Modern Beauty Salon Holdings Ltd (919)

What Modern Beauty Salon Holdings Ltd (919) does

Modern Beauty Salon Holdings Ltd (stock code 919, legal entity Modern Health Technology Holdings Limited (現代健康科技控股有限公司)) is a Hong Kong-headquartered, publicly listed premium beauty and wellness service provider founded in 1991. The company operates a multi-branch physical salon network across Hong Kong's prime districts — including Central, Sheung Wan, Tsim Sha Tsui, West Kowloon, Ma On Shan, North Point, Lai Chi Kok, Tsuen Wan, Jordan and Kowloon Bay — complemented by the Wesley Marketplace e-commerce storefront and an online appointment booking system. Its cumulative customer base exceeds 100,000, served through 100+ treatment offerings spanning facial care, body slimming, hair removal, spa and massage, plus nail and hair services.

The company's service model is built around imported, FDA/CE-certified aesthetic equipment rather than proprietary technology: HIFU devices (Vmax, ULTRA STAR, SPEEDY) for non-invasive lifting; the Picoway picosecond laser for pigmentation and rejuvenation; multiple RF platforms (DUET RF, REACTION, ThermaMATRIX, Venus Legacy, Cell-Fire 360) for skin tightening; LPG Cellu M6 Endermolift and Italian ICOONE Roboderm for body contouring; plus BTL X Wave, Syneron Candela UltraShape V3 and LUMENIS LightSheer Duet for body shaping and pain-free laser hair removal. Technology partnerships with BTL, Syneron Candela and LUMENIS provide access to these devices. The 2024 launch of the New Doublo SD micro-lifting treatment (MFU+4RF SD) reflects ongoing product portfolio refresh.

The business operates two revenue streams: professional beauty treatment services delivered in-branch by trained therapists, and retail skincare product sales through 10 proprietary or agency sub-brands of international origin (Advanced Natural and BE from Australia; Drplus+ from Korea; Castille from France; BYOTEA from Italy; Ferrecare from Switzerland; Malu Wilz from Germany; plus Éclat du teint, Natural Care and P.E.N aromatherapy oils from Mauritius). The company targets affluent middle-to-high-income female consumers with VIP-tier personalized treatment plans, supported by celebrity/influencer endorsements, customer testimonials and new-customer promotional pricing. Marketing channels include Instagram, Facebook and WeChat. Leadership is anchored by Group Chairman and CEO Dr. Tsang Yu (曾裕博士), recognized through the 2016 DHL/SCMP Hong Kong Business Awards Outstanding Management Award and the 2016 Global Excellence Business Genius Authority Gold Award.

Name

Modern Beauty Salon Holdings Ltd (919)

Legal name

Modern Health Technology Holdings Limited (現代健康科技控股有限公司)

Website

https://modernbeautysalon.com

Company type

Public

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Modern Beauty Salon Holdings Ltd (HKEX: 919) is a Hong Kong-listed premium beauty salon chain founded in 1991, operating 10+ branches and serving 100,000+ customers with 100+ treatments using imported aesthetic equipment (HIFU, picosecond laser, RF) and 10 proprietary skincare sub-brands.

Ownership category

akta.pro rank

Product category

Beauty Salon Services

NAICS

Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Hair, Nail, and Skin Care Services (81211)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Beauty & Aesthetics Experiences (Facials, Skincare Clinics, Non-surgical Aesthetics) (THAJAHAK)

akta.pro secondary industries

Women's Hair Salons (HSALAAAA), Salon Retail & Backbar Consumables (Disposables, Capes, Towels, Sanitizers) (CRABALAJ), Waxing & Depilatory Professional Products (CRABALAH), Professional/Salon Haircare (Backbar & Retail) (CRABABAK)

Keywords

• Beauty salon services
• Aesthetic skincare treatments
• Body slimming services
• Laser hair removal
• Facial care treatments

Headquarters

HQ city

Hong Kong

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Beauty Treatment Services: Provides a wide range of treatments including facial care, body slimming, hair removal, spa and massage services through physical salon branches. Services are offered by trained beauty therapists with personalized recommendations for VIP customers.
2. Skincare and Beauty Products: Sells proprietary skincare brands including Advanced Natural (Australia), Drplus+ (Korea), Castille (France), BYOTEA (Italy), Ferrecare (Switzerland), Malu Wilz (Germany), BE (Australia), Natural Care, PEN, and Eclat du teint through their e-commerce platform Wesley Marketplace and physical stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Modern Beauty Salon operates a chain of physical beauty salon branches in Hong Kong and Asia delivering facial care, body slimming, hair removal, spa and massage, and nail/hair services using advanced aesthetic equipment (HIFU, picosecond laser, RF, body contouring devices). It also sells 10 proprietary skincare brands via e-commerce and retail, serving over 100,000 customers across more than 100 products and treatments.

