MODUS Sports Management & Events

What MODUS Sports Management & Events does

MODUS Sports Management & Events is a privately held UK-based sports management agency and event operator specializing in professional darts. Founded in 1997 (with the "About" page citing 2001), the company has grown from managing two players (Andy Jenkins and James Wade) to representing over 30 professional darts players, including world champions and major-winners such as Luke Humphries MBE, Michael van Gerwen, Nathan Aspinall, Gerwyn Price, and Fallon Sherrock MBE. Several players — including Founder/Partner Adrian Lewis, Dirk van Duijvenbode, John Henderson, Mervyn King, Mark Webster, Glen Durrant, Paul Starr, and others — also hold Founder/Partner or co-owner status, embedding equity alignment into the roster.

The company operates four interlocking revenue streams: (1) player management and representation on commission, including career planning, sponsorship negotiation, image rights management, media coordination, social media strategy, and post-career transition support; (2) events and exhibitions, ranging from professional tournaments to corporate events and player appearances; (3) merchandise and tickets sold through the dartshop.tv e-commerce platform, with dedicated storefronts for each managed player; and (4) sponsorship and brand-endorsement facilitation. Its underlying technology is conventional: a WordPress-based corporate website (modusdarts.tv), the dartshop.tv e-commerce storefront, and a "Play the Pro" iOS mobile app. Headcount is reported at 7 employees, and the company is an approved and recognized agent of the Professional Darts Corporation (PDC). Recent activity (January 2026) shows active roster expansion with the signing of Nathan Aspinall and Chris Dobey alongside rising-talent additions Yorick Hofkens and Jamai van den Herik. No external funding, M&A, or AI/ML capabilities are disclosed.

Name

MODUS Sports Management & Events

Legal name

MODUS Sports Management

Website

https://modusdarts.tv

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

MODUS Sports Management & Events is a privately held UK-based sports management agency that represents over 30 professional darts players, including world champions, and operates events, corporate exhibitions, and DTC merchandise via dartshop.tv as an approved PDC agent.

Ownership category

akta.pro rank

Product category

Athlete Representation & Sports Management

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Event Promotion & Tournament Operations (MPAKAKAC)

akta.pro secondary industries

Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Professional darts management
• Athlete representation services
• Corporate darts events
• Sports sponsorship agency
• Darts event promotion

Headquarters

HQ city

Not specified

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Player Management & Representation: Full-service player management including career planning, sponsorship negotiation, image rights management, media coordination, and personal brand development. Revenue generated through commission on player earnings and sponsorship deals.
2. Events & Exhibitions: Organizing and promoting dart events ranging from professional tournaments to corporate events and exhibitions. Revenue from event tickets, corporate sponsorships, and hospitality packages.
3. Merchandise & Tickets: Sale of player merchandise and event tickets through dartshop.tv. Each player has dedicated merchandise pages with official products.
4. Sponsorship & Endorsements: Connecting players with brands for endorsement opportunities and sponsorship deals. MODUS facilitates negotiation and manages relationships on behalf of players.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

MODUS Sports Management & Events is a UK-based, PDC-approved sports management agency representing more than 30 professional darts players worldwide. Its core offering is full-service player management (career strategy, scheduling, commercial deals, image rights, media) bundled with associated events management, corporate darts exhibitions, sponsorship facilitation, and direct merchandise and ticket sales through its own Dartshop.tv platform.

Product overview

MODUS Sports Management is a sports management company that operates as a unified service offering built around player management and events. The core portfolio consists of Player Management services (including image rights, sponsorship negotiation, media coordination, social media support, and career planning) combined with MODUS Events Management (professional tournaments, corporate events, and exhibitions). Dartshop.tv serves as the integrated merchandise and ticketing platform. All services are interconnected under the MODUS brand, with PDC-approved status providing regulatory legitimacy.

Differentiator

Problem solved

Functional benefit

Products and services

• Player Management & Representation Full-service career management contract for professional darts players, covering scheduling, commercial deals, image rights, media coordination, and career strategy. Customers contract MODUS as their agent of record.
• MODUS Events & Exhibitions End-to-end darts events and exhibitions service for clients seeking live professional darts entertainment. Offered as a contracted service to event organizers, venues, and partners.
• Corporate Darts Events & Exhibitions Bespoke corporate-engagement service providing professional darts exhibitions, appearances, and branded entertainment for businesses and sponsors. Customers are corporate buyers contracting MODUS for one-off or recurring engagements.
• Sponsorship & Brand Partnership Negotiation Service through which MODUS negotiates and manages sponsorship, endorsement, and brand-partnership deals on behalf of its managed players, and connects brands with player talent. Customers are brands and sponsors seeking access to MODUS-managed players.
• Dartshop.tv (Merchandise & Tickets) MODUS-owned e-commerce platform at dartshop.tv selling officially licensed MODUS-branded darts merchandise and event tickets directly to consumers. Customers are individual darts fans and event attendees purchasing online.

Named customers10 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Professional Darts Corporation (PDC)coreStrategic or Co-development Partner · 1 January 1997MODUS is an approved and recognized agent of the PDC. This official standing provides MODUS with legitimacy in representing professional darts players on the PDC circuit, access to tournaments, and credibility in the industry.
• The Jack Dowding FoundationminorOthersMODUS officially supports The Jack Dowding Foundation, which raises funds and awareness for Juvenile Diabetes in memory of Jack Dowding. The foundation raises money for the Juvenile Diabetes Research Fund with the objective of creating a world without Type 1 Diabetes.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Professional Darts Corporation (PDC): Governing body of professional darts and the operator of major televised tournaments. Not a direct competitor but a critical ecosystem partner whose approval enables MODUS's business and whose tournament calendar drives player earnings.
• Target Darts: Major darts equipment manufacturer and sponsor of professional players. Adjacent ecosystem participant that competes for sponsorship budgets and player endorsement deals that MODUS also monetizes.

Broad incumbents

• IMG (Endeavor): Global sports and entertainment agency representing elite athletes across many sports. While not darts-specialized, IMG operates in the same athlete representation and event promotion space at vastly larger scale.
• Matchroom Sport: Major UK sports promotion company promoting multiple sports including darts through PDC partnership. Larger and more diversified player/world championship promoter, with overlapping capabilities in event staging and player representation.
• Octagon: Global sports marketing agency representing athletes and managing events across multiple sports. Overlapping business model with MODUS at the player management and sponsorship activation layers.

Direct peers

• 3GG Sports Management: UK-based sports management agency that also represents professional darts players on the PDC circuit, including major champions. Directly competes with MODUS for player representation, sponsorship deals, and corporate event bookings.
• ICM Stellar Sports Management: UK sports management agency representing athletes across multiple sports including darts. Competes with MODUS for player management contracts, endorsement negotiations, and media rights.
• Parallel Sports Management: Independent UK sports management agency representing athletes across professional sports. Similar business model to MODUS with player management, commercial deals, and event services.
• Global Sports Management Group: UK-based sports management firm offering player representation, sponsorship, and event services. Directly comparable in size, scope, and customer base to MODUS.
• Misfits Sports Management: Sports management agency with similar boutique structure focused on individual athlete representation. Competes in the same talent pool for sponsorship and management contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ModusDarts180
• Facebookfacebook.com/MODUSDarts
• LinkedInlinkedin.com/company/modus-sports-management
• Instagraminstagram.com/ModusDarts180
• TikToktiktok.com/@dartshop.tv

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MODUS Sports Management & Events