Modern Widows Club®️ | The Movement for Widow Care (MWC)

What Modern Widows Club®️ | The Movement for Widow Care (MWC) does

Modern Widows Club® | The Movement for Widow Care (MWC) is a U.S.-based 501(c)(3) nonprofit organization founded in 2011 by Carolyn Moor and headquartered in Winter Park, Florida, with a secondary office in San Diego, California. MWC provides peer-support communities, educational content, and advocacy programming targeted at women who have lost a spouse or partner, organized around a proprietary four-stage "Hope, Heal, Grow, Lead" pathway and a "Seven Pillars of Holistic Widowhood" framework spanning spiritual, physical, emotional, financial, relational, recreational, and purposeful health. The organization operates ~20 staff supported by 150,000+ cumulative Community Advocate volunteer hours since 2014, and serves a distributed base including 16,000 Widow Life App subscribers, 6,450+ Widow Empowerment Quiz completions, and 1,550+ attendees at annual Widow Empowerment Events since 2017.

The core product surface consists of a three-tier membership program (Connection at $8/month, Resilience at $16/month, Empowerment at $48/month with annual billing discounts), four e-courses (Hope 28 lessons free; Heal 38 lessons paid; Grow 43 lessons paid; Lead 9 lessons free) plus a $349 Hope-Heal-Grow bundle, a premium PIVOT 6-month mentorship capped at 20 registrants annually, 24 in-person and virtual support communities and special-interest clubs, a helpline (844-4-A-WIDOW), and content properties including the Healthy Widow Healthy Woman podcast, the Substack-based Widow Life® App, and the Widow Supporter Newsletter. Specialized no-cost virtual communities serve Spanish-speaking widows and survivors of suicide.

MWC's business model combines individual donations (70% of funding from widows themselves) with corporate and foundation support, subscription and one-time fee revenue from memberships and courses, sponsorships and scholarships, and book/merchandise sales (via Amazon and Bonfire). Go-to-market is community-led: trained Community Advocates lead local and virtual chapters, an Ambassador Council amplifies reach, and a multi-channel content engine (Substack, YouTube, social, events, earned media including CBS, Forbes, Wall Street Journal, Oprah, and the New York Life Foundation State of Grief Report) drives top-of-funnel acquisition into the quiz and membership funnel. The organization holds Platinum Seal transparency status with Candid and a 4-star Charity Navigator rating.

Name

Modern Widows Club®️ | The Movement for Widow Care (MWC)

Legal name

Modern Widows Club, Inc.

Website

https://modernwidowsclub.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Modern Widows Club® (MWC) is a 501(c)(3) nonprofit operating in Winter Park, Florida that delivers peer-support communities, tiered memberships ($8-$48/month), and a four-stage e-course pathway (Hope, Heal, Grow, Lead) for women who have lost a spouse or partner. It serves 16,000+ app subscribers and is funded primarily by donations from widows themselves.

Ownership category

akta.pro rank

Product category

Widow Support and Bereavement Care Services

NAICS

Individual and Family Services (6241), Civic and Social Organizations (8134), Other Individual and Family Services (624190), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Palliative Care, Hospice & Serious Illness Support (BPAGACAK)

akta.pro secondary industry

Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)

Keywords

• Widow support services
• Bereavement peer community
• Grief education programs
• Widow empowerment courses
• Widow mentorship program

