Restaurant Moeders

What Restaurant Moeders does

Restaurant Moeders (Moeders meaning "mothers" in Dutch) is a single-location traditional Dutch restaurant founded in 1990 by owner Jurriaan at Rozengracht 251 in central Amsterdam. The restaurant operates daily from 17:00 to 24:00 with last kitchen orders at 22:00, offering authentic Dutch home cooking centered on its signature Dutch Rice Dish — a combination of typical Dutch specialties — alongside an extensive international menu, children's menu, snack menu, and a beer and wine list. Its core product is a 38-seat dine-in experience distinguished by a unique interior: the walls are filled with hundreds of framed and unframed mother photographs collected since opening, plus antique pans, plates, and biscuit tins, and the wooden tables are still set with mismatched vintage crockery brought by guests at the 1990 opening.

The underlying technology is minimal — a website-only online reservation system that accepts bookings up to five weeks in advance with mandatory same-day email reconfirmation before 16:00; no phone reservations are taken. There is no public API, no app, no delivery or takeaway channel, and no proprietary software platform. Distribution is entirely on-premise at the single Amsterdam site, with marketing driven by organic social media presence on Google+, Instagram, and Facebook and by word-of-mouth. Revenue derives solely from dine-in food and beverage sales supplemented by gift vouchers; pricing is not publicly disclosed. The business is privately held, founder-owned, employs 19 staff, and serves a horizontal consumer segment of local Amsterdam residents, domestic Dutch tourists, and international visitors, including families celebrating birthdays and Mother's Day.

Name

Restaurant Moeders

Legal name

Restaurant Moeders

Website

https://moeders.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Restaurant Moeders is a single-location traditional Dutch restaurant in central Amsterdam, founded in 1990, serving authentic Dutch home cooking from a 38-seat dining room to local residents and tourists seeking its signature Dutch Rice Dish and unique mother-photograph-decorated interior.

Ownership category

akta.pro rank

Product category

Traditional Dutch Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Casual Dining Restaurants (THAFACAB)

akta.pro secondary industry

Family-Style Restaurants (THAFACAC)

Keywords

• Traditional Dutch cuisine
• Dine-in restaurant
• Online table reservations
• Dutch rice dish
• Family-style dining

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Restaurant Service: Traditional restaurant revenue through food and beverage sales to dine-in customers. Operates daily from 17:00-24:00 with last kitchen orders at 22:00. Offers evening menus including dinner, children's, and snack menus plus drink, beer, and wine selections.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Restaurant Moeders is a 38-seat traditional Dutch restaurant in central Amsterdam that serves authentic home-cooked Dutch specialties, most notably its signature Dutch Rice Dish combining all typical Dutch home-cooking elements, alongside an extensive international menu. The restaurant operates daily from 17:00 to 24:00, accepts table reservations exclusively through its website, and sells gift vouchers in-house. Its dining experience is distinguished by an irreplicable interior filled with hundreds of mother photographs and antique kitchenware collected since its 1990 opening.

Product overview

Restaurant Moeders is a single-location traditional Dutch restaurant in Amsterdam, not a software platform. It operates as a unified restaurant service offering dine-in meals, online table reservations via its website, and a complete menu of food and beverages. The restaurant does not employ a platform-plus-modules architecture; rather, it provides its services directly through its physical location and website.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant Moeders Dine-in Service Traditional Dutch dine-in restaurant service for local residents, tourists, and families at the 38-seat Rozengracht 251 location in central Amsterdam. Open daily from 17:00 to 24:00 with last kitchen orders at 22:00, serving authentic Dutch home cooking alongside an international menu in an informal, cosy atmosphere filled with vintage décor.
• Online Table Reservation System Website-based table reservation system allowing customers to book seats online at the 38-seat restaurant. Accepts reservations up to five weeks in advance, with a maximum party size of 6-7 people, and requires email reconfirmation on the day of reservation before 16:00 to remain valid.
• Evening Menu Full dinner menu featuring traditional Dutch food along with international dishes. Indicates gluten-free and lactose-free options, with staff assisting guests on menu selection and dietary requirements. Anchored by the signature Dutch Rice Dish.
• Children's Menu Dedicated menu designed for younger guests at the restaurant.
• Snack Menu Additional snack options available to customers at the restaurant.
• Drink, Beer & Wine Menu Beverage offerings including soft drinks, a beer selection, and a wine list available to dine-in guests.
• Gift Vouchers Gift vouchers available for purchase at the restaurant in any amount, suitable for gifting to mothers, girlfriends, or colleagues and redeemable for the dine-in experience.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Café Papeneiland: Historic Amsterdam brown café/éénzaak dating back centuries, serving traditional Dutch fare and drinks in a heritage setting. Comparable to Moeders through its single-location, history-rich, traditional Dutch positioning in central Amsterdam.
• De Plantage: Traditional Amsterdam restaurant offering classic Dutch and French-leaning cuisine in a heritage setting. Comparable to Moeders in its single-location, traditional-cuisine, Amsterdam-tourist-facing model.
• Bakers & Roasters: Independent Amsterdam restaurant/café with strong single-location brand identity serving a focused menu. Comparable to Moeders as an independent, branded single-location Amsterdam eatery with strong social media presence and tourist appeal.
• De Silveren Spiegel: One of Amsterdam's oldest traditional Dutch restaurants, located in a historic canal house and serving classic Dutch cuisine. Comparable to Moeders as a heritage single-location Amsterdam restaurant anchored by traditional Dutch food and a strong brand story.
• Haesje Claes: Long-established traditional Dutch restaurant in central Amsterdam serving classic Dutch home-style cuisine to locals and tourists. Closely comparable to Moeders in cuisine type, target customer, single-location heritage model, and Amsterdam-centric positioning.

Broad incumbents

• La Place: Large Dutch casual dining/buffet chain operating across the Netherlands, including Amsterdam locations. Comparable to Moeders as a Dutch casual dining operator but at vastly larger scale, serving similar broad-market audiences seeking accessible meals.

Regional players

• New York Steakhouse: Independent single-location Amsterdam restaurant with strong brand identity and theme-driven positioning. Comparable to Moeders as another independently operated, single-location, brand-led Amsterdam dining venue targeting a mix of locals and tourists.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/about
• Facebookfacebook.com/156941390994220
• Instagraminstagram.com/restaurantmoeders
• LinkedInlinkedin.com/company/restaurant-moeders

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Restaurant Moeders