Möbel Heinrich
Möbel Heinrich is a family-owned German furniture retailer founded in 1958, operating four anchor showrooms totaling over 110,000 m² across northern Germany and selling household furniture to B2C consumers through physical retail and e-commerce channels.
- Company typePrivate
- Founded1958
- HeadquartersBad Nenndorf, Germany
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Möbel Heinrich does
Möbel Heinrich is a family-owned German furniture retailer operating under the legal entity Möbel Heinrich GmbH & Co. KG, founded in 1958 in Rodenberg, Germany. The company sells household furniture — including kitchens, living room, bedroom, and garden furniture — to individual B2C consumers across northern Germany, distributing through a network of large physical showrooms supplemented by an e-commerce platform. It markets itself as the largest family-owned furniture retailer in northern Germany, with operations anchored by ~700 employees and multiple quality certifications including Goldenes M, GS Tested Safety, Climate-Neutral Furniture, and Pollutant-Tested Furniture.
The retail platform comprises four main showrooms in Bad Nenndorf, Hameln, Kirchlengern, and Steinheim, totaling over 110,000 m² of exhibition space, plus smaller locations under the clevva sub-brand. Its digital infrastructure includes an owned e-commerce site and a kitchen configurator tool, and the company operates in-house logistics to support fulfillment. The assortment is built around distribution partnerships with established third-party brands — Mondo, Musterring, Stressless, Tempur, Nolte Küchen, and Nobilia — rather than proprietary manufacturing.
The revenue model is direct retail: consumers purchase furniture through showrooms or the e-commerce channel, with a financing partnership with TARGOBANK AG providing customer credit services at the point of sale. Ancillary revenue lines include kitchen planning services and a 10-year warranty program on certain kitchen installations. Marketing is driven by showroom footfall, social media presence, and brand-partnership co-marketing, with no disclosed performance metrics. There is no public information on revenue, profitability, headcount trend, or any external funding.
Möbel Heinrich firmographics
Firmographics- Name
- Möbel Heinrich
- Legal name
- Möbel Heinrich GmbH & Co. KG
- Website
- https://moebelheinrich.de
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Möbel Heinrich is a family-owned German furniture retailer founded in 1958, operating four anchor showrooms totaling over 110,000 m² across northern Germany and selling household furniture to B2C consumers through physical retail and e-commerce channels.
- Ownership category
- akta.pro rank
Where Möbel Heinrich is headquartered
LocationHeadquarters
- HQ city
- Bad Nenndorf
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
Möbel Heinrich business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others
Revenue model
- Furniture Retail: One-time furniture sales through physical showrooms and online store. Products include living room, bedroom, dining room, kitchen, garden, office, and bathroom furniture along with accessories.
- Kitchen Planning Services: Professional kitchen planning and design services for custom kitchen installations, including delivery and assembly.
- Financing Services: Partnership with TARGOBANK AG to offer consumer financing options ranging from 0% to 3.99% APR for purchases over €500.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard furniture pricing with discounts on selected items |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Möbel Heinrich product offering
Product offeringCore offering
Möbel Heinrich is a family-owned German furniture retailer (founded 1958) that sells room-by-room home furnishings — living, bedroom, dining, upholstered, kitchen, office, garden, hallway, bathroom, and kids/youth furniture — through four large physical showrooms and an online shop in North Germany. The company complements its product sales with professional kitchen planning, home delivery, professional assembly, and consumer installment financing through TARGOBANK AG.
Product overview
Möbel Heinrich is a family-owned German furniture retailer established in 1958, operating both physical retail locations and an e-commerce platform. The company offers a comprehensive furniture portfolio organized by room category: living room furniture (sofas, TV furniture, shelving, display units), bedroom furniture (box spring beds, upholstered beds, wardrobes, mattresses), dining room furniture (tables, chairs, benches), upholstered furniture (corner sofas, sleeper sofas, recliners), office furniture, bathroom furniture, hallway furniture, garden/outdoor furniture, and children's/youth furniture. The company also provides complete kitchen offerings through partnerships with Nolte Küchen and Nobilia, featuring appliances and planning services. The product portfolio includes both the company's own Möbel Heinrich brand offerings and featured brand partners including Mondo, Musterring, Stressless, Tempur, Siena Garden, and Weber. Supplementary services include professional assembly (free for orders over €2,000), financing options through Targobank, kitchen configuration tools, and a parallel retail brand called clevva. The company operates four physical stores (Bad Nenndorf, Hameln, Kirchlengern, Steinheim) plus the clevva sub-brand locations, with over 110,000 m² of showroom space and approximately 700 employees across multiple locations in northern Germany.
Differentiator
Problem solved
Functional benefit
Products and services
- Living Room Furniture (Wohnzimmer) Living room furniture collection including sofas, armchairs, living room sets, TV furniture, display cabinets, highboards, sideboards, coffee tables, shelves, wall boards, and display units for individual consumers furnishing their living spaces.