Headquarters

HQ city

Winter Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Three-tier monthly/annual membership model generating recurring revenue: Connection ($8/month), Resilience ($16/month), and Empowerment ($48/month). Members gain access to support communities, clubs, resources, and events. Annual billing available at a discount.
2. Donations and Charitable Contributions: Primary funding source. Modern Widows Club is 70% funded by private donations from widows themselves, with additional support from corporations, foundations, and individual supporters. The organization runs an annual campaign fund and accepts one-time and recurring donations.
3. Fee-for-Service Educational Programs: Revenue from paid e-courses (Heal, Grow, PIVOT mentorship), event video collections, books, and merchandise. The Hope E-Course (28 lessons) and Lead E-Course (9 lessons) are free; Heal (38 lessons) and Grow (43 lessons) are paid. Hope, Heal & Grow bundle is $349.
4. Sponsorships and Scholarships: Corporate partnerships and sponsorship opportunities for fundraisers and events. Scholarship programs allow donors to sponsor widows for memberships ($96-$576/year), e-course bundles ($349), or event access ($59).
5. Book Sales and Merchandise: Sale of published books authored by or curated by MWC including '31 Heartfelt Prayers for Widows', 'Inspire, Connect, Lead', 'Legendary Widows: Stories of Legacy', and 'Daily Wisdom & Empowerment for Widows'. Merchandise available through the MWC Shop (bonfire.com store).

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels10 records

Core offering

Modern Widows Club® operates as a nonprofit movement for widow care, delivering tiered paid memberships (Connection, Resilience, Empowerment), structured e-courses (Hope, Heal, Grow, Lead), the PIVOT mentorship program, virtual peer communities, in-person support clubs, a podcast, books, and branded merchandise to widows and their supporters. The organization sells access to community, education, and advocacy resources, with 70% of donations coming from widows themselves and the remainder from corporate and foundation partners.

Product overview

Modern Widows Club® operates as a nonprofit platform offering a comprehensive ecosystem of widow support services organized around the Seven Pillars of Holistic Widowhood (Spiritual, Physical, Emotional, Financial, Relational, Recreational, and Purposeful). The core offering includes the three-tiered Membership program (Connection, Resilience, Empowerment) providing access to virtual support clubs, local and online communities, and events. Educational pathways are delivered through four e-courses—Hope (free), Heal, Grow, and Lead—plus the Hope, Heal & Grow® Bundle, with the intensive PIVOT 6-Month Mentorship Program for advanced leadership development. The Widow Empowerment Quiz assessment tool guides members to their appropriate pathway stage. Content delivery includes the Widow Life® App (via Substack) with podcasts, blogs, and newsletters; the Healthy Widow Healthy Woman Podcast; and video collections. Specialized communities serve distinct populations including the Global Virtual Community, Spanish Speaking Community, Widow Survivors of Suicide Community, and various Support Clubs. Books, merchandise, digital downloads, and the annual Widow Empowerment Event round out the offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Widow Life® App: Mobile application delivering podcasts, blogs, newsletters, events, advocacy, and exclusive research for widows.
• Wister®
• Hope, Heal, Grow & Lead
• Seven Pillars of Holistic Widowhood

Products and services

• Connection Membership

Quantifiable outcome

• Over 6,450 women have taken the Widow Empowerment Quiz to assess their pathway stage
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

13 partnerships are on record, tiered core and minor.

