Modern Muscle, Inc.

What Modern Muscle, Inc. does

Modern Muscle, Inc. is a privately held automotive performance shop headquartered in Plainfield, Illinois, serving domestic muscle car enthusiasts across the Chicagoland area. Founded circa 2016, the company operates from a single facility with approximately six employees and specializes exclusively in American domestic performance vehicles across GM, Ford, and MOPAR platforms — including Camaro, Corvette, Mustang, CTS-V, Pontiac G8/GTO, and LX-platform HEMI and Jeep SRT-8 vehicles. The company is founder/owner-operated, with no external funding, parent company, or holding structure identified.

The company's core technical offering is custom dyno tuning using a DynoJet 224xLC dynamometer paired with HPTuners, DiabloSport, and SCT calibration software. Beyond tuning, Modern Muscle delivers a full vertical stack of performance services: hand-built engines for LSX, LTX, HEMI, and Ford Modular platforms; installation of superchargers (ProCharger, Magnuson, Whipple, Vortech, Edelbrock), turbochargers, and nitrous oxide systems; custom fabrication including exhaust work, roll cages, and CNC brackets; engine swaps integrating modern EFI into classic muscle cars; off-road vehicle building; and general repair and maintenance. The shop also retails performance parts from hundreds of vendors. Lead tuner Justin Meyers is credited with having calibrated thousands of high-performance vehicles over a decade across all domestic V8 platforms, and this expertise is positioned as the company's central competitive differentiator.

Revenue is generated through professional service labor (repair, tuning, installation, fabrication) and parts sales on a pay-as-you-go basis. The company offers GE Capital financing for purchases over $750 (0% APR for 12 months) to reduce buyer friction. Go-to-market is direct-to-consumer and local: customers bring vehicles to the Plainfield facility, with awareness driven by community events (car shows, Cars and Coffee), technical blog content, a Twitter presence, and word-of-mouth referrals. The shop does not operate e-commerce, dealer networks, or multi-location retail.

Name

Modern Muscle, Inc.

Legal name

Modern Muscle, Inc.

Website

https://modern-muscle.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Modern Muscle, Inc. is a privately held, single-location automotive performance shop in Plainfield, Illinois, providing dyno tuning, engine building, supercharger/turbo installation, fabrication, and engine swaps for American muscle car (GM, Ford, MOPAR) enthusiasts in the Chicagoland area.

Ownership category

akta.pro rank

Headquarters

HQ city

Plainfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Automotive Service and Labor: Charges for repair, maintenance, installation, tuning, and fabrication services performed at their facility. Pricing is based on hourly labor rates for professional automotive work.
2. Parts Sales: Sales of performance parts and components including superchargers, turbos, nitrous systems, engine components, and accessories. They carry hundreds of vendors with competitive pricing.
3. Financing Services: Through GE Capital financing for purchases over $750, offering 0% interest for 12 months with minimum monthly payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Modern Muscle, Inc. is a high-performance automotive speed shop that sells performance parts and provides repair, customization, and upgrade services primarily for domestic muscle cars from GM, Ford, and MOPAR. The business combines retail parts sales with hands-on service work delivered from a physical shop location.

Product overview

Modern Muscle is an automotive performance shop (not a software product company) offering a comprehensive suite of high-performance vehicle services. The core offerings include dyno tuning using DynoJet 224xLC dynamometer, engine building for LSX/LTX/HEMI/Ford Modular platforms, supercharger and turbocharger installations, nitrous systems, fabrication, engine swaps, and repair/maintenance. They provide vehicle-specific performance packages for GM (Camaro, Corvette, CTS-V, Pontiac G8/GTO), Chrysler/Dodge (LX Platform Hemi vehicles, Jeep SRT-8), and Ford (Mustang) platforms. Part sales and off-road vehicle services round out the offerings. The shop uses tuning software including HPTuners, DiabloSport, and SCT.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Parts Retail
• Vehicle Repair and Maintenance Services
• Custom Performance Builds and Modifications

Quantifiable outcome

• Up to 1000+ RWHP achievable on built engines
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Holley Performance Products: Major performance aftermarket manufacturer of carburetors, EFI, ignition, and exhaust products across multiple vehicle platforms. Comparable as a major incumbent in the same domestic muscle-car ecosystem.
• Summit Racing Equipment: Largest US-based retailer of performance parts and accessories, with broad catalog coverage across GM, Ford, and MOPAR. Sells the same vendor brands Modern Muscle carries and competes indirectly on parts availability.

Direct peers

• Lethal Performance: Specialty speed shop focused on late-model Ford Mustang performance, offering tuning, supercharger installations, engine builds, and parts. Closely comparable to Modern Muscle's GM-focused model in business structure and customer profile.
• Texas Speed & Performance: LS and modern GM engine performance shop offering custom dyno tuning, engine builds, cylinder heads, and complete packages. Highly comparable in technical focus on GM V8 platforms and full-stack in-house capability.
• Stainless Works: Manufacturer and fabricator of performance exhaust systems and headers for domestic muscle cars, with installation partners. Comparable in custom fabrication expertise and domestic muscle-car aftermarket focus.
• Late Model Restoration: Ford Mustang specialty retailer and installer offering parts, supercharger packages, and installation services. Comparable in target customer, platform specialization, and combined parts-plus-service business model.
• Palmer's Custom Carb: Boutique carburetor and engine-building shop specializing in custom tuning, carb builds, and high-performance engine services for muscle-car enthusiasts. Directly comparable niche service offering and customer base.

Others

• ProCharger: Manufacturer of centrifugal supercharger systems for domestic muscle cars and trucks. One of Modern Muscle's primary supercharger vendors and a key supplier relationship in their installation business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ModernMuscleHP
• LinkedInlinkedin.com/company/modern-muscle-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modern Muscle, Inc.