What MODERN WARRIORS LLC does

Modern Warriors LLC is a privately-held, multi-location tactical firearms retailer and shooting range operator headquartered in St. George, Utah, founded in 2013. The company operates three physical stores — its flagship in St. George, Utah (144 East 2580 South), and two Tennessee locations in Nashville (4290 Kenilwood Dr.) and Franklin (390 Southwinds Dr.) — each featuring indoor shooting ranges alongside firearms showrooms. Its core product offering spans handguns and pistols (Atlas Gunworks, Staccato 2011, Wilson Combat, Nighthawk Custom, Maxim Defense), rifles and shotguns (Daniel Defense, Benelli, Noveske, Q, Genesis Arms), SBR and integrally suppressed weapons, suppressors across multiple calibers, sights and optics, night vision and thermal equipment, and firearm components/parts. Supporting services include indoor shooting range access with bay reservations, certified firearms training (beginner, concealed carry certification, women-only courses), private instruction, group events, professional gunsmithing, FFL transfer services, a 60-day layaway plan, Credova installment financing (up to 60 months for $300-$10,000 purchases), and a military/LE/first-responder Honor Program offering 5% storewide and 10% off Staccato products.

The company's business model is a hybrid retail and services operation with revenue generated from one-time firearm and accessory sales, professional services (FFL transfers, gunsmithing, training, range usage), and transaction fees (layaway surcharges, financing referrals). Customer segments are entirely consumer-facing and fragmented across gun enthusiasts, military/law enforcement/first responders, training seekers, and NFA collectors — there are no disclosed B2B or enterprise customers. Distribution combines brick-and-mortar retail, an e-commerce storefront (modernwarriors.com) with FFL transfer support, and direct sales of NFA-regulated items including suppressors and SBRs. Modern Warriors is recognized as Wilson Combat Dealer of the Year for five consecutive years (2020-2024) and Maxim Defense Dealer of the Year for four consecutive years (2021-2024), has been voted Best Gun Shop in Southern Utah for three consecutive years, and operates a wholly-owned custom Cerakote subsidiary called Alice Kustoms. The company is an LLC domiciled in Utah, with no disclosed external funding rounds, parent company, or institutional ownership; expansion in 2024 into Tennessee and the Alice Kustoms service line are the most recent material strategic actions.

Name

MODERN WARRIORS LLC

Legal name

Modern Warriors, LLC

Website

https://modernwarriors.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Multi-location tactical firearms retailer operating three stores with indoor shooting ranges in Utah and Tennessee, selling premium firearms, suppressors, and accessories while offering training, gunsmithing, and Cerakote services to consumers, military, law enforcement, and first responders.

Ownership category

akta.pro rank

Product category

Firearms Retail

NAICS

All Other Miscellaneous Retailers (459999)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

akta.pro secondary industries

Firearm Storage & Safety Retail (Safes, Cases, Locks) (CRAMAKAI), Firearms, Range Safety & Less-Lethal Weapons Training (EDAOAMAN)

Keywords

• Firearms retail
• Shooting range operations
• Suppressor sales
• Firearms training
• Gunsmithing services

Headquarters

HQ city

St. George

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Firearms Sales: Retail sales of firearms including pistols, rifles, shotguns, and SBRs with integrally suppressed weapons. Products from premium brands including Wilson Combat, Staccato 2011, Daniel Defense, Atlas Gunworks, Nighthawk Custom, Maxim Defense, Noveske, Q, Benelli, Genesis Arms, Cobalt Kinetics.
2. Suppressors and NFA Items: Sales of suppressors, SBRs, and other NFA-regulated items with associated $200 tax stamp and ATF Form 4 transfer process.
3. Accessories and Gear: Sales of night vision, thermal optics, sights, optics, weapon lights, receivers, upper/lower parts, barrels, grips, magazines, stocks, braces, ammunition, knives, bags, holsters, gun safes, and tactical gear.
4. Training Classes and Range Services: Shooting range access, bay reservations, private instruction, group events, and training classes including beginner courses, concealed carry certification, and women-only courses at Tennessee and Utah locations.
5. Gunsmithing and Cerakote Services: Alice Kustoms custom cerakote coating services for firearms, suppressors, and accessories. Custom work and gunsmithing services.
6. FFL Transfer Fees: Fee-based FFL transfer services for firearms purchased online or across state lines. UT fees: $40 standard/$80 NFA for general public, $20 standard/$50 NFA for Military/Veterans/LE. TN fees: $60 standard/$80 NFA for general public, $30 standard/$50 NFA for Military/Veterans/LE.
7. Layaway Plan: 60-day layaway plan with 4% surcharge fee and 20% non-refundable initial deposit for customers to pay over time.
8. Credova Financing: Third-party financing option through Credova allowing customers to spread payments up to 60 months for purchases between $300 and $10,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Modern Warriors is a tactical firearms retailer operating three retail locations and an e-commerce store that sells premium pistols, rifles, shotguns, short-barreled rifles, integrally suppressed weapons, suppressors, optics, night vision, gun parts, ammunition, and tactical accessories. The company complements retail with indoor shooting ranges, certified firearms training classes (beginner, concealed carry, women-only), gunsmithing services, custom Cerakote finishing through its Alice Kustoms division, FFL transfer services, layaway plans, and third-party financing.