- Bedroom Furniture (Schlafzimmer)
- Dining Room Furniture (Esszimmer)
- Upholstered Furniture (Polstermöbel)
- Kitchens (Küchen)
- Office Furniture (Büromöbel)
- Garden / Outdoor Furniture (Garten)
- Hallway Furniture (Flur)
- Bathroom Furniture (Badmöbel)
- Home Accessories (Wohnaccessoires)
- Kids & Youth Furniture (Kinder- & Jugendzimmer)
- Kitchen Planning Services
- Furniture Assembly Service (Montage-Service)
- Consumer Financing (Finanzierung via TARGOBANK AG)
- White-Glove Delivery Service
- Kitchen Configurator (Küchen-Konfigurator)
- clevva (Sub-Brand Stores)
Companies that use Möbel Heinrich
Customer profileSegments1 record
Ideal customer profiles1 record
Möbel Heinrich technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Möbel Heinrich partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Möbel Heinrich competitors and assessment
Company assessmentDirect peers
- Segmüller: Family-owned German furniture retailer with large-format showrooms, kitchen planning, and similar product/marketing mix. Direct competitor for North and West German consumers seeking full-room furnishings.
- Roller: German self-service furniture and home furnishings discounter with broad assortment and national footprint. Comparable on price-sensitive home and furniture retail, especially in the value segment.
- Home24: Berlin-headquartered pure-play online furniture retailer serving the German market with home and living assortment. Direct competitor in the e-commerce channel that Möbel Heinrich uses as a complement to showrooms.
- Mömax: German furniture retail chain (XXXLutz group) with comparable assortment across living, bedroom, kitchen, and dining, plus in-house delivery. Direct channel and pricing competitor in the German furniture market.
- Höffner: German full-line furniture retail chain with comparable multi-room showrooms, kitchen departments, and in-house delivery/assembly services. Closest direct competitor by format and category mix, though it operates at materially larger national scale.
- Poco: German discount furniture and home furnishings chain (part of XXXLutz group) competing on value-oriented furniture, kitchen, and household goods across the same regions Möbel Heinrich serves.
- Westwing: Munich-based online home and living retailer with curated furniture and decor assortment targeting German consumers. Comparable on brand mix, target demographic, and digital-first GTM.
Broad incumbents
- IKEA: Global furniture giant with German stores, online shop, and category-spanning catalog. Competes for the same household furnishing wallet via warehouse-format retail and DIY/flat-pack value positioning.
- XXXLutz: One of Europe's largest furniture retail groups (operating Mömax, Poco, and XXXLutz banners in Germany). Overlaps heavily on furniture assortment, kitchen, and omnichannel retail, but at substantially broader geographic scale and deeper supplier leverage.
Emerging players
- Wayfair: Global online furniture marketplace with dedicated German storefront. Competes primarily on e-commerce convenience and assortment breadth, increasingly squeezing regional omnichannel players' online share.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Möbel Heinrich social profiles
Digital presenceMöbel Heinrich compliance and trust
Trust signalCompliance5 records
Möbel Heinrich financial estimates
Financial estimateRevenue estimate
Valuation estimate
Möbel Heinrich leadership team
Management profileNumber of profiles
Profiles2 records
Möbel Heinrich subsidiaries and ownership
Company hierarchySubsidiaries1 record
Möbel Heinrich funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Möbel Heinrich M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Möbel Heinrich
What does Möbel Heinrich do?
Möbel Heinrich is a family-owned German furniture retailer (founded 1958) that sells room-by-room home furnishings — living, bedroom, dining, upholstered, kitchen, office, garden, hallway, bathroom, and kids/youth furniture — through four large physical showrooms and an online shop in North Germany. The company complements its product sales with professional kitchen planning, home delivery, professional assembly, and consumer installment financing through TARGOBANK AG.
Is Möbel Heinrich a public or private company?
Möbel Heinrich is a private company. It is classified as family owned and is currently operating.
When was Möbel Heinrich founded?
Möbel Heinrich was founded in 1958. It employs 51 to 100 people.
Where is Möbel Heinrich based?
Möbel Heinrich is headquartered in Bad Nenndorf, Germany, in the Europe region.
How does Möbel Heinrich make money?
Three revenue lines are on record. Furniture Retail is the primary driver. The others are kitchen Planning Services and financing Services.
Who are Möbel Heinrich's main competitors?
Direct peers on record are Segmüller, Roller, Home24, Mömax, Höffner, Poco and Westwing. Broad incumbents are IKEA and XXXLutz. Wayfair is listed as an emerging player.
Does Möbel Heinrich have an API?
No public API is recorded for Möbel Heinrich.