Product overview

Modern Beauty Salon operates as a comprehensive beauty and wellness service provider with a multi-brand portfolio strategy. The company offers skincare products under 10 sub-brands spanning Australian (Advanced Natural, BE), Italian (BYOTEA), French (Castille), Korean (Drplus+), Swiss (Ferrecare), German (Malu Wilz) origins, plus proprietary brands (Éclat du teint, Natural Care, P.E.N). Core services include beauty treatments using advanced equipment, nail/hair care, slimming and hair removal, spa and massage services. The company positions itself as a one-stop beauty destination offering over 100 products and treatments across Asia, serving more than 100k customers through multiple branches. Treatment services are enhanced by high-tech beauty equipment including HIFU devices, RF machines, laser systems, and body contouring devices.

Differentiator

Problem solved

Functional benefit

Brands

• Drplus+: Korean skincare brand utilizing natural ingredients for effective skincare solutions.
• BE
• BYOTEA
• Castille
• Éclat du teint
• Ferrecare
• Malu Wilz
• Natural Care
• P.E.N
• Advanced Natural

Products and services

• Beauty Treatment Services Comprehensive facial care, skin rejuvenation, pigmentation removal and personalized beauty treatments delivered by trained beauty therapists at salon branches using advanced aesthetic equipment.
• Body Slimming and Hair Removal Services Non-invasive body slimming, contouring and laser hair removal services using technologies such as RF, HIFU, X Wave shock wave, LightSheer Duet, ICOONE, and LPG Endermolift.
• Spa and Massage Services Relaxation, aromatherapy and wellness massage services including Chinese herbal massage and P.E.N aromatherapy oils, delivered at salon branches.
• Nail and Hair Care Services Manicure, pedicure and hair care services offered alongside the company's core beauty treatment portfolio.
• Advanced Natural Skincare Brand

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• BTLcoreTechnology or IntegrationBTL is a UK-based leading equipment manufacturer providing X Wave shock wave technology for body contouring treatments. X Wave received dual safety certifications from US FDA and EU CE.
• Syneron CandelacoreTechnology or IntegrationGlobal aesthetic medical equipment company providing Picoway picosecond laser and UltraShape V3 technologies for skin rejuvenation and body contouring treatments.
• LUMENIScoreTechnology or IntegrationProvides LightSheer Duet (LSD) vacuum pain-free laser hair removal technology with proprietary cooling and vacuum technologies.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• L'Oréal Group: Global beauty leader operating multiple professional and consumer skincare brands (including professional salon brands) and the SkinCeuticals/La Roche-Posay portfolio. Comparable to Modern Beauty Salon as a broad incumbent supplier of beauty brands and treatments used in salon/clinical environments.
• Clarins Group: Global prestige skincare and spa brand group combining product lines with spa and treatment-center distribution. Comparable to Modern Beauty Salon on premium positioning, spa-adjacent service philosophy, and distribution of skincare lines to affluent Asian consumers.
• Estée Lauder Companies: Global prestige beauty group with skincare, makeup, and fragrance brands distributed through department stores, specialty retailers, and spa channels. Comparable to Modern Beauty Salon as a broad incumbent whose brands are sold into Asian beauty and spa channels targeting affluent female consumers.
• Nu Skin Enterprises: Global personal care and beauty device company with significant Asia-Pacific operations and multi-brand skincare portfolio. Comparable to Modern Beauty Salon on multi-brand skincare, beauty device usage, and Asian consumer markets, though operating a direct-selling model rather than salon services.
• Sephora: Global multi-brand beauty retailer operating owned stores and digital channels across Asia, including Hong Kong and mainland China. Comparable to Modern Beauty Salon on multi-brand beauty retail, Asian consumer base, and prestige skincare assortment, though operating a retail-store rather than salon-services model.

Direct peers

• Dr. Reborn: Hong Kong-based medical aesthetics chain offering non-surgical aesthetic treatments including HIFU, thread lifts, and injectables. Comparable to Modern Beauty Salon as a regional competitor in the same advanced aesthetics category targeting affluent Hong Kong customers.
• Water Oasis Group: Hong Kong-listed (HKEX: 1161) beauty and wellness services chain operating multiple salon and spa brands. Comparable to Modern Beauty Salon as a directly competing HK-based multi-brand beauty services operator with overlapping service menus and Hong Kong retail exposure.
• Beauty Farm Medical and Health Industry: China-listed beauty salon and medical aesthetics chain operating premium facial, slimming, and spa services across mainland China. Comparable to Modern Beauty Salon given the similar one-stop beauty center model, premium positioning, and non-surgical aesthetic service mix targeting affluent female customers.
• Bonjour Holdings: Hong Kong-listed (HKEX: 653) cosmetics and beauty product retailer with multi-brand skincare and beauty assortment. Comparable to Modern Beauty Salon on the multi-brand beauty retail and Hong Kong consumer base, though with stronger weighting to product retail versus in-salon services.
• Sa Sa International Holdings: Hong Kong-listed cosmetics and beauty retailer (HKEX: 178) operating a multi-brand retail model across Hong Kong, Macau, and mainland China. Directly comparable to Modern Beauty Salon given the shared Hong Kong listed-platform retail beauty focus, multi-brand merchandising strategy, and exposure to cross-border beauty consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/modern-beauty-salon-holdings-ltd-919-

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modern Beauty Salon Holdings Ltd (919)