Dr Reborn

What Dr Reborn does

DR REBORN is a Hong Kong-based aesthetic medical beauty group operating 13 centers across Hong Kong and Macau, founded in 2005 and operating as a brand within publicly listed parent EC Healthcare (HKEX: 2138). The company provides non-invasive and minimally invasive cosmetic treatments to mass-market and aspirational consumers in Greater China, with a cumulative service volume of nearly 17 million visits recorded between January 2013 and March 2026. Its core offerings span skin rejuvenation, body slimming, facial contouring, and hair growth treatments, delivered through FDA-, CE-, and KFDA-certified platforms including Thermage FLX, Ultherapy, EMSCULPT neo, and Discovery Pico laser systems. Service pricing ranges from HK$188 for ancillary slimming tea to HK$13,230 for premium Ultherapy thread-lift procedures.

The business is operated by a management and training team of 325+ members, with the company holding 16 consecutive years of sales champion status across multiple flagship injectable brands (Dysport, Botox, Juvéderm) and authorized-provider status for major energy-based device manufacturers. Revenue is generated primarily through per-treatment service fees at clinic locations, supplemented by an e-commerce platform for related product sales and sub-brands (Antevorta, Healthmore) addressing adjacent product lines. The customer proposition is anchored on a 97% retention rate and an industry-first 14-day cooling-off period, positioning trust and repeat behavior as core commercial differentiators.

Under EC Healthcare, DR REBORN benefits from group-level capital access and supplier leverage, while contributing a density-driven Hong Kong and Macau footprint to the parent portfolio. The go-to-market is geographically concentrated rather than dispersed, with branch convenience, supplier allocations, and clinic-based service delivery representing the principal operational levers.

Name

Dr Reborn

Legal name

DR REBORN 香港美容集團

Website

https://drreborn.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

DR REBORN is a Hong Kong-based aesthetic medical beauty group operating 13 centers across Hong Kong and Macau, founded in 2005 under EC Healthcare (HKEX: 2138). It delivers FDA-certified cosmetic treatments including Thermage, Ultherapy, and EMSCULPT to mass-market and aspirational consumers seeking non-invasive aesthetic services.

Ownership category

akta.pro rank

Product category

Medical Aesthetic Services

NAICS

Hair, Nail, and Skin Care Services (81211)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Body Contouring & Non-Invasive Aesthetic Recovery (e.g., Lymphatic Drainage) (HSADAKAM)

Keywords

• Medical aesthetics services
• Non-invasive beauty treatments
• Body contouring services
• Skin tightening treatments
• Facial rejuvenation procedures

Headquarters

HQ city

Mong Kok

HQ country

Hong Kong SAR China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Aesthetic Treatment Services: Revenue generated from providing various aesthetic and beauty treatments including skin tightening, body contouring, facial reshaping, pigmentation removal, laser hair removal, intimate care, and breast care services at 13 physical centers across Hong Kong and Macau.
2. E-commerce Product Sales: Online sales of treatment packages, skincare products, and intimate care products through the company's e-commerce platform (eshop.drreborn.com). Products include treatment packages (EMSCULPT NEO, laser hair removal), intimate care (Antevorta products), health supplements (Healthmore slimming tea), and membership-exclusive items.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

DR REBORN operates a chain of medical aesthetic beauty centers delivering non-invasive FDA and CE certified treatments such as skin tightening (Thermage FLX, Ultherapy), body contouring (EMSCULPT neo, ONDA, UltraShape), facial rejuvenation (Volnewmer, Discovery Pico, injectables including Botox, Juvéderm, Sculptra), intimate care (BTL EMSELLA, BTL Exilis FEMME 360), and laser hair removal, complemented by an e-commerce store selling treatment packages, intimate care items (Antevorta), and slimming supplements (Healthmore).

