. Represents the broader incumbent fitness option Mode customers might choose instead of a boutique specialist.
- F45 Training: Global boutique fitness franchise offering functional group training classes. Targets a similar premium-boutique consumer but with a different class format (HIIT vs. Pilates), serving as a broader benchmark for boutique fitness unit economics and franchise scale.
Regional players
- BodyFit Pilates: Sydney-based Reformer Pilates studio operator with similar small-group class format and dual Reformer+Mat offerings. Competes for the same Northern Beaches and greater Sydney Pilates customer base.
Emerging players
- BFT (Body Fit Training): Australian boutique group fitness franchise combining strength and cardio programming with a tech-enabled member experience. Competes for the same health-conscious, time-poor Sydney consumer considering boutique fitness memberships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mode Pilates social profiles
Digital presenceMode Pilates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mode Pilates leadership team
Management profileNumber of profiles
Profiles1 record
Mode Pilates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mode Pilates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mode Pilates
What does Mode Pilates do?
Mode Pilates operates boutique dual Mat and Reformer Pilates studios across Sydney's Northern Beaches, delivering the Mode Method (a signature approach blending classical Pilates with functional movement, strength training, and mindfulness). Customers purchase weekly memberships, class packs, or casual drop-ins to attend instructor-led group classes at one of five physical studio locations.
Is Mode Pilates a public or private company?
Mode Pilates is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mode Pilates founded?
Mode Pilates was founded in 2019. It employs 1 to 10 people.
Where is Mode Pilates based?
Mode Pilates is headquartered in Manly, Australia, in the Oceania region.
How does Mode Pilates make money?
Four revenue lines are on record. Weekly Membership Subscriptions are the primary driver. The others are class Packs, mums + Bubs and intro Offers.
Who are Mode Pilates's main competitors?
Direct peers on record are KX Pilates, Studio Pilates International and Barre Body. Broad incumbents are One Hot Yoga, Fitness First Australia and F45 Training. BodyFit Pilates is listed as a regional player. BFT (Body Fit Training) is listed as an emerging player.
Does Mode Pilates have an API?
No public API is recorded for Mode Pilates.
What industry is Mode Pilates in?
Mode Pilates's product category is Boutique Fitness Studios. Its primary akta.pro industry code is HSADACAB, Pilates Instruction (Mat & Reformer), with a secondary code of HSADACAI, Private 1:1 Yoga/Pilates & Small-Group Sessions. Its NAICS code is 71394 and its SIC code is 7997.