Product overview

Modern Warriors LLC is a multi-location firearms retailer and shooting range operator specializing in tactical firearms, suppressors, shooting accessories, and related services. The company operates three retail locations (St. George, UT; Nashville and Franklin, TN) and offers three interconnected service pillars: (1) firearms sales spanning handguns, rifles, shotguns, and SBR/suppressed weapons from premium manufacturers like Daniel Defense, Wilson Combat, Staccato, and Noveske; (2) accessories including suppressors, night vision/thermal optics, sights, gun parts, and tactical gear; and (3) supporting services including indoor shooting ranges, firearms training, gunsmithing, custom Cerakote coating (Alice Kustoms), FFL transfers, layaway plans, and a military/first responder discount program.

Differentiator

Problem solved

Functional benefit

Brands

• Alice Kustoms: Custom Cerakote coating services for firearms, suppressors, and accessories operated under Modern Warriors' custom shop division.

Products and services

• Pistols and Handguns Premium handguns and 2011-style pistols from Atlas Gunworks, Maxim Defense, Nighthawk Custom, Staccato 2011, and Wilson Combat, sold to responsible gun owners for sport, personal defense, and professional use.
• Rifles and Shotguns Tactical rifles and shotguns from Benelli, Daniel Defense, Genesis Arms, Maxim Defense, Noveske, and Q for sport, hunting, and tactical applications.
• Short Barreled Rifles and Integrally Suppressed Weapons NFA-regulated short barreled rifles and integrally suppressed weapons from Cobalt Kinetics, Daniel Defense, Genesis Arms, Maxim Defense, Noveske, and Q, sold with ATF Form 4 transfer handling.
• Suppressors Suppressors for rimfire, pistol, and rifle calibers (.223/5.56, 6mm, .308/7.62, .338/8.6, large bore, specialty) sold with $200 tax stamp handling and ATF Form 4 transfer processing.
• Sights and Optics Optical sighting systems including red dots, magnifiers, iron sights, rifle scopes, rangefinders, spotting scopes, binoculars, and mounts.
• Night Vision and Thermal Optics Night vision units, thermal imaging equipment, IR lasers and illuminators, helmets, and night vision accessories.
• Gun Parts and Components Firearm components including receivers, upper parts (BCG, charging handles, handguards, muzzle devices), lower parts (triggers, buffers), barrels, grips, magazines, stocks, braces, and handgun parts.
• Indoor Shooting Ranges Indoor shooting ranges with climate-controlled bays, rifle-rated lanes, bay reservations, private instruction, and group events open to shooters at the Utah and Tennessee locations.
• Firearms Training Classes Certified-instructor-led firearms training including beginner courses, concealed carry certification, and women-only courses at Tennessee locations, plus private instruction.
• Gunsmithing Services Professional gunsmithing services for firearm maintenance and repairs performed at Modern Warriors locations.
• Alice Kustoms Custom Cerakote Custom Cerakote coating services for firearms, suppressors, and accessories offering personalized finishes and patterns through the Alice Kustoms division.
• 60-Day Layaway Plan 60-day layaway payment plan with 4% surcharge fee and 20% non-refundable initial deposit enabling customers to pay for firearms and accessories over time.
• Credova Financing Installment financing provided through third-party partner Credova, allowing customers to spread payments up to 60 months for purchases between $300 and $10,000.
• FFL Transfer Services Federal Firearms License transfer services for online and out-of-state firearm purchases with ATF Form 4473 completion, background checks, and tiered pricing by location and customer segment.
• Honor Discount Program Discount program offering 5% off storewide and 10% off all Staccato pistols, magazines, and optic plates (excluding Staccato P4X HD) for active-duty military, veterans, law enforcement officers, corrections officers, federal agents, firefighters, EMTs, and 911 dispatchers; cannot be combined with other promotions.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Wilson CombatcoreChannel Partner/ Reseller/ DistributorWilson Combat dealer partnership. Modern Warriors has been awarded Wilson Combat Dealer of the Year for 5 consecutive years (2020-2024), indicating a strong and strategic distribution relationship.
• Maxim DefensecoreChannel Partner/ Reseller/ DistributorMaxim Defense dealer partnership. Modern Warriors has been awarded Maxim Defense Dealer of the Year for 4 consecutive years (2021-2024), indicating a strong distribution relationship for Maxim Defense products including pistols and integrally suppressed weapons.
• Daniel DefensecoreChannel Partner/ Reseller/ DistributorDaniel Defense dealer partnership offering rifles, shotguns, tactical rifles, SBRs, and accessories. Exclusive collaborations such as the Deep Woods Green DD5 with Proof Research barrels are offered exclusively at Modern Warriors.
• StaccatocoreChannel Partner/ Reseller/ DistributorStaccato 2011 pistol dealer offering full line of 2011-style pistols with exclusive 10% discount for Honor Program members.
• Atlas GunworkscoreChannel Partner/ Reseller/ DistributorAtlas Gunworks dealer offering premium 2011 pistols including Apollo, Athena and V3 models. Atlas V3 ready to ship with items in stock.
• Nighthawk CustomminorChannel Partner/ Reseller/ DistributorNighthawk Custom pistol dealer offering premium custom 1911-style firearms.
• NoveskeminorChannel Partner/ Reseller/ DistributorNoveske dealer offering rifles, SBRs, and accessories including Noveske Tiger Eye Brown cerakote option.
• BenelliminorChannel Partner/ Reseller/ DistributorBenelli dealer offering shotguns and long guns.
• Burn Proof GearminorChannel Partner/ Reseller/ DistributorBurn Proof Gear dealer offering suppressor covers, rail wraps, and safety gear accessories.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Sportsman's Warehouse: Multi-state big-box outdoor sporting goods retailer carrying firearms, ammunition, optics, and accessories across dozens of locations. Overlaps Modern Warriors on core firearms/accessory assortment and price-driven competition, though lacks Modern Warriors' integrated indoor range, training, and Cerakote offering.
• Bass Pro Shops / Cabela's: National outdoor retail powerhouse offering firearms, hunting, and shooting accessories with destination store experiences. Competes with Modern Warriors for premium firearms and accessories demand, particularly in outdoor lifestyle categories, though with broader hunting/fishing mix and lower specialization in tactical/NFA items.
• Academy Sports + Outdoors: Large-format sporting goods chain operating hundreds of stores across the South and Midwest, with a meaningful firearms and ammunition department. Comparable to Modern Warriors on premium-brand firearms and accessories, but with mass-market positioning rather than boutique service, training, and range depth.