Product overview

DR REBORN is Hong Kong's largest aesthetic medical beauty group, operating as a brand under EC Healthcare (HK.2138). The company offers a comprehensive portfolio of over 100 aesthetic treatments and services across multiple categories: Reborn Aesthetics (13 types of skinboosters/injectables, high-energy treatments including HIFU and RF, optical laser treatments, collagen stimulation, facial contouring, body slimming); Lifestyle Beauty (skin tightening, whitening, eye care, laser hair removal, cleansing and hydration); Body Contouring (fat reduction, muscle building with EMSCULPT neo, non-surgical procedures); Intimate Care (BTL EMSELLA, BTL Exilis FEMME 360); Breast Enhancement; and an e-commerce platform selling skincare and intimate care products. The company operates 13 centers across Hong Kong and Macau with a 97% customer retention rate and nearly 17 million service visits. Key flagship treatments include Thermage FLX, Ultherapy Prime, Volnewmer, Discovery Pico laser, and ONDA PLUS body contouring. The company has won numerous manufacturer awards including 16 consecutive years as Dysport, Botox, and Juvéderm sales champion (2008-2025).

Differentiator

Problem solved

Functional benefit

Brands

• Antevorta: Private care product line including cleansing wipes, sprays, and moisturizing gels for intimate care
• Healthmore

Products and services

• Thermage FLX Skin Tightening Treatment Non-invasive monopolar radiofrequency treatment heating deep skin layers to stimulate collagen contraction and regeneration for immediate and long-term tightening, for adult consumers seeking facial skin tightening and lifting.
• Ultherapy Prime Facial Lifting Treatment High-intensity focused ultrasound (HIFU) treatment that lifts and tightens facial skin to the SMAS fascia layer stimulating collagen remodeling, for adult consumers seeking non-surgical facial lifting.
• EMSCULPT neo Magnetic Radiofrequency Muscle Sculpting Combined HIFEM+ and radiofrequency treatment for simultaneous muscle building and fat reduction targeting diastasis recti and body contouring, for adult consumers seeking non-invasive muscle sculpting.
• WONDER Full Body Fat Reduction Treatment Full body fat reduction and muscle building treatment combining NMS, EMF and RF technologies, marketed as 25 minutes equivalent to 3 hours of gym exercise, for adult consumers seeking full body slimming.
• ONDA PLUS One-Click Fat Dissolving Treatment Coolwaves cold wave technology treatment for localized fat reduction targeting double chin, arms, abdomen, buttocks, back and thighs with simultaneous skin tightening and collagen regeneration, for adult consumers with stubborn fat pockets.
• Discovery Pico Picosecond Laser Spot Removal and Whitening Picosecond laser treatment for pigmentation removal (freckles, sun spots, hormonal spots), acne scar improvement and skin rejuvenation, for adult consumers with pigmentation and scarring concerns.
• Volnewmer Golden Radiofrequency Treatment Advanced gold radiofrequency facial treatment for apple cheek lifting, eye wrinkle smoothing and nasolabial fold reduction with no recovery period, for adult consumers seeking facial rejuvenation.
• BTL EMSELLA Pelvic Floor Strengthening Treatment Non-invasive electromagnetic pelvic floor strengthening treatment equivalent to 12,000 Kegel exercises per 28-minute session, for postpartum women and adults with urinary incontinence.
• UltraShape V3 Focused Ultrasound Fat Dissolving Focused ultrasound body contouring treatment using patented VDF technology to selectively destroy fat cells without damaging surrounding tissues, for adult consumers seeking non-invasive body fat reduction.
• Functional Body Shaping Plan Multi-device body shaping plan allowing selection across 20 international brand-name body shaping instruments across three phases (detoxification, fat reduction/muscle building, skin tightening) addressing body fat percentage, muscle mass and proportions, for adult consumers seeking comprehensive body transformation.
• Antevorta Intimate Care Product Line Retail product line of intimate care items including cleansing wipes (21pcs), intimate sprays (80ml and 17ml travel sets) and moisturizing gel (100ml) addressing pH balance, odor neutralization and vaginal dryness, for adult female consumers seeking daily intimate hygiene.
• BOTOX V-Face Contouring Treatment Botulinum toxin injection treatment for V-line facial slimming and contouring using 100% authentic Allergan Botox product, for adult consumers seeking non-surgical facial reshaping.
• Sculptra Collagen Regeneration Treatment Injectable poly-L-lactic acid collagen-stimulating treatment for gradual facial volume restoration and wrinkle correction, for adult consumers seeking long-term facial rejuvenation.
• Healthmore Slimming Tea and Health Supplements Retail slimming tea and health supplement products (including 22-inch Slimming Tea at HK$188) marketed as an all-natural, caffeine-free method to support fat reduction, for adult consumers seeking at-home slimming support alongside in-center treatments.
• ROBOLEX Body Contouring Breast Enhancement Treatment CE certified full-spectrum body contouring treatment combining fat reduction, muscle building and skin tightening, used within the breast enhancement service category, for adult consumers seeking non-invasive breast enhancement and body tightening.
• Sineston 30 Lymphatic Detox Body Treatment 20-minute lymphatic drainage and meridian activation treatment providing detoxification, fat reduction support, breast care, and pain relief, for adult consumers seeking lymphatic and circulation wellness.