• New York Life FoundationcoreStrategic or Co-development Partner · 1 January 2025MWC featured in the 2025 New York Life Foundation State of Grief Report, highlighting the need for compassionate workplace support for widowed individuals. In 2025, Founder Carolyn Moor was appointed to the New York Life Foundation's national Bereavement Support Advisory Council. The organizations co-hosted a webinar 'Beyond Sympathy: Why Widow Support Must Evolve from Crisis Response to Comprehensive Care' on September 30, 2025.
• Mount Sinai Health SystemminorStrategic or Co-development PartnerMWC Founder Carolyn Moor appeared on Mount Sinai's 'Road to Resilience' podcast to discuss learning through widowhood and the MWC mission.
• Candid (GuideStar)minorOthersMWC maintains a Candid/GuideStar profile with Platinum Transparency Seal, demonstrating commitment to nonprofit transparency and accountability.
• Charity NavigatorminorOthersMWC maintains a 4-star rating from Charity Navigator, demonstrating strong financial health and accountability. EIN #46-1440059.
• Winter Park Chamber of CommerceminorOthersMWC is a member of the Winter Park Chamber of Commerce in Florida, supporting local business community engagement.
• Central Florida PledgeminorOthersMWC participates in the Central Florida Pledge, demonstrating commitment to community standards and ethics.
• Washington University in St. LouisminorStrategic or Co-development PartnerDr. Debra Oliver from Washington University conducted research with MWC in 2023. The research project is currently unpublished.
• CBS NewsGTM or Marketing PartnerMWC Founder Carolyn Moor featured in CBS Sunday Morning segment 'Forever Young: Searching for the Fountain of Youth' on November 28, 2021.
• ForbesminorGTM or Marketing PartnerForbes article 'How Employers Can Help Women Navigate Widowhood At Work' published July 1, 2026 featuring MWC.
• Wall Street JournalminorGTM or Marketing PartnerWall Street Journal article 'Resilience Can Be Learned: How a widow traced a long path back toward optimism' on March 24, 2015.
• The Loomba FoundationminorStrategic or Co-development PartnerConnected through Lord Raj Loomba, 2021 Legacy Award recipient. The Loomba Foundation works to raise awareness of widowhood issues and established International Widows Day (June 23).
• Global Fund for WidowsminorStrategic or Co-development PartnerConnected through Heather Ibrahim-Leathers, 2022 Legacy Award recipient. Organization has raised over $1,000,000 for economic empowerment programs for widows globally.
• Widows for Peace Through DemocracyminorStrategic or Co-development PartnerConnected through Margaret Owen, O.B.E., 2020 Legacy Award recipient. International organization addressing human rights issues in the context of widowhood.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Modern Loss: Online community and content platform for millennial grievers, offering articles, resources, and real-world events. Comparable to MWC in digital-first grief support and content marketing, though focused on younger loss demographics.
• Widowed Parent Support: Nonprofit focused on widowed parents, providing peer support and resources. Comparable to MWC in widow-specific support and parenting-focused programming (MWC has a Parenting Support Club), though more narrowly scoped.

Broad incumbents

• Tragedy Assistance Program for Survivors (TAPS): Major nonprofit providing comfort, care, and resources to bereaved military survivors. Comparable in mission and peer-support model for surviving spouses, though scoped to military loss and substantially larger and better-funded.
• GriefShare: Largest faith-based grief support network in the US, running thousands of local support groups via partner churches. Comparable to MWC's local community model but broader in grief type (death of any loved one) and faith-anchored.
• The Compassionate Friends: Long-established nonprofit supporting bereaved parents, siblings, and grandparents after a child's death. Comparable as a community-driven, volunteer-led bereavement organization with local chapters, though focused on parental/sibling loss rather than spousal loss.
• OptionB.org: Founded by Sheryl Sandberg and Adam Grant, OptionB provides grief support resources, community tools, and partnerships with employers. Comparable as a broader grief/resilience platform with tech-enabled delivery and corporate partnerships, though less widow-specific than MWC.
• The Dougy Center: National Center for Grieving Children & Families, recognized pioneer in the peer-support model for bereavement. Comparable to MWC in community-based, peer-led support and educational pathway structure, though focused on children and families.

Direct peers

• The Dinner Party: Nonprofit running peer-led dinner gatherings for people in their 20s and 30s who have experienced significant loss. Closely comparable to MWC's community-driven model for grief support, though focused on a younger demographic.
• Soaring Spirits Loss Foundation: Nonprofit serving widowed people through peer support communities, regional gatherings (Camp Widow), and online programs. Directly comparable to MWC in target population (widowed individuals), community-led support model, and event-based engagement.
• National Widowers Organization: Nonprofit specifically supporting widowed men through peer support groups and resources. Comparable to MWC in widow-focused mission and community model, though differentiated by male-specific audience and programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@modernwidowsclub
• YouTubeyoutube.com/channel/UCAej2VmfOybkD3IcLeBKLEw
• Facebookfacebook.com/modernwidowsclub
• LinkedInlinkedin.com/company/modern-widows-club
• Instagraminstagram.com/modernwidowsclub

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modern Widows Club®️ | The Movement for Widow Care (MWC)