Direct peers

• 88 Tactical: Omaha-based firearms training, retail, and range operator offering premium firearms, accessories, certified instruction, and group events. Closely comparable to Modern Warriors on the combination of certified training programs, premium-brand retail, indoor range, and tactical/NFA expertise.
• Midway USA: Direct-to-consumer retailer of firearms, ammunition, reloading, and shooting accessories with a strong consumer-loyalty program. Comparable to Modern Warriors on firearms accessories and reloading/ammunition breadth; differs by being primarily an online catalog and not operating destination showrooms, ranges, or training.
• Range USA: Multi-state indoor shooting range and firearms retail chain combining range memberships, training, retail, and gunsmithing. Most directly comparable to Modern Warriors on the integrated range-plus-retail-plus-training model, with overlapping premium-brand firearms assortment and similar service-driven customer engagement.
• Palmetto State Armory: Large direct-to-consumer and retail firearms brand selling rifles, pistols, parts, and accessories with both online and physical retail channels. Directly competes on AR-pattern rifles, parts, and ammunition pricing; differs from Modern Warriors by being primarily a manufacturer-retailer with less focus on premium-tier 2011-style pistols and full-service range operations.
• Brownells: Long-established firearms parts, accessories, gunsmithing supplies, and retail operator with strong pro-grade brand positioning. Comparable to Modern Warriors on accessories, gun parts, and firearms expertise, though primarily e-commerce rather than range-plus-training-led.

Others

• GunBroker.com: Largest online firearms marketplace connecting buyers, sellers, and FFL transfer dealers — including Modern Warriors' own FFL transfer service. Important adjacent ecosystem participant: sets the price-discovery floor for premium firearms and accessories, shaping the competitive context in which Modern Warriors' showroom-led premium positioning must justify its margin.

Emerging players

• Silencer Shop: Specialized suppressor e-commerce platform with nationwide dealer network and integrated Form 4 processing. Directly comparable to Modern Warriors on NFA/suppressor expertise and the SilencerShop integration referenced in Modern Warriors' transfer pricing — represents both a partner and a competitive distribution channel for suppressor buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/modern.warriors
• LinkedInlinkedin.com/company/modern-warriors-llc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MODERN WARRIORS LLC