Quantifiable outcome

• Thermage FLX single treatment effect lasting 12 months, used in 80+ countries worldwide
• +8 more outcomes

Named customers23 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• EC Healthcare (醫思健康)coreStrategic or Co-development PartnerDR REBORN is a brand under EC Healthcare, Hong Kong's largest non-hospital medical service provider. EC Healthcare is a listed company (HKEX) focused on precision and preventive healthcare, operating as a one-stop large health ecosystem. DR REBORN benefits from the group's scale, resources, and cross-brand synergies.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cosmax: Global cosmetics OEM/ODM and beauty solutions provider with adjacent involvement in aesthetic skincare product development. Comparable as a broader beauty industry incumbent with overlapping personal care product capabilities.

Others

• EC Healthcare (醫思健康): Parent company of DR REBORN and Hong Kong's largest non-hospital medical service provider (HKEX: 2138). Operates a one-stop healthcare ecosystem across medical aesthetics, women's health, and other specialty services — directly relevant as the listed parent and ecosystem counterpart.
• Allergan Aesthetics (AbbVie): Manufacturer of Botox, Juvéderm, CoolSculpting, and HArmonyCa — key product suppliers and long-standing sales-champion partners of DR REBORN. Comparable as a critical product/technology counterpart rather than a direct service competitor.

Regional players

• Ideal Image: Largest US medical aesthetics chain focused on Botox, fillers, laser hair removal, and body contouring. Comparable as a multi-center aesthetic services franchise operating in a different geography but with a near-identical service mix.
• LaserAway: US-based aesthetic services chain specializing in laser hair removal, skin rejuvenation, body contouring, and injectables. Direct category overlap with DR REBORN's laser hair removal and skin services, operating in a different geography.
• Yan Palace (颜工坊): Large mainland China aesthetic and slimming chain with a comparable service menu (facial, body contouring, skin treatments). Operates in a different geography but addresses similar consumer needs with a similar multi-center retail model.
• Beauty Farm Medical and Health Industry (美丽田园): Leading mainland China medical aesthetics and wellness chain with broad facial, body, and slimming services. Comparable in service breadth, multi-center retail approach, and consumer segments, though primarily mainland-focused.

Emerging players

• Skin Laundry: US aesthetic services brand offering laser facials, injectables, and skin treatments through a multi-location retail model. Comparable in its blend of energy-device treatments and retail-store customer experience.

Direct peers

• Modern Beauty Salon (現代美容): Long-established Hong Kong beauty and slimming chain offering facial, body, and aesthetic services to a similar mass-affluent female consumer base. Comparable in scale, channel (physical storefronts), and service mix to DR REBORN's lifestyle beauty offerings.
• Neo Derm Group: Hong Kong-based medical aesthetics chain operating brands such as Dermagram and Viva. Competes head-to-head with DR REBORN in HK premium aesthetic services including injectables, skin tightening, and body contouring.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCuGZN_IA4lwZ62a0Jc_TnHQ
• Facebookfacebook.com/drreborn.com.hk
• Instagraminstagram.com/drrebornofficial
• Xx.com/drreborn_hk
• LinkedInlinkedin.com/company/dr-reborn

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dr